Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Silent Killer of Newsletter Retention
Most newsletter creators obsess over acquisition, ignoring the quiet leak in their business model: churn. In this episode, we break down why email lists are not assets but liabilities if engagement drops. We examine a specific case study of a mid-sized finance newsletter that lost forty percent of its paying subscribers in six months despite steady growth in free subscribers. Lucas and Luna discuss the psychological shift from volume to value, the danger of algorithmic dependency, and why consistent delivery cadence matters more than viral hits. Learn how to audit your own list for decay…
The skinny
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