Latest / Performance Marketing Unlocked
Navigating the zero-click era: How AI is changing purchase decisions
AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes?
On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Lottie Namakando, SVP of the Total Search Practice at WPP Media UK, to explore how advertisers can traverse AI Overviews, fragmented discovery, and the growing search trust gap.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
~ Episode breakdown ~
(2:10) How are AI answers changing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.