Latest / The Growth Project / Episode 377: Lessons from The Masters

Transcript

Episode 377: Lessons from The Masters · The Growth Project

• 0:00
  all the guys in the green jackets who are members.
• 0:02
  You're the elite of the elite, the most wealthy in America, the most privileged in America at least. Or that way they're serving, their work in their home. I mean, they they are there to make the experience be something special. Yeah. And I think, you know, you've created something when everybody is willing to sacrifice to be a part of it.
• 0:22
  Yeah. To play their part, to do their role.
• 0:24
  And
• 0:27
  Welcome to The Growth Project, a podcast brought to you by amylose. Doctor McLeod or Doctor Drew Brannon here. Got some new things at play here today. Maybe. Maybe we should start there with.
• 0:39
  With mentioning, some exciting updates. Yeah, I think, you know, if you follow us on social media or even maybe posted the podcast a little bit, we're in a new venture, a new partnership, a new opportunity, with Elliot Davis. And and you might, at first a who was Elliott Davis? Well, it's a if I got it right.
• 1:00
  Drew a top 50 public accounting firm,
• 1:03
  that is focused on tax and consulting and all that. But, why did they seek us out? What made us decide to join forces? I think it's been an interesting play, because I think you and I both were a owned business. You know, we've been in the business. I know kind of one of my driving factors when I became a psychologist, just want to work for myself.
• 1:24
  But when you start to realize when we talk a lot about how do you create an environment that maximizes strengths and minimize weaknesses? How do you create an environment that allows you to do what you do best? That creates machine conversations that last several months about what might that look like? And and so, we are here in a, in a temporary studio, in a new environment.
• 1:47
  And, as part of Elliot Davis now. Yeah, I'm thrilled about that. And if you. Yeah, if most people I think most our listeners are tuning in just on the audio file, but if you're watching online or you see the clip, that's why the it looks a little bit different is we're in a different spot. But yeah, it's been exciting for us.
• 2:02
  And you know, we've we've already begun to see just some neat opportunities for AMP close to to broaden its horizons and and and scale you. Heck we've got you'll be meeting Anthony Libro who's my our newest team member who's actually going to be in Nashville. So it's exciting to be expanding our team to other markets already. And then Anthony is going to be on the growth project here real soon to tell more about his story.
• 2:25
  But it is it's neat and I think gratifying for us having, you know, worked really hard over the years to, to really grow the, the reach and the, the impact of amp close and for the expect that to to to go to new heights now through our relationship with Elliot Davis. Yeah. And I think when you really believe like we do how how do we help people be better, pursue better.
• 2:48
  That this gives us an opportunity to do that, to be more relevant to to to reach more people, to help people find that harmony between well-being and performance. And I think what's interesting about this story is now, I know you started with your leadership several years ago. But we created a program for Elliot Davis called the Ascend Program, featuring growth that we've run for the last two and a half years.
• 3:11
  Right? Yep. And and that went really well. Talked about the mindset and skillset necessary for growth. And so that kind of create the conversation. And then you look at the culture, you know what it does. Meaning we talk so much around vision and values. And I know what we were attracted to a little bit is and the vision of Elliot Davis is to elevate all experiences by caring for and the core values around, doing the right thing and service to others and mutual respect and always getting better and quality.
• 3:44
  Really fit well. And I love what you've been doing for our team, is taking those core values and see how related they are to our old core values around growth and hustle, humility and teamwork. And it's a pretty good fit. You learned that's quick. Wow. Well, integrate right into the team there I'm impressed. Well, so let me ask you like are you keeping your core values?
• 4:04
  Like, well, I think I think we have some new core values now. We do, we do. But you know, and we don't want to spend too much time on the history of all this, but, we have been fortunate enough to work with plenty organizations over the years. Everybody talks about culture. Everybody talks about values. Some of those organizations are actually serious about it.
