Latest / Identity at the Center / #221 - Identity Orchestration with Eric Olden of Strata Identity
Transcript
- 0:05This is identity at the center. If it has anything to do with I
- 0:10am this is the go-to podcast. Now your host Jim McDonald and
- 0:18Jeff Steadman welcome to the idea of the center podcast I'm
- 0:22Jeff and that's Jim. Hey Jim hey Jeff, how are you?
- 0:26Oh, not so bad yourself. I'm doing great.
- 0:29I did my My expense report from the identity by Denver's
- 0:34conference today. I was going through my Aria
- 0:37Resort detailed bill and I had a charge on it for the minibar, a
- 0:44bottle of vodka, which I didn't take, by the way $75.
- 0:50Now, is that good and bad, right?
- 0:52Because I'm thinking first off, like I don't even take a bottle
- 0:55of vodka and second of like why was this $75?
- 0:58Because probably wasn't like any special vodka but the good part
- 1:03is one phone call later. They took it right off so yeah,
- 1:09good and bad. Well, Aria had that this is the
- 1:11first time I'd seen it and I guess that's, I probably
- 1:13shouldn't be shocked, but if you go to a hotel in Vegas, the
- 1:16refrigerators are fully stocked and they have most of them have
- 1:19like this. Pressure sensitive plate.
- 1:22So it's very much like Indiana Jones trying to like, pull the
- 1:24idol off without setting it off. The, the unique thing that I
- 1:29noticed it already, which I hadn't seen before was, in
- 1:33addition to it being fully stocked.
- 1:35They also charged you, if you put anything in.
- 1:38So Not only was it looking for wait disappearing.
- 1:41It was looking for weight being added to it, which I mean, I
- 1:45got. It's Vegas.
- 1:46Yeah, everything is nickel and dimed and is expensive, but I
- 1:49thought that was kind of Kind of crappy.
- 1:51I did see that same plate, but it did not tell you was what the
- 1:57charge would be if you put something in it.
- 1:59Yeah, there will be a service charge.
- 2:01Maybe it's by weight. How much do you put in their bag
- 2:03of ice? Yeah, bag of layers of cost you
- 2:05$1000 a day or something? A bargain.
- 2:10Anyway, I also had on there and this was a legitimate charge for
- 2:14a can of Coke 12, ounce can $14.75.
- 2:19I did not have the nerve Nerve to expense that one, I just said
- 2:23I'm going to eat that one, but man that's brutal for 1075 is
- 2:27the most expensive can of soda I've ever had.
- 2:30Was that worth it at the time? No.
- 2:34You you immediately regretted it as soon as you took it off the
- 2:37pressure-sensitive plate. No man.
- 2:39I didn't know until I got the bill.
- 2:42Okay. Yeah.
- 2:44So this is actually the first episode you and I are recording
- 2:47together kind of live after identify switch was an awesome.
- 2:50Conference. They had such a good time and
- 2:52definitely want to shout out to all the people who came up and
- 2:54said hello, for whatever reason you must be more approachable.
- 2:57Because Pete, I think it sounded like more people came up to you
- 2:59to say hello, but I did have a couple which was great.
- 3:02So it was very appreciative of kind of walk in the halls and
- 3:05hit people kind of randomly stopped in and and say, you
- 3:08know, hello and welcome to the show.
- 3:09So if you took the time greatly appreciated, thank you so much.
- 3:12For all that was very cool. We had a good time.
- 3:14Well I hung out with Jason the Jason Statham impersonators much
- 3:19as possible. I mean He was like the star of
- 3:22the show walking around is the new Booth babe concept which is
- 3:26you know, get somebody who's an impersonator in Vegas to walk
- 3:30around with and people you know magically come up and talk to
- 3:34you. I guess I die.
- 3:36I'm not sure. I kite got that one but if you
- 3:39had a good time then that's all that matters.
- 3:42So we've got another conference coming up that we're going to
- 3:43be. I think that's the next thing
- 3:44we're hitting is the authenticate conference which is
- 3:47in October 16th to the 18th. It's in.
- 3:50Bad California. Where is Carlsbad?
- 3:52It's just North of San Diego. I know this because I have
- 3:56family and my wife side who actually lives there.
- 3:57So kind of convenient for that that's put on by The Final
- 4:02Answer friends over there. And I think our current reigning
- 4:05Champion for maybe show appearance.
- 4:06Now will be and Russia are, who's the executive director
- 4:09over there. So looking forward to getting
- 4:11him on the show and talking about that, not expecting to
- 4:13have Julie Smith on the show. Anytime soon.
- 4:15Unfortunately, we missed you lie.
- 4:17We hope her and her retirement is going well.
- 4:20Looks like an opportunity for Andrew to breathe fire.
- 4:23Yeah, and we are you do you want to break the news about kind of
- 4:27the podcast and the conference? Sure.
- 4:30So we are the official podcast of that conference and because
- 4:37of that, we've got a killer discount code.
- 4:39The best percent off, that's available anywhere.
- 4:43I feel confident in saying that and they kind of guaranteed that
- 4:47we hope I'd be true. Yeah, this is true.
- 4:50All right. We're recording in advance so
- 4:53hopefully I'm not proven wrong bedtime.
- 4:54This comes out, it's idac 15 podcast.
- 4:59And the website is authenticate, con.com / event /, authenticate
- 5:05Dash 2023 or I think you can just go to authenticate conduct
- 5:09calm and kind of navigate your way there.
- 5:11But again that that discount code is I DEC 15 podcast and
- 5:17we'll put it in the show notes as well.
- 5:19Yeah, for sure. So, Good way to show support for
- 5:21the show is to use discount codes and we get them kind of
- 5:23shows that actually people listen to this crap that we put
- 5:26out every week. So hopefully, you know, people
- 5:29use that will see people down there.
- 5:30I think we're gonna maybe do a little bit more with the
- 5:33conference this year. So we've been kind of talking
- 5:35with other team over there, so stay tuned for that.
- 5:37But that's pretty cool to be the official podcast and have a
- 5:41discount code, we could give our listeners.
- 5:42So idac, 15 podcasts, authenticate con Co n.com and
- 5:49yeah, hopefully we'll see. October 16th to the 18th in
- 5:52Carlsbad and we enjoying the sunny weather.
- 5:56Yeah, can't wait. And so we've got a good topic
- 5:58for today. We're going to talk about
- 5:59identity, orchestration. Do you want to go ahead and
- 6:02introduce our guests for today? Yeah, let's bring in our new
- 6:06friend. His name is Eric Olden.
- 6:07He's the co-founder and CEO at strata identity.
- 6:10Welcome to the show. Eric.
- 6:12Hi. Thanks for having me.
- 6:14Yeah, thanks for taking the time.
- 6:15Yeah. So we're gonna have a
- 6:16conversation here, about identity orchestration and
- 6:19you're going to be our expert in our Sherpa kind of guide us
- 6:21through what it is and what we should be thinking about from
- 6:24Identity perspective, around that.
