Latest / Cloud Wars Live with Bob Evans
How AEO and GEO Are Shaping Trusted AI Assistants
Key Takeaways
SEO evolution: Most people prefer having answers given directly rather than searching for them, which is reshaping how information is accessed. As a result, Search Engine Optimization (SEO) is evolving toward AI-driven assistants and agents that deliver faster, more personalized responses than traditional web searches.
AEO & GEO: Two approaches emerging from this shift are Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). AEO focuses on making content easier for AI engines to understand, while GEO aims to make that content the trusted source AI relies on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.