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18. Coca-Cola's Retired Comms VP Ben Deutsch on the 1998 World Cup, Coke's Belgium Health Scare and More
Before he went on to become Coca-Cola's global vice president of corporate communication, Ben Deutsch was plucked from his dream job in Coke's Sports PR section and dropped into a global media relations director role that he could only assume would be a snooze fest.
As it turned out, he'd wind up as the media point person while the iconic brand navigated one of the most tumultuous periods in its 135-year history.
From a near-disaster at the 1998 World Cup to a soda-fueled health scare in Belgium, from a whistleblower suit that attracted the SEC's attention to an off-hand comment that…
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