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ARA Challenges NAR with Agent-Centric Push | Real Estate News
A new real estate powerhouse is shaking up the industry: the American Real Estate Association, founded by big names like Mauricio Umansky and Jason Haber. With a $20 membership fee and a lean, agent-focused structure, ARA is positioning itself as a nimble alternative to the struggling NAR. Already partnering with giants like REMAX and Compass—offering thousands of agents free memberships through 2027—it’s gaining serious traction. While skeptics question its long-term value, ARA’s leadership insists their agility, grassroots appeal, and new lobbying muscle make them a force to be reckoned…
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