- 6:25At, but before we do that first time on the show, we'd like to
- 6:29understand a little bit about your background.
- 6:30How did you get into identity? We were kind of, doing some
- 6:34research, and it sounds like you've been around for a long
- 6:36time. The space.
- 6:38So, is it something that you chose, or did it Choose You?
- 6:42I think it's somewhere in between my journey.
- 6:45In identity started, when I was in college, in my junior year at
- 6:50UC Berkeley and he was 1995, and Netscape had just gone public
- 6:57the. But the web is coming out.
- 7:00Everyone's excited about it, but nobody knew how to secure it.
- 7:05And so, we my best friend and I from high school naively thought
- 7:11well, Why don't we just build software to solve that problem
- 7:15and not even thinking at the time you would turn into what it
- 7:19wound up becoming. And next thing you know two guys
- 7:24in the dorm room became a 300 person company and we had a just
- 7:30a fun ride through 2001 and that company was Secure intent.
- 7:37We had a product called clear trust and we were in the web.
- 7:42Management market. And in those days, we didn't
- 7:45talk about identity. As the market, it was web
- 7:49security or web application access and web, single sign-on,
- 7:52and things of that type. I was the CTO and co-founder and
- 7:57I ran all of engineering and product and along the way, the
- 8:04opportunity showed up to build a standard, and I was one of the
- 8:09four early co-authors of Sam. Amal.
- 8:12And that was a lot of fun because we collaborated with our
- 8:17Fierce rival across the way the team from the Tegrity.
- 8:22And we built something that I think is really surpassed my
- 8:27expectations early on and so proud of what it's become.
- 8:32After we were acquired by our essay in 2001, I took some time
- 8:38off got into Venture Capital move from Silicon Valley, You
- 8:43Colorado and then when the non-compete were off, I started
- 8:47my second company, simplified in 2006.
- 8:50And we were the first identity as a service company and solving
- 8:55the problem of identity as it moved to SAS applications and
- 8:59identities had to be in the cloud and coincidentally that
- 9:02company also acquired by our essay.
- 9:05And then I spent time with Oracle running the identity and
- 9:11security division. There.
- 9:12And that was a lot of fun. Moving from a startups that were
- 9:16started in a garage. To one of the biggest software
- 9:20companies in the world and saw from the other side of the
- 9:24table, what the large Enterprise was looking for and the
- 9:30challenge was, hey, we're moving to the cloud, but we're not just
- 9:33going to One Cloud. We're going to multiple clouds
- 9:36and how do we do identity there? And at the time, Cole had made
- 9:43the Strategic decision to just focus on the Oracle cloud.
- 9:47And I saw that as an opportunity to get out, set out again on my
- 9:52own and started Strata with my co-founders and we really wanted
- 9:57to solve the problem for identity when you have multiple
- 10:00clouds, and you're trying to make it all work together and
- 10:04that became identity orchestration.
- 10:07So if I'm stuck in an elevator, not good.
- 10:09I would be stuck, but let's just use that isn't as the, the
- 10:11phrase, what does strata do? Like, what would you tell
- 10:16somebody? So, we solve the problem of the
- 10:21identity when you have more than one place and by that it's
- 10:26typically we have a private Cloud, all the on-premises
- 10:31identity, and we've got cloud-based identity, and we're
- 10:35using different. Clouds to run or applications.
- 10:38So when you have more than one, then you need system to make
- 10:43them work together and so and of a way to think about it is if
- 10:47the world in the past had really been about one or so, a few
- 10:53number of really big identity providers that the future is
- 10:58multiple idps. And now you have to think about
- 11:03how you work in a world where things are defined by And
- 11:07instead of or and so in that world how you make Microsoft and
- 11:13dr. Work well together how you make
- 11:15your cloud and your on-premises work, you know, hybrid
- 11:18configuration, how you make those work together.
- 11:20So that's really the middleware that we built.
- 11:24We call it identity orchestration because we looked
- 11:28at how Computing had evolved in virtualization and in many ways
- 11:35you can look at what Nettie's is doing for workloads, allowing
- 11:39those to run anywhere and in multiple places and we thought
- 11:43well how about approaching identity with orchestration and
- 11:49that became the really the hypothesis of the company
- 11:53initially. And then we built the first
- 11:57version of Mavericks which is the name of our software
- 12:00platform in 2019 and we brought that to Market and at the time
- 12:06no one Really had an idea that there was a problem or that you
- 12:11could solve the problem. And so for the first couple
- 12:14years, we were really focused on explaining.
- 12:18Hey, this can were, you can create an abstraction layer and
- 12:22make all of these things work together and slowly but surely
- 12:27people started to try it and now it's become a thing.
- 12:31So I was at the ident averse conference that you mentioned
- 12:34and it was it was interesting. To see how many customers are
- 12:39talking about orchestration and are asking about it.
- 12:42And that's happened very quickly.
- 12:44And so that in a nutshell, is what strata is?
- 12:48Sometimes I tell people were building the VMware of identity
- 12:52and do for identity, what virtualization did for compute
- 12:58and that's to create this abstraction layer and make
- 13:01everything work together. That's a pretty bold statement
- 13:04to say that we Jerry Gable on a while back and we kind of talked
- 13:10a little bit about sort of like this identity Fabric and thus
- 13:13multi-cloud and the way I kind of look at it as some the sort
- 13:17of like Rosetta Stone that sits in between because it seems like
- 13:21every major cloud provider as a service.
- 13:23Does it a different way? Microsoft has a certain way to
- 13:27provision accounts. Blah blah, blah.
- 13:29AWS does the same thing. Gcp you name it there isn't any
- 13:34consistency across that Amazon. Has recently put out, I think
- 13:37it's called Cedar, which is like, an open source kind of
- 13:40policy framework, for that kind of thing.
- 13:42Speaking of, we should probably get Sarah back on the line
- 13:44because I think she's actually the head of product for them for
- 13:46that, but I guess I see the need to have something that glues all
- 13:53this together because in my day job as an I am consultant, I go
- 13:58in and I talk with companies and was like, oh yeah, yeah we are
- 14:01primarily on Microsoft Azure, for example, where an Office 365
- 14:05shop and blah blah blah. And then the question becomes is
- 14:08okay so everything is running in Azure.
- 14:10Oh well we have some AWS over here and we have some gcp over
- 14:13here and I think a lot of companies struggle to some
- 14:17degree with this multi-cloud management from that any
- 14:19perspective because even though they might pick one as throw
- 14:22like their home base an app or a developer or the line of
- 14:26business or some feature or function is only available in
- 14:29the other ones. They really want to take
- 14:30advantage of it. And the reality is you really do
- 14:33have to be able to manage across the different clouds.
- 14:35Do you find that? That that's accurate.
- 14:38I guess it and you're running around.
