Cold outreach... as a human?!?
Most of us have a very specific image of cold email: a stranger who never heard of us, selling something we never wanted, in language no human being would actually use. But “cold email” just means an email to someone who doesn’t know you yet—and the version most of us are reacting to is only one way to do it.
In this episode, we talk with Laura Lopuch, who helps online service providers start conversations with high-quality leads through cold outreach. She built the WARM framework and the Warm Client Method, and her whole argument is that the leads you want are already out there leaving…
The skinny
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