Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - February 12th, 2025

Transcript

MC Fireside Chats - February 12th, 2025 · MC Fireside Chats, an Outdoor Hospitality Podcast

0:45
Welcome
0:46
everybody
0:46
to
0:46
another
0:46
episode
0:46
of
0:46
MC
0:46
Fireside
0:47
Chats.
0:47
My
0:47
name
0:47
is
0:47
Brian
0:48
Searl
0:48
with
0:48
Insider
0:49
Perks
0:49
and
0:49
Modern
0:49
Campground.
0:50
Super
0:50
excited
0:50
to
0:50
be
0:51
here.
0:51
It's
0:51
our
0:51
second
0:51
episode
0:52
of
0:52
the
0:52
year
0:53
with
0:53
this
0:53
group
0:53
of
0:54
people.
0:54
Although
0:55
we
0:55
didn't
0:55
have
0:55
Zach
0:56
for
0:56
the
0:56
first
0:56
week
0:56
and
0:56
we
0:57
didn't
0:57
have
0:57
our
0:57
new
0:57
intro.
0:58
So
0:58
what
0:58
do
0:58
you
0:58
think
0:58
about
0:59
that,
0:59
Kevin?
0:59
You
0:59
like
0:59
that?
1:00
Is
1:00
that
1:00
better?
1:00
That
1:01
made
1:01
me
1:01
want
1:01
to
1:01
go
1:02
camping.
1:02
I
1:03
loved
1:03
it.
1:03
All
1:03
right,
1:03
can
1:04
you
1:04
just.
1:04
Please
1:04
just
1:04
wait
1:05
an
1:05
hour,
1:05
though?
1:05
We'd
1:05
like
1:06
to.
1:06
Yeah,
1:06
I
1:06
can.
1:07
I'll
1:07
work
1:08
on,
1:08
like,
1:09
packing
1:09
while
1:10
we're
1:10
doing
1:10
this,
1:10
and
1:10
then
1:10
I'll
1:11
be
1:11
ready.
1:11
That
1:12
works.
1:12
That
1:12
works
1:12
for
1:12
me.
1:13
So
1:13
thanks,
1:14
guys,
1:14
for
1:14
being
1:14
here.
1:14
I
1:14
appreciate
1:15
it.
1:15
We
1:15
got
1:15
a
1:15
couple
1:15
people
1:16
who
1:16
are
1:16
out
1:16
sick
1:16
this
1:16
week.
1:17
Flu
1:17
seems
1:17
to
1:18
be
1:18
going
1:18
around,
1:18
so
1:18
we're
1:18
missing
1:19
Scott
1:20
Foos
1:20
and
1:21
Joe
1:21
had
1:21
something
1:22
come
1:22
up,
1:22
and
1:22
Devon
1:23
was
1:23
one
1:23
of
1:23
our
1:23
special
1:23
guests.
1:24
He
1:24
had
1:24
to
1:24
cancel
1:25
because
1:25
he
1:25
was
1:25
sick.
1:25
And
1:26
then
1:26
Casey
1:27
is
1:27
from
1:27
Camp
1:28
Spot
1:28
is
1:28
somewhere
1:28
in
1:29
Peru
1:29
or
1:29
something
1:29
on
1:30
some
1:30
kind
1:30
of
1:30
midlife
1:30
crisis
1:31
or.
1:31
I
1:31
don't
1:31
know
1:31
what's
1:32
happening
1:32
with
1:32
him,
1:32
but
1:33
he
1:33
couldn't
1:33
make
1:33
it
1:33
here
1:33
either,
1:34
so.
1:34
But
1:34
we're
1:35
gonna
1:35
have
1:35
a
1:35
good
1:35
conversation
1:36
here.
1:36
So
1:36
we
1:36
have
1:36
Garrett,
1:37
who's
1:37
the
1:37
owner
1:37
of
1:37
Cameron
1:37
Ranch
1:38
Glamping.
1:38
Garrett,
1:38
do
1:38
you
1:38
want
1:39
to
1:39
briefly
1:39
introduce
1:39
yourself
1:40
and
1:40
just
1:40
tell
1:40
us
1:40
a
1:40
little
1:41
bit
1:41
about
1:41
your
1:42
property
1:42
and
1:42
then
1:42
we'll
1:42
have
1:43
Zach
1:43
and
1:43
Kevin
1:44
do
1:44
the
1:44
same.
1:44
Yep.
1:45
Happy
1:46
to
1:46
be
1:46
here.
1:46
I
1:47
own
1:47
a
1:47
four
1:48
site,
1:49
four
1:49
structure
1:50
site
1:50
near
1:50
Houston,
1:51
Texas,
1:52
called
1:52
Cameron
1:53
Ranch
1:53
Glamping.
1:53
We've
1:53
been
1:54
open
1:54
for
1:54
about
1:54
two
1:54
and
1:54
a
1:54
half
1:55
years,
1:55
and
1:56
it's
1:56
been
1:56
amazing,
1:56
and
1:57
it's
1:57
been
1:57
definitely
1:58
one
1:58
of
1:58
the
1:58
biggest,
1:59
biggest
2:00
adventures
2:00
of
2:00
my
2:00
life
2:01
in
2:01
the
2:02
positive
2:02
and
2:02
just
2:03
learning
2:03
a
2:03
lot
2:03
about
2:03
real
2:04
estate.
2:05
Awesome.
2:05
I'm
2:05
excited
2:06
to
2:06
dive
2:06
into
2:06
that
2:06
with
2:06
you
2:06
and
2:07
learn
2:07
more
2:07
about
2:07
your
2:07
property.
2:08
Kevin,
2:09
KCN
2:09
Campgrounds.
2:11
Yeah,
2:12
we're
2:12
a
2:12
group
2:13
of,
2:13
we're
2:14
kind
2:14
of,
2:14
I
2:14
guess
2:14
you'd
2:15
call
2:15
us
2:15
an
2:15
investment
2:16
firm.
2:16
Started
2:17
as
2:17
operators
2:17
with
2:18
one
2:18
park,
2:18
and
2:18
we've
2:19
grown
2:19
to.
2:19
We're
2:20
closing
2:20
on
2:20
our
2:20
ninth
2:21
property.
2:22
All
2:23
KOA
2:23
franchises
2:24
close
2:25
on
2:25
number
2:25
nine
2:26
here
2:26
in
2:26
a
2:26
couple
2:27
of
2:27
weeks,
2:28
spread
2:28
out
2:28
over
2:28
seven
2:29
states.
2:29
And,
2:30
you
2:30
know,
2:30
we've
2:30
been
2:31
doing
2:31
this
2:31
for
2:31
about
2:31
seven
2:31
years,
2:32
and
2:33
the
2:33
last
2:33
two
2:34
or
2:34
three
2:34
years
2:34
have
2:34
been
2:35
really
2:35
focused
2:35
on
2:35
building
2:36
out
2:36
our
2:36
team
2:36
and
2:37
trying
2:37
to
2:37
scale
2:37
the
2:37
business.
2:39
Awesome.
2:39
Excited
2:39
to
2:39
have
2:40
you
2:40
here
2:40
as
2:40
a
2:40
recurring
2:40
guest,
2:41
Kevin,
2:41
as
2:41
always.
2:41
And
2:42
Zach,
2:42
first
2:43
time
2:43
we've
2:43
seen
2:43
you
2:43
in
2:43
a
2:43
couple
2:44
months.
2:44
How
2:44
was
2:44
your
2:44
Christmas?
2:46
Holidays
2:46
are
2:47
good.
2:47
We
2:47
actually
2:49
took
2:49
the
2:49
whole
2:49
family
2:50
down
2:50
to
2:50
Puerto
2:50
Rico
2:51
for
2:51
A
2:52
week
2:52
and
2:52
got
2:53
to
2:53
see
2:53
my
2:53
brother
2:54
in
2:54
law,
2:54
sister
2:54
in
2:54
law
2:55
down
2:55
there.
2:57
I
2:57
mean,
2:58
tons
2:58
of
2:58
stuff
2:59
in
2:59
the
2:59
works
2:59
and
2:59
things
3:00
moving.
3:01
And
3:03
my
3:03
big
3:03
announcement
3:04
that
3:04
I've
3:04
been
3:04
working
3:05
on
3:05
for
3:05
a
3:05
couple
3:05
months
3:05
is
3:07
we
3:07
are
3:08
formally
3:09
branching
3:09
the
3:09
outdoor
3:09
hospitality
3:10
studio
3:12
off
3:13
and
3:13
away
3:13
from
3:14
my
3:15
soon
3:16
to
3:16
be
3:16
former
3:16
employer,
3:17
Clockwork.
3:19
And
3:20
we're
3:20
gonna
3:21
build
3:21
out
3:21
the
3:21
studio,
3:23
kind
3:23
of
3:24
bringing
3:24
on
3:25
a
3:25
new
3:25
partnership
3:26
with
3:27
an
3:27
engineering
3:27
firm
3:28
to
3:28
be
3:28
able
3:29
to
3:29
do
3:29
not
3:29
only
3:29
the
3:29
architecture
3:30
and
3:30
the
3:30
design,
3:31
but
3:31
also
3:31
landscape
3:32
architecture,
3:32
also
3:33
civil
3:33
engineering,
3:35
and
3:36
really
3:36
have
3:36
the
3:37
resources
3:37
and
3:37
the
3:37
people
3:38
to
3:38
build
3:39
out
3:39
a
3:39
full
3:40
dedicated
3:40
team
3:41
to
3:41
do
3:41
resort
3:42
and
3:42
hospitality
3:43
design
3:43
and
3:43
development.
3:44
So
3:46
kind
3:46
of,
3:47
it's
3:48
been
3:48
a
3:48
lot
3:48
and
3:49
a
3:49
lot
3:49
of
3:49
back
3:49
and
3:49
forth
3:50
over
3:50
the
3:50
last
3:50
couple
3:50
of
3:50
months
3:51
to
3:51
get
3:51
some
3:51
of
3:51
those
3:51
things
3:52
in
3:52
place,
3:53
but
3:53
we're
3:53
officially
3:54
launching
3:54
the
3:55
new
3:55
venture
3:55
in
3:56
the
3:56
beginning
3:56
of
3:56
March.
3:57
That's
3:58
awesome.
3:58
We'll
3:58
talk
3:58
to
3:58
us
3:58
a
3:59
little
3:59
bit
3:59
about
3:59
it.
3:59
Like
3:59
I
3:59
said,
3:59
it's
4:00
obviously
4:00
relevant
4:00
news,
4:00
right?
4:01
Like,
4:01
I
4:01
mean,
4:01
we
4:02
all,
4:02
we
4:02
all
4:02
have
4:02
heard
4:03
of
4:03
Clockwork
4:03
for
4:03
a
4:03
number
4:04
of
4:04
years.
4:04
We've
4:04
crossed
4:05
paths
4:05
with
4:05
you
4:05
at
4:05
the
4:05
shows.
4:06
I
4:07
mean,
4:07
I
4:07
have
4:07
a
4:07
light
4:08
understanding
4:08
of
4:08
what
4:08
you
4:08
did
4:09
there,
4:09
although
4:09
architecture
4:10
is
4:10
way
4:10
above
4:10
my
4:11
pay
4:11
grade.
4:12
But
4:12
generally
4:13
speaking,
4:13
like,
4:13
what
4:14
do
4:14
you
4:14
want
4:14
to
4:14
accomplish
4:14
with
4:15
a
4:15
new
4:15
company?
4:17
So
4:18
the
4:18
firm
4:19
that
4:20
we're
4:20
partnering
4:20
with
4:21
is
4:21
called
4:22
LJA.
4:23
They're
4:24
predominantly
4:24
a
4:25
civil
4:25
engineering
4:25
firm,
4:26
but
4:27
they've
4:27
done
4:28
resort
4:28
development,
4:29
they've
4:29
done
4:29
RV
4:30
parks.
4:30
They've
4:31
been
4:31
in
4:31
this
4:31
space,
4:33
in
4:33
this
4:33
world
4:33
for
4:34
a
4:34
number
4:34
of
4:34
years.
4:35
And
4:36
they
4:36
kept
4:36
seeing
4:37
a
4:37
need
4:37
to
4:37
add
4:38
architects.
4:39
They
4:39
said,
4:40
you
4:40
know,
4:40
a
4:40
lot
4:40
of
4:40
these
4:41
developments,
4:41
like,
4:43
we
4:43
know
4:43
the.
4:43
The
4:44
engineering
4:44
side
4:44
of
4:45
it,
4:45
but
4:46
they've
4:46
worked
4:46
with
4:46
several
4:47
architects
4:47
around
4:47
the
4:47
country
4:49
to
4:49
varying
4:50
degrees
4:50
of
4:51
success
4:51
and
4:52
expertise.
4:52
And
4:52
they
4:53
said,
4:53
you
4:53
know,
4:53
we
4:54
see
4:54
an
4:54
opportunity
4:55
here
4:56
to.
4:56
To
4:56
move
4:56
this
4:57
in
4:57
house
4:57
and
4:58
open
4:58
an
4:58
architectural
4:59
division.
5:00
And
5:01
we've
5:01
done
5:01
a
5:01
couple
5:02
projects
5:02
with
5:02
them
5:02
jointly
5:03
over
5:03
the
5:03
last
5:03
year.
5:04
Got
5:05
to
5:05
know
5:05
the
5:05
team.
5:06
The
5:07
main
5:07
guy,
5:07
Shannon
5:08
Gordon,
5:09
who
5:10
is
5:10
leading
5:10
the
5:11
Kansas
5:11
City
5:11
office,
5:12
is
5:13
actually
5:13
somebody
5:13
that
5:13
I've
5:13
known
5:14
for
5:14
15
5:14
years.
5:14
He
5:15
and
5:15
I
5:15
have
5:15
worked
5:15
together
5:15
at
5:16
three
5:16
different
5:16
firms.
5:17
And
5:18
I
5:19
had
5:19
approached
5:19
him
5:19
kind
5:19
of
5:19
at
5:20
the
5:20
tail
5:20
end
5:20
of
5:20
last
5:20
year
5:21
and
5:21
said,
5:21
hey,
5:21
I'm
5:21
thinking
5:22
about
5:23
branching
5:23
this
5:24
off
5:24
independent
5:24
of
5:25
Clockwork
5:25
and
5:26
just
5:26
launching
5:26
my
5:27
own
5:27
studio.
5:29
And
5:29
he
5:29
said,
5:30
well,
5:30
what
5:30
if
5:30
you
5:31
could
5:31
do
5:31
that,
5:32
but
5:32
with
5:32
the
5:32
backing
5:33
of
5:33
a
5:34
multimillion-dollar
5:36
engineering
5:36
firm
5:37
helping
5:37
you
5:37
do
5:37
it?
5:38
And
5:38
I
5:39
said,
5:39
well,
5:39
that
5:40
certainly
5:40
sounds
5:40
easier
5:41
than
5:42
taking
5:42
all
5:42
the
5:43
risk
5:43
on
5:43
my
5:43
own.
5:45
And
5:46
so
5:47
we've
5:48
kind
5:48
of
5:48
gone
5:48
back
5:48
and
5:48
forth
5:49
they
5:50
had
5:50
to
5:50
make
5:50
the
5:50
decision
5:51
first
5:51
that
5:51
they
5:51
wanted
5:52
to
5:52
actually
5:52
open
5:52
an
5:52
architectural
5:53
division.