• 4:23
  And we first began to partner with Elliot Davis years ago. And I can remember vividly hearing these guys talk about the culture, how important it is and the values and how important they are, and naturally. So I'll admit it a little bit skeptical because we've seen so many different examples along the continuum that over the years, but it did not take long to see that they were absolutely serious about this, and we haven't had to be here long, from my perspective to see, that that is a seriousness and a commitment level that extends beyond like throughout the organization.
• 4:57
  Yeah, it's been neat to see not only now, but vendor. And then as we were in conversations and then now as a part of Elliot Davis, to see the consistency and how those have been lived out. Yeah. And I think that people that have been, they've been so welcoming to us and, you know, now we're a human capital where the human capital, the vision for Elliot Davis, and the team has been so supportive.
• 5:22
  But you can see those core values are evident in the leadership has been great in terms of here, our vision here of values. Here's what they mean. Here's what they look like. And we want this to be an awesome experience for you and your team. Yeah. So yeah just excited to make that announcement. And you'll be I think our listeners will be seeing more and hearing more about the details of that.
• 5:42
  And, in the in the upcoming weeks and months, and you'll notice even some things on social if you're if you're follow us there about some of the work that we're doing in the, in the ways in which we're bringing all this together. So excited about it. Yeah. And I think the last thing I'll say is just excited to be able to narrow our focus, increase our dev, build a team, and expand that scope and impact.
• 6:03
  So, yeah. Stay tuned, stay tuned. Okay. So so pivoting different, you know, switching gears here and getting into the conversation for today and, we're going to talk about all things coming off of the weekend of the Masters. The Masters, which, you know, this, this part of the country, I think there's probably no shortage of our listeners who were, either watching or attending or some combination of both, but it's I get excited about it every year.
• 6:34
  I think the older I get, the more I seem to enjoy it. And not not just what happens on, Thursday, Friday, Saturday, Sunday, but just the whole build of the week. Like, it's just it's so fun. How much of, I think kind of a cultural centerpiece it is to this part of the country especially. And I think there's so much about the Masters being the only major display on the same course every year.
• 6:53
  Yeah. So, what I love is the way they honor the tradition of past champions, the tradition of the masters, they take your cell phone. Yeah. So great. I mean, it forces you to be fully present in the moment. That that if you're a past champion, you're there for life. And and to me, there's so many things we can learn.
• 7:18
  You know, one of the most exclusive clubs in the country for this week, at least, is so inclusive. More about the patrons, more about the experience, more about the players than about themselves. Yeah. And I think there's so much we can learn. You know, I know you were down there working with a couple of players.
• 7:34
  I've had the privilege to work with a few players there. And that expectation, the burden of those expectations, was trying to win the Masters. Yeah. And so there's so many different angles. So we just want to give you a few just of our observations. We didn't there's no prep here. But just kind of real, you know, timely conversations around what do we observe, what do we learn, what are some of the challenges of trying to do something that is really hard to do?
• 7:59
  But then as a bigger picture, if you're running a company, if you're if you're building a team, what are some of those lessons we can learn? What's the old saying? The way you doing things, the way you do everything right. That's something that the Masters has down pat. Yeah, yeah. So here's where I want to start. A little bit of the discussion is, you know, we've talked in some in plenty of prior episodes with the Growth Project and a lot of the work that we do about the impact of environment on psychology, like it's if you want to alter the way people think, if you want to affect the way they think, you better
• 8:31
  be paying attention to the environment both positively and negatively. And so it was interesting, just as I, you know, when I when we showed up yesterday and there's plenty I could say about that, but even just walking in, it was just such a profound, I think, realization of like, oh yeah, this is why it's so hard to win this golf tournament, because for these guys who play and have played for all these years, if there's one, if you can only accomplish one thing in the world of golf professionally, this is the one thing you would want to check off your list.
• 9:01
  And if you're good enough to do that, you're probably going to get some others along the way right? But it's it's amazing how the environment of and it's everything you just said, it's the it's the history. It's the impeccable feel of the grounds. It's the, the steam, the way in which this tournament is esteemed, the cumulation of all of that hits you, whether you are a patron, whether you are a coach, a player, an agent like you just you can't it can't be ignored.
