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The Future of X - Formerly known as Twitter App · Elon Musk Podcast

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  Hi everybody, and welcome back to the Elon Musk podcast, where
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  we unpack the complexities, controversies, and conversations
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  shaping technology and society. And in this episode, we'll be
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  examining the social media platform X, formerly known as
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  Twitter. It's embattled CEO Linda
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  Yocarino, and how this all ties back to Elon Musk.
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  The story's making headlines, and not always for the best
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  reasons. The media has often portrayed X
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  as a sinking ship, especially after some intense public
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  interviews and Elon Musk's own contentious posts.
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  But is this narrative fair or even accurate?
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  Might have seen Linda Yacarino's interviews at Code Conference in
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  the first conference, where she defended her performance of the
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  platform amidst A slew of critical questions and
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  skepticisms. These public appearances have
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  triggered debates about her credibility, her relationship
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  with Elon Musk, and the future of the platform she's in charge
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  of. So let's unpack the situation.
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  We'll look into what Yakarino revealed about X's user
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  engagement and revenue metrics, as well as the aftermath of our
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  public interviews. Along the way, we'll tackle some
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  key questions. Is X really a fading platform?
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  How are corporate communications and public relations playing a
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  role in shaping the perception of X?
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  And finally, can X, under Yakarino's leadership and Elon
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  Musk's ownership navigate through these turbulent waters?
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  Linda Yakorino recently dropped some numbers during her
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  interviews. This seemed to contradict the
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  dying platform narrative. She mentioned that people are
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  spending 14% more time on X. Video consumption has risen by
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  20%. Quite interestingly, Gen.
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  Z is the largest and fastest growing segment on the platform,
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  with nearly 200 million people logging in per month now.
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  What's more, Yakorino highlighted that the platform
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  clocks around 100 billion impressions every day and sees
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  about 500,000,000 posts. User signups have seen a 4% year
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  over year increase. So while X may not be a TikTok
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  or an Instagram, it's not exactly gasping for air either.
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  And this leaves us Padre. Are the reports of X's demise
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  exaggerated? Are the media and critics
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  missing the forest for the trees now?
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  Kathleen Schmidt, a veteran PR expert, criticize Yacarino for
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  appearing uninformed and unprepared during her public
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  interviews, particularly about Elon Musk's plan for X and the
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  lack of coordination with communications.
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  And the strategy became evident with Yakarino seemed unsure of
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  Elon's ideas about transitioning the platform to a subscription
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  based model. Jeffrey Knoff, A/C EO of Spartan
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  Media and Kelsey Kittner of Red Banyan Crisis PR also weighed
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  in. They mentioned the importance of
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  being In Sync with the company's overreaching communication
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  strategy, especially when working under a disruptive
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  figure like Elon Musk. Now, according to them,
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  Yakorino's performance indicated that the messaging between Elon
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  and herself needs to be aligned. However, it's worth mentioning
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  that Yakorino is relatively new to the role.
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  With just 12 weeks under her belt, The Post interview
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  backlash Lindy Yakorino underscores a critical issue.
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  There is clearly a gap of communication between both Ex
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  and Elon Musk, and when it comes to the public perception, she
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  may be on a different page and critics latched onto Yacarino
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  stumbles during the interview as evidence of her inability to run
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  the company. However, it's worth considering
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  the role of a clear and cohesive internal communication strategy,
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  or the lack thereof, in shaping her responses.
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  An unaligned communication plan may have been the reason she was
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  left floundering during the interview, but no concrete
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  answers to provide. While Linda Yakorino seem less
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  than prepared, it's worth noting that being a CEO under Elon
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  Musk's ownership is no simple task.
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  He's known for thinking outside the box and pushing the envelope
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  and doing some crazy things. Sometimes this creates A dynamic
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  and sometimes volatile environment where aligning
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  corporate messages and strategic decisions can be like hitting a
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  moving target. And Yakorino may have had
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  limited insight into upcoming changes and strategies which
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  made her seem unresponsive and inadequate during the interview.
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  Another layer to this discussion is Jacarino's relatively short
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  tenure at the helm. She's been in the CEO position
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  for about 12 weeks now. The critics argue that
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  sufficient time to have a grip on the company's operations in
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  future direction. It's not that much now, however.
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  It's also fair to say that three months isn't a long time to
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  absorb the intricacies and multifaceted platform like X,
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  especially one that's seeing its metrics fluctuate and its public
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  image in constant flux. And the key take away here is
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  that Linda Yocarino's performance raised eyebrows.
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  It might be symptomatic of larger issues with an X rather
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  than a personal failing on her part.
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  If the communication channels were unclear or misaligned, it
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  would have been difficult for her or anyone else in her
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  position to present a unified front.
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  And this suggests that as much as leadership qualities are
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  essential, the systems in place for clear and consistent
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  communication with the company are equally critical for its
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  success in its public perception.
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  Now, what is next for X? Despite these setbacks, it's
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  important to remember that turning around a platform like X
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  is not an overnight job. It's not going to happen within
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  a week or so. With a polarized public
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  perception in a turbulent media environment, the road ahead for
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  X in Yacorino is undeniably challenging.
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  But this journey also offers unique opportunities for
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  innovation and growth, especially considering the
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  numbers Yacorino presented. It's worth mentioning that Elon
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  Musk is not one to focus on shortterm bumps.
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  If Yacorino can get her communication strategy In Sync
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  with Elon's, and if the platform continues to grow as her metrics
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  suggest, then perhaps the critics will have to reevaluate
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  their stances. Maybe, just maybe, X will prove
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  to be more resilient than some people think.
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  I thank you so much for tuning into the Elon Musk podcast
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  today. If you found this episode
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  insightful, don't forget to hit the subscribe or the follow
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  button on your preferred podcast platform.
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  It's free, takes just a moment and it helps us out
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  tremendously. So thank you for doing that.
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  And until next time, please take care of yourselves and each
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  other and I'll see you in the next one.