5:55
And
5:55
so
5:56
that
5:56
was
5:57
sort
5:57
of
5:57
in
5:57
the
5:57
works
5:57
for
5:58
several
5:58
months,
6:00
but
6:00
we've
6:01
squared
6:01
everything
6:02
away
6:02
and
6:03
what
6:04
it's
6:04
going
6:04
to
6:04
be
6:04
is
6:05
basically
6:06
they've
6:06
opened
6:07
a
6:07
new
6:07
office
6:07
in
6:07
Kansas
6:08
City
6:08
just
6:08
for
6:08
us,
6:09
for
6:10
Shannon
6:10
and
6:10
I.
6:11
Shannon
6:11
is
6:11
a
6:12
licensed
6:12
landscape
6:13
architect
6:14
with
6:15
extensive
6:16
resort
6:16
and
6:17
hospitality
6:17
development
6:18
experience
6:20
over
6:20
the
6:20
last
6:21
25
6:21
to
6:21
30
6:22
years.
6:23
I've
6:24
been
6:24
an
6:24
architect
6:24
for
6:25
15
6:25
years,
6:26
so
6:26
he
6:26
was
6:27
working
6:27
professionally
6:28
while
6:28
I
6:28
was
6:28
still
6:28
going
6:28
to
6:29
school.
6:30
And
6:31
they've
6:32
got
6:32
a
6:32
team
6:33
already
6:33
started,
6:34
five
6:34
different
6:35
people,
6:36
varying
6:37
mix
6:37
of
6:38
backgrounds
6:38
and
6:39
perspectives,
6:39
but
6:40
everybody's
6:41
dedicated
6:41
to
6:42
resort
6:42
and
6:42
hospitality.
6:44
And
6:45
then
6:46
I'm
6:46
coming
6:46
over
6:47
from
6:47
Clockwork,
6:48
potentially
6:49
some
6:49
of
6:49
my
6:50
team
6:50
that's
6:51
there
6:51
will
6:51
be
6:51
coming
6:52
to
6:52
join
6:52
me
6:52
as
6:52
well.
6:54
We're
6:54
still
6:55
working
6:55
out
6:55
details
6:55
on
6:56
some
6:56
of
6:56
those
6:56
things,
6:56
making
6:57
offers,
6:59
but
6:59
essentially
7:02
it's
7:02
taking
7:03
kind
7:03
of
7:03
the
7:03
success
7:04
that
7:04
we've
7:04
had
7:04
over
7:04
the
7:05
last
7:05
four
7:05
or
7:05
five
7:05
years
7:06
and
7:06
really
7:07
putting
7:07
us
7:07
in
7:07
a
7:07
position
7:09
to
7:09
really
7:09
grow
7:10
this
7:11
business
7:11
to
7:11
launch,
7:12
to
7:12
have
7:12
a
7:12
more
7:12
complete,
7:13
comprehensive
7:14
team
7:14
of
7:14
people
7:16
and
7:16
really
7:16
a
7:17
dedicated
7:17
vision
7:18
to
7:19
investing
7:20
and
7:21
partnering
7:21
with
7:21
people
7:22
in
7:22
the
7:23
outdoor
7:23
hospitality
7:24
space
7:24
to
7:25
build
7:25
and
7:25
develop
7:25
incredible
7:26
resorts.
7:27
The
7:28
one
7:28
thing
7:28
I
7:28
think
7:28
it's
7:28
important
7:28
for
7:29
us
7:29
to
7:29
talk
7:29
about
7:30
here
7:30
is,
7:30
like,
7:31
there's
7:31
tons
7:31
of
7:31
campgrounders
7:32
who
7:32
are
7:32
watching
7:32
this
7:32
show.
7:33
I
7:33
think
7:33
there's
7:34
probably
7:34
very
7:34
few
7:35
who
7:35
have
7:35
envisioned,
7:36
like,
7:36
why
7:36
I
7:36
would
7:36
need
7:37
an
7:37
architect
7:37
at
7:37
my
7:38
campground,
7:38
for
7:38
example.
7:39
Right.
7:39
So
7:40
just
7:40
briefly
7:40
talk
7:41
us
7:41
through
7:41
that
7:41
because
7:42
I
7:42
think
7:43
I
7:43
was
7:43
under
7:43
the
7:43
impression
7:44
before
7:44
meeting
7:44
you
7:45
at
7:45
least,
7:45
that
7:46
just
7:46
the
7:46
cabins,
7:47
this
7:47
is
7:47
how
7:47
it
7:48
works,
7:48
right,
7:48
Kevin?
7:48
The
7:48
cabins
7:49
just
7:49
come
7:49
in
7:49
on
7:49
wheels
7:50
and
7:50
you
7:50
just
7:50
like
7:51
back
7:51
them
7:51
up
7:51
and
7:51
you're
7:51
like,
7:52
that
7:52
looks
7:52
good.
7:52
And
7:52
then
7:53
the
7:53
guests
7:54
come.
7:55
So
7:56
explain
7:56
to
7:56
us
7:56
why
7:56
you
7:57
need
7:57
an
7:57
architect.
7:59
Well,
8:00
I
8:00
would
8:00
say
8:01
the
8:01
easy
8:01
answer
8:01
is
8:02
a
8:02
lot
8:02
of
8:02
what
8:02
I
8:02
do
8:02
in
8:02
this
8:03
space
8:03
doesn't
8:03
have
8:03
anything
8:04
to
8:04
do
8:04
with
8:04
architecture.
8:08
The
8:08
longer
8:08
answer
8:09
is
8:10
good
8:10
design
8:11
is
8:12
applicable
8:12
everywhere.
8:15
And
8:15
a
8:15
lot
8:15
of
8:15
what
8:16
we
8:16
do
8:16
with
8:17
the
8:18
clients
8:18
that
8:18
we've
8:18
worked
8:19
with,
8:20
it's
8:20
not
8:20
really
8:20
just
8:21
construction
8:21
drawings
8:22
and
8:22
plans,
8:22
but
8:22
it's
8:23
all
8:23
design.
8:25
So
8:25
having
8:25
a
8:25
comprehensive,
8:26
well
8:26
thought
8:27
out
8:27
site
8:27
plan,
8:29
having,
8:30
having
8:31
a
8:31
phased
8:31
plan,
8:32
as
8:33
most
8:33
of
8:33
these
8:33
end
8:33
up
8:34
being,
8:34
that
8:34
you
8:35
sort
8:35
of
8:35
have
8:35
step
8:35
by
8:36
step,
8:37
not
8:37
just
8:37
for
8:37
what
8:37
you're
8:38
going
8:38
to
8:38
do
8:38
year
8:38
one,
8:38
but
8:39
year
8:39
three,
8:39
year
8:40
five,
8:40
year
8:40
seven,
8:40
year
8:41
ten,
8:42
that
8:42
you.
8:42
You've
8:43
got
8:43
a
8:43
plan
8:43
in
8:43
place.
8:45
And
8:45
then
8:46
I
8:46
would
8:46
say,
8:46
most
8:46
importantly
8:47
is
8:48
on
8:48
the
8:48
entitlement
8:49
side
8:49
for
8:50
anybody
8:51
who's
8:51
buying
8:51
an
8:51
existing
8:52
campground
8:52
and
8:53
Wants
8:53
to
8:53
flip
8:54
it,
8:54
reposition
8:54
it.
8:55
Somebody
8:55
who's
8:56
trying
8:56
to
8:56
build
8:57
a
8:57
new
8:57
campground
8:58
from
8:58
the
8:58
ground
8:58
up.
8:59
Getting
8:59
through
9:00
that
9:00
planning,
9:01
zoning,
9:01
permitting
9:03
piece,
9:04
you
9:04
need
9:04
an
9:04
architect
9:05
or
9:05
an
9:05
engineer
9:06
to
9:06
help
9:06
you
9:06
do
9:06
that.
9:08
And
9:08
so
9:08
that's
9:09
been
9:09
a
9:09
big
9:09
part
9:10
of
9:10
my
9:11
job
9:11
over
9:11
the
9:11
years,
9:12
has
9:12
been
9:14
helping
9:14
folks
9:15
navigate
9:15
that
9:15
entitlement
9:16
process.
9:17
And
9:17
in
9:17
order
9:17
to
9:18
do
9:18
that,
9:18
you
9:19
have
9:19
to
9:19
submit
9:19
drawings
9:20
and
9:20
documents.
9:21
They
9:21
want
9:21
to
9:21
see
9:22
a
9:22
site
9:23
plan,
9:23
they
9:23
want
9:23
to
9:23
see
9:24
what
9:24
your
9:24
units
9:24
are
9:25
going
9:25
to
9:25
look
9:25
like,
9:25
what
9:25
is
9:26
your
9:26
base
9:26
camp
9:26
structure,
9:27
your
9:27
office,
9:27
your
9:28
check
9:28
in,
9:28
your
9:29
staff
9:29
housing.
9:30
You
9:31
need
9:31
floor
9:31
plans,
9:31
you
9:31
need
9:32
elevations,
9:32
you
9:32
need
9:32
drawings,
9:33
renderings.
9:33
And
9:34
so
9:35
that's
9:35
what
9:36
we
9:36
do.
9:37
Yeah,
9:37
Brian,
9:38
we've
9:38
experienced
9:39
both
9:39
sides
9:39
of
9:39
that.
9:40
To
9:40
your
9:40
point
9:40
earlier,
9:41
um,
9:42
we,
9:42
we're
9:42
only
9:43
buying
9:43
existing
9:44
campgrounds.
9:44
We're
9:44
not
9:45
doing
9:45
any
9:45
true
9:46
ground
9:46
up
9:46
development.
9:47
But
9:47
you
9:47
do
9:48
like
9:48
rip
9:48
apart
9:49
stores.
9:49
I've
9:49
seen
9:50
photos
9:50
of
9:50
you
9:50
3.
9:50
I
9:51
can't
9:51
remember
9:51
what
9:51
campground
9:51
that
9:52
was.
9:52
From,
9:52
but
9:53
that
9:53
was
9:53
probably
9:54
for
9:54
any
9:54
of
9:54
them.
9:55
Okay.
9:56
I
9:56
just
9:56
remember
9:57
seeing
9:57
the
9:57
three
9:57
people
9:57
with
9:58
sledgehammers
9:58
and
9:58
they
9:59
were
9:59
busting
9:59
up
10:00
stuff.
10:00
So
10:00
that
10:01
was
10:01
probably
10:01
Wisconsin
10:02
Dells,
10:03
but
10:03
we've
10:03
done
10:03
that
10:03
in,
10:04
in
10:04
many
10:04
locations.
10:05
No,
10:06
I
10:06
mean,
10:06
like
10:07
when
10:07
we
10:07
go
10:07
in,
10:07
we
10:07
buy
10:08
a
10:08
park,
10:08
if
10:08
it's
10:08
already
10:09
up
10:09
and
10:09
running,
10:09
it
10:09
has
10:10
all
10:10
the
10:10
infrastructure
10:11
and
10:11
we're
10:11
taking
10:11
the
10:11
RV
10:12
site
10:12
and
10:12
turning
10:12
it
10:13
cabin
10:13
and
10:14
we're
10:14
using
10:14
a
10:14
park
10:14
model
10:15
or
10:15
deluxe
10:15
cabin.
10:16
Then
10:16
yeah,
10:16
we,
10:16
you
10:16
know,
10:16
we
10:17
order
10:17
it
10:18
gets
10:18
dropped
10:18
off,
10:19
we,
10:20
we
10:20
block
10:20
it,
10:21
hook
10:21
up
10:21
the
10:21
utilities,
10:22
put
10:22
some
10:22
skirting
10:23
on
10:23
it
10:23
and
10:23
it's
10:23
ready
10:23
to
10:24
go.
10:24
But
10:24
that's
10:24
a
10:25
lot
10:25
different
10:25
than
10:25
what
10:25
Zach's
10:26
talking
10:26
about
10:26
because
10:26
we've
10:26
also
10:27
gone
10:27
through
10:27
the
10:27
process
10:28
of
10:28
trying
10:28
to
10:28
do
10:28
expansions
10:29
and
10:30
buying
10:30
land
10:31
adjacent
10:31
to
10:31
our
10:32
parks.
10:32
And
10:33
you,
10:33
you
10:33
really
10:33
do
10:34
have
10:34
to
10:34
go
10:34
through
10:34
all
10:35
of
10:35
the
10:35
hoops.
10:36
So
10:36
it
10:37
just
10:37
depends
10:37
on
10:38
really
10:38
the
10:38
scope
10:38
of
10:39
what
10:39
you're
10:39
doing.
10:41
And
10:41
you
10:41
know,
10:41
having
10:42
those,
10:43
those
10:43
multi
10:44
year,
10:44
multi
10:45
phased
10:46
plans
10:46
like
10:46
Zach
10:47
was
10:47
just
10:47
talking
10:47
about,
10:48
the,
10:48
the
10:48
better
10:49
you
10:49
get
10:49
that
10:49
up
10:49
front,
10:50
the
10:50
easier
10:50
it
10:50
is
10:50
to
10:50
get
10:51
through
10:51
all
10:51
of
10:51
the
10:52
approvals
10:52
and
10:52
permitting.
10:53
And
10:54
you
10:54
know,
10:54
we,
10:54
we've
10:54
tried
10:55
honestly
10:56
not
10:57
to,
10:57
to
10:57
skirt
10:58
the
10:58
rules,
10:58
but
10:58
we've
10:58
tried
10:58
to
10:59
shortcut
10:59
in
10:59
some
11:00
ways
11:00
and
11:01
it
11:01
just
11:01
takes
11:02
longer.
11:02
And
11:03
so
11:03
like,
11:03
for,
11:03
for
11:04
bigger
11:04
projects,
11:05
we,
11:06
we're
11:06
learning
11:06
that
11:07
it's
11:07
just
11:07
a
11:07
lot
11:07
more
11:08
efficient
11:08
and
11:08
timely
11:09
to
11:09
use
11:10
the
11:10
right
11:10
people,
11:10
get
11:11
it
11:11
done
11:11
the
11:11
right
11:11
way.
11:12
Because
11:13
the,
11:13
you
11:13
know,
11:13
it
11:14
really
11:14
doesn't
11:14
matter
11:14
which
11:14
jurisdiction
11:15
you're
11:15
in,
11:17
they're
11:17
going
11:17
to
11:17
require
11:18
that
11:18
level
11:18
of
11:18
detail.
11:20
What
11:20
does
11:21
that
11:21
look
11:21
like
11:21
for
11:22
For
11:22
buyers
11:23
too
11:23
You
11:24
know,
11:24
we.
11:24
We
11:24
worked
11:24
with
11:25
a
11:25
lot
11:25
of
11:25
clients
11:25
that
11:25
are
11:26
buying
11:26
existing
11:27
assets,
11:28
and,
11:29
and
11:29
one
11:29
of
11:30
the
11:30
things
11:30
that
11:30
we
11:30
do
11:30
is,
11:31
is
11:31
sort
11:31
of
11:31
an
11:32
evaluation
11:32
of
11:32
that
11:33
property
11:33
where
11:34
we'll
11:34
come
11:34
out
11:34
and
11:35
spend
11:35
a
11:35
day
11:35
or
11:35
two
11:36
walking
11:36
around.
11:37
And
11:37
we're
11:37
looking
11:37
for
11:38
code
11:38
issues.
11:38
We're
11:39
looking
11:39
for,
11:40
you
11:40
know,
11:40
what
11:40
are
11:41
the
11:41
immediate
11:41
things
11:41
that
11:42
need
11:42
to
11:42
be
11:42
done?
11:42
What
11:42
are.
11:43
What
11:43
are
11:43
potential
11:44
health
11:45
safety
11:45
risks
11:46
to
11:46
your
11:46
guests
11:47
and
11:47
to
11:47
the
11:47
public?
