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H&M Shrinks Stores to Boost Efficiency | Durham News
H&M is aggressively shrinking its global footprint, closing 128 stores by May 31, 2026, bringing its total down to just over 4,000 locations — a 3% reduction across all brands. This isn’t new: last year they targeted 200 closures, aiming to boost productivity, slash inventory and staffing costs, and stay relevant in a market dominated by ultra-cheap online giants like Shein and Temu. But it’s not just about closing — some stores get upgrades, while new ones open in high-potential markets. The strategy centers on omnichannel growth: meeting customers wherever they are, online or in person…
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