- 14:41Yeah. Yeah, absolutely and Jerry and I
- 14:45work together and we talk about this all the time and I think
- 14:49the lens that he's looking at the world through is policy and
- 14:54how do you make policy consistent in a lot of different
- 14:57areas? And we wrote a spec a standard
- 15:01called Identity ql or ID ql is what we call it as a way to
- 15:07create that generic representation of policy.
- 15:11That allow you to make policy consistent both across the East
- 15:17and West axis, meaning different clouds.
- 15:20All have the same policy from Amazon to Azure, to Google, for
- 15:23instance, as well as North and South through the stack.
- 15:27So that you can have consistency on policy from your app, to your
- 15:30data, to your network, and so forth.
- 15:33And that was very ambitious, is a very ambitious thing because
- 15:38we're right in the thick of it. Right now, we've got The
- 15:43reference implementation called hexo available for download and
- 15:48contribution in the CN CF and really proud of how the industry
- 15:54is coalescing behind this problem to solve it for
- 15:58customers which is hey, let's make things interoperable.
- 16:01And so absolutely policy is big part of it and that happens
- 16:08typically at runtime or I'm sorry, that happens at Outside
- 16:12of runtime. So out of bound, more in the
- 16:14administrative or the control plane.
- 16:18The other side of orchestration is the runtime orchestration and
- 16:23this refers to perhaps the multiple steps that you want to
- 16:28have a user go through, as they access applications and data.
- 16:33And the orchestration would be, for instance, the flow of a user
- 16:39from authenticating. At a certain IDP then up
- 16:44authenticating for multi-factor, if they're going to you a
- 16:48certain kind of transaction and then perhaps pulling attributes
- 16:53from multiple places so that you can feed them into an
- 16:57authorization system, like an oppa, or a plane ID and then
- 17:01once that response comes back then allow or deny access to a
- 17:06resource. So that's just one example of a
- 17:09user flow. And orchestration refers to the
- 17:14runtime experience that you would link those different steps
- 17:18together and sometimes people call them user Journeys.
- 17:22But in the end is it's that runtime experience for identity
- 17:27orchestration that complements the control plane or the admin
- 17:31time consistency that you get with policy orchestration.
- 17:35So the two of those together I think are really solving both
- 17:39sides of the of the Um today. Yeah, okay, so I've been sitting
- 17:45here bottling up all these questions and then you had to go
- 17:48and say that which is I'm going to just ask my first question
- 17:52based on that, because that's what you hit here, right?
- 17:54Is, like, this term orchestration in a vacuum,
- 18:00people say, okay, well, what is orchestration, right?
- 18:02It can mean anything. It's like, That user Journey
- 18:06piece is much different than what Jeff reference which is
- 18:11kind of this orchestration of Rosetta Stone.
- 18:15So it's really like two. Totally different use cases that
- 18:19at solving and in fact, I think there's like another use case
- 18:23that was implied by based on what you're talking about
- 18:26earlier, which was really this kind of middleware.
- 18:30Layer of abstraction concept is it that It basically, the tool
- 18:38itself, inherently just does those things in there for.
- 18:42It's really you take this, this magic item that we call
- 18:49abstraction. It has this orchestration
- 18:52workflow capability and I can do user Journeys.
- 18:57It can do Rosetta Stone, it can do.
- 19:01Layer of abstraction, to integrate your legacy, with your
- 19:05modern, is that what does that we're talking about here?
- 19:08Yeah, so if you break, if you unpack the whole idea, the
- 19:13terminology orchestration, and we start with that, and we'll
- 19:17come back to Identity and policy.
- 19:20But just the notion of orchestration, we certainly
- 19:24didn't invent that concept that have been deployed.
- 19:27I think a lot of people are familiar with the idea.
- 19:30A of terraform and where you're orchestrating the
- 19:35infrastructure. Say, you want to provision a new
- 19:37server to run a database and there maybe seven steps involved
- 19:41in that from Storage to your networking, to your compute, to
- 19:46installing configuring things and scripting it.
- 19:48So people have been using Automation and scripting
- 19:52vis-à-vis terraform and things of that type of for quite some
- 19:56time and the value that you get from.
- 20:00That is Automation and consistency and scale.
- 20:03So you can point it at something and have it done quickly and do
- 20:07it at a lot of different times so you don't have to have people
- 20:10doing it. So that Automation and all of
- 20:12that is really where or Patrician start the next two
- 20:18pieces of the identity component and the policy component touch
- 20:23on the integration. Where do you apply that?
- 20:27Orchestration in the case of identity orchestration, we apply
- 20:31that to run time for the applications that people are
- 20:36accessing and the data that those applications are built
- 20:40upon. So the Third Kind of concept to
- 20:45incorporate here is an identity fabric.
- 20:49So you think about your abstraction layer like to break
- 20:54that out? What does that mean in practice?
- 20:56Think about all of the different idps that you have.
- 20:59And if you are running Private Cloud.
- 21:02You may have old stuff like active directory or Oracle or
- 21:07the old. See a Sidewinder a lot of big
- 21:10Enterprise have those things and they are living with them they
- 21:15have been living with them for a long time and then you have
- 21:18other idps that run in the cloud that could be the opposite of
- 21:22the world, the pings of the world, the Azure ades of the
- 21:26world. So an identity fabric creates an
- 21:30action layer that integrates all of these disparate apis and
- 21:35allows you instead of trying to learn each one of those
- 21:38different idps apis. And their model of working with
- 21:42things, you let the abstraction layer of cover it.
- 21:46And so you don't have to worry about doing any of that, you
- 21:49integrate, it all into this Fabric and then you can then run
- 21:53those different flows through those different steps that tie
- 21:57into the different idps in your identity.
- 22:00Abra. When we get into the policy side
- 22:04of orchestration, what we're talking about are the rules in
- 22:07the configurations of the idps themselves.
- 22:10And when you think about applying that policy
- 22:13orchestration, what we're talking about is the policies
- 22:17for instance with in Azure ad that govern, who can do what
- 22:22within applications that run on Azure and you may have those
- 22:27rules set up typically in the you know, Our backs or the role
- 22:32based access control or attribute, based, access
- 22:36control, and groups, and things of that type, which have been
- 22:39around forever. But if you're running some of
- 22:43your apps on Azure and now you also have other apps that are
- 22:46running in the say AWS. Now, you've got to think about
- 22:51how to work with Cognito which is Amazon's version of an ITP
- 22:56and so that system as well uses. Roles and groups and attributes
- 23:03and Cedar as a way a new way for them to represent authorization.
- 23:09But all of that said you've got these two different clouds that
- 23:13have two different imperative policy systems that are
- 23:19intuitively obvious, right? You need to understand how the
- 23:24whole data model of azure and the whole data model of kognito
- 23:27is set up so that you can understand how.
- 23:30Configure those rules in those grips.
- 23:32And that means it gets really complicated.
- 23:35So what an abstract policy abstraction does, is says look,
- 23:40we those things were built for a reason the way that they are.
- 23:44So we're not going to change those systems.