11:48
What
11:48
needs
11:49
to
11:49
be
11:49
addressed,
11:49
you
11:50
know,
11:50
now
11:51
what
11:51
are
11:51
things
11:52
that
11:52
we
11:53
feel
11:53
are
11:53
important
11:53
and
11:54
should
11:54
be
11:55
addressed
11:55
in
11:55
the
11:55
next,
11:56
you
11:56
know,
11:56
six
11:56
to
11:56
12
11:57
months?
11:58
And
11:58
then
11:58
working
11:59
with
11:59
that
11:59
owner,
12:00
what.
12:00
What
12:00
do
12:00
you
12:01
see?
12:01
What
12:01
was
12:01
your
12:01
vision
12:02
here,
12:02
you
12:03
know,
12:03
for
12:03
that
12:03
adjacent
12:04
property
12:04
that
12:04
you
12:05
might
12:05
want
12:05
to
12:05
expand
12:06
on
12:07
or
12:07
buy
12:08
at
12:08
some
12:08
point
12:08
in
12:08
the
12:08
future?
12:09
You
12:10
know,
12:10
we'll
12:10
sit
12:10
down
12:10
and
12:10
do
12:11
a
12:11
test
12:11
fit
12:11
and
12:11
say,
12:12
hey,
12:12
if
12:12
you
12:12
bought
12:13
that,
12:13
we
12:13
think
12:13
you
12:14
can
12:14
get,
12:14
you
12:15
know,
12:15
20
12:15
glamping
12:16
units
12:16
over
12:16
there
12:17
or
12:17
35
12:18
RV
12:18
pads
12:18
over
12:19
there.
12:19
And
12:19
then
12:19
they
12:20
can
12:20
run
12:20
the
12:20
math
12:20
and
12:20
work
12:21
their
12:21
numbers
12:21
and
12:21
say,
12:22
well,
12:22
you
12:23
know,
12:23
at
12:23
this
12:23
purchase
12:23
price,
12:24
that
12:24
doesn't
12:24
really
12:24
make
12:24
sense
12:25
for
12:25
us
12:25
right
12:25
now.
12:26
Or
12:27
if
12:27
we
12:27
can
12:28
get
12:28
that
12:28
many
12:28
on
12:28
it,
12:28
then
12:29
maybe
12:29
what
12:29
they're
12:29
asking
12:30
makes
12:30
sense
12:30
and
12:31
it
12:31
would
12:31
have
12:32
value.
12:33
We
12:34
look
12:34
at
12:34
a
12:34
lot
12:34
of
12:34
accessibility
12:36
issues.
12:38
There's
12:39
certain
12:39
requirements,
12:40
and
12:40
then
12:40
there's
12:41
also
12:41
just
12:41
kind
12:42
of
12:42
general
12:43
good
12:44
practices.
12:45
And
12:45
I
12:46
like
12:46
to
12:46
tell
12:46
people
12:47
often
12:47
when
12:47
they
12:48
say,
12:48
well,
12:48
do
12:49
I
12:49
have
12:49
to
12:49
do
12:49
that?
12:50
Is
12:50
that
12:50
required?
12:51
I'll
12:51
say,
12:52
well,
12:52
no,
12:52
it's
12:52
not
12:52
required,
12:53
but
12:53
it
12:53
won't
12:53
stop
12:54
you
12:54
from
12:54
getting
12:54
sued.
12:56
So
12:56
evaluating
12:57
existing
12:57
properties,
12:58
both
12:59
for
12:59
potential
12:59
future
13:00
development
13:00
as
13:00
well
13:01
as
13:01
just
13:02
what
13:02
is
13:02
the
13:03
current
13:03
state
13:03
and
13:04
what,
13:04
if
13:04
any,
13:04
issues
13:06
are
13:06
we
13:06
looking
13:06
at?
13:07
That's
13:07
also
13:08
a
13:08
big
13:08
part
13:08
of
13:08
what
13:08
we
13:08
do.
13:10
Kevin,
13:10
I'm
13:10
curious.
13:12
You
13:12
mentioned
13:12
acquiring
13:13
campgrounds
13:14
versus
13:14
building,
13:15
at
13:15
least
13:15
so
13:15
far,
13:16
right.
13:16
Nobody
13:17
knows
13:17
where
13:17
KCN
13:17
will
13:17
go
13:17
in
13:18
the
13:18
future,
13:19
as
13:19
big
13:20
as
13:20
you
13:20
want
13:20
it,
13:20
hopefully.
13:21
But
13:22
when
13:22
you're
13:22
coming
13:22
in
13:22
and
13:22
you're
13:23
acquiring
13:23
a
13:23
property
13:24
for
13:24
the
13:24
first
13:24
time,
13:25
or
13:25
maybe
13:25
it's
13:26
before
13:26
that,
13:27
before
13:27
you
13:27
close.
13:27
Right.
13:27
Like
13:28
you
13:28
mentioned,
13:28
your
13:28
ninth
13:28
one
13:29
is
13:29
coming
13:29
up.
13:29
But
13:30
what
13:30
does
13:30
that
13:31
process
13:31
from
13:31
a.
13:32
Because
13:32
we're
13:32
really
13:32
talking
13:32
about
13:33
the
13:33
foundations
13:33
of
13:33
user
13:34
experience
13:34
here,
13:35
right?
13:35
Like
13:35
guest
13:36
experience,
13:36
eventually.
13:37
They're
13:37
not
13:37
experiencing
13:38
it
13:38
quite
13:38
at
13:39
that
13:39
point
13:39
yet.
13:39
But
13:39
we're
13:40
thinking
13:40
of
13:40
the
13:40
accessibility.
13:41
We're
13:41
thinking
13:41
of
13:41
the
13:42
design
13:42
and
13:42
the
13:42
flow
13:42
and
13:42
the
13:43
landscaping
13:43
and
13:43
the
13:44
all
13:44
the
13:44
stuff.
13:45
Right.
13:45
In
13:45
addition
13:45
to
13:45
the
13:46
permitting,
13:47
that
13:47
doesn't
13:47
really
13:47
impact
13:48
them,
13:48
but
13:48
will
13:48
obviously,
13:49
eventually,
13:49
if
13:49
you
13:50
are
13:50
able
13:50
to
13:50
open.
13:51
But
13:51
how
13:52
does
13:52
that
13:52
process
13:52
go
13:53
with,
13:53
in
13:53
KCN's
13:54
mind,
13:54
when
13:54
you're
13:54
looking
13:54
at
13:54
a
13:55
park
13:55
for
13:55
either
13:56
evaluation
13:56
or
13:56
you
13:57
come
13:57
in
13:57
after
13:57
you've
13:57
closed,
13:58
like
13:58
what.
13:58
How
13:59
do
13:59
you
13:59
decide
13:59
to
13:59
rip
14:00
up
14:00
the
14:00
store
14:00
or
14:00
not
14:00
rip
14:01
up
14:01
the
14:01
store?
14:02
Those
14:02
kinds
14:02
of
14:02
things.
14:04
So
14:05
we,
14:05
I
14:05
mean
14:06
the,
14:06
the,
14:06
the
14:06
process
14:07
we
14:07
go
14:07
through,
14:08
when
14:08
we
14:08
look
14:08
at
14:09
it,
14:09
I
14:09
mean
14:10
there's
14:10
the
14:10
initial
14:11
kind
14:11
of
14:11
high
14:12
level.
14:12
Does
14:12
the
14:12
market
14:13
make
14:13
sense?
14:14
Is
14:15
there
14:15
a
14:15
reason
14:15
for
14:15
people
14:16
to
14:16
be
14:16
there?
14:16
We
14:16
look
14:17
at
14:17
the
14:17
history
14:18
and
14:18
that's
14:19
the
14:19
real
14:19
reason
14:19
why
14:19
we
14:20
focus
14:20
on
14:20
only
14:20
buying
14:21
existing
14:21
parks,
14:21
even
14:22
though
14:22
a
14:22
lot
14:22
of
14:22
them
14:22
are
14:23
old
14:23
and
14:23
need
14:23
a
14:23
lot
14:23
of
14:24
work.
14:24
The
14:24
infrastructure
14:24
is
14:25
outdated,
14:25
there's
14:25
deferred
14:26
mainten.
14:27
We
14:27
can,
14:28
we
14:28
can
14:28
look
14:28
at
14:29
how
14:29
has
14:29
this
14:29
park
14:30
performed
14:31
over
14:31
time
14:32
and
14:32
is
14:32
there
14:33
a
14:33
loyal
14:33
customer
14:34
base
14:34
and
14:34
do
14:34
we
14:34
know
14:35
that
14:35
people
14:35
are
14:35
going
14:35
to
14:36
come
14:36
versus
14:37
when
14:38
you're
14:38
developing
14:38
something
14:39
from
14:39
scratch,
14:40
you
14:40
don't
14:41
have
14:41
that
14:41
data
14:42
to
14:42
base
14:42
it
14:43
on.
14:43
Right.
14:43
You
14:43
can,
14:44
you
14:44
can
14:44
go
14:44
through
14:44
the
14:44
process
14:45
of
14:45
doing
14:46
feasibility
14:46
studies
14:47
and
14:47
all
14:47
that
14:47
and
14:48
understand
14:48
traffic
14:48
patterns
14:49
and
14:49
you
14:49
can
14:49
get
14:49
comfortable
14:50
with
14:50
that.
14:50
But
14:50
it's
14:50
a
14:50
little
14:50
bit
14:51
different
14:51
than
14:51
when
14:51
you
14:51
can
14:52
look
14:52
at
14:52
and
14:52
say
14:53
we
14:53
had
14:53
15,000
14:54
camper
14:54
nights
14:54
last
14:55
year
14:55
and
14:55
12,000
14:56
the
14:56
year
14:56
before.
14:57
This
14:57
is
14:57
what
14:57
our
14:58
reservations
14:58
look
14:58
like
14:59
as
14:59
of
14:59
right
14:59
now
15:00
for
15:00
the
15:00
future.
15:01
So
15:02
that's,
15:02
that's
15:02
kind
15:03
of
15:03
been
15:03
our
15:03
focus
15:03
at
15:03
the
15:03
high
15:04
level.
15:04
Let's
15:04
check
15:04
those
15:05
boxes.
15:06
And
15:07
then
15:07
when
15:07
we
15:07
get
15:07
into
15:08
it,
15:08
we
15:08
look
15:08
at,
15:10
you
15:10
know,
15:10
we
15:10
are,
15:10
we
15:11
are
15:11
all
15:12
active
15:13
outdoors
15:14
adventure
15:15
campers
15:16
within
15:16
our
15:17
company.
15:17
And
15:17
so
15:18
we
15:18
look
15:18
at
15:18
it
15:18
from
15:18
the
15:19
lens
15:19
of
15:19
what
15:19
would
15:19
we
15:19
want?
15:20
If
15:20
I
15:20
go
15:20
into
15:20
a
15:21
property
15:22
and
15:22
I'm
15:23
looking
15:23
at
15:23
it
15:23
to
15:23
buy,
15:24
is
15:24
it
15:24
somewhere
15:25
that
15:25
I
15:25
would
15:25
want
15:25
to
15:25
stay?
15:26
Would
15:26
I
15:26
want
15:26
to
15:26
bring
15:26
my
15:27
family
15:27
back?
15:27
What
15:27
do
15:27
I
15:27
like
15:28
about
15:28
it?
15:28
What
15:28
do
15:29
not
15:29
where.
15:29
You
15:29
know,
15:30
been
15:30
to
15:30
enough
15:30
campgrounds
15:31
and
15:31
done
15:31
enough
15:32
camping
15:32
in
15:32
my
15:32
life
15:33
that
15:33
I
15:33
feel
15:33
like
15:33
I
15:34
have
15:34
a
15:34
pretty
15:34
good
15:34
idea
15:35
of
15:35
what
15:35
works
15:36
and
15:36
what
15:36
doesn't.
15:37
But
15:37
then
15:37
we
15:38
also
15:38
go
15:38
back
15:38
and
15:38
we'll
15:39
look
15:39
at
15:39
what
15:40
guests
15:40
have
15:41
been
15:41
saying
15:41
about
15:41
the
15:41
park
15:42
as
15:42
well.
15:42
Right.
15:42
There's
15:43
a
15:43
lot
15:43
of
15:43
information
15:43
you
15:43
can
15:44
pull
15:44
from
15:44
guest
15:44
reviews
15:45
and
15:46
look
15:46
for
15:46
trends.
15:47
You
15:48
know,
15:48
if
15:48
you
15:48
have
15:48
people
15:49
complaining
15:49
about
15:50
accessibility
15:51
issues,
15:51
then
15:51
you
15:51
know
15:51
that
15:52
that's
15:52
something
15:52
that
15:52
needs
15:52
to
15:52
be
15:53
addressed.
15:53
If
15:53
they're
15:53
complaining
15:54
about,
15:55
you
15:55
know,
15:55
WI
15:55
fi
15:55
not
15:56
working
15:57
or
15:57
being
15:57
really
15:57
spotty,
15:58
then
15:58
you
15:58
know
15:58
that
15:58
that's
15:59
something
15:59
you
15:59
need
15:59
to
15:59
look
15:59
into.
16:00
So
16:01
we
16:01
evaluate
16:02
all
16:02
of
16:02
that
16:02
and
16:02
then
16:03
we,
16:03
you
16:03
know,
16:03
we
16:04
apply
16:04
a
16:04
Lens
16:04
of
16:05
what,
16:06
what's
16:06
working
16:06
well
16:07
and
16:07
is
16:08
there
16:08
enough
16:08
demand
16:08
that
16:09
we
16:09
can
16:09
take
16:09
that
16:09
to
16:09
the
16:10
next
16:10
level?
16:10
Right.
16:11
You
16:11
know,
16:11
our
16:11
cabins
16:12
or
16:12
glamping
16:13
units
16:13
performing
16:13
really
16:14
well.
16:14
Is
16:14
there
16:14
an
16:14
opportunity
16:15
to
16:15
add
16:15
more
16:15
of
16:15
those?
16:16
Is
16:16
it
16:17
RV
16:17
sites
16:17
that
16:18
are
16:18
performing
16:18
well
16:19
and
16:19
that
16:19
would
16:20
be
16:20
the
16:20
focus
16:20
of
16:20
what
16:20
we
16:21
try
16:21
and
16:21
build
16:22
out
16:22
in
16:22
the
16:23
future
16:23
and
16:23
then
16:23
we'll
16:23
even
16:24
dig
16:24
in
16:24
a
16:24
little
16:24
bit
16:24
more.
16:25
And
16:25
it's
16:25
not
16:25
just,
16:26
you
16:26
can't
16:26
just
16:27
look
16:27
at
16:27
RV,
16:28
you
16:28
need
16:28
to
16:29
look
16:29
at,
16:29
are
16:29
they
16:30
50amps,
16:30
are
16:30
they
16:31
30amps,
16:31
are
16:31
they
16:31
full
16:32
hookup,
16:32
are
16:32
they
16:33
back
16:33
ends
16:34
or
16:34
they
16:34
pull
16:34
through?
16:34
What's
16:35
the
16:35
length?
16:35
Right.
16:36
You
16:36
could
16:36
have,
16:37
you
16:37
know,
16:37
really
16:38
well
16:38
performing
16:39
sites
16:40
because
16:40
they
16:40
are
16:41
big
16:41
enough
16:41
to
16:43
fit
16:43
a
16:43
nice
16:44
long
16:44
motorhome
16:45
that's
16:45
towing
16:46
a
16:46
vehicle.
16:46
And
16:47
then
16:47
you
16:47
could
16:47
have
16:47
an
16:47
RV
16:48
site
16:48
right
16:48
next
16:48
to
16:48
it
16:49
that
16:49
has
16:49
all
16:49
the
16:49
same
16:49
amenities,
16:50
but
16:51
it's
16:51
just
16:51
too
16:51
short
16:52
so
16:52
it
16:52
doesn't
16:52
perform.