• 9:32
  It's just so compelling, the way that hits you as soon as you show up, you know, we talk more on the keys, we talk about sports psychology all the time, and you focus on the moment and not the magnitude of the moment. It is so hard to minimize the magnitude of the Masters. Yeah that's right. No. And it meant to me some of the things that blow me away, like most everything you interact with as not a player, but for even as a player, but most everything as a patron there is for that one week.
• 10:02
  Yeah. In the whole practice range just for the players. That one way. Yep. The whole the whole Caddyshack, which is one of the nicest little places I've ever been in, and or the Golf Channel where they film is all for one week. The bathroom's all for. Well, I'm just going to say that we so we took we had the chance to take one of my son's friends yesterday who'd never been there before.
• 10:20
  And we go in the discussion, his comment was, even the bathrooms are nice here. There they are. They're so nice. So everywhere you look. And like you said, drew, the impeccable nature of the grounds. I think it's a great line. You cannot ignore this especially. Yeah. And you treat a reverence and you treat it with all. And as a competitor, it's so hard to keep in mind that it's just another golf tournament.
• 10:42
  Yeah, right. Go back to those things you can't control. So I don't think you can minimize or ignore it. How do you choose to interpret those emotions? How do you choose to stay focused in the present? That's the greatest challenge, right? Yeah. And I think, you know, so let's translate that for a little bit, because I don't know how many of our listeners will one day be playing in the Masters.
• 11:00
  I hope a bunch of them are. But even as you think about, like, the life that you're in right now, you're part of a company, you're part of a team. You're like, you know, really challenge you to think about, have you how much do you considered and really reflected on the existing environment that you have, the quality standards associated with it, the messages that it's communicating, whether you're intending to communicate them or not.
• 11:22
  And then think about the tempo that's setting in the psychology it's creating for the people that are a part of it. Right. Because whether you want to or not, something exists there and it's affecting the way people think. Yeah. So what we know about a growth mindset, Carol Dweck, research just over and over again supports that. A change in the mindset change and environmental leads will change the mindset.
• 11:44
  Yeah. So not only does the mind become like when we know you're a new environment, especially one that's esthetically pleasing. That the brain is more peace, the brain is more relaxed, the brain is more open to suggestions and possibilities. But even a change in the environment can change. Change the way you learn and think and act and respond.
• 12:02
  Yeah. Okay. So one last comment on this I want to say about the environment that was I thought about it yesterday. So I was on location on Sunday for two out of the last three PGA tour events. So it took one. Well, let me here's where I'm going with this. So I missed one, Miss San Antonio.
• 12:20
  But I was in Houston and I was in at Augusta. Although I know the Masters is not a PGA tour event, but you know what I mean? So those two Sundays could not have been more different. And that's no disrespect to the Houston Open and area. Like they could not have been more different. And it's exactly what we're saying right now is like you you just it creates this dynamic where when you start asking the question of like a, an extremely skilled golfer or like a Shane Lowry who shot 80 yesterday, how did he shoot 80?
• 12:51
  And the answer is it's a really difficult golf course. And just you cannot describe the pressure that people feel. Yeah. And so you can see some people go low. And I think there's such a fine line you saw with Rory, just on the weekend being at 12 under on Friday and he shoots even par over the weekend.
• 13:08
  Yeah. So that we saw last year just in those very specifically play the wind and play and not to lose. And when you get to a place for which maybe you're unprepared and we know the closer you get to the finish. Yeah. The more you look ahead and, and the focus on the outcome which is increases anxiety and decreases confidence and learning how to handle that and be comfortable with that.
• 13:29
  And especially it's magnified. Yeah. Well, even down to the fact if you could hear people in the gallery yesterday, is it coming down the stretch? Everybody's saying, hey, anything could happen. Anything. They weren't saying that on Friday. Yeah. And it's true. It's just like the way that whole thing builds, anything can happen. So it's wild. Yeah. You could think about how many players are there reliving those putts.
