Latest / The History of Halloween Podcast
The Babadook Effect: How a 2014 Film Turned a Pop‑Up Book into Halloween’s New Icon
Jennifer Kent’s 2014 horror film The Babadook turned a simple pop‑up book into a cultural phenomenon that reshaped Halloween costumes, marketing strategies, and the broader consumer economy. In this episode we trace the film’s roots in Irish folklore, its impact on modern costume design, and how it sparked a wave of licensed Halloween merchandise. Learn more about your ad choices. Visit megaphone.fm/adchoices
The skinny
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