16:52
And
16:53
so
16:53
that's
16:53
kind
16:53
of
16:54
how
16:54
we
16:54
go
16:54
through
16:54
our
16:54
evaluation
16:55
of
16:55
what's
16:56
the
16:56
strategy
16:57
for
16:57
the
16:57
park.
16:57
Where's
16:58
the,
16:58
where's
16:58
the
16:59
low
16:59
hanging
16:59
fruit
17:00
that
17:00
we
17:00
can
17:00
attack
17:00
right
17:01
away
17:01
and
17:01
where's
17:02
the
17:02
real
17:02
meaty
17:03
value
17:03
add
17:03
that
17:03
we
17:04
can
17:04
do
17:04
over
17:04
time?
17:05
So
17:05
two
17:06
part
17:06
question,
17:06
and
17:06
I
17:06
want
17:06
to
17:06
get
17:07
to
17:07
Garrett.
17:09
First
17:09
part
17:09
I
17:09
think
17:10
is
17:10
if
17:10
I'm
17:11
a
17:11
park
17:11
owner
17:12
watching
17:12
this
17:12
show
17:12
right
17:13
now,
17:13
hearing
17:13
what
17:13
you're
17:14
saying,
17:14
how
17:15
do
17:15
I
17:16
identify
17:16
what
17:17
my
17:17
weaknesses
17:17
are?
17:18
Not
17:18
to
17:18
buy
17:18
a
17:19
property,
17:19
but
17:19
I
17:19
already
17:19
have
17:20
my
17:20
property.
17:20
I've
17:21
maybe
17:21
I've
17:21
owned
17:21
it
17:21
six
17:22
months
17:22
or
17:22
two
17:22
years
17:22
or
17:23
10
17:23
years
17:23
or
17:23
15
17:23
years.
17:24
Where
17:25
do
17:25
I
17:25
begin
17:25
that
17:26
process
17:26
to
17:26
figure
17:27
out
17:27
what
17:28
guests
17:28
like?
17:29
Obviously
17:29
you
17:29
can
17:29
read
17:29
reviews
17:30
and
17:30
things,
17:30
but
17:31
a
17:31
little
17:31
bit
17:31
more
17:32
deeper
17:32
than
17:32
that,
17:32
right.
17:33
How
17:33
do
17:33
I
17:33
figure
17:34
out
17:34
what
17:34
I
17:34
can
17:34
improve?
17:35
And
17:35
then
17:35
once
17:35
I
17:35
figure
17:36
out
17:36
what
17:36
I
17:36
can
17:37
improve
17:37
from
17:38
a
17:38
guest
17:38
experience
17:38
standpoint
17:39
or
17:39
all
17:39
the
17:39
things
17:39
you
17:39
just
17:39
talked
17:40
about,
17:40
how
17:41
do
17:41
I
17:41
prioritize?
17:42
Yeah,
17:43
the
17:43
pri,
17:43
the
17:43
prioritization
17:44
I
17:44
think
17:44
is
17:44
the,
17:45
is
17:45
the
17:45
hard
17:45
part.
17:46
It's
17:47
really
17:47
not
17:47
that
17:48
hard
17:48
to
17:48
identify
17:49
where
17:49
you
17:49
can
17:49
get
17:50
better.
17:50
Right.
17:51
You've
17:51
got
17:51
data,
17:51
you've
17:52
got
17:52
numbers,
17:52
you
17:52
can
17:52
look
17:53
at
17:53
what
17:53
sites
17:53
are
17:54
performing
17:54
well.
17:55
You
17:55
can
17:55
look
17:55
at
17:56
seasonality.
17:57
You
17:57
can
17:57
look
17:57
at
17:58
a
17:58
lot
17:58
of
17:58
different
17:58
things
17:59
in
17:59
your
17:59
numbers
17:59
and
18:00
your
18:00
registration
18:00
history.
18:02
You
18:02
can
18:02
also
18:03
look
18:03
at
18:03
your
18:04
competition,
18:04
right?
18:05
Like
18:05
go
18:05
and
18:05
drive
18:06
through
18:06
or
18:07
you'll
18:07
go
18:07
visit
18:07
the
18:07
other
18:08
parks
18:08
in
18:08
your
18:08
area
18:09
and
18:09
look,
18:09
you
18:10
know,
18:10
if
18:10
you're
18:11
slow
18:11
on
18:11
a
18:11
busy
18:12
weekend,
18:13
are
18:13
the
18:14
other
18:14
parks
18:14
in
18:14
town,
18:15
are
18:15
they
18:15
busier
18:15
than
18:15
you
18:16
are
18:16
and
18:16
try
18:16
and
18:17
see
18:17
what's
18:17
different
18:18
about
18:18
what
18:18
they're
18:19
doing.
18:19
Is
18:19
it
18:19
their
18:20
location,
18:20
is
18:20
it
18:21
their,
18:21
you
18:21
know,
18:22
do
18:22
they
18:22
have
18:22
someone
18:22
greeting
18:23
you
18:23
when,
18:23
when
18:24
you
18:24
pull
18:24
in
18:24
is
18:25
do
18:25
they
18:25
have
18:25
a
18:26
better
18:26
set
18:26
of
18:27
amenities?
18:27
Right.
18:28
And
18:28
so
18:28
you
18:29
have
18:29
to
18:29
do
18:29
that
18:29
kind
18:29
of
18:29
comp
18:30
comparison.
18:30
Is
18:30
it
18:31
rates,
18:31
is
18:31
it,
18:31
you
18:32
know,
18:32
any
18:32
number
18:32
of
18:32
things.
18:33
And
18:34
then
18:34
once
18:34
you,
18:35
once
18:35
you've
18:35
built
18:35
that
18:36
list
18:36
out,
18:36
I
18:36
think
18:37
for,
18:37
for
18:37
us
18:39
it
18:40
comes
18:40
down
18:40
to
18:40
momentum.
18:41
There's
18:41
going
18:41
to
18:41
be
18:41
some
18:42
things
18:42
that
18:42
are
18:42
you,
18:43
you,
18:43
you
18:43
need
18:43
to
18:43
do
18:44
you
18:44
need
18:44
to
18:44
invest
18:45
in
18:45
and,
18:45
and
18:45
they
18:45
may
18:46
take
18:46
some
18:46
time.
18:47
So
18:47
we'll
18:47
look
18:47
at
18:48
is
18:48
there
18:48
anything
18:48
we
18:48
can
18:49
do
18:49
today
18:50
that's
18:50
going
18:50
to
18:50
have
18:50
an
18:50
impact
18:51
on
18:51
tomorrow
18:51
and
18:52
try
18:52
and
18:52
get,
18:53
get
18:53
the
18:53
ball
18:53
rolling
18:54
while
18:54
we
18:55
work
18:55
on
18:55
some
18:55
of
18:55
those
18:56
longer
18:56
term
18:56
projects.
18:57
So
18:57
like
18:57
if
18:57
we
18:58
know
18:59
that
18:59
the
19:00
feedback
19:00
is
19:00
we
19:01
just
19:01
need
19:01
more
19:01
of
19:01
this
19:02
particular
19:02
site
19:02
type
19:03
or
19:03
we
19:03
need
19:04
to
19:04
have
19:04
a,
19:05
you
19:05
know,
19:05
just
19:05
a
19:05
better
19:06
wi
19:06
fi
19:07
system
19:07
that
19:07
might
19:07
take
19:08
several
19:08
months
19:08
or
19:09
longer.
19:10
So
19:10
we'll,
19:10
we'll
19:10
work
19:11
on
19:11
that
19:11
in
19:11
the
19:11
background.
19:12
But
19:12
what
19:12
can
19:12
we
19:13
do
19:13
today
19:15
to
19:15
make
19:15
sure
19:15
that
19:16
our
19:16
guests
19:16
that
19:16
are
19:16
with
19:17
us
19:17
today
19:17
are
19:17
going
19:17
to
19:18
want
19:18
to
19:18
come
19:18
back
19:18
tomorrow?
19:20
Makes
19:21
sense.
19:22
I'm
19:22
glad
19:22
I
19:22
don't
19:23
own
19:23
an
19:23
RV
19:23
park.
19:23
I'm
19:24
not
19:24
brave
19:24
enough
19:24
to
19:24
do
19:24
all
19:24
that
19:25
stuff.
19:26
Sit
19:27
behind
19:27
my
19:27
little
19:27
mic
19:27
here
19:28
and
19:28
talk.
19:29
You
19:30
can
19:30
always
19:30
invest
19:30
with
19:31
us,
19:31
Brian,
19:31
and
19:31
we'll
19:32
do
19:32
that
19:32
for
19:32
you.
19:33
You
19:33
can
19:33
just.
19:33
That
19:33
requires
19:34
me
19:34
to
19:34
have
19:34
money
19:35
first.
19:35
Kevin.
19:35
I
19:35
don't
19:36
make
19:36
any
19:36
money
19:37
like
19:38
this.
19:38
These
19:38
two
19:38
plants
19:39
back
19:39
here
19:39
were
19:39
basically
19:40
a
19:40
month
19:40
salary
19:41
for
19:41
me.
19:41
Well,
19:42
figure
19:42
out
19:42
all
19:43
this
19:43
AI
19:43
stuff
19:43
you're
19:44
working
19:44
on
19:44
and
19:44
then
19:44
let's
19:45
talk.
19:46
I'm
19:46
trying.
19:46
I'm
19:46
working
19:47
on
19:47
it.
19:48
Garrett,
19:48
Cameron
19:49
Ranch
19:49
Glamping,
19:50
so
19:51
you
19:51
heard
19:51
what
19:51
we're
19:52
kind
19:52
of
19:52
talking
19:52
about
19:52
here
19:52
with
19:52
guest
19:53
experience
19:53
and
19:54
obviously,
19:54
you
19:55
know,
19:55
all
19:55
the
19:55
way
19:55
from
19:55
the
19:55
permitting
19:56
process
19:57
to,
19:57
you
19:58
know,
19:58
guest
19:58
experience
19:59
down
19:59
to
19:59
the
20:00
things
20:00
that
20:00
Kevin
20:01
mentioned.
20:02
How
20:02
did
20:02
that
20:02
thought
20:02
process
20:03
go
20:03
for
20:03
you
20:03
when
20:03
you,,did
20:04
you
20:04
developordidyou
20:05
buy
20:05
CameronRancher?=o
20:07
I
20:07
developed
20:07
it
20:08
and
20:08
I
20:08
can
20:08
definitely
20:09
attest
20:09
to
20:10
how
20:10
impactful
20:11
a
20:12
good
20:12
architect
20:13
is
20:13
and
20:13
to
20:14
have
20:15
in
20:15
your,
20:16
in
20:16
your
20:16
plans
20:17
going
20:17
forward
20:17
and
20:17
how
20:18
smart
20:18
it
20:18
is
20:19
to
20:19
have
20:19
the
20:19
vision
20:20
for
20:20
where
20:20
you
20:20
want
20:21
to
20:21
take
20:21
the
20:21
site
20:21
in
20:22
a
20:22
few
20:22
years.
20:22
And
20:22
not
20:23
just
20:23
especially
20:24
I
20:24
do,
20:25
I
20:25
try
20:25
to
20:25
be
20:26
more.
20:26
I
20:27
don't
20:27
want
20:27
my
20:27
sites
20:28
to
20:28
be,
20:29
you
20:29
know,
20:29
I
20:29
try
20:29
to
20:29
keep
20:29
them
20:30
smaller
20:30
and
20:30
have
20:31
more
20:31
room
20:32
and
20:32
so
20:32
I
20:32
have
20:32
maybe
20:33
four
20:33
or
20:33
five
20:33
that
20:33
I
20:34
develop
20:34
and
20:34
then
20:35
try
20:35
to
20:35
be
20:35
more
20:35
high
20:35
end.
20:36
And
20:36
working
20:36
with
20:36
an
20:37
architect
20:38
helped
20:38
me
20:38
get
20:39
the
20:39
exact
20:39
site
20:39
plan
20:40
that
20:40
I
20:40
needed
20:40
to
20:41
be
20:41
be
20:42
a
20:42
commercially
20:42
permitted
20:43
facility
20:43
in
20:43
an
20:44
area
20:44
that
20:44
had
20:44
never
20:45
heard
20:45
of
20:45
glamping.
20:45
I
20:45
brought
20:46
this
20:46
to
20:46
the
20:46
permitting
20:47
department
20:47
and
20:48
you
20:48
would
20:48
have
20:48
thought
20:48
I
20:48
was
20:49
asking
20:49
them
20:49
if
20:49
we
20:50
could,
20:50
you
20:50
know,
20:50
build
20:50
a
20:50
rocket
20:51
ship
20:51
or
20:51
something.
20:52
They
20:52
were
20:53
more
20:53
than
20:53
welcome
20:54
to
20:54
hear
20:54
my
20:54
ideas.
20:55
And
20:55
I
20:55
had
20:55
a
20:56
great
20:56
architect
20:56
that
20:56
was
20:56
local.
20:57
He
20:57
helped
20:57
me
20:58
develop
20:58
a
20:58
site
20:58
plan,
20:59
he
20:59
helped
20:59
me
21:00
get
21:00
my
21:00
geodome
21:01
commercially
21:02
permitted,
21:02
which
21:03
a
21:03
lot
21:03
of
21:03
people
21:03
told
21:03
me
21:04
I
21:04
was
21:04
never
21:04
going
21:04
to
21:04
have
21:05
an
21:05
opportunity
21:05
to
21:05
do
21:06
that.
21:06
But
21:06
when
21:07
you
21:07
work
21:07
with,
21:08
you
21:08
know,
21:08
people
21:08
that
21:09
are
21:09
very,
21:10
very
21:10
experienced
21:10
in
21:11
that
21:11
field,
21:11
you're,
21:12
they're
21:12
going
21:12
to
21:12
be
21:12
able
21:12
to
21:13
help
21:13
you
21:13
counteract
21:14
what
21:14
you
21:14
don't
21:14
know
21:15
when
21:15
you're
21:15
getting
21:15
into
21:15
it.
21:16
But
21:16
I
21:16
did
21:16
develop
21:17
it
21:17
and
21:17
I
21:17
did
21:18
have
21:18
a
21:18
big
21:18
vision
21:19
going
21:19
forward
21:19
for
21:19
how,
21:20
how
21:20
many
21:20
sites
21:21
I
21:21
wanted
21:21
on
21:21
the
21:22
property.
21:22
It
21:23
was
21:23
just
21:23
a
21:23
house
21:24
with
21:24
11
21:24
acres.
21:25
I
21:25
knew
21:25
I
21:25
wanted
21:26
to
21:26
end
21:26
up
21:26
with
21:26
about
21:27
five
21:27
sites
21:28
in
21:28
the
21:28
end
21:29
and
21:29
keep
21:30
a
21:30
high
21:30
end
21:30
feel
21:31
to
21:31
them.
21:31
And
21:31
now
21:31
we're,
21:32
we've
21:32
already
21:32
had
21:32
our
21:33
fourth
21:33
and
21:33
fifth
21:33
permitted
21:34
and
21:34
we're
21:34
starting
21:35
the
21:35
building
21:35
processes
21:36
on
21:36
them.
21:36
But
21:36
I've
21:36
been
21:37
working
21:37
with
21:37
the
21:37
same
21:37
architect
21:38
the
21:38
whole
21:38
time
21:38
and
21:39
developing,
21:40
you
21:40
know,
21:40
making
21:40
sure
21:41
there's
21:41
enough
21:41
ample
21:42
space
21:42
and
21:42
road
21:43
work
21:43
and
21:43
you
21:43
know,
21:44
accessibility
21:44
was
21:44
a
21:44
big
21:45
thing
21:45
even
21:45
within
21:45
my
21:46
county.