- 23:47But we're going to create an abstraction layer.
- 23:50That will normalize a policy that will do the same thing,
- 23:54whether it's run in Azure or run in Amazon, and that abstraction
- 24:00Action of the policy is represented in this, generic
- 24:04Rosetta format called, I dql. And so you can think about
- 24:08translating it from native, as your policy into generic, I dql.
- 24:14And then translating it from, I dql back into or not back into
- 24:20into Amazon policy. So now you've got one policy
- 24:23into different instantiations but the software takes care of
- 24:28it. So you don't have to worry about
- 24:30Learning the API or understanding how all of it
- 24:32works. You just focus on that generic
- 24:36neutral? Declarative model that's
- 24:39represented in. I dql.
- 24:41There's a lot of layers in here for sure.
- 24:42Yeah, I feel it. So, if I don't have headphones
- 24:46on you see the steam coming out of my ears, right?
- 24:49All the gears are grinding and I've kind of feel like we're
- 24:53cracking the code to your, right?
- 24:54So there's these three major scenarios and I think you are A
- 25:00texture is based on you have these nodes that are out in your
- 25:05environment and they're essentially proxying.
- 25:10Traffic of some sort but it's aside eql and they do the
- 25:14translation. But essentially you're going
- 25:17through these proxies somehow, is it?
- 25:21The person is traversing through the proxies or that's just the
- 25:25means by which the policies get to the end location to get
- 25:30translated yet. So it's a combination of both
- 25:34and I call out that the runtime in the administrative are two
- 25:39different. Branches of orchestration and
- 25:43they really don't cross. But they're both doing
- 25:46automation of policy in the case of policy, orchestration and
- 25:52runtime, user experience in the case of identity orchestration.
- 25:57So, in the case of the software, how you implement it, if you're
- 26:02trying to get your policies, the rules and the configuration
- 26:06consistent, then you would use a tool called hexa So, which is
- 26:10the open source implementation of I dql?
- 26:14And if you or if you're trying to do the runtime in the user
- 26:19and how that user is on boarded or how they gain access to
- 26:24applications and data at runtime, that's what we call
- 26:27identity orchestration and in that case you're focused on the
- 26:31run time. Right?
- 26:33At what point do people when they log in to try and get to an
- 26:36application? What happens at that point?
- 26:39In both cases, they have proxy based software in the case of
- 26:44identity orchestration, it's a runtime proxy.
- 26:47In the case of the policy orchestration.
- 26:51It's a different proxy, that calls all the apis and it'll do
- 26:55things in more of a batch mode. So runtime is identity
- 27:00orchestration. Admin is policy orchestration.
- 27:03So, yeah, policy orchestration. You had an identity
- 27:06orchestration. And then you talked about a Type
- 27:09which amused kind of like, doesn't look like the others
- 27:12which is orchestration of these user Journeys, which in my mind,
- 27:17is something like registering for an identity or some kind of
- 27:22user Journey like that. I'm, is that right?
- 27:25And then, what is that called? Well, that example that you're
- 27:29describing would fit into the category of runtime and that
- 27:34would be identity orchestration. Okay.
- 27:38Okay, so there's the to is policy and the identity
- 27:42orchestration, that's okay. Now I think that that really
- 27:47helps and why are those two pieces?
- 27:54Combined into one offering. Why wouldn't they be two totally
- 27:59different offerings? Does it that the tooling that
- 28:02makes those things happen? It's just common and you get all
- 28:07this benefit from just conceptually putting laying
- 28:12down. These kind of bits.
- 28:13That it's only like a 10% add-on to be able to do identity versus
- 28:19you know adding the policy on to it.
- 28:22Well in our world they are two different things.
- 28:25They are one is open source hexa.
- 28:29Get that from the cloud native Computing Foundation, the CN CF.
- 28:33And we're a contributor to a we helped run the project but we
- 28:37don't make any money. We're going to commercialize, I
- 28:40dql and hexa. That's our investment into the
- 28:43community so organizations can do things in a more seamless
- 28:49less lock in kind of world. When you talk about the
- 28:52commercial side, what software that strata cells called
- 28:55Mavericks that is entirely on identity orchestration and
- 28:59that's solving the runtime problem.
- 29:02So they are two different pieces and if you cut a trace it back
- 29:07to how identity developed since the late 90s through today
- 29:12through to today, even in the early days, there were companies
- 29:17solving different problems and going back to the late 90s.
- 29:21My company's secure aren't we. Focus on runtime web access
- 29:25management, people getting into the web apps and doing.
- 29:28Single sign on. There are other and we competed
- 29:31with an Integrity. They had site minder obligates
- 29:34became Oracle and IBM was in the game as well, but we are all in
- 29:38this web access management bucket and that, I think
- 29:42corresponds to the runtime example that I'm describing.
- 29:48At the same time, there were other software There's that at
- 29:52the time, we called it provisioning and these were
- 29:56companies like axis 360 business layers and what they were doing
- 30:00were and now sale point and Savion or more modern versions
- 30:05of that and they're solving a problem that's identity related,
- 30:10but it's not at the runtime site.
- 30:12And what they're doing is saying, hey, should somebody
- 30:15have an account and who's in that account?
- 30:18And how do we generate reports to show the Auditors.
- 30:21That we have a game plan in place and we enforce it.
- 30:25So what we kind of fast forward, 25 years and to where we are
- 30:30today. Those same two problems continue
- 30:33to exist, the runtime and the admin side.
- 30:37So what we done is say, let's apply this concept of
- 30:40orchestration to both of those worlds.
- 30:44Strata as a software company isn't trying to commercialize
- 30:47the open-source policy side. We're focused on The run time,
- 30:52but they're really two sides of that one coin.
- 30:55Because you've got that account and when that account is created
- 30:59and provisioned, and when that account is being activated and
- 31:02used, you need to think about both sides of that coin.
- 31:05So that's why there's a dichotomy.
- 31:08And hence the reason that we put the effort we did, is to make it
- 31:12hopefully solve the two big problems that people have been
- 31:16struggling with for the last 25 years.
- 31:21That, you know, I told you I was like bottling up questions as
- 31:24you're going. Some of them were like,
- 31:26tongue-in-cheek, Concepts and or jokes is as thinking you.
- 31:31And I were in college at the same time.
- 31:33And I often think what had just start a website where people
- 31:37could post their pictures and other people could comment on
- 31:40them because that seems like, it would have been pretty easy to
- 31:43do. And obviously made a ton of
- 31:45money for somebody who called a Facebook The other thing I was
- 31:51thinking was just, you know, it seems to me like, you would
- 31:55mention you and Jerry are working on the standards.
- 31:59So your part CEO and part standards writer because you,
- 32:04you're you're in the guts with this thing, huh?
- 32:08Yeah, I mean, I love more than anything creating software and I
- 32:12love even today. I'm very Hands-On keyboard.
