Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Cosmetics Industry
Episode 98 of The Demographics Podcast examines how declining birth rates are reshaping the cosmetics industry. Lucas and Luna explore the shift from skincare marketed as 'anti-aging' to products targeting older demographics, with a focus on Japan's aging population and companies like Shiseido. They discuss the rise of 'silver cosmetics' and how brands are reformulating for mature skin. The hosts also touch on the broader economic implications: fewer women in their 20s and 30s means shrinking demand for traditional makeup, while demand for functional cosmetics that…
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