21:46
We
21:47
had
21:47
to
21:47
plan
21:47
for,
21:48
you
21:48
know,
21:48
an
21:48
ADA
21:49
unit
21:49
as
21:49
well
21:50
too,
21:50
because
21:50
that
21:50
was
21:50
one
21:51
thing
21:51
that
21:51
was
21:51
a,
21:52
a
21:52
holding,
21:53
A
21:53
holding
21:54
point
21:54
within
21:54
my
21:54
county
21:55
is
21:55
once
21:55
you
21:56
hit
21:56
a
21:56
certain
21:56
amount
21:56
of
21:57
units,
21:58
some
21:58
areas
21:58
are
21:58
going,
21:59
you
21:59
know,
21:59
there's
21:59
a,
21:59
it's
22:00
kind
22:00
of
22:00
a
22:00
legal
22:00
gray
22:00
area
22:01
and
22:01
I'm
22:01
definitely
22:01
not
22:02
the
22:02
person
22:02
to
22:02
talk
22:02
about
22:02
it,
22:03
but
22:03
they
22:03
say
22:04
once
22:04
you
22:04
get
22:04
over
22:04
four
22:05
units
22:05
that
22:06
you're
22:06
probably
22:06
entering
22:07
the
22:07
space
22:07
of,
22:08
you
22:08
know,
22:08
like
22:09
this
22:09
is
22:09
when
22:09
you're
22:09
going
22:09
to
22:10
need
22:10
some
22:10
type
22:10
of
22:11
accessibility
22:11
unit
22:12
like
22:12
that.
22:12
And,
22:12
and
22:13
working
22:13
with
22:13
an
22:13
architect
22:13
helped
22:14
me
22:14
plan
22:14
all
22:14
those
22:14
things
22:14
and
22:15
keep
22:15
my,
22:15
kept
22:15
my
22:15
cost
22:16
down
22:16
because
22:16
I
22:16
was
22:17
able
22:17
to
22:17
plan
22:18
ahead
22:18
for
22:18
tying
22:19
in
22:19
septics,
22:20
tying
22:20
in
22:20
my
22:20
water
22:20
wells,
22:21
the
22:21
road
22:22
work,
22:22
all
22:22
those
22:23
things
22:23
that
22:23
go
22:24
into
22:24
it.
22:24
So
22:25
that
22:25
helped
22:25
build
22:26
the
22:26
guest
22:26
experience
22:27
before
22:27
I
22:27
even
22:27
started
22:28
working
22:28
with
22:28
somebody
22:29
very
22:29
reputable
22:29
and
22:30
made
22:30
my
22:30
permitting
22:31
process
22:32
honestly
22:32
easier
22:33
than
22:33
I
22:33
ever
22:33
expected.
22:34
But
22:34
I
22:34
leaned
22:34
on
22:35
people
22:35
that
22:35
knew
22:35
better
22:35
than
22:35
me.
22:36
I
22:37
mean,
22:37
I
22:37
think
22:37
the
22:37
takeaway
22:38
that
22:38
I
22:39
have
22:39
here
22:39
just
22:40
being,
22:40
you
22:40
know,
22:41
not
22:41
deeply
22:41
involved
22:42
in
22:42
the
22:42
space
22:42
from
22:42
an
22:42
architecture
22:43
building
22:44
standpoint
22:45
to,
22:45
you
22:45
know,
22:45
actually
22:46
owning
22:46
properties
22:47
is
22:47
that
22:48
this,
22:48
is
22:48
this
22:49
what
22:49
comes
22:49
before
22:50
and
22:50
what
22:50
comes
22:50
during
22:51
and
22:51
what
22:51
comes
22:51
after
22:52
is
22:53
much
22:53
more
22:53
complex
22:54
than
22:54
I
22:54
think
22:54
people
22:55
from
22:55
the
22:55
outside
22:55
looking
22:56
in
22:56
realize.
22:57
And
22:58
certainly
22:58
you
22:58
can
22:58
choose
22:59
to
22:59
make
22:59
that
22:59
more
23:00
or
23:00
less
23:00
complex
23:01
based
23:01
on
23:01
what
23:01
you
23:01
want
23:01
to
23:02
accomplish
23:02
at
23:02
your
23:02
property,
23:03
you
23:03
know,
23:03
how
23:04
good
23:04
a
23:04
service
23:04
you
23:04
want
23:04
to
23:04
provide,
23:05
how
23:05
good
23:05
of
23:05
amenities,
23:06
you
23:06
know,
23:07
landscaping,
23:07
all
23:07
those
23:08
kinds
23:08
of
23:08
things.
23:08
Right.
23:09
But
23:10
I
23:10
think
23:10
it
23:10
continues
23:11
on
23:11
past
23:11
what
23:11
we've
23:12
talked
23:12
about
23:12
to
23:13
the
23:13
I
23:13
have
23:13
it
23:14
in
23:14
camera.
23:14
Garrett's
23:15
going
23:15
to
23:15
talk
23:15
about
23:15
this
23:16
personalizing
23:17
guest
23:17
experiences
23:18
as
23:18
well.
23:18
Maybe
23:18
he
23:19
just
23:19
heard
23:19
that
23:19
the
23:19
first
23:19
time
23:19
in
23:20
front
23:20
of
23:20
the
23:20
show.
23:20
You
23:21
said
23:21
that,
23:21
Garrett.
23:22
That's
23:22
the
23:22
first
23:22
time
23:23
I've
23:23
heard
23:23
it
23:23
too,
23:24
that
23:24
you
23:24
were
23:24
going
23:24
to
23:24
talk
23:25
about
23:25
it.
23:25
But
23:25
do
23:25
you
23:26
do
23:26
specific
23:26
things
23:27
with
23:27
personalizing
23:27
guest
23:28
experiences?
23:28
Because,
23:29
like,
23:29
I,
23:30
I
23:30
think,
23:31
you
23:32
know,
23:32
a
23:32
lot
23:32
of
23:32
what
23:32
we're
23:32
talking
23:32
about
23:33
here
23:33
is
23:34
feasibility
23:34
studies,
23:35
is
23:35
understanding
23:35
what
23:35
your
23:35
guests
23:36
want
23:36
is
23:36
looking
23:36
back
23:37
at,
23:37
you
23:37
know,
23:37
in
23:37
Kevin's
23:38
case,
23:38
the
23:38
guests
23:38
who
23:39
have
23:39
been
23:39
there
23:39
have
23:39
been
23:39
coming
23:39
there
23:40
for
23:40
years.
23:40
What
23:40
they
23:40
think,
23:41
what
23:41
their
23:41
behavior
23:42
patterns
23:42
are,
23:42
why
23:42
they
23:42
come
23:43
back
23:43
looking
23:43
at
23:43
our
23:44
competitors
23:44
and
23:44
understanding
23:45
what
23:45
they
23:45
have
23:46
that
23:46
we
23:46
can
23:46
either
23:47
build
23:47
or
23:47
we
23:48
can
23:48
make
23:48
better.
23:50
But
23:50
that
23:50
extends
23:51
all
23:51
the
23:51
way
23:51
to
23:51
the
23:51
guest
23:51
experience
23:52
too,
23:52
is
23:52
understanding
23:53
deeply
23:53
who
23:54
your
23:54
guest
23:54
is.
23:54
Like,
23:54
we're
23:55
doing
23:55
a
23:55
lot
23:55
of
23:55
this
23:56
work
23:56
with
23:56
our
23:56
clients
23:57
this
23:57
year,
23:57
who
23:58
it's
23:58
a
23:58
big
23:58
emphasis
23:58
on
23:59
us
23:59
on
23:59
creating
23:59
like
24:00
the
24:00
ideal
24:00
customer
24:00
profiles
24:01
through
24:01
market
24:02
research,
24:02
doing,
24:03
you
24:03
know,
24:04
focus
24:04
groups
24:04
that
24:04
are
24:05
backed
24:05
by
24:05
both
24:05
real
24:06
data
24:06
and
24:06
by
24:07
really
24:07
smart
24:07
thinking
24:08
AIs
24:08
that
24:08
can
24:09
pull
24:09
different
24:09
buyer
24:10
personas
24:10
by
24:11
creating
24:11
audience
24:11
style
24:12
guides.
24:12
And
24:12
some
24:12
of
24:12
that
24:13
leads
24:13
us
24:13
to
24:13
deeper
24:14
comp
24:14
analysis,
24:15
deeper
24:15
understanding
24:15
of
24:16
who
24:16
our
24:16
guests
24:17
are
24:17
or
24:17
who
24:17
maybe
24:18
some
24:18
guests
24:18
are
24:18
that
24:19
we
24:19
aren't
24:19
marketing
24:19
to
24:19
that
24:20
we're
24:20
missing.
24:21
And
24:21
so
24:21
I
24:21
think
24:21
that
24:22
leads
24:22
to
24:23
what
24:23
I
24:23
hope
24:23
you're
24:24
going
24:24
to
24:24
talk
24:24
about
24:24
is
24:25
personalizing
24:25
guest
24:25
experiences,
24:26
but
24:27
a
24:27
little
24:27
bit
24:27
of
24:27
just
24:27
making
24:27
sure
24:28
that
24:28
you're
24:28
doing
24:28
that
24:28
to
24:29
the
24:29
specific
24:29
guest
24:30
type
24:30
that
24:30
you
24:31
both
24:31
want
24:31
to
24:31
attract
24:31
and
24:31
that
24:32
you
24:32
are
24:32
attracting.
24:32
Is
24:32
that
24:33
fair?
24:33
Yep.
24:34
I
24:34
would.
24:34
One
24:35
of
24:35
the
24:35
main
24:35
things
24:35
I
24:36
identified
24:37
before
24:37
I
24:38
started
24:38
building
24:38
my
24:39
first
24:39
glamping
24:39
site
24:40
was
24:40
what
24:40
my
24:40
target
24:41
guest
24:41
avatar
24:42
was
24:42
going
24:42
to
24:42
be.
24:43
I
24:43
visited
24:43
different
24:44
glamping
24:44
sites
24:45
all
24:45
around
24:45
the
24:45
country,
24:46
all
24:46
throughout
24:46
Texas.
24:47
You
24:48
know,
24:48
some
24:48
they
24:49
may
24:49
have,
24:49
you
24:49
know,
24:50
20
24:50
or
24:50
30
24:50
structures
24:51
on
24:51
a
24:51
small
24:51
piece
24:52
of
24:52
land,
24:52
and
24:52
they
24:52
go
24:52
after
24:53
their
24:53
specific
24:53
demographic.
24:54
I
24:54
went
24:54
to
24:55
others
24:55
that,
24:55
you
24:56
know,
24:56
may
24:56
have
24:56
had
24:57
four
24:57
or
24:57
five
24:57
structures
24:58
sprawled
24:59
out
24:59
over,
24:59
you
25:00
know,
25:00
a
25:00
myriad
25:00
of
25:00
acres.
25:01
And
25:01
each
25:01
one
25:02
had
25:02
had
25:03
specific
25:03
things
25:04
that
25:04
you
25:04
could
25:04
tell
25:04
were
25:05
catered
25:05
to
25:05
the
25:05
guests
25:06
they
25:06
wanted
25:06
to
25:06
attract.
25:07
And
25:07
I
25:07
realized
25:08
that
25:08
I
25:08
needed
25:08
to
25:09
hone
25:09
in
25:09
on
25:09
that.
25:09
Before
25:10
I
25:10
developed
25:10
my
25:10
site
25:11
and
25:12
personalizing
25:13
this
25:13
guest
25:13
experience,
25:13
one
25:14
reason
25:14
why
25:14
I,
25:14
you
25:15
know,
25:15
going
25:15
staying
25:15
in
25:15
these
25:16
sites,
25:16
I
25:16
learned
25:17
quickly.
25:17
I
25:18
would
25:18
go
25:18
with
25:18
my
25:18
girlfriend
25:19
and
25:20
we
25:20
would
25:20
see
25:20
like
25:20
we
25:21
wanted
25:21
to
25:21
create
25:22
a
25:22
couple's
25:22
retreat.
25:23
Basically
25:23
coming
25:24
from
25:24
Houston,
25:25
we
25:25
knew
25:25
we
25:25
were
25:25
by
25:26
a
25:26
major
25:26
feeder
25:26
city
25:27
that
25:27
didn't
25:27
have
25:28
anything
25:28
like
25:28
it
25:29
in
25:29
the
25:29
area
25:29
and
25:30
we
25:30
wanted
25:30
to
25:30
be
25:30
able
25:31
to
25:31
build
25:31
this
25:31
type
25:32
of
25:32
guest
25:32
avatar
25:32
for
25:33
them.
25:33
We
25:33
noticed
25:33
quickly
25:34
that
25:34
you
25:34
know,
25:35
the
25:35
more
25:35
space
25:36
you
25:36
have
25:36
in
25:36
between
25:36
some
25:36
of
25:37
these
25:37
sites,
25:38
the,
25:38
the
25:38
higher
25:39
ADR
25:40
you
25:40
can
25:40
get
25:40
average
25:40
daily
25:41
rate
25:41
and
25:41
then
25:42
the
25:42
more
25:42
space
25:43
you
25:43
have
25:43
within
25:43
them
25:43
too,
25:44
the
25:44
more
25:45
amenities
25:45
you
25:45
can
25:46
pack
25:46
in
25:46
for
25:47
that
25:47
particular
25:48
structure
25:49
that
25:49
you're
25:49
building.
25:49
I,
25:50
I
25:50
knew
25:50
that
25:51
private
25:52
amenities
25:52
were
25:53
going
25:53
to
25:53
drive
25:53
a
25:54
much
25:54
higher
25:54
occupancy
25:55
and
25:55
an
25:55
average
25:56
daily
25:56
rate
25:56
for
25:57
what
25:57
I
25:57
wanted
25:57
to
25:57
do
25:57
with
25:58
my
25:58
guest
25:58
avatar
25:59
and
25:59
so
26:00
personalizing
26:00
that
26:01
experience
26:01
for
26:01
them.
26:01
Each
26:01
unit
26:02
has
26:02
its
26:02
own
26:02
private
26:03
hot
26:03
tub.
26:03
Each
26:03
unit
26:04
has
26:04
its
26:04
own
26:04
private
26:05
sauna.
26:06
I,
26:06
I
26:07
knew
26:07
that
26:07
those
26:07
type
26:08
of
26:08
things
26:08
were
26:08
going
26:08
to
26:08
be
26:09
able
26:09
to
26:09
really
26:10
draw
26:10
the
26:11
impact
26:11
that
26:11
I
26:11
wanted
26:11
to
26:12
from
26:12
you
26:12
know,
26:12
different
26:13
couples,
26:13
guests
26:14
and
26:14
things.
26:14
And
26:15
as
26:15
we've
26:16
developed
26:16
the
26:17
site
26:17
and
26:17
had
26:17
it
26:17
going
26:17
on
26:18
further,
26:18
I
26:19
have
26:19
a
26:19
hospitality
26:19
background.
26:20
I
26:20
went
26:20
to
26:20
school
26:20
for
26:21
hotel
26:21
management.
