Latest / Mini Scroll / MINI TECH SCROLL: Fandom search startup raises $1M, 4chan dodges teen social media ban + viral AI intruder trend
Transcript
- 0:00This episode of Mini Tech Scroll is brought to you by Blackbird,
- 0:03a venture capital firm investing in Aussie and Kiwi startups From
- 0:07the very beginning. Blackbird invests in all kinds
- 0:09of technology, so if you have a big idea but need to raise
- 0:12investment to turn it into reality, learn more and connect
- 0:15with the Blackbird team through the link in our show notes.
- 0:18Hey everyone, and welcome to Mini Scroll.
- 0:20The daily Internet culture podcast bring you the biggest
- 0:23stories from social media, the creator economy, and the digital
- 0:26space every Monday through Thursday and sometimes Fridays.
- 0:30My name is Annabelle and I'm your Wednesday Mini Tech Scroll
- 0:33host and also the deputy editor of the youth digital media brand
- 0:37Centennial World. Welcome back to Mini Tech Scroll
- 0:40for another week. I don't really have too many
- 0:43updates, but Please remember to rate, review and subscribe and
- 0:47star rate US on Spotify specifically because we are on
- 0:51the journey to 1000 star ratings.
- 0:54We also have a buy me a coffee link in our description if you
- 0:57want to check that out. But let's just get straight into
- 0:59the content today. I really don't have too much to
- 1:01say at the top of this week's episode.
- 1:03The first story I wanted to talk about today is a little bit more
- 1:06of a fun one. I wanted to discuss this new
- 1:09platform that is launching called Lore.
- 1:12I came across it from the Please Don't Make Me Focus newsletter.
- 1:15If you guys haven't checked that out, you really should.
- 1:18It is one of my favorites and we've also actually highlighted
- 1:21it in our newsletter series. Keep scrolling, for which you
- 1:24should also be subscribed to if you aren't already.
- 1:27But anyway, a young woman named Zara, who is a former VC and now
- 1:33actually a founder and writer of the newsletter Z List, is
- 1:36building a platform called Law, which is billed as a company
- 1:40that is trying to make fandom fun again.
- 1:42According to the platform's Instagram account, this is the
- 1:45law behind the Law quote. Being a fan used to be fun, but
- 1:48today, fandom discovery is scattered across multiple
- 1:51platforms, disorganized threads, hostile forms, and outdated
- 1:55wikis. We take all the law you seek
- 1:57from your favorite stories and interests and put it all in one
- 2:00unorganized, intuitive, and customizable space.
- 2:03The online fan experience is fragmented, toxic, and broken.
- 2:07Law is going to fix it. In conversations with various
- 2:10media outlets, Sarah explains that growing up in the 20 tens
- 2:13as a fangirl feels almost easier back then than it does today.
- 2:17Since everything is so fragmented online, I like.
- 2:20To say Lore is the Internet curated for the obsessed.
- 2:23And the way that I really think about that is when it comes to
- 2:27my experience being a fangirl on the Internet in the 20 10s
- 2:30versus now, it's almost weirdly harder to be a fan.
- 2:33I think information is diluted and fragmented when I watch a
- 2:37new TV show or I'm obsessed with a new book, I Google, let's say
- 2:40like, OK, the secret history by Donna Tart and then I'll have to
- 2:44go through like a whole Reddit thread, parse through everyone's
- 2:46opinions. Then I go on TikTok and maybe
- 2:48find a couple videos that resonate and it's just this
- 2:50whole fragmented experience and then I will never get
- 2:53information about the secret history again because there's no
- 2:55platform that will give me that. So Lore for me was born out of
- 2:58this frustration of I love following people, I love
- 3:01following my friends, I love social media and obviously I
- 3:03love content. But I was just really frustrated
- 3:06with the fact that there was no place for me to just follow my
- 3:08fandoms, follow topics that interested me.
- 3:11And so lore eventually, when we get the product out, is really
- 3:14going to kind of feel like a place where you're able to fall
- 3:17down that Internet rabbit hole the way you might have as a.
