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Episode 81 - The Inbound Lead Trap: Why Interest Doesn't Mean They're Ready
You're stranded on the side of the road. Three tow truck companies get the call. One answers right away. One takes four hours. One doesn't call back until next Thursday. You already know who you're using.
That's the standard every inbound lead is holding you to, whether you like it or not.
In this episode, Josh Shirley and Dave break down the four ways interest lands in your lap: the web form fill out, the voicemail callback, the referral, and the trade show booth stop, along with the mistake that trips up sellers on almost every one of them, treating someone's excitement as permission to…
The skinny
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