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911: Why Most C&I Solar Projects Don’t Succeed (It’s Not the Solar) | Aaron Wilson, Solar One

Most C&I solar projects don’t fall short because of the solar itself.

They struggle because deals aren’t structured correctly, markets are misunderstood, or developers take on opportunities that were never a fit to begin with.

In this episode of SunCast, Nico Johnson sits down with Aaron Wilson, co-founder and CEO of Solar One, to unpack what actually separates projects that get built and deliver long-term value - from the ones that stall, get delayed, or fail to meet expectations.

Aaron didn’t come up through traditional solar channels. He started in commodities - trading steel and silicon…

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