- 3:19Kid So basically Lore kind of feels like it will be a
- 3:22compilation slash mixture of Reddit and stand Twitter in one
- 3:27place, making it easier to follow anything that you were
- 3:30obsessed with online, which is definitely intriguing to me as a
- 3:34longtime fangirl myself. In a conversation with
- 3:36TechCrunch, Zara explained that Law is a quote attempt to
- 3:40rebuild the Library of Alexandria for the fandom age.
- 3:43Which is so dramatic, but I love it.
- 3:45The platform will build quote personalized graphs of
- 3:48obsessions and will also provide fandom and Stan updates in a
- 3:52feed, as well as give monthly reports to users about any
- 3:55updates within their various obsessions.
- 3:58Now Law hasn't been aren't hard launched yet, but they do have a
- 4:01TikTok, Instagram and X at the time of recording and if you go
- 4:05to the LAW website you can actually sign up for early
- 4:09entry. That being said, they have been
- 4:10doing product testing as they're a told TechCrunch quote.
- 4:14We wrapped up an experiment with over 1000 logins, nearly 24,000
- 4:18searches and a collective 8 days or about 200 hours of spiralling
- 4:22deep into obsessions, which is my dream.
- 4:25Honestly, I would love to do that, but to be fair that is
- 4:27also kind of my job. When I do the deep dives, I
- 4:29will. There is definitely some
- 4:31competition in this space. In the piece for TechCrunch,
- 4:35once again, the journalist compared Law to AI search
- 4:39engines like Perplexity, while also noting that it has a
- 4:42similar function to Reddit or Wikipedia.
- 4:45I think other comparisons could definitely be drawn to Fandom
- 4:48Wikia pages, as well as apps like Arca, which exists to
- 4:53curate your own Internet. But Law does have a specific
- 4:56point of view with the Fandom focus.
- 4:59I do think what is especially interesting to me about all of
- 5:02this is that Laura's already raised 1.1 million in a PRECEDE
- 5:06funding, which is like the foundational round of investment
- 5:08when a startup is just kind of getting off the ground.
- 5:11Receiving 1.1 million definitely shows confidence in the concept,
- 5:15which I think is super fascinating because fandom
- 5:19culture and fangirls have so long been stigmatized and
- 5:23underappreciated and undervalued.
- 5:25Even though fandom is obviously what drives pop culture and is a
- 5:29very, very lucrative space. I have spent a lot of money on
- 5:34some of my obsessions. I can say that from experience.
- 5:37But I also think it's interesting because we seem to
- 5:40be seeing more and more Internet culture adjacent companies
- 5:44getting substantial investment. For example, last week I
- 5:47actually came across news from Meme Lord Technologies, which is
- 5:50a meme identification and generation company, where they
- 5:53announced a recent $3,000,000 seed round.
- 5:56So obviously with Centennial being an Internet culture media
- 6:00company, we love to see the enthusiasm around these spaces.
- 6:04I also do think, though, that law specifically goes to show
- 6:08how far away we are from the monocultural experience of pop
- 6:12culture, where people are just so eager to personalize their
- 6:15feeds. Or at least that's what creators
- 6:17and founders and experts think consumers want.
- 6:20Whether this era of pop culture or content consumption has more
- 6:25pros and cons, I feel like it's still too early to say, even
- 6:29though this has been our reality for a while now, because there's
- 6:32definitely benefits to be able to find like minded people and
- 6:35communities that you resonate with.
- 6:37But of course, it can create polarization and not promote
- 6:42understanding between different groups.
- 6:43But I don't know, there's a lot to think about with that, let's
- 6:46move on to the next story for today.
- 6:48And I wanted to give a little bit of an update on the
- 6:51Australian under 16 social media ban quote UN quote that is set
- 6:55to come into force really soon in December of this year.
- 6:58We'll cover this a couple times by this point.
- 7:02This social media ban and the TikTok ban and AI slop is really
- 7:06the bread and butter of this podcast.