• 13:50
  And you know Scotty on 17 I mean that just right there Scotty Brown on Friday he was the first player since 1942 I heard that went bogey free on the weekend. Wow. I wondered about that 1942 bogey free on the weekend. Yeah. That's incredible. Put himself back in contention. Yeah. And so, you know, that's the piece that pressure, that anxiety, that stress, giving each shot a life of its own, but not carrying the weight burden of that.
• 14:19
  Was pretty pretty amazing to watch I think the cool part about Augusta there's no foam. Yeah. The leaderboard you're here in the rollers. That's so fun. Yeah. What's going on. You heard Justin Rose talk about you know, how people were so excited burning the last hole in the front. And there's so much energy at the end? It was, it was a sympathy clap.
• 14:39
  I'm sorry for him. And so you just feel the emotion of the crowd, especially in Augusta, in such a different way? Yeah. There's something really special about here we are in 2026 to experience the feel of the excitement and the roar as they put the. Yeah, up on the scoreboard. Right. And so you think about how antiquated that is in many ways.
• 15:01
  Right. It's a it's a what is a piece of metal probably that they, you know, they take them down if you haven't been to Augusta and if you have, you know exactly I'm talking about where the scoreboard is. And they take it down and you know, they're about to replace it with a number and you're about to find out, like what that person did because, yeah, you're not on your phone.
• 15:19
  And when they put that number up there, like I think about when Rory got that double bogey early on. Yes, I mean that just you could hear it across the entire course. And the first time I went, in 1998, Nakamura was first time I've been there. And I remember David Toms birdied seven straight, and every time that score and he would birdie and it's amazing.
• 15:40
  And Nicklaus got hot in 98 on the back nine. I don't know if he shot 3 or 4 under. But you could hear the roars. And I remember one of the guys was like, I'm going to follow the bear. Like you just knew where he was by the sounds of the course. And you could feel that yesterday.
• 15:56
  Let's talk about the fans. Yeah. What a how awesome it is to be without your phone, you know. What was that like for you. What was that like for you Nate. Well with two teenage boys with me. Are you kidding me. Like to for those boys to go. Yeah. Many times they complained about it. Zero zero. But you know the thing and this is not it's great for the first trip there and everything.
• 16:17
  And I always come back and everyone talks about the phones and I can't help but think, you know, you can do that anytime you want, right? You know, you don't need the people at the Masters to tell you you can't bring your phone on in here to to be away from your phone. Why do you think it is that although we're so struck by that, we don't replicate it because like, again, the environment.
• 16:37
  Yeah. You to do it. Yeah, it's just part of it. You don't ask any questions and you know, what's the research? 40% of what we do, we do without thinking. And the phones and technology have become such a part of our life. We haven't created the right environment to distance ourselves from the phone. And again, everybody does it there.
• 16:55
  If you're the only person in your house that put your phone up, if you're the one yeah. Doesn't pay attention to your phone. And it becomes such a just a habit that, that we aren't even aware of it, which also makes us not aware of the impact it has. Our relationships on our conversations, our peace of mind.
• 17:15
  Yeah. Yeah. It just it's interesting to me is like you think about many people, if you said to them, hey, I'm going to take your phone when your day starts and I'm going to give it back to you at the end, would have some type of internal freakout. And I mean, if that was on a Monday or something like that, I can understand that to some degree, right?
• 17:36
  But like, everybody looks pretty happy at the Masters. Like they don't seem like they're missing anything. They don't seem to be worried about, like they're missing out on something. They're just in it. Well, I think that's also suggest, you know, part of what they do. Well that you're creating the right environment is a great experience. Everybody can enjoy it.
• 17:53
  Yeah. Right. At whatever age. And and so if I'm going to we talk about how do you replace a negative. All you got to replace it with a positive thought. You got a bad habit. You got to replace it with something that demand your attention, that you are worried about what you're missing out on. We have the masters.
