Latest / Podcasting for Financial Professionals
You Don’t Need to Become an “Influencer” to Grow Your Business with Podcasting or YouTube | EP 124
“I don’t want to become an influencer.”
I hear some version of that regularly from financial advisors, CPAs, and other financial professionals who are considering launching a podcast or YouTube channel.
The good news is that becoming a lifestyle influencer is not the goal.
Your content does not need to showcase expensive cars, exotic vacations, an aspirational lifestyle, or a quest for a million subscribers. For a professional service business, podcasting and YouTube serve a very different purpose: helping the right clients and referral partners experience your expertise before they ever sit…
The skinny
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