Localization, Agility, and AI in Global Marketing with Kevin Freedman - VistaTalks Ep 176
Kevin Freedman, Founder and CEO of Freedman International, joins Host Simon Hodgkins for an insightful conversation about international marketing, brand agility, and the evolution of creative campaign delivery. The discussion is rich in experience, hard-won lessons, localization insights, and practical guidance for anyone navigating the intersection of global branding. 00:00 - Welcome, Kevin Freedman 01:02 - From Economics to Entrepreneurship 02:41 - The Print Management Origins 05:17 - The UPS Breakthrough and Birth of Localization Services 11:04 - Breaking into Advertising with Global…
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