- 32:16And probably unlike, and maybe it's because I started my career
- 32:20as a CTO, not as a business person or CEO.
- 32:26And over time it I never goes away, right?
- 32:29And when I see things I instantly try and figure out how
- 32:33do we make this work in software?
- 32:35And how would we represent these Concepts and code?
- 32:38And I'm not a developer, I don't write code, but I design
- 32:41software and I love the the Nuance in that detail.
- 32:46The standards part of it though. I think was something that was
- 32:50very accidental in the very beginning.
- 32:54When we were doing the precursor work to sam'l, we were very much
- 32:58thinking, we're going to commercialize this and then
- 33:02somebody real influential person in my career.
- 33:08We're about Blakely at the time, he was at IBM and he said, look,
- 33:14you and the team Edna Tegrity, you're both trying to
- 33:17commercialize the same thing. Why don't you make it a standard
- 33:20and then that way people can, you know, use it more broadly
- 33:25and I thought well, okay, that makes sense.
- 33:28But maybe we can save the world from the whole betamax and VHS
- 33:33battle that happened or the Blu-ray HD DVD kind of saga.
- 33:39That going back to the early 2000.
- 33:41Time frame. Give credit to Bob because he
- 33:45really have pointed me in a different direction, saying make
- 33:48this a standard so fast forward coming back to the community.
- 33:54I'm thinking, how can we help move?
- 33:56The industry forward standards have a really big impact and it
- 34:01makes the world so much more interoperable.
- 34:04That would be a good thing. I happened to have a lot of
- 34:07experience going from Um, nothing to a standard.
- 34:11So I brought your area and and I said, look, let's build this
- 34:14standard and I had kind of started the initial stack.
- 34:19And you know, here we are today now a couple of years later and
- 34:23it's moving a lot faster than what we saw with sam'l for a lot
- 34:28of technical reasons. But it's just been on fast
- 34:31forward and it's really exciting but I think I'll always look at
- 34:35ways to solve problems in software and The part that gets
- 34:39me excited every day. Yeah, one of the thoughts are as
- 34:42having is you're talking was a conversation you and I had when
- 34:46we first met which was around my timeline and identity and it's
- 34:50oftentimes. I feel like I'm an old head and
- 34:53identity, right? I got in around 2003 and I was
- 34:56telling you the story of like getting my first project was
- 34:59implementing a Publix for web access management as like yeah.
- 35:05Like, it was like right around that time when they were bought
- 35:07by Oracle, And you're running oracle's identity management.
- 35:11What are you okay? Well, I remember not long before
- 35:15that. I was like, what is this?
- 35:16I am stuff. And now I've got a podcast about
- 35:19it but that's, that's, yeah, that's just kind of funny.
- 35:24But the other thing I was thinking about was okay, you
- 35:28talked about Samuel and being one of the co-writers that
- 35:32standard and I thought, okay, I remember Samuel coming out.
- 35:38And Samuel evolving. And then you'd hear about
- 35:42organizations that were, you know, in playing software like
- 35:46paying to provide single sign-on using sam'l.
- 35:51But I also remember around that time frame thinking like that'll
- 35:54never work for us, it's not complicated enough for us,
- 35:58right. We've got all these applications
- 36:01that are very complex and we need filters plugins for our web
- 36:06servers. That's How we'll do the
- 36:07Authentication. Age, that's how will Gate
- 36:09traffic into the apps. And obviously that's been
- 36:13pulling away, but some of that infrastructure still out there
- 36:16and we've Jeff and I run into clients to.
- 36:19So have Lotus, Domino servers, not very often but it happened
- 36:23at your Lotus. Domino, you've got your old
- 36:26classic, ASP applications which, you know, classic.
- 36:31It's like right before the switch to the legacy is classic.
- 36:36Then Legacy then we got to get rid of this.
- 36:40But OK, the point that I'm going toward it.
- 36:42Like everybody's now kind of adopted like, okay, we need a
- 36:47modern authentication system, it's not the old web access
- 36:50management. But you've got some
- 36:53applications, may be hundreds of applications that are running on
- 36:57Old identity management platforms.
- 37:00And to me, it's like you can't wait until the engineering cycle
- 37:05to just flush. All those applications out.
- 37:08You've got to find a way to integrate them into the hole and
- 37:11then you got Even more complex than areas where maybe through
- 37:14mergers and Acquisitions, you've got multiple you know modern
- 37:19idps and you've got all these different pockets of
- 37:22applications. And what is an I am practitioner
- 37:25to do is that one of the problems that you guys are
- 37:28solving? Yeah absolutely.
- 37:31And thanks for the Domino reference.
- 37:35I'll I'll I'll see you one Domino reference and raise you
- 37:39one coldfusion rule. Yeah, we're helping people one
- 37:45of our big Canal, nobody Sleeps Tonight, modernize and they have
- 37:50hundreds of these cold fusion apps and I don't think that that
- 37:54products been supported in any meaningful way from a new
- 37:58feature standpoint for a Time. A lot of times people use these
- 38:04old things because it's like plumbing and once it's working
- 38:07and you put your drywall up and you put it out of the way.
- 38:11You don't think about it. You wanted instead.
- 38:13Think about what you're going to do in the room that you just
- 38:15bill change. The furniture is a lot easier
- 38:17than changing the plumbing. So people only very infrequently
- 38:23try to change their infrastructure and that's led to
- 38:27a huge amount of technical debt because Cuz you multiply the
- 38:31number of companies that have been around for any meaningful
- 38:36amount of time, like, 5 10, 20 or more years, they've created
- 38:41all of this cruft in all this technical debt and the
- 38:44historical way, if you wanted to upgrade your identity provider,
- 38:49you have to rewrite your application to consume identity
- 38:54from a modern IDP, and to get to the nuts and bolts of it.
- 39:00Talks about the last mile integration between the IDP and
- 39:04the app and the session is the heart of where this all goes
- 39:08down. And the old way we used to do.
- 39:11It was as consistently as we could.
- 39:14But using the tools that we had, we use cookies, and we use these
- 39:18HTTP headers as way to, to cross that transom into the
- 39:22application. Well, all the modern identity
- 39:26systems, use things like sam'l or open ID.
- 39:30Connect. And so now how do you get the
- 39:33oid? See to work with cookies because
- 39:36they're they're just kind of like getting a gas-powered car
- 39:39to work with an electrical Tesla Motor.
- 39:43Like these things were never built with the intention to work
- 39:46together. So, the modernization is one of
- 39:49the most common patterns that people use orchestration for
- 39:53because you can swap out the Legacy IDP with a modern one and
- 39:59do it in. Way that you don't have to
- 40:00rewrite your application. So allows you to upgrade, get
- 40:04rid of that technical debt and instead of spending six or
- 40:07months or more per application, you can do it in minutes because
- 40:12software is doing all the automation.