26:22
So
26:22
I
26:22
knew
26:22
the
26:22
one
26:23
key
26:23
that
26:23
I
26:23
always
26:23
wanted
26:24
to
26:24
implement
26:25
with
26:26
when
26:26
I
26:26
started
26:27
attracting
26:27
guests
26:28
was
26:28
figuring
26:28
out,
26:29
you
26:29
know,
26:30
what,
26:30
what
26:30
brings
26:31
them
26:31
to
26:31
the
26:31
site
26:32
or
26:32
what
26:32
brings
26:32
their
26:32
interest
26:33
to
26:33
the
26:33
site
26:33
and
26:34
then
26:34
how
26:34
they
26:34
heard
26:35
about
26:35
us
26:35
because
26:36
we
26:36
knew
26:36
that
26:36
that
26:36
was
26:37
going
26:37
to
26:37
be
26:37
able
26:37
to
26:37
really
26:38
customize
26:39
the
26:39
experience,
26:40
forthemgoingforward
26:41
withhowwecan,
26:42
youknow,
26:43
addtheselittletouches
26:44
tomakesurethatthey'retheirstayiswordof
26:47
mouthmarketingisby
26:49
farthebest
26:50
thing
26:50
youcanhavefromanyof
26:51
thesetypeofsitesbecauseobviously
26:53
the
26:53
spendisisisnexttonothing.You're,you'rehaving
26:56
payingguestsgiveyou
26:59
thesocialcurrencyyouneedon
27:00
social
27:00
mediaandthese
27:01
type
27:01
ofthingslikethattodrawin.Usually
27:04
yourgueststhathavealready
27:05
stayedwithyouhavelikeminded
27:07
friendsandlikemindedpeopleintheircircle
27:10
thatwouldwanttodosimilarthings.So
27:11
wealwayswouldtendto,wealwayswould,wouldaskthem
27:14
onourfirst,
27:15
youknow,messages
27:16
tothemis,youknow,areyoucelebrating
27:18
anything?Andhowdid
27:19
youhearabout
27:20
us?
27:20
Thosearetwo
27:21
things
27:21
thatIreallytriedto
27:22
honeinonand
27:23
thenwewouldmakesurethatweprovidedastopnotchofanexperiencethat
27:28
wecouldbut
27:29
reallyplayintosomeevensimplethings
27:31
likeifaguestiscomingbecausethey
27:33
wanttoCelebrate
27:34
theiranniversary,whichisbyfar
27:36
probablythebiggestcelebritybetween
27:39
birthdaysandanniversaries,
27:40
thebiggestamountof
27:41
gueststhat
27:42
we
27:42
coming
27:42
because
27:42
they
27:43
want
27:43
to
27:43
celebrate
27:44
happy
27:44
birthdaycard
27:45
orahappy
27:46
anniversarycard
27:47
willgoalong
27:48
wayforthemtogivethatsocialcurrencygoingforward.I'vehadnumerousguests
27:53
getthesecardsandthenthey
27:54
postitontheirInstagramortheypostitontheir
27:56
Facebook
27:57
andlike
27:58
talkaboutthethoughtfullittletouchesthat
28:00
you
28:00
can
28:00
putinto
28:01
each,each
28:02
gueststay.Andevenacooltrickwe'veimplementedrecentlytopersonalizeit
28:06
evenmore.
28:07
TalkingaboutAI
28:08
specificallyiswewillgettheguestname,we'llhavesometypeof
28:14
AIsystem,chat,GTorsomethingtowriteaverysimplesongof20to30secondsinlyrics.Andthenthere's,
28:22
there'sappsouttherefor$5amonththatyoucanputtheselyricsinanditwillmakethe
28:28
quickestcustomsongthatyou,youcanhavefortheguest.Andthisissomethingwesend
28:33
we'll
28:33
have
28:33
some
28:33
type
28:34
of
28:34
AI
28:34
system,
28:35
chat-GPT
28:35
or
28:35
something
28:36
to
28:36
write
28:36
a
28:36
very
28:37
simple
28:37
song
28:37
of
28:38
20
28:38
But
28:38
they'll
28:39
share
28:39
it
28:39
and
28:39
they'll
28:39
remember
28:40
it.
28:40
And
28:40
now,
28:40
yep,
28:41
all
28:41
the
28:41
time.
28:41
The
28:41
amount
28:42
of
28:42
people
28:42
that
28:42
have
28:43
shared
28:43
this
28:43
on
28:44
their
28:44
social
28:44
media
28:44
and
28:45
tagged
28:45
us
28:45
in
28:45
it,
28:46
like,
28:46
look
28:46
at
28:47
this
28:47
cool
28:47
feature
28:47
that,
28:48
that
28:48
somebody
28:48
sent
28:48
us.
28:49
We're
28:49
going
28:49
to
28:49
stay.
28:50
And
28:50
then
28:50
that
28:50
just
28:51
starts
28:51
the
28:51
snowball
28:52
for
28:53
the,
28:53
the
28:53
word
28:54
of
28:54
mouth
28:54
bookings
28:54
to
28:55
start
28:55
rolling
28:55
in,
28:56
which
28:56
is,
28:56
you
28:56
know,
28:56
the
28:56
holy
28:57
grail
28:57
of,
28:57
of,
28:58
of
28:58
any
28:58
marketing
28:59
person
28:59
is
28:59
getting
29:00
that
29:00
word
29:00
of
29:00
mouth
29:00
out
29:01
there
29:01
and
29:01
doing
29:01
unique
29:02
things
29:02
like
29:02
that,
29:03
utilizing
29:03
AI
29:04
and
29:04
really
29:04
just
29:05
trying
29:05
to
29:05
understand
29:06
why
29:07
the
29:07
guest
29:07
chose
29:08
your
29:08
property
29:08
out
29:09
of
29:09
the,
29:09
the
29:09
myriad
29:10
of
29:10
options
29:10
they
29:10
have
29:11
to
29:11
do
29:11
nowadays.
29:12
They
29:12
can,
29:12
they
29:12
could
29:13
go
29:13
stay
29:13
in
29:13
a
29:13
five
29:13
star
29:14
hotel
29:14
somewhere,
29:14
they
29:15
could
29:15
go
29:15
stay
29:15
at
29:15
a
29:16
campground,
29:16
they
29:16
could,
29:17
you
29:17
know,
29:17
go
29:17
to.
29:18
There's
29:18
so
29:18
many
29:18
things
29:19
people
29:19
can
29:19
do
29:19
nowadays
29:20
too.
29:20
So
29:20
the
29:20
people
29:21
that
29:21
have
29:21
actually
29:22
decided
29:22
to
29:23
book
29:23
at
29:23
your
29:23
property
29:24
and
29:24
spend
29:24
money
29:24
with
29:25
you,
29:25
you
29:26
showing
29:26
them
29:26
how
29:26
much
29:27
you
29:27
care
29:27
with
29:27
little
29:28
personalized
29:28
things
29:28
like
29:29
that
29:29
is,
29:30
is
29:30
the
29:30
thing
29:30
that
29:30
goes
29:30
above
29:31
and
29:31
beyond
29:31
and
29:31
they're
29:31
going
29:32
to,
29:32
to,
29:32
you
29:32
know,
29:32
talk,
29:33
talk
29:34
highly
29:34
about
29:34
you
29:34
for,
29:35
for
29:35
weeks,
29:35
months,
29:36
years
29:36
to
29:36
come
29:37
about
29:37
how
29:38
good
29:38
of
29:39
how,
29:39
you
29:39
know,
29:40
how
29:40
pleasing
29:40
of
29:40
a
29:40
time
29:40
they
29:41
had
29:41
and
29:41
how
29:42
welcomed
29:42
and,
29:42
and
29:43
heard
29:43
they
29:43
felt
29:44
going
29:44
to
29:44
your
29:44
property.
29:45
And
29:45
that's,
29:45
that's
29:45
all
29:45
we
29:46
really
29:46
wanted
29:46
to
29:46
implement
29:47
when
29:47
we,
29:47
you
29:48
know,
29:48
we're
29:48
starting
29:48
this
29:48
kind
29:48
of
29:49
venture
29:49
to
29:49
really
29:49
just
29:50
hone
29:50
in
29:50
on
29:50
that
29:50
guest
29:50
experience
29:51
and
29:51
provide
29:52
something
29:52
above
29:52
and
29:52
beyond.
29:53
I
29:54
think
29:54
we've
29:54
got
29:54
a
29:55
lot
29:55
that
29:55
I
29:55
want
29:55
to
29:56
dive
29:56
into
29:56
there
29:56
in
29:56
a
29:57
few
29:57
minutes
29:58
because
29:58
that's
29:59
something
29:59
that
29:59
obviously
30:00
I'm
30:00
passionate
30:01
about
30:01
with
30:01
AI
30:01
and
30:01
just
30:02
personalization
30:02
too,
30:03
from
30:03
a
30:03
marketing
30:03
side
30:04
of
30:04
it.
30:04
But
30:04
I
30:05
want
30:05
to
30:05
back
30:05
up
30:05
just
30:05
briefly
30:06
and
30:06
talk
30:06
to
30:07
Kevin
30:07
and
30:07
Zach
30:08
about
30:09
'cause
30:09
Zach
30:09
you
30:09
do
30:10
branding
30:10
too,
30:10
don't
30:10
you?
30:11
Okay,
30:12
so
30:12
I'd
30:12
love
30:12
to
30:13
just
30:13
talk
30:13
about
30:13
that
30:13
buyer
30:14
Persona
30:14
piece
30:15
with
30:15
each
30:15
of
30:15
you
30:16
and
30:16
I,
30:16
and
30:17
specifically,
30:17
like,
30:18
maybe
30:18
you
30:18
can
30:18
start,
30:18
Zach,
30:19
because
30:19
you
30:19
do
30:19
like
30:20
branding
30:20
as
30:20
a
30:20
thing,
30:21
right.
30:21
But
30:21
then,
30:22
Kevin,
30:22
I'm
30:22
curious
30:23
because
30:23
you,
30:23
you
30:23
kind
30:23
of
30:24
come
30:24
with
30:24
at
30:24
least
30:25
one
30:25
built
30:26
in
30:26
buyer
30:26
Persona,
30:26
which
30:27
is
30:27
the
30:27
KOA
30:27
loyalist
30:28
to
30:28
your
30:28
property.
30:29
But
30:29
then
30:29
how
30:30
do
30:30
you
30:30
expand
30:30
those
30:31
and
30:31
look
30:31
at
30:31
those
30:31
from
30:32
your
30:32
perspective?
30:35
Well,
30:35
yeah,
30:35
it's,
30:35
I
30:36
mean,
30:36
it's
30:36
a
30:36
good
30:36
point.
30:36
Right.
30:37
The.
30:37
When
30:37
we
30:37
look
30:38
at
30:38
our
30:39
parks
30:40
and
30:41
any
30:41
time
30:41
we're
30:41
evaluating
30:42
a
30:42
new
30:42
property,
30:43
we'll
30:43
look
30:44
at
30:44
what's
30:44
the
30:44
history
30:45
of
30:45
the
30:46
guests
30:46
and
30:46
how
30:46
many
30:47
people
30:47
are
30:47
coming
30:47
back
30:48
multiple
30:48
times.
30:49
You
30:49
know,
30:49
are
30:49
they
30:49
coming
30:49
back
30:50
every
30:50
year?
30:50
They
30:50
come
30:50
in
30:51
multiple
30:51
times
30:51
per
30:51
year.
30:52
And
30:52
if
30:52
we
30:52
dig
30:52
into
30:53
the
30:53
numbers,
30:53
I
30:54
mean,
30:54
we've
30:54
seen
30:54
some
30:55
parks
30:56
where
30:56
the
30:56
KOA
30:57
rewards
30:58
members
30:59
are,
30:59
you
31:00
know,
31:00
65
31:01
to
31:01
70%
31:02
of
31:03
overall
31:03
guests
31:04
and
31:04
revenue
31:04
that's
31:04
being
31:05
driven
31:05
by
31:05
that.
31:06
Right.
31:06
So
31:06
that's
31:06
a
31:06
big,
31:07
that's
31:07
a
31:07
big
31:07
number.
31:07
It's
31:08
a
31:08
big
31:08
draw.
31:08
And
31:08
so
31:09
we
31:09
know,
31:10
we
31:10
know
31:10
who
31:10
they
31:11
are,
31:11
we
31:11
know
31:11
why
31:11
they're
31:12
coming,
31:12
and
31:13
it
31:13
helps
31:13
us
31:13
tailor
31:14
to
31:14
them.
31:14
And
31:15
then,
31:15
you
31:16
know,
31:16
to,
31:16
to
31:16
try
31:16
and
31:16
build
31:17
out
31:17
more,
31:19
you
31:20
know,
31:21
a
31:21
bigger
31:21
demographic
31:22
of
31:22
campers,
31:23
people
31:23
who,
31:24
who
31:24
haven't
31:24
been
31:24
to
31:24
our
31:25
parks
31:25
before.
31:25
It's
31:25
a
31:26
combination
31:26
of
31:26
a
31:26
few
31:26
things
31:27
of,
31:27
you
31:28
know,
31:28
just
31:28
some,
31:28
some
31:28
basic
31:29
blocking
31:29
and
31:29
tackling
31:30
of
31:30
how
31:30
do
31:30
we
31:30
make
31:30
our
31:31
parks
31:31
more
31:32
visible,
31:32
more
31:33
visually
31:33
appealing.
31:34
Right.
31:34
So
31:35
you're
31:35
going
31:35
through
31:35
the
31:36
SEO
31:36
process,
31:37
making
31:37
sure
31:37
we
31:37
have
31:38
good
31:38
photography
31:39
and,
31:39
and
31:39
videos
31:40
on
31:40
our
31:40
websites
31:41
that
31:41
we're
31:41
marketing,
31:43
you
31:44
know,
31:44
all
31:44
the
31:44
reasons
31:44
why
31:45
people
31:45
would
31:45
want
31:45
to
31:45
come
31:46
there.
31:46
So
31:46
one
31:47
of
31:47
the
31:47
things
31:47
we've
31:47
been
31:47
doing
31:48
the
31:48
last
31:48
couple
31:49
years
31:49
is
31:49
trying
31:49
to
31:49
figure
31:50
out
31:50
itineraries
31:51
so,
31:51
you
31:51
know,
31:52
to
31:52
really
31:53
make
31:53
things
31:53
simple
31:54
for,
31:54
for
31:54
people.
31:54
Okay,
31:55
if
31:55
you're
31:55
going
31:55
to
31:55
come
31:55
to
31:56
this
31:56
area,
31:56
here's
31:57
three
31:57
days
31:58
of
31:58
all
31:58
the
31:58
places
31:59
you
31:59
can
31:59
go
31:59
and
31:59
see
32:00
and
32:01
what
32:01
to
32:01
eat,
32:01
what
32:02
to
32:02
do,
32:03
and
32:03
so
32:03
they
32:03
don't
32:04
have
32:04
to
32:04
think
32:04
about
32:04
it.
32:04
Right.
32:05
So
32:05
that's,
32:05
that's
32:06
one
32:06
thing
32:06
we're
32:06
doing.
32:08
And
32:08
then,
32:09
you
32:09
know,
32:09
we're,
32:09
we
32:10
just
32:10
brought
32:10
on
32:11
a
32:11
new
32:11
Role
32:12
in
32:12
house
32:12
for
32:12
a
32:13
content
32:14
creator
32:14
with
32:14
the.
32:15
The
32:16
goal
32:16
of
32:16
really
32:17
building
32:17
out
32:18
organic
32:19
social
32:19
media
32:20
presence
32:21
to
32:21
promote
32:22
and
32:22
try
32:22
and
32:22
get
32:23
that
32:23
like
32:23
Garrett
32:23
was
32:23
talking
32:24
about.
32:24
Right.
32:24
That
32:24
word
32:25
of
32:25
mouth.