• 18:10
  There's really no other worries or concern. Yep. Yeah. And I love the other thing I was thinking about is that they've they've done everything like they've they've innovated over and over and over again. Right. So we were pulling up as we were driving down there and one of the little guys that was with us, he was all fired up about going to the shop, of course, and he had a written out list from everybody in his family of what he was supposed to buy for everybody.
• 18:34
  Yeah, he did, he did. He wasn't using mine, you know. No, no, no he did. He had it. But he, he said, what brands do they have there. Like what brands are their shirts and all this. And I was like, they got their own. Yeah. And so, I mean they, they've created and they've done that everywhere. Right.
• 18:51
  Like they've created like what kind of look at all the Peter Miller the here they used to have the Peter Muller but I don't but they don't I didn't see. Yes, I don't know I don't know exactly when that happened. But like all the apparel in there, everything is master's brand. And then you go like you're not going to find coke.
• 19:06
  You're not like it's all their own, like it's their own. I don't think they're manufacturing Gatorade or anything like that, but they found a way to create a. Yeah, exactly. Like it's a, it's a partnership of some kind where they've created their own derivative of a, of a sponsorship. Yeah. That's right. And even the way they put all the masters down that came out about to fall, they realized they didn't need all the sponsor money.
• 19:26
  And so you're able to watch so much of the Masters Limited commercials. So they have three sponsors. Even the, the experience on TV, they want to feel special and feel different. Yeah. Well, let's let's talk about the app too. Yeah. So I actually read an article about this, earlier today and that. Well, you have you write about the IBM article.
• 19:48
  Okay. So this is off the cuff here, right. So so don't look it up. No, this is a quiz. It's a quiz. Don't look this up okay. So how many full time people does IBM have working on the Masters app year round? Keep in mind it's a it's it's used one week out of the year. How many full time people are allocated to the app?
• 20:10
  I'm going to say just a ballpark 97. That would be a whole lot of people. Okay, I thought this is a big number, but not as big as you did. 3535 so 35 thinking for the whole week, like how many people are monitoring the major, but you're talking about all year, all year long. There are 35 full time on the team now during the week.
• 20:33
  I don't know what that looks like. Yeah, and that's not including all the people at the cameraman. Like I'm not counting those people just to have just just no support. The 35 people are working on that app year round. Well that's incredible. So they also have a place called, Bergman's Place, which is a different part of the property.
• 20:52
  And they have a couple of restaurants in there, and they have an Italian restaurant that somebody was telling me that, Fred Ridley was over in Italy, and he ate pizza at the first ever Michelin star pizza restaurant. And he told the guys, like, I gotta have this at the Masters. So for one week, a year or two, this guy comes over and goes, pizza for the people in the masters.
• 21:20
  That's I call that an example of quality. Is that unbelievable? Yeah. But that is an interesting, you know. Now granted, let's keep in mind they have the resources to do things like that. And we never want to minimize resources. But there's there's still a lesson to be learned here of like why not. You know, like why why can it work.
• 21:37
  Why why can't we do something and just to be able to see possibilities, see opportunities again, I understand you got to also sometimes have resources to go with that, but there's no limitations on how they have thought about what it could be. And I think what I like about it is
• 21:53
  all the guys in the green jackets who are members.
• 21:55
  You're the elite of the elite, the most wealthy in America, the most privileged in America at least. Or that way they're serving, their work in their home. I mean, they they are there to make the experience be something special. Yeah. And I think, you know, you've created something when everybody is willing to sacrifice to be a part of it.
• 22:15
  Yeah. To play their part, to do their role.
• 22:17
  And I, we talk about the growth mindset you mentioned earlier or honoring tradition, but to me, the ability to be innovative from a position of strength, there's no doubt about why they exist or who they are. And you cannot walk through that without feeling like this is where some of the greatest players in the world have played the game.
• 22:37
  This is an unbelievable experience. This is Bobby Jones masterpiece. Even naming the place Bergman's Place, they built the property on Fruitland Nursery and and the guy who owned the nursery was Mr. Bergman. And so but there's always innovation, you know, technology and of course, I heard Roy say that 11 was a brand new green, and, and and what I also heard is they kill the course every year.
