Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / GEMS: Launching in the USA with Serial Entrepreneur Tracy Tutor

Transcript

GEMS: Launching in the USA with Serial Entrepreneur Tracy Tutor · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:08
  And for you, with that kind of front-facing face of the brand and bringing it into the US market, what's your kind of approach to launching it to the US? How are you going about that? What's your kind of marketing, go-to-market strategy? So in this case, I was really keen on having a soft launch. I felt it was really important to get it right. You only have one shot to launch to the entire US. And by the way, we weren't ready.
• 0:37
  We weren't ready to launch to all of the entire US market in one full swoop. So what I understood and what I felt I brought to the table was let's slow down a little bit. Let's embrace this soft launch in California. Let's trickle it out there and have a little bit of a whisper campaign. And let's see how the brand does organically in California, which we have done a very soft launch and it's selling.
• 1:06
  incredibly well. I mean, I am even fearful of posting too much about it or doing too many interviews as it relates to the brand and the launch of the brand, because I feel like that's something I want to hold close to the vest until I'm ready to bring it to all of the US. And then we have our massive push. You know, I'm not Cameron Diaz.
• 1:32
  I'm not Kate Hudson. You know, I don't have the same reach that those actresses do, both who have launched really successful brands, you know, King Street Vodka and Cameron has launched her Aveline Rose Wine. I think we're something different and I'm trying to treat it more as a business. And I don't think that I hold the same weight in terms of,
• 2:02
  exposure to that type of clientele. So for me, it's about a mass market. I want to be able to sell
• 2:09
  this brand to middle America. I want it to be in all major markets. I want to see it in Walmart. I want people to have access to this wine. I think it's something that more people should be educated about when it comes to the alcohol industry. And transparency, I think is incredibly important. We don't need to add food coloring to our wine. We don't need to have unnecessary additives
• 2:35
  on any level. It's not only not necessary, but it's fraudulent. And so the approach that we're taking is a little bit different. And in the next month, we will be opening up to the entire US market. And that's when we intend to do a massive launch and advertising and marketing campaign. Oh, exciting.
• 2:59
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• 3:24
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• 3:46
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