- 7:08But for those of you who aren't necessarily familiar with the
- 7:11Australian context, last year legislation passed through
- 7:14parliament that was essentially going to set a minimum age for
- 7:18social media, including platforms like Snapchat, TikTok,
- 7:21Facebook, Instagram and X. It looks like YouTube will
- 7:24actually be included in the ban, which is something I reported on
- 7:28previously. And this has been very
- 7:31controversial to say the least, because YouTube can obviously be
- 7:34used as a educational tool where it doesn't necessarily see
- 7:38itself as a social media network like the other platforms.
- 7:42So YouTube has been pushing for an exemption, arguing that
- 7:46forcing children to use YouTube without an account, which might
- 7:49be a way to get around the ban, will ultimately end up taking
- 7:53away parental controls that they would have otherwise if they had
- 7:56an account. And funnily enough, they also
- 7:58pointed to various Australian success stories like Troy Sivan
- 8:02off the platform. And here they argued that the
- 8:04ban would be quite limiting in terms of possible careers, which
- 8:09I definitely think is a fair take, But it's just funny to see
- 8:12Toy Sivan in this context because I've literally watched
- 8:15him since he started YouTube. But more broadly, there's
- 8:18obviously been a lot of conversation around the ban.
- 8:21Some people think it's a really good idea and necessary because
- 8:23it can protect young people and their mental health.
- 8:26Others feels like it's taking away a socialization tool and
- 8:30will ultimately compromise freedom and Australian
- 8:33children's understanding of technology as it develops.
- 8:35And of course, as I've spoken about before on this podcast,
- 8:38there's been a lot of questions about whether this under 16's
- 8:42quote UN quote ban is even technologically possible.
- 8:46But one update that I specifically wanted to talk
- 8:49about today is that I've been seeing discourse around talking
- 8:52about how 4 Chan is reportedly not expected to be included in
- 8:55the ban. Australia's E safety
- 8:57commissioner, Julie Inman Grant, who leads Australia's regulator
- 9:01for online safety for context, was recently asked about 4 Chan
- 9:05and whether it will be included in the ban.
- 9:07Inman Grant initially said that it wouldn't be given that it is
- 9:10quote UN quote an image board. She also said that the focus at
- 9:14this stage is more mainstream social media sites and that 4
- 9:17Chan would potentially come later.
- 9:19According to reporting from the Guardian.
- 9:21Quote officials later clarified that E safety has not undertaken
- 9:25a formal assessment of 4 Chan, but said there was a risk based
- 9:28approach taken in assessing the platforms the band would apply
- 9:31to, focusing on those with a significant presence in
- 9:34Australia and a significant number of young users and key
- 9:38features that fit the definition in the legislation.
- 9:40Ever since this conversation took place, there's been a lot
- 9:43of discussion around whether 4 Chan should be included in the
- 9:46ban. Some people have noted that it
- 9:48would be quite difficult to monitor given that you actually
- 9:51don't need to register to really be on the platform.
- 9:54But others have found that 4 Chan not being part of the
- 9:57immediate conversation to be very interesting considering
- 10:00what goes on on that platform. 4 Chan is widely considered the
- 10:04home of the alt right online and has been involved in instigating
- 10:07real life violence and harassment, including playing a
- 10:11pretty big role in Gamergate. With 4 Chan seemingly being
- 10:14excluded from the band for the time being, this has made
- 10:17Australians even more skeptical about how effective the band
- 10:20will actually be because 4 Chan, arguably one of the most harmful
- 10:25online spaces, isn't at the front of mind.
- 10:28I thought I would just read some comments from Reddit so you guys
- 10:31could hear some of the reactions and the discourse that is going
- 10:33on at the moment. In a response to a post talking
- 10:36about the Guardian article, 1 user wrote quote.
- 10:39This absolutely defeats the purpose.
- 10:41I look after vulnerable kids and the amount that have maladaptive
- 10:45thinking habits often use forms like 4 Chan think Nazi like
- 10:48beliefs, alpha male like beliefs etcetera.
