76 | Making Plans For Uncertain Times

The Resilient Retail Game Plan - retail insights, retail trends and best practices · Jan 13, 2022 · 22m

One question I get a lot, and one that's certainly become much more pertinent in the last few years, is "Why bother making plans when things are so uncertain?" Even without the wildcard of a global pandemic, the retail landscape is constantly changing and does so at a dramatic pace - it's no surprise then that business owners are frustrated and fatigued by making plans that might be redundant by the end of the month, if not week! I've worked many years in the retail industry, through periods of major instability, and this is the oft-quoted motto that has always got me through those times of…