32:25
And
32:25
how
32:25
do
32:26
we,
32:26
you
32:26
know,
32:26
instead
32:26
of
32:27
just
32:27
doing
32:27
the
32:27
basic
32:28
paid
32:28
ads
32:28
and
32:28
pay
32:29
per
32:29
click
32:29
that
32:29
that
32:30
we've
32:31
been
32:31
doing
32:31
and
32:31
people
32:31
have
32:32
been
32:32
doing
32:32
for
32:32
so
32:32
long,
32:32
that
32:33
can
32:33
work
32:34
well,
32:34
but
32:34
isn't
32:35
really
32:36
gonna
32:36
solve
32:37
those
32:37
problems.
32:38
Right.
32:38
Is
32:38
there's
32:38
so
32:38
much.
32:39
Yeah.
32:39
It's
32:40
not.
32:40
Yeah.
32:40
It's
32:40
not
32:40
cheap.
32:40
You
32:41
can
32:41
spend
32:41
a
32:41
lot.
32:42
And
32:42
the
32:43
reality
32:43
is
32:44
like,
32:44
to
32:44
fill
32:45
to
32:45
your
32:45
question,
32:46
how
32:46
do
32:46
we
32:47
get
32:47
people
32:47
who
32:47
are
32:47
non
32:48
KOA
32:49
campers
32:49
to
32:49
come?
32:50
We
32:50
need
32:50
to
32:51
reach
32:51
the
32:51
broadest
32:51
audience
32:52
possible.
32:52
And
32:52
there's
32:53
a
32:53
lot
32:53
of
32:53
people
32:53
out
32:53
there
32:53
who
32:54
are
32:54
just
32:54
looking
32:54
for
32:54
experiences
32:55
and
32:55
they
32:55
don't
32:56
know
32:56
about.
32:57
They,
32:58
you
32:58
know,
32:58
they
32:58
don't
32:58
know
32:58
that
32:59
campgrounds
32:59
like
32:59
what
32:59
we
33:00
run,
33:01
what
33:01
they're
33:01
really
33:01
like,
33:02
you
33:02
know,
33:02
they're
33:03
thinking
33:03
state
33:03
parks,
33:04
they're
33:04
thinking
33:04
national
33:05
parks.
33:05
They
33:06
don't
33:06
realize
33:06
that
33:06
we
33:06
have
33:07
luxury
33:07
sites
33:08
and
33:08
high
33:08
end
33:08
amenities
33:09
and,
33:09
you
33:10
know,
33:10
these
33:11
types
33:11
of
33:11
experiences.
33:12
And
33:12
so
33:13
the
33:13
more
33:13
we
33:13
can
33:13
do
33:14
to
33:14
show
33:15
what
33:15
it's
33:15
like
33:16
to
33:16
actually
33:16
stay
33:16
at
33:17
one
33:17
of
33:17
our
33:17
properties,
33:18
the
33:19
more
33:19
likely
33:20
we'll
33:20
be
33:20
in
33:21
attracting,
33:21
attracting
33:22
that
33:22
new
33:22
audience.
33:23
And
33:23
also
33:24
like
33:24
the,
33:25
the
33:25
shift
33:25
in
33:26
the
33:26
camper
33:27
demographic
33:28
over
33:28
the
33:28
last
33:29
few
33:29
years.
33:29
Right.
33:30
It's,
33:30
it's
33:30
completely
33:31
flipped
33:31
to
33:32
where
33:32
now
33:32
I
33:32
think
33:32
the
33:33
latest
33:33
stat
33:33
that
33:34
I
33:34
saw
33:34
is
33:34
50%
33:35
of
33:35
new
33:35
campers
33:36
are
33:36
under
33:36
the
33:36
age
33:37
of
33:37
35.
33:38
Right.
33:38
So
33:39
we're
33:39
now
33:39
trying
33:39
to
33:39
target
33:39
a
33:40
whole
33:40
different
33:40
type
33:41
of
33:41
avatar.
33:42
Yeah,
33:43
that's
33:43
fascinating
33:43
to
33:44
me.
33:44
And
33:44
Zach,
33:44
I
33:44
want
33:44
to
33:45
get
33:45
to
33:45
you
33:45
in
33:45
a
33:45
second,
33:46
but
33:46
that's
33:46
fascinating
33:47
to
33:47
me
33:47
what
33:47
you
33:47
just
33:47
said
33:48
about
33:49
like
33:51
getting
33:51
people
33:51
to
33:51
understand
33:52
what
33:52
your
33:52
camp,
33:53
what
33:53
our
33:53
campgrounds.
33:54
Well,
33:54
your
33:54
campgrounds
33:55
we've
33:55
already
33:55
established
33:55
I'm
33:56
not
33:56
brave
33:56
enough
33:56
to
33:56
own
33:56
one.
33:58
What
33:58
your
33:58
campgrounds
33:59
and
33:59
RV
33:59
parks
34:00
and
34:00
resorts
34:00
and
34:00
glamping
34:01
places,
34:02
you
34:02
know,
34:02
whether
34:02
they
34:02
have
34:02
cabin
34:03
rentals
34:03
or
34:03
not
34:03
offer.
34:04
Because
34:04
a
34:04
lot
34:04
of
34:04
people
34:04
don't
34:05
understand
34:05
this,
34:05
you
34:05
know,
34:06
the
34:06
first
34:06
time.
34:07
And
34:07
really
34:08
like
34:08
I've
34:08
thought
34:08
about
34:08
this
34:09
from
34:09
a
34:09
marketing
34:09
aspect
34:10
for
34:10
years,
34:10
but
34:10
I've
34:11
never
34:11
really
34:11
put
34:11
myself
34:12
in
34:12
the
34:12
position
34:13
of
34:14
doing
34:14
that
34:15
until
34:15
I
34:15
met
34:15
Earl
34:16
from
34:16
Black
34:16
Folks
34:17
Camp
34:17
Too,
34:18
who's
34:18
a
34:19
really
34:19
good
34:19
man
34:20
and
34:20
he
34:21
has
34:21
a
34:21
message
34:21
of
34:22
like,
34:22
you
34:22
know,
34:22
there's
34:22
a
34:22
lot
34:22
of
34:23
underserved
34:23
black
34:23
people
34:24
who
34:24
don't
34:24
understand
34:25
the
34:25
outdoors,
34:26
period.
34:26
Right.
34:27
Like
34:27
they've
34:28
just
34:28
never
34:28
been
34:28
exposed
34:29
to
34:29
it.
34:29
And
34:29
then
34:29
I
34:29
just
34:30
started
34:30
kind
34:30
of
34:30
going
34:31
on
34:31
A
34:32
downward,
34:32
I
34:32
don't
34:33
know,
34:33
downward
34:33
spiral.
34:33
That's
34:34
not
34:34
the
34:34
right
34:34
word.
34:34
Right.
34:34
But
34:34
just
34:35
a
34:35
deeper
34:35
research
34:36
path
34:36
into
34:37
looking
34:37
into
34:37
that.
34:37
And
34:37
I'm
34:38
realizing,
34:38
like
34:39
Scott
34:39
Bahr
34:40
and
34:40
I
34:40
were
34:40
looking
34:40
at
34:41
Gen
34:42
Z
34:42
research
34:42
of
34:42
how
34:42
to
34:43
convince
34:43
Gen
34:43
Z's
34:44
who
34:44
stay
34:44
in
34:44
hotels
34:45
normally
34:46
or
34:46
Airbnbs
34:47
to
34:47
come
34:47
stay
34:47
at
34:48
campgrounds
34:49
or
34:49
cabin
34:49
rentals.
34:50
You
34:50
know,
34:50
why,
34:51
what's
34:51
the
34:51
experience?
34:51
What's
34:52
the,
34:52
the,
34:53
the
34:53
pitch
34:53
there?
34:54
And
34:54
that's
34:54
the
34:55
same
34:55
thing.
34:55
They
34:55
just
34:56
have
34:56
no
34:56
idea
34:57
that
34:57
there
34:57
are
34:57
actually
34:58
luxury
34:58
experiences
34:59
available
34:59
at
34:59
campgrounds,
35:00
I
35:00
don't
35:00
think.
35:01
And
35:01
so
35:02
it's
35:02
more
35:02
than
35:02
just
35:03
black
35:04
folks.
35:04
It's
35:05
a
35:05
lot
35:05
of
35:05
people
35:05
who
35:06
have
35:06
not
35:06
been
35:06
exposed
35:07
to
35:07
this.
35:07
Because,
35:08
and
35:08
I'm
35:09
going
35:09
to
35:09
go
35:09
out
35:09
on
35:09
a
35:09
limb
35:09
here
35:09
and
35:10
say
35:10
that
35:10
there's
35:11
been
35:11
a
35:11
lot
35:11
less
35:12
marketing
35:12
to
35:12
groups
35:13
that
35:13
are
35:13
not
35:14
full
35:14
time
35:15
RVers
35:15
who
35:15
have
35:16
been
35:16
doing
35:16
it
35:16
for
35:16
20,
35:17
40
35:17
years.
35:18
And
35:18
some
35:20
by
35:21
age
35:21
perhaps
35:22
that
35:22
demographic
35:23
is
35:23
shrinking.
35:25
And
35:25
so
35:25
now
35:25
there's
35:26
perhaps
35:26
an
35:26
impetus
35:27
for
35:27
us
35:27
to,
35:27
to
35:28
do
35:28
that
35:28
a
35:28
little
35:28
bit
35:28
more.
35:29
Is
35:29
that
35:29
fair?
35:30
Yeah,
35:30
I
35:30
think,
35:30
I
35:30
think
35:31
that's
35:31
probably
35:31
fair.
35:31
I
35:31
mean,
35:32
I'll
35:32
admit
35:32
before
35:33
I
35:33
bought
35:33
my
35:34
first
35:34
campground,
35:34
which
35:35
happened
35:35
to
35:35
be
35:35
a
35:36
KOA,
35:36
I'
35:36
never
35:36
been
35:36
to
35:37
one
35:37
before.
35:38
I'd
35:38
seen
35:38
the
35:38
signs
35:39
but
35:39
didn't,
35:40
like,
35:40
if
35:40
I'm
35:40
being
35:41
totally
35:41
honest,
35:41
I
35:42
didn't
35:42
know
35:42
that
35:42
it
35:42
was
35:43
a
35:43
campground
35:44
that
35:44
was
35:44
open
35:44
to
35:44
the
35:44
public.
35:45
I
35:45
didn't,
35:45
I
35:45
thought
35:45
it
35:45
was
35:46
either
35:46
private
35:46
or
35:47
like
35:47
a
35:48
scout
35:49
camp
35:49
or
35:49
something.
35:50
You
35:50
know,
35:50
I
35:50
had,
35:50
I
35:50
really
35:51
had
35:51
no
35:51
idea
35:51
what
35:51
it
35:52
was.
35:52
And
35:52
so
35:53
that
35:53
was
35:53
a
35:53
little
35:53
eye-openinforme.But
35:55
Icome
35:55
from
35:55
thebackgroundofifI'mgoing
35:57
camping,I'mgoingto
35:58
throweverythingina
35:58
backpackandgo
35:59
upinthemountainsasfaras
36:00
can
36:01
takemeand
36:01
thenI'llgo,youknow,hikeup
36:02
themountain.Andso
36:03
there
36:04
area
36:04
lotofpeoplethatjustaren'tfamiliar
36:06
withwhat
36:07
itis.Likeyousaid
36:08
thattraditionally,especially
36:09
withinthe
36:09
KOA
36:10
world,whereit'sreally,youknow,heavilycateringtowardsRVers
36:14
andnotjust,youknow,campers.Right.It's,it's,there'sa,there's
36:19
adifferencetherebetween,yes,youknow,yourtraditional
36:22
tentcamper
36:23
andanRVer.Right.Andsoitis,
36:26
itismakingitpossiblefor
36:28
peopletoknowwhat
36:29
they
36:29
canexperience
36:30
ataparklikethis,even
36:32
if
36:32
theydon't
36:33
havean
36:33
rv.Right.Like,howmanypeoplereallyunderstandhowniceitistostay
36:39
atan
36:39
outdoorresortin
36:41
if
36:41
they
36:42
don't
36:42
have
36:42
an
36:43
RV.
36:43
Right.
36:43
Like,
36:44
how
36:44
many
36:45
people
36:45
really
36:45
understand
36:46
how
36:46
nice
36:46
in
36:47
aseparatebedroom
36:48
thanwhatyou're
36:48
in,plusyou
36:49
have
36:50
outdoorspace,plusyoucan
36:51
take
36:51
your
36:51
dogs.You
36:53
know,that's.
36:54
Thatwhenpeoplerealizethat.Andthedifferenttypes,youcouldstillbeinthesamemarkets,
36:58
gotothesameplaces,butit'sawholedifferenttypeof
37:01
experience.And,
37:02
youknow,
37:03
it's
37:03
notthatIwanttobagon
37:04
hotels,becauseIstayinthemalot,
37:06
and,youknow,Icanenjoy
37:07
them,but
37:08
ifIhadtheoptionofa
37:09
nice
37:09
cabinin
37:10
acampgroundora,youknow,standard
37:13
doublequeenhotelroom,I'd
37:15
muchrather
37:16
stayinthecampground.
37:17
Well,
37:17
that
37:17
takes
37:18
us
37:18
back
37:18
to
37:18
what
37:18
Zach's
37:18
going
37:19
to
37:19
talk
37:19
about
37:19
here,
37:19
right,
37:19
which
37:20
is
37:20
the
37:20
buyer
37:20
personas,
37:21
is
37:21
that
37:21
there
37:21
are
37:21
definitely
37:22
a
37:22
lot
37:22
of
37:22
people
37:23
like
37:23
you,
37:23
Kevin,
37:23
who
37:24
would
37:24
do
37:24
that.
37:25
But
37:25
there
37:25
are
37:25
also
37:26
people
37:26
who
37:26
are
37:26
like,
37:27
no,
37:27
I
37:27
want.
37:28
I
37:28
don't
37:28
want
37:28
to
37:28
walk
37:28
to
37:29
my
37:29
cabin
37:29
when
37:29
it's
37:30
raining
37:30
outside.
37:31
How
37:31
dare
37:31
you
37:31
make
37:31
me
37:32
do
37:32
that?
37:32
Right?
37:33
But.
37:33
But
37:33
there
37:33
are
37:33
people,
37:34
then,
37:34
that
37:34
are
37:34
other
37:34
ways
37:35
that
37:35
you
37:35
can
37:35
convince
37:35
them
37:35
to
37:35
stay
37:37
that,
37:37
you
37:37
know,
37:37
even
37:37
though
37:38
they
37:38
have
37:38
that.
37:38
I
37:38
don't
37:39
want
37:39
to
37:39
call
37:39
it
37:39
a
37:39
negative
37:39
experience,
37:40
but.
37:40
Because
37:41
I
37:41
don't
37:41
think
37:41
it's
37:41
negative
37:41
either.
37:42
I
37:42
would
37:42
stay
37:42
the
37:42
same
37:42
place
37:43
as
37:43
you,
37:43
Kevin.
37:44
But
37:44
there's
37:45
that.
37:45
That
37:45
goes
37:45
back
37:46
to
37:46
understanding
37:46
that
37:46
buyer
37:47
persona,
37:47
doesn't
37:47
it?
37:48
Yeah.
37:48
Well,
37:49
and,
37:49
like,
37:50
you
37:50
don't
37:50
have
37:50
to
37:51
capture
37:51
the
37:51
entire
37:52
market,
37:52
right?