- 40:14So that's a very common use case and it's good for everybody to
- 40:19upgrade without paying your technical debt without diverting
- 40:23all your Innovation to the Past focus on doing something
- 40:27interesting versus fixing An architectural decision from 12
- 40:32years ago. So it feels like Orchestration,
- 40:37could be very strategic in terms of like Enterprise architecture.
- 40:42Here's how we're going to solve these big problems, but it could
- 40:47also be a point solution to solve a specific problem.
- 40:52So, I wonder when people pick up the phone or stop by your booth
- 40:56and want to buy your product. Is it usually for the point
- 41:00solution or is it the EA who wants a big picture Rose?
- 41:06Rosetta Stone or, you know, a Swiss Army knife It varies.
- 41:12It depends on the kind of company that the person's coming
- 41:17from. If they are responsible for
- 41:22this, let's say doing an acquisition and they know that
- 41:26they're going to be acquiring a lot of organizations because
- 41:29that's their business model, we work a lot of companies that are
- 41:32in that space. They have that kind of world,
- 41:35then for their, for their purposes.
- 41:38They want the infrastructure so that they can very easily snap
- 41:42in and work with a newly acquired company or conversely,
- 41:46if they're going to spin a company out to find a way to
- 41:49cleave the IDP. So the people that users and
- 41:56identities that go with the spun-out company, and all the
- 41:59customers, they can handle that, identity, addition, and
- 42:03division. Basically those tend to be
- 42:07thinking about a very strategically when you have a
- 42:11Problem like we have people who say look I'm just trying to roll
- 42:15out password list but I have all these unmanageable applications
- 42:19I just want this one use case have this.
- 42:22I want to roll out hyper or some other MFA but I don't have the
- 42:28source code to all these applications or I don't have the
- 42:31team or I'll have the time. How do we get this MFA out all
- 42:35these applications? Well in that case it's very
- 42:38tactical you're just wanting use Even to scale your password was
- 42:43rollout and that's a very easy, very common way for people to
- 42:46start and once they realize, wow, that was easy.
- 42:50What else can I do then? They start looking at the other
- 42:53aspects of identity and figure out how they can extend their
- 42:57use of orchestration. Extend their identity fabric to
- 43:01more item peas and extended to more applications.
- 43:04Generally tends to be the way that we see people start, I know
- 43:08that we've been talking about a lot of AI.
- 43:11Recently on this show and it seems like kind of all over
- 43:14everyone you talking to and I think this is an area where I
- 43:18think is really right for Innovation because the hill that
- 43:22I'm going to die on right now is the definition of a.
- 43:25I in my mind has changed within the last nine months or so,
- 43:29since the Advent of these large language models and those sorts
- 43:32of things. So, how do you say AI,
- 43:35impacting, things like orchestration, and maybe even
- 43:37potentially things like hexa and id, id Q.
- 43:41Well where there's this translation need because people
- 43:44don't, you know, maybe trying to figure out right how to
- 43:46streamline managing different types of cloud environments, is
- 43:50AI something that's going to help with that?
- 43:52Can I will I be able to go into some sort of admin console and
- 43:56says, hey create Eric in this? And in these platforms that I
- 44:01just cut it. Does it does.
- 44:03I dql or hexan 80. Serve as the background, the
- 44:07kind of help with the translation.
- 44:08How do you say I impacting the sort of area of The
- 44:11orchestration. Yeah, I'm very excited about AI.
- 44:15I'm a big believer in it. One of my companies in the past
- 44:20was really focused on machine learning and we were using it
- 44:22for, you know, just data-driven optimization.
- 44:27So I saw and this is 2013-2014. So very early models that proved
- 44:36to me that there's something here.
- 44:39So when you talk about a aii similar to what we're seeing
- 44:42with identity, right? Well that's a big tent and
- 44:46there's a lot of different parts within that world of AI that are
- 44:50going to be relevant. And all of this is going to get
- 44:53overhyped. And then soon people will be
- 44:55saying like now with 50% more Ai and it's like it's some kind of
- 45:00additive I think that's kind of well, that one must be better.
- 45:03I mean, it's got more AI 16 pounds, more of AI.
- 45:08Yeah, it's so abstract. Way, the the height, you say,
- 45:13well, what's fundamentally working here were within that AI
- 45:17world. I think machine learning is
- 45:19proven and that is a way to use big data sets to see patterns
- 45:26and do something about that in an automated way.
- 45:30The hype recently about large language models, and the things
- 45:33that you see with chat, GPT those are great and someone was
- 45:39just describing a chat, GPT is a very prolific author.
- 45:44They can write things, but it's not actually making decisions,
- 45:47right? And in that sense, I think
- 45:50people have the right expectations, what you can get
- 45:53with large language, models and generative AI in general.
- 45:58If you have the right expectations, Of what you can
- 46:00get. It's going to be very powerful
- 46:03if it's going to go into science fiction, which probably will be
- 46:08here before we know it. And you have the general
- 46:12purpose, artificial intelligence like what they portray and one
- 46:16of the best under rated movies. My opinion is her, you know, the
- 46:20I Love Her. Wasn't that great the movie?
- 46:23I mean yeah, yeah, yeah. I tell people all the time.
- 46:26So I think that's like really cool.
- 46:28Will it happen? I think it will.
- 46:30Only 2023, you had five years, you had 10 years and I think
- 46:34those large language models in the generative.
- 46:36APR AI is going to be much more prolific than even it is today,
- 46:43but just to apply it to Identity.
- 46:45I think you have a the last thing would be how you can build
- 46:50a co-pilot and the notion of having a co-pilot that is able
- 46:55to manage the data and work with the data that your identity
- 46:59system. Can work with as well as do
- 47:02things on your behalf. So like we were experimenting
- 47:07with some of these things at Oracle and it was very
- 47:10rudimentary, it was a chatbot but this is years ago in the
- 47:13chat. Bot would do a password reset
- 47:15and that at the time was like wow that's crazy.
- 47:18Now I think people would be like, oh yeah, I was expecting
- 47:22you to be a bot on the other end of this chat.
- 47:25So I think all of them I do think AI in very specific.
- 47:30He's is going to be very profoundly impactful on identity
- 47:35and application security. I think if we do it right then
- 47:40we'll be able to show demonstrable value and rely on
- 47:43it. And I think the areas that I'm
- 47:46most excited about are co-pilots, the ability to do
- 47:51large language model in languages, by the way, can be
- 47:54programming languages. So therefore if you can get
- 47:58those to talk Talk with all the apis then yes I do see a future
- 48:03where you can have hexa go out and tell Excel through a chat.
- 48:08Go integrate with all of these things and make my policies work
- 48:12across all these systems. Then you combining the
- 48:16generative APA, I along with these standards and that I think
- 48:21is going to be the science instead of the science fiction.
- 48:24And I think that's, that's not far in the future and we're
- 48:27working on it at strata today. So, I think it'll be interesting
- 48:31as we bring it to Market how this is all going to come
- 48:34together, but I'm super excited about it.
- 48:38Alright, so you've piqued my curiosity.
