Genuin Connections: Episode 19 -- MediaMint’s Mindie Kaplan
Mindie Kaplan didn't set out to run an innovation team inside one of the ad industry's biggest operations partners. In 2016, she left Microsoft to found Rated VR, a full-service AR/VR agency, at a moment when most of the industry was still figuring out what those words meant. Eight years ago, MediaMint acquired the company, and Mindie has spent the years since building out what "human plus AI" actually looks like in practice.
In this episode, Matt Wurst talks with Mindie about her path from founder to EVP of Growth and Marketing at MediaMint, how client pain points turn into AI products like…
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