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The Manager’s Playbook 071: Lecrae - Christian Hip-Hop, Reach Records, Independence, Faith, Artist Development & Music Business
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Lecrae for a conversation about faith, hip-hop, independence, and what it really means to build when the industry doesn’t know where to put you.
Lecrae breaks down how he navigated the divide between mainstream hip-hop and Christian music, why Reach Records had to become fully independent, and how community, touring, and direct fan support helped build one of the strongest independent businesses in music.
We also get into Christian radio, the business of gospel and Christian music, artist development, building a healthy…
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