Latest / The Quietly Disruptive Business

#72: The one about when two truths pull you in opposite directions
What do you do when you have two things at odds with each other? That to have one, you have to sacrifice the other? For example, you want to get clients, but don’t want to sell. You want to raise your prices, but don’t want to be rejected.
This is the pattern I call, two truths and a lie. It’s where you hold two things that feel true, but they almost cancel each other out, and so you get stuck in the middle, not fully committing to either, just spinning.
The thing that’s driving this pattern is the unquestioned assumption. That belief, story, or plain ol’ assumption that there is only one…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.