- 48:40When when you guys are ready, I'd love to have you back on,
- 48:42explain kind of how your leverages type of thing.
- 48:45A couple thoughts. Their first, the movie her, I
- 48:48love that movie. I think it's great came out and
- 48:50I had to look it up here. 2013, Joaquin.
- 48:53Phoenix Scarlett, Johansson. And I remember when I watched
- 48:55it, I was like yeah I can totally see this, this is what's
- 48:58going to happen. It was sort of like you know
- 49:00Siri I think had kind of just started at that point maybe
- 49:03Google Assistant, those sorts of things but you could clearly see
- 49:07sort of the church. Ejector e right of what the
- 49:09personal digital assistant type thing look like.
- 49:11So if you haven't seen the movie, Her H ER definitely worth
- 49:15checking out. The other thing that you
- 49:17mentioned was chat Bots and this is actually something that I
- 49:19experimented with a spend six or seven years now.
- 49:22And I go at this point, I'm not a coder, but I think Microsoft
- 49:25is the one I was using. They release like this bot
- 49:27framework, basically and I remember putting together a
- 49:30little mini proof of concept of an access requests kind of
- 49:33workflow using a chatbot. This would probably be like 2015
- 49:37or 16. And the idea was, you know, you
- 49:40have this chat bot that runs on your Enterprise environment and
- 49:43based on keywords that you would tell it.
- 49:46It would say, oh, it sounds like you are asking for active
- 49:50directory. And the struggle that I had at
- 49:52the time was well, nobody calls everything, the same thing, it's
- 49:56active directory, it's 80 and you start.
- 49:58I start any of those lists of well.
- 49:59How many different permutations on the name of a system are
- 50:02there? And what if I miss one?
- 50:04Now all of a sudden the thing doesn't know what you're talking
- 50:06about. So I think this is is an area
- 50:08where I'm curious to see if chatbots, you know, start to
- 50:11leverage that. And we were kind of already
- 50:12seeing things like chat GPT and and the Bing and Google bar and
- 50:17stuff like that. But it just it was a blast of
- 50:19the past when you kind of mentioned that know, I'm curious
- 50:22because way by the way, I can attest to Jeff actually doing
- 50:26Zubaz, not a made-up story. I was just test on me.
- 50:29So every day, it was like, hey, I made an improvement to the
- 50:32chat pod, why don't you go in there and try something?
- 50:35But I am, you know, there's misspelling.
- 50:37I think is when you see chatbots, a lot.
- 50:39Now it's comes up with like four options.
- 50:43You can either click on the option or type a number or
- 50:46letter to indicate what you want to do and you want to go off
- 50:49script here. Taking a big chance you're
- 50:51probably going to get nothing back.
- 50:54Yep. Okay.
- 50:56So that was the AI at the center portion of the show as we are.
- 50:59I think we're going to have to start calling it because we keep
- 51:01getting into this Eric, you've been really great through time
- 51:04when I make sure you can kind of, get on with your evening.
- 51:07Here, I know that there was some discussion before the show about
- 51:11you're a surfer. And so I want you to be our
- 51:14surfing correspondent and maybe I've never been surfing.
- 51:19So how do I surf teach me to Surf?
- 51:23Like what is the thing that I should be doing other than okay.
- 51:25Grab a board. Is there a specific board she'll
- 51:28be going to a specific like beginners Beach.
- 51:31Do I do balance things at home. I'm going to I'm a standing desk
- 51:34right now and I'm one of those Balance boards right now but I
- 51:37have a feeling If you throw me in the ocean, I am not staying
- 51:39upright. Help me out here.
- 51:41Well, I am honored to be your you're surfing correspondent.
- 51:46I hope I can live up to expectations.
- 51:50I think to answer your question on, what's the best way to learn
- 51:54to serve? Probably find a place that has
- 51:57really warm water, so you can spend a lot of time trying
- 52:02practice. It's not something that you most
- 52:05people pick up very quickly because there's a whole lot that
- 52:08goes into it. So if you do a place, I think
- 52:12one of the best places to start of all things is Waikiki and
- 52:17believe it or not. That's a, it's actually a
- 52:19man-made Beach, that whole area was manufactured.
- 52:24And why that's nice. Nice.
- 52:25Is the waters really warm and there's no coral reef and
- 52:29there's no rocks that you can get hurt on and you can be out
- 52:32there from dawn to dusk and there's no sharks that are going
- 52:37to mess with you. So if I would say find a place
- 52:40like that, that's warm. If you can't make it to Waikiki,
- 52:44Costa Rica is great and you know probably places in the
- 52:50Northeast, believe it or not like surfing up in New York, I
- 52:53like a place called Montauk. And the water gets warm there in
- 52:57the, in the Summers, I grew up surfing in in Santa Cruz and San
- 53:02Francisco. And you have to have a wetsuit
- 53:04and think about sharks more than you want to.
- 53:07So you have to really want, if you're going to start in cold
- 53:10water with those kind of conditions, but I would say you
- 53:14do get a big board. Some of these foam boards are
- 53:16really nice to just get the basics and go to Surf school.
- 53:21There's a lot of really good surf, instructors that We'll get
- 53:26you on the basics and so much of it has to do with getting up off
- 53:31the prone position. So if you are into it, if you've
- 53:36ever done burpees, I hate them but there are really good way.
- 53:40If you not near the ocean is to get that muscle memory of
- 53:44popping up off the board and getting into a stance where your
- 53:47feet are on to you. So that's it to recap, warm
- 53:51water, go, where there's no rocks.
- 53:54There's no sharks And go to a school and then practice at the
- 53:59gym. Yeah.
- 54:01So if anyone has ever seen my waistline, they know I don't do
- 54:03burpees gym. On the other hand definitely
- 54:05does burpees does the type of board matter.
- 54:08When you're first starting out, you mentioned a foam board and I
- 54:10guess I'm just thinking some sort of polycarbonate or wood
- 54:14board or something like that. But phone sounds a heck of a lot
- 54:16lighter and maybe it reminds me a little bit like a boogie
- 54:18board. I used to do that when I was a
- 54:20kid and that was a lot of fun but it's at the same kind of
- 54:22concept just longer like a shaper word or yeah.
- 54:24That's exactly. Really.
- 54:25I do. So take a boogie board and make
- 54:28it a little firmer and make it maybe 8 9 feet long and the
- 54:33reason I say foam is the alternative is a fiberglass or
- 54:37an epoxy board, which is harder you can break those things.
- 54:41Like if you hit them on a rock, you're going to behave yourself.
- 54:44Yeah well yeah yourself for sure but yeah the foam boards there's
- 54:49one called a wave storm that they sell at Costco in Hawaii
- 54:53which is I just bought My daughter her first surfboard two
- 54:57years ago and that's what we got or and yeah.
