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The Hidden Cost of the Triple-Bid Process: What It's Really Doing to Your Vendor Relationships | Kevin Rapp

"The relationship and the way the system is set up to build and maintain those relationships is kind of broken — they're all under false pretenses, and they never actually get to having a real conversation about what you're trying to do and how we can actually help you get there." — Kevin Rapp

If you've ever hired a creative agency and felt like the work was amazing — and somehow still missed the point — this episode is going to name exactly why.

Karl sits down with award-winning creative director Kevin Rapp to pull apart the agency-client relationship from the inside. Kevin has built…

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