Mastering Fan Intelligence vs. Social Media | Bethany Eppner, Fandom, Head of Business Marketing
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Modern digital publishers and enterprise marketers face unprecedented disruption as AI answer engines transform traditional organic search discovery.
In this episode of The AD Podcast, host Dylan Conroy sits down with Bethany Epner, Head of Business Marketing at Fandom, to explore how platforms serving 300 million global uniques adapt to evolving search behaviors.
The conversation examines why high-intent passion ecosystems thrive despite AI traffic compression, how to establish…
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