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Elon’s “Nudify” Mess: How X Supercharged Deepfakes

On Christmas Eve, Elon Musk’s X rolled out an in-app tool that lets users alter other people’s photos and post the results directly in reply. With minimal safeguards, it quickly became a pipeline for sexualized, non-consensual deepfakes, including imagery involving minors, delivered straight into victims’ notifications.

Renée DiResta, Hany Farid, and Casey Newton join Kara to dig into the scale of the harm, the failure of app stores and regulators to act quickly, and why the “free speech” rhetoric used to defend the abuse is incoherent. Kara explores what accountability could look like — and…

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