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Startup Funding Espresso – Think Minimum Raise, Not Maximum Raise
Think Minimum Raise, Not Maximum Raise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most startup founders calculate how much funding they need to accomplish the goal. This is a good initial step in the fundraising process. The mistake is then asking for that amount of money in one go. It's important to break the raise down into steps and stages. The first round of fundraising should be the minimum needed to reach a milestone. Not a maximum to reach the end goal. The startup's valuation is low in the early stages, so the…
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