- 10:51They should not be on it. Another user kind of pushed back
- 10:54on this, adding quote. The root of many of our problems
- 10:57is the content engagement algorithms associated with
- 10:59mainstream social media. As it turns out, outrage,
- 11:02hatred, drama, and addiction drive engagement far more than
- 11:06anything that's actually productive for society.
- 11:08So that's what the algorithm steers people towards.
- 11:11Fortune though it is a whole other bucket of worms, which
- 11:15isn't actually the saying, but I get it.
- 11:17I like it. Interestingly, this conversation
- 11:20about the efficacy of the ban and what it actually represents
- 11:24has also come off the back of reports of teens talking about
- 11:27how they are going to thwart the ban on TikTok.
- 11:30Cam Wilson, who's actually been on Infinite Squad before Lauren
- 11:33has interviewed him, but he published an article about all
- 11:36of this which I will link into the description in case you want
- 11:39to learn more. Anyway though, I'm definitely
- 11:41curious to hear what you guys think about 4 Chan not being
- 11:44included in the ban. It is definitely a dangerous
- 11:47place for people to be and that isn't limited to children.
- 11:51The last thing I wanted to talk about today was actually a story
- 11:54that a listener named Anna mentioned in a comment on
- 11:56Spotify last week, and that is about the TikTok trend going
- 12:01around that is of an AI generated image of a person
- 12:03experiencing homelessness. If you guys haven't seen this
- 12:07trend, I'll explain it for you and I'll also insert some videos
- 12:09on the screen. But it's basically when someone
- 12:12takes a picture of their house and then drops it in an AI image
- 12:15generation tool and asks the tool to insert someone who
- 12:19appears to be experiencing homelessness into the photo.
- 12:22I've seen some where the person then texts their parents or
- 12:25their housemates, causing the people that they're texting to
- 12:29stress. These exchanges have racked up
- 12:31millions of views on Ted Talk, which obviously prompts other
- 12:34users to follow suit, hoping that they will go viral
- 12:37themselves. And since this trend has gained
- 12:41popularity, they've actually been reports across the world of
- 12:44law enforcement asking people to stop with these so-called
- 12:48pranks, noting that it is wasting resources as police have
- 12:52had to show up at various people's houses for this prank.
- 12:55The reason I wanted to talk about this though is not
- 12:58necessarily because of that. It's because I think we're
- 13:00seeing a concerning trend with these AI driven trends.
- 13:04I mentioned this last week with the AI generated Jake Paul
- 13:07videos, but these trends often end up using marginalized groups
- 13:11or minorities as the punchline with the Jake Paul content.
- 13:15So many of the viral clips leaned into various queer Jewish
- 13:20or Muslim stereotypes to the point where it kind of stopped
- 13:23being about Jake Paul and started being about reinforcing
- 13:27harmful caricatures of these different groups.
- 13:30And according to the comments under some of these videos, that
- 13:34is what made these videos funny. We also saw the same thing a
- 13:37couple of months ago with the slew of AI generated content of
- 13:41black women, which I covered as well.
- 13:43And arguably this trend feels like the same thing.
- 13:46It's dehumanizing people who are already vulnerable.
- 13:49I saw one comment that I think really gets to this point and
- 13:53the user wrote quote. The joke seems to be haha you
- 13:56almost thought I was kind enough to care about a homeless person.
- 13:59Obviously it was a prank lol. I don't know, call me to woke,
- 14:03but I just, I just feel like people aren't talking about this
- 14:07side of the trends enough. We often hear a lot of
- 14:10conversation around stealing someone's likeness, which is
- 14:14obviously a very important thing to discuss and raise awareness
- 14:18about, but I don't know if it's just me.
- 14:20I haven't seen so many people talking about these undertones
- 14:23and how these AI videos are reinforcing certain stereotypes
- 14:28and I just don't understand why. Like I feel like it's right
- 14:31there. Anyway, that is everything from
- 14:34Mini Tech Scroll today. I hope you guys enjoyed.
- 14:37Lauren will speak to you guys tomorrow and I will see you next
- 14:41week. Thank you so much for listening.
- 14:43Bye.