• 23:05
  I did not know that they're going to shut it down in May. And I think they kill everything and reseed in the fall. Man, every year. Now that is off the cuff. I heard that second hand, but we'll we'll know who to blame if that's wrong. Okay. So what other, what else would you what would we want to touch on of just what really captivates anybody who's there about kind of the weightiness of not just the, the place, but the tournament itself?
• 23:35
  Well, I think this the exhaustion, you know, the energy, takes, you know, one, physically you don't get a true sense, the terrain. Yeah. Yeah. On TV. Yeah. Right. We talked about that yesterday. Gary changes and so it's a pretty good workout. The wall fell the whole course. And so you do it for four or 5 or 6 days and you do it trying to win the Masters.
• 23:57
  And you know saying historically that that is really difficult to be fully present for every shot. Over five six hours. Yeah. And so now you add the pressure in the wins and every decision is magnified. Yeah. How do you pick a target. How do you stay aggressive when your whole body is feeling the tension and anxiety and telling you that hey this is a really big deal.
• 24:22
  I think that when we talked a little bit about that, but to me that's, you know, you can get trouble in every hole. Yeah. There's no layups out there. Yeah I think about Rory yesterday. He's got a two shot lead and he is. He is in the rhythm in the zone. And he wants his tee shot way right.
• 24:36
  If that is an ambush there's a good chance he's not making those. Yep yep. But he gets a break and and there's a great shot and but even to your point like there are holes out there where you can hit a ball right down the middle of the fairway. And because of the is a very like like is yeah, you're in the fairway.
• 24:52
  But guess what. You probably wish you had a better lie. You know, you're you're the downhill uphill. Like whatever it is it's hard. And so the importance of a good team. Yeah. Right around you you got to have people that help you keep things in perspective. And you got to have a good routine through the week of how do you engage and disengage and what your process, not only in between each shot and in between each hole, but in between each round.
• 25:18
  I think that's another thing that I know you were there, you had a couple of guys and they played really well. I thought but the importance of having a good team, people that you can believe in, people that you get to be human right in front of. Right. Vulnerable with that that life isn't supposed to be a solo sport, even though golf is more about the player.
• 25:40
  Yeah. Caddie relationship trust. I mean, all of that comes into play. Yep. I think sometimes we don't pay attention to those factors of how do we put that into practice in our own life. Well, and that's you know, maybe there's a point in there too, of why is that team so important? Because unlike it, this might sound crazy to people that maybe haven't, you know, either talked with or known people that play on tour, but there are plenty of events that go on in the PGA calendar where some of the guys that show up don't really want to be there.
• 26:07
  Yeah, I mean, like, they're there and they realize this is their job, but like the degree to which they're excited to be there, bought in and locked in, it can really vary. It can really fluctuate for so many different reasons. Not that week like not Masters Week like everybody that's there wants to win. So so so badly. And as a result of that right, the margins get thinner and thinner and thinner and thinner.
• 26:30
  And so why do you need your team behind you. Because you can't give away energy to distraction like you can't afford to give away anything. And I think the other piece of that, what you just said is what people don't realize. The tour is really a lonely place. Oh yeah. Big time. And and it can be really dark, big time, lonely.
• 26:48
  And now you don't feel it this week, right? But it's a grind. And so it's easy to look at the ones who are at the top of the game. And, and life's a little bit easier when you get on your private jet, you know, show up, and you don't have to worry about money, but that is not the majority of them.
• 27:03
  No. But this week you've kind of been going through that. You've been building, and I think even now, people like Rory and Scotty, and I heard you and Justin Rose saying his age, like, all my efforts focus on the majors. And so you're building up for 4 or 5 tournaments a year if you count the Ryder Cup or the Presidents Cup, that, that, that had even more pressure.