- 55:01So it's just longer the board, the more buoyant it is and allow
- 55:05you to float more. You'll see people on Shore
- 55:10towards like 5 foot 6 foot boards and the ones that you see
- 55:15on magazines. And people that that's like air
- 55:18quotes surfing. The one I'm talking about is
- 55:21starting on longboarding so a longboard and a shortboard.
- 55:24Those are kind of two. Different sports but it's much
- 55:27easier to learn a longboard than a shortboard.
- 55:30You don't have to have the same kind of experience or balance
- 55:32and yeah, you go to places like I'm describing, you're not going
- 55:37to have any problems with the locals, you're just there to
- 55:39have a good time and don't give up.
- 55:42That's the other thing I find so often people if they're, they're
- 55:47too hard on themselves and they say, oh, if I can go out and one
- 55:50day and learn to serve, I'll never figure it out.
- 55:54I've been surfing since I was 13 and that's a long, long time and
- 56:01I now live away from the ocean. So I only infrequently get out
- 56:06to go surfing. So it's very humbling when you
- 56:09are like I haven't served from like six months and you paddle
- 56:13out and you're like, oh my God, I'm exhausted.
- 56:15Well, it's because you don't use it, you lose it.
- 56:18So I just encourage people just give themselves time say, hey
- 56:22I'll learn it. Maybe if I can Right away.
- 56:25My my stomach that's great for day, 1 and day 2.
- 56:28If I can get onto my knees, that's a huge accomplishment.
- 56:31And if you're standing up in your surfing within a couple
- 56:34days, you're doing amazing. So don't give up.
- 56:37Don't be hard on yourself. So 13 years old, I was like,
- 56:41what? Probably?
- 56:41What your first identity company seems like Jim.
- 56:47Have you ever been surfing? I've tried it unsuccessfully.
- 56:52I've tried skiing unsuccessfully.
- 56:54I just I don't have balance but let me give one pro tip for
- 56:59anybody. Who's going to try it.
- 57:00Don't wear your hearing aids into the ocean.
- 57:05It's a losing proposition. I actually did that this weekend
- 57:08lost to hearing aid. It's very expensive to have
- 57:12replaced somewhere in the Atlantic ruined my day.
- 57:15You see, there's no bad day at the beach, try losing a, you
- 57:19know, Half of a fifty four hundred dollar hearing aids that
- 57:22there's no such thing as a bad day at the beach.
- 57:25All right. Well, thanks for thanks for
- 57:27giving us another donor and the lighter note.
- 57:30No matter what I can. I can bring it down to the level
- 57:33that I wanted to be. Remember I was fighting for the
- 57:36let's and the show talking about shark attacks.
- 57:40Yeah, I mean I tried to spend to a positive but hey just when you
- 57:43think you know we got away Jimmy the shark comes up and pulls us
- 57:47back into the depths. So All right, let's go ahead and
- 57:51leave it there for this week. Eric, thank you so much for your
- 57:54time. I actually learned quite a bit
- 57:56here and hopefully others did too kind of the definition and
- 57:58kind of the difference between policy and orchestration and
- 58:02sort of run time and and other things like that.
- 58:05So people go back and listen. I think we probably have to have
- 58:06you back. Definitely.
- 58:07When you guys are ready to share what you're working on the AI
- 58:09side, come back and let's figure out because you get something.
- 58:12I'm really interested in is how identity companies are going to
- 58:14leverage sort of this era of AI that we're moving into.
- 58:19We'll have your LinkedIn profile in our show notes for people to
- 58:23reach out. If they've got questions, you
- 58:24have an interesting one as I'm noticing here.
- 58:27Linkedin.com / bought not sold. What does that mean?
- 58:32I think I know what it means, but tell me.
- 58:33Well, it means that I think when you have people who are trying
- 58:40to acquire technology, whatever it is the day of the hardcore
- 58:48sales rap, Calling you and just saying, hey, let's get on that
- 58:51Discovery call and do this thing.
- 58:53And they're pushing and pushing, and pushing, that's selling and
- 58:57I think, with the way the world works today, people don't want
- 59:01to be sold to, they want to buy something.
- 59:04And so you flip the whole conversation 180 degrees and
- 59:08then you allow people to find what they're looking for.
- 59:11And you give them content, you make them informed, and if you
- 59:15treat them right by giving them what they need to make their
- 59:19own. Own decision, then they're going
- 59:21to buy it. So I say technology the future
- 59:24identity should be bought not sold.
- 59:28I like it and that's exactly what I was thinking.
- 59:29So, great minds think alike. I guess we'll also have a link.
- 59:33Also to strata strata iost ra ta dot io on our show notes so
- 59:39people can check out, we guys are doing especially the
- 59:41Mavericks platform sounds. Very cool.
- 59:43I've seen, you know, some things around it so it's definitely
- 59:45something people should be checking out it just one more
- 59:48question. We go any further.
- 59:50So, I just thought of this strata, how did you come up with
- 59:53that name? So, strata in the clouds, the
- 59:58highest in the outermost atmosphere is the stratosphere
- 1:00:01all other clouds exists inside of that Stratosphere and the
- 1:00:06notion of a strata or layers. And so, you think about the
- 1:00:10orchestration layer at the very top, all the clouds, and all the
- 1:00:13idps fit inside of that. And that's why we manage
- 1:00:16everything from the top. Allow you to have whatever.
- 1:00:19A cloud that you want and that became strata the layers of
- 1:00:22identity. I like it.
- 1:00:25I'll always love hearing Clapper stories around different
- 1:00:27product, names, and, and Company, and stuff like that.
- 1:00:30So, that's a cool one to. All right, we're going to leave
- 1:00:32it this week. Don't forget about our discount
- 1:00:35code for authenticate idea. See 15, 15 podcasts.
- 1:00:40That's 15% off. Our registration fees have a
- 1:00:43bunch of like in our show notes for people to check it out as
- 1:00:45well. We're on the web, idac
- 1:00:47podcast.com Twitter at idac podcast, Mastodon at IGA, see
- 1:00:53podcast, At infosec data exchange and Jim and I are
- 1:00:57always willing to connect on LinkedIn.
- 1:00:59Actually got a really nice email from someone I shared with Jim
- 1:01:01and around trust in h.r. which I thought was kind of interesting.
- 1:01:05So I've got that saved away. I think we're going to probably
- 1:01:08tackle that next couple episodes so Marcus if you're listening, I
- 1:01:12know you probably had a bunch of to catch up on but you're going
- 1:01:14to hit that one in the next few episodes here.
- 1:01:16So yeah, with that, we'll go ahead and leave it for this
- 1:01:19week. Thanks Jim for your time.
- 1:01:20Thanks Eric for your time and we'll talk with everyone.
- 1:01:23In the next one, you've been listening to Identity at the
- 1:01:27center. We hope you've enjoyed the show,
- 1:01:30make sure to like rate and review and we'll be back soon,
- 1:01:34but in the meantime, hit the website at identity at the
- 1:01:38center.com and find us on Twitter at ivac podcast.
- 1:01:44See you next time on identity at the center,