Your bank account is lying to you.
After a busy season it feels like there's tons of money. Let's do the ad blitz. Let's do the rebrand. Then February comes, and you're scrambling, cutting staff and working extra hours, because your bank account is telling you everything is wrong.I've been there. In my own shop I'd come home in the middle of February and tell my wife, "We're done. It was a good run." Then summer would come and I'd be ready to book eight cruises.The problem isn't your sales. It's that every dollar coming in doesn't have a home yet. In this episode I walk through how to move profit to the front of the equation…
The skinny
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