• 27:25
  You got 1 in 4 chances to win a major. That's right. Yeah. The rose has been so close. Yeah. So all that is in play. So you're then defining your year primarily through the small sample size. Then everybody wants to win so badly. That's hard and much harder. Now, I do think I heard Rory say yesterday on the way home, I was listening to his interview, and I've only ever really well, like but the last year winning the Grand Slam, winning the Masters, like he's been trying to do that forever.
• 28:00
  That there was such a huge letdown after it. A little depression, a little bit lost energy, lack of motivation. And it was great. You heard him talk about a new perspective that that's became a don in his journey and his research. We know about Olympic medalist I think. Right. And the silver mines do not live as long as the bronze medalist.
• 28:21
  And so I do think keeping it in perspective, whether you win or whether you lose, you know, is so important. Right. It's nice to give that. Yeah. Yeah. It's like although it's a great accomplishment. It's like every other accomplishment you could ever reach. It doesn't fulfill forever and then deliver long term. I love when people come face to face with that.
• 28:43
  It's always just it. It's a good realization for him to say, like all that, to realize. And then even last year, they asked him, is this the greatest moment of your life? And even and then he said, it's the greatest moment of my golfing life. Yeah. Good perspective. And so that's maintaining perspective. Even if it's the Masters. Can you separate who you are from what you do?
• 29:04
  Define your own success and be proud of how you could be, right? Yeah, man, there's just so much to it. Like, it's it's it's so much more than just a golf tournament. And I hope that many of our listeners, if you haven't had a chance, I know it's it's tough to get there. It really is. And I know both of us are super grateful for the opportunities we've had to be a part of that tournament.
• 29:24
  And, it's tough to get there. And each time you're there, it's just special. Never gets old. And that's why if you haven't gotten a chance to get there, I don't have a great mechanism for you to get there. Call Carmel. Carmel. But I hope you get there somehow. But I do think this is one a little bit different for us.
• 29:42
  We just kind of went off the golf and talking about this, but I do think there's so many lessons we can learn from that, in our own life. And, and I think the one I'll leave I don't think I said this earlier. Maybe I did think you and I were just talking beforehand. The old broad are the way you do things, the way you do everything.
• 29:59
  And I think that's if I get some of the masters mentality of how they put on this tournament. Er, there's no stone unturned. Yeah. I mean, how many thousands of pine trees do they have and how many pads. You don't see a lot of them. Yeah. Or squirrels. Okay. I got a last story here too, that we can end on.
• 30:17
  Maybe to your point completely corroborates your point. There is we were leaving. We stayed almost to the very end yesterday. And as Rory was starting on 18 as I. Boys, let's let's let's go. So we we headed out. And so the, the tournament is like, what, 15 minutes away from being over and people are leaving in droves and their all time people have already left.
• 30:39
  And so of course, what do you do before you're gonna hit the road? Hey, we're in the bathroom, right? So we go in the bathroom. And the tenacity with which the people in there were cleaning that thing up at that moment. And I'm thinking, like, they could easily just leave this, right? I mean, it's over. It's. Everybody's about to get out of here.
• 30:57
  But they were cleaning that thing like it was Thursday morning, and they had been there all day. Yeah. And it was there to serve you. Yeah. Have a great day. Hope you enjoy the Masters. Right is right. It was it just I mean the my you know my the 13 year olds with me didn't really notice that. Fair enough.
• 31:12
  But I did. And I was like wow that is really, really impressive. It is really a spirit of service. So okay. Well, yeah. Thank you for tuning in as we just as we open with today, excited about this next chapter of of us here, powered by Elliot Davis and, excited about that. And as always, just thankful for our listeners and excited about taking the growth project to new heights as well, which we anticipate will be a big part of, one of many things that you're seeing with us, on the growing going forward.
• 31:44
  We wouldn't be here without you, our listeners and our clients who trust us and listen to us and think we have value to offer. And so, that's the case. Please. I always say this role, like us or follow us, I don't know what the right terminology is, but please send us your questions. We'd love taking your questions and trying to figure out how to take this content and make it more relevant in your life.
• 32:03
  Thanks so much.