MEDIA - Standing Out in Marketing with Social Media | Katy Simpson
This week on In The Arena, co-hosts Jared Miguez and Jonah Fry talk with Katy Simpson, Chief Marketing Officer at Northwestern Mutual and a marketing strategist with nearly 20 years of experience helping businesses grow their brand.
Katy doesn’t just share ideas—she shows what works in the real world. In this episode, she breaks down how to:
📱 Build a social media presence that people actually trust
⭐ Use Google reviews as a credibility booster
🎯 Market yourself in a way that cuts through the noise
🤖 Leverage AI as a creative tool, not a replacement
If you’ve ever struggled to market yourself…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.