37:52
There's
37:53
a
37:53
whole
37:53
river
37:53
that's
37:54
flowing
37:54
by,
37:54
and
37:55
all
37:55
you
37:55
need
37:55
is
37:55
a
37:55
ladle,
37:56
and
37:56
you
37:56
got
37:56
to
37:56
find
37:56
a
37:57
spot
37:57
by
37:57
the
37:57
river
37:58
and
37:58
just
37:58
start
37:58
scooping
37:59
out.
37:59
Right.
37:59
We're
38:00
not
38:00
trying
38:00
to
38:00
capture
38:01
every
38:01
traveler,
38:02
but
38:03
there's
38:04
a
38:04
lot
38:04
of
38:04
people
38:04
that
38:04
I
38:04
think
38:05
would
38:05
really
38:05
enjoy
38:06
the
38:06
experiences
38:07
that
38:07
we
38:07
can
38:07
offer.
38:08
We
38:08
just
38:08
need
38:08
to
38:09
make
38:09
sure
38:09
that
38:09
they
38:09
know
38:09
that
38:10
it's
38:10
an
38:10
option.
38:11
All
38:11
right,
38:11
Zach,
38:12
I'm
38:12
shutting
38:12
up.
38:12
I'm
38:12
sorry.
38:14
Yeah,
38:14
I
38:14
think.
38:15
I
38:15
mean,
38:15
I'd
38:15
echo
38:16
a
38:16
lot
38:16
of
38:16
that.
38:16
And
38:17
I've
38:17
actually
38:17
got
38:17
some.
38:18
Some
38:18
questions
38:18
for
38:19
Garrett
38:19
and
38:19
Kevin
38:20
both.
38:22
You
38:22
know,
38:22
part
38:22
of
38:22
what
38:23
we
38:23
do
38:23
when
38:23
we
38:23
start
38:24
a
38:24
project,
38:25
I
38:25
mean,
38:26
before
38:26
we
38:26
put
38:27
pen
38:28
on
38:28
a
38:28
paint,
38:29
pen
38:30
on
38:30
paper,
38:30
or.
38:31
or,
38:31
you
38:31
know,
38:32
draw
38:32
anything,
38:32
is
38:33
we
38:33
start
38:33
by
38:34
doing
38:35
a
38:35
site
38:35
visit.
38:36
And
38:37
Kevin
38:37
kind
38:37
of
38:37
talked
38:38
about
38:38
that,
38:38
like,
38:38
before
38:38
they
38:39
buy
38:39
a
38:39
park,
38:39
they.
38:40
They
38:40
want
38:40
to
38:40
check
38:41
out
38:41
that
38:41
area.
38:42
You
38:42
know,
38:43
designing
38:43
for
38:43
the
38:44
guest
38:44
experience,
38:45
it's
38:46
not
38:46
just
38:46
about,
38:47
you
38:47
know,
38:47
picking
38:48
a
38:48
tent
38:48
or
38:48
a
38:48
cabin
38:49
or
38:49
a
38:50
covered
38:50
wagon.
38:52
It's
38:52
really
38:52
about
38:53
telling
38:53
a
38:53
story.
38:54
And
38:54
it
38:54
starts
38:55
with
38:55
an
38:55
evaluation
38:56
of
38:56
not
38:56
only
38:56
the
38:57
property
38:57
that
38:57
we
38:57
want
38:57
to
38:57
build
38:58
on
38:58
or
38:59
the
38:59
campground
38:59
that
39:00
they're
39:00
buying,
39:01
but
39:01
it's
39:02
what's
39:02
in
39:02
that
39:02
area.
39:03
So,
39:03
you
39:03
know,
39:04
Kevin,
39:04
when
39:04
you
39:04
talked
39:04
about
39:05
like,
39:05
we
39:05
built
39:05
these
39:06
like
39:07
two
39:07
day,
39:07
you
39:07
know,
39:08
excursions
39:08
or
39:08
three
39:09
day
39:09
excursions,
39:09
like,
39:10
here's
39:10
the
39:10
itinerary,
39:11
here's
39:11
what
39:11
we
39:11
recommend.
39:13
That's
39:13
phenomenal
39:14
and
39:14
that's
39:14
great.
39:16
I
39:16
think
39:17
from
39:17
a
39:17
design
39:18
perspective,
39:19
a
39:19
lot
39:19
of
39:19
that
39:20
has
39:20
implications
39:21
too
39:21
on
39:22
what
39:22
we
39:22
decide
39:22
to
39:22
develop.
39:23
You
39:23
know,
39:23
we,
39:23
we
39:24
looked
39:24
at
39:24
a
39:24
property
39:25
last
39:26
year.
39:26
It
39:27
was
39:27
in
39:27
South
39:27
Carolina
39:28
and
39:29
it
39:29
was
39:29
very
39:29
near
39:30
a
39:31
kind
39:31
of
39:31
quaint
39:32
little
39:32
mountain
39:32
town.
39:33
We
39:33
went
39:33
downtown
39:34
that
39:34
night,
39:34
we
39:34
walked
39:35
around.
39:35
It's
39:36
a
39:36
healthy,
39:37
vibrant
39:37
downtown.
39:38
There
39:38
was
39:38
lots
39:39
of,
39:39
with
39:40
like
39:40
new
39:40
businesses
39:41
that
39:41
had
39:41
been
39:41
built
39:41
or
39:42
opened.
39:42
And
39:42
I
39:43
think
39:43
I
39:43
counted
39:44
14
39:45
different
39:45
restaurants
39:46
or
39:46
bars
39:47
or
39:47
places
39:47
to
39:47
eat.
39:48
And
39:49
this
39:49
is
39:49
five
39:49
minutes
39:49
from
39:50
our
39:50
site.
39:51
So,
39:52
you
39:52
know,
39:52
coming
39:52
back
39:52
to
39:53
start
39:53
that
39:53
design
39:54
phase,
39:56
you
39:56
know,
39:56
the
39:57
client
39:58
said,
39:58
well,
39:58
you
39:58
know,
39:58
we
39:59
need
39:59
a
39:59
store
40:00
and
40:00
we
40:00
need
40:01
a
40:01
restaurant
40:01
because
40:02
we
40:02
really
40:02
want
40:02
to
40:03
cater
40:03
to
40:03
families
40:03
and
40:04
kids.
40:04
So
40:05
we
40:05
want
40:05
a
40:05
full
40:05
kitchen,
40:06
a
40:06
full
40:06
blown
40:06
restaurant.
40:07
And
40:07
I
40:07
said,
40:07
why?
40:08
We,
40:09
we've
40:09
got
40:10
15
40:10
great
40:11
mom
40:11
and
40:11
pop
40:12
restaurants
40:12
and
40:12
bars
40:13
and
40:13
things
40:13
five
40:13
minutes
40:14
down
40:14
the
40:14
road.
40:14
Like,
40:15
we
40:15
don't
40:16
need
40:16
to
40:16
make
40:16
a
40:16
big
40:16
investment
40:17
in
40:17
F&B
40:18
on
40:18
this
40:18
property
40:18
because
40:19
you
40:19
have
40:19
it,
40:19
it's
40:20
all
40:20
around
40:20
you.
40:21
And,
40:21
and
40:21
by
40:21
the
40:21
way,
40:22
that's
40:22
their
40:22
business
40:22
and
40:22
they're
40:23
going
40:23
to
40:23
do
40:23
it
40:23
better
40:23
than
40:23
you
40:24
do.
40:25
And
40:26
so
40:26
understanding
40:26
what's
40:27
there,
40:27
prioritizing
40:28
that
40:29
and
40:30
then,
40:30
then
40:30
secondly
40:31
is,
40:31
you
40:32
know,
40:32
part
40:32
of
40:32
what
40:32
we
40:33
go
40:33
through
40:33
is
40:34
just
40:34
kind
40:34
of
40:34
what
40:34
you
40:35
talked
40:35
about.
40:35
It's
40:37
what
40:37
Garrett
40:37
talked
40:38
about,
40:39
deciding
40:40
like,
40:40
who
40:41
is
40:41
my
40:41
ideal
40:42
guest,
40:42
who
40:43
is
40:43
my
40:43
target
40:44
guest,
40:44
building
40:45
out
40:45
a
40:45
profile
40:46
for
40:46
them,
40:47
you
40:47
know,
40:47
call
40:48
it
40:48
an
40:48
avatar
40:48
or
40:49
whatever.
40:49
But
40:50
we've
40:50
identified
40:51
like
40:51
these
40:51
are
40:51
our
40:51
two
40:52
or
40:52
these
40:52
are
40:52
our
40:52
three
40:53
kind
40:53
of
40:53
main
40:54
customer
40:54
demographics
40:55
that
40:55
we're
40:55
shooting
40:56
for.
40:58
And
40:58
then
40:59
figuring
40:59
out
40:59
if
41:00
we're
41:00
going
41:00
to
41:00
appeal
41:00
to
41:00
that
41:01
person,
41:01
what
41:01
do
41:01
they
41:02
want,
41:02
what
41:03
is,
41:03
what's
41:04
going
41:04
to
41:04
make
41:04
their
41:04
stay
41:05
more
41:05
comfortable,
41:05
what's
41:06
going
41:06
to,
41:07
you
41:08
know,
41:08
draw
41:08
that
41:08
person,
41:09
attract
41:09
that
41:09
person
41:10
to
41:10
come
41:10
here.
41:10
But
41:11
also
41:12
what
41:12
is
41:12
in
41:12
the
41:12
area
41:13
that
41:14
we
41:14
would
41:15
consider
41:15
as
41:15
competition
41:16
and
41:16
what
41:16
is
41:17
not.
41:17
And
41:17
how
41:18
can
41:18
we
41:18
differentiate
41:19
ourselves?
41:20
Because,
41:21
you
41:21
know,
41:21
again,
41:21
if
41:22
we're,
41:22
if
41:23
it's
41:23
just
41:23
about
41:23
making
41:24
money,
41:24
it's
41:24
providing
41:25
an
41:25
accommodation
41:26
only
41:26
and
41:27
a
41:27
good
41:27
price
41:28
point,
41:28
it's
41:28
a
41:28
race
41:28
to
41:29
the
41:29
bottom.
41:30
What
41:31
separates
41:31
and
41:31
differentiates
41:32
outdoor
41:33
hospitality
41:34
is
41:34
that
41:35
we're
41:35
delivering
41:35
more
41:35
than
41:36
just
41:36
a
41:36
stay.
41:37
It
41:37
comes
41:38
down
41:38
to
41:38
that
41:38
whole
41:38
guest
41:39
experience
41:39
beginning
41:40
to
41:40
end,
41:41
have
41:41
we
41:41
told
41:42
a
41:42
story?
41:42
Are
41:43
they
41:43
getting
41:43
what
41:43
they
41:43
expected?
41:44
Is
41:45
our
41:45
messaging
41:46
consistent
41:46
with
41:47
what
41:47
we
41:47
see
41:48
from
41:48
that
41:48
person
41:49
or
41:50
that
41:50
resort
41:50
on
41:50
Instagram
41:51
and
41:51
then
41:52
on
41:52
their
41:52
Facebook
41:52
page
41:53
and
41:53
then
41:53
on
41:53
their
41:54
website
41:54
and
41:55
then
41:55
in
41:56
their
41:56
email
41:56
marketing
41:57
and
41:57
messaging
41:57
that
41:58
they
41:58
get
41:58
to
41:58
us
41:58
in
41:59
the
41:59
text
42:00
message
42:00
that
42:00
we
42:00
get
42:00
after
42:01
we
42:01
book
42:01
our
42:01
reservation,
42:02
in
42:02
the
42:03
messages
42:03
that
42:03
we,
42:04
we
42:04
get?
42:04
And
42:05
then
42:05
when
42:05
we
42:05
walk
42:05
in
42:06
that,
42:06
that,
42:06
you
42:07
know,
42:07
office
42:07
or
42:07
check
42:08
in
42:08
or
42:08
we
42:08
walk
42:09
into
42:09
our
42:09
unit
42:09
for
42:09
the
42:10
first
42:10
time,
42:11
is
42:11
all
42:11
of
42:11
that
42:12
consistent?
42:13
Because
42:13
consistency
42:14
with
42:15
brand
42:16
delivers
42:17
trust.
42:18
And,
42:19
and
42:19
the
42:19
two
42:19
things
42:20
that,
42:20
you
42:20
know,
42:20
you,
42:21
you
42:21
can't
42:21
buy
42:22
in
42:22
the
42:22
word
42:23
of
42:23
outdoor
42:23
hospitality
42:24
is
42:25
trust
42:25
and
42:25
authenticity.
42:27
You
42:27
can't
42:27
fake
42:28
it,
42:28
you
42:28
can't
42:28
buy
42:28
it.
42:29
You've
42:29
got
42:29
to
42:29
deliver
42:30
it,
42:30
and
42:30
you
42:30
got
42:30
to
42:31
deliver
42:31
it
42:31
consistent
42:32
every
42:32
single
42:32
time.
42:33
And
42:34
so
42:34
I
42:34
think
42:34
it's.
42:35
When
42:35
I
42:35
think
42:36
about
42:36
guest
42:36
experience,
42:38
it
42:39
needs
42:39
to
42:39
be
42:39
interwoven
42:40
into
42:41
every
42:41
single
42:42
part
42:42
of
42:42
what
42:42
you're
42:43
doing.
42:43
It's
42:43
not
42:43
just
42:44
the
42:44
design
42:44
of
42:44
your
42:44
site
42:45
or
42:45
the
42:46
interior
42:46
design
42:47
of
42:47
your
42:47
units.
42:48
It's.
42:48
It's
42:48
that
42:49
consistent
42:50
brand.
42:51
And,
42:51
you
42:52
know,
42:52
we've
42:52
seen,
42:53
especially
42:53
over
42:53
the
42:53
last,
42:54
you
42:54
know,
42:54
year
42:54
or
42:54
two
42:54
years,
42:55
I,
42:55
I've
42:56
seen
42:56
examples
42:57
where
42:57
it's
42:57
been
42:57
done
42:58
really,
42:58
really
42:58
well.
42:59
And,
42:59
and
43:00
these
43:00
are
43:00
the,
43:00
the
43:01
places
43:01
that
43:01
are.
43:02
They're
43:02
printing
43:03
money
43:03
and
43:03
it's
43:04
like,
43:04
it's,
43:04
it's
43:04
not,
43:05
it's
43:05
not
43:05
a
43:05
difficult
43:06
equation
43:06
to
43:06
figure
43:07
out.
43:07
Like,
43:07
there's
43:08
no
43:08
magic
43:08
to
43:08
this.
43:09
They're.
43:09
They're
43:10
doing
43:10
the
43:10
very
43:10
basic
43:11
stuff.
43:11
They're
43:11
just
43:12
doing
43:13
it
43:13
really,
43:13
really
43:13
well.
43:14
And
43:14
they're
43:14
building
43:15
that
43:15
trust.
43:15
They're
43:15
building
43:16
relationships
43:16
with
43:17
their
43:17
clients,
43:17
and
43:18
they're
43:18
consistent
43:19
across
43:19
the
43:19
board
43:19
at
43:20
doing
43:20
it
43:20
every
43:20
single
43:21
time.
43:22
And
43:22
so
43:23
that's
43:24
to
43:24
kind
43:25
of
43:25
tie
43:25
those
43:25
two
43:25
worlds
43:26
together
43:26
of
43:26
what
43:26
I
43:27
do
43:27
from
43:28
a
43:28
design
43:28
and
43:28
permitting
43:29
and
43:29
architecture
43:30
perspective
43:30
back
43:31
to
43:31
guest
43:32
experience.
43:32
You
43:33
know,
43:33
there's
43:33
no
43:34
one
43:34
big
43:34
thing
43:35
that
43:36
is
43:36
the
43:36
answer
43:37
to
43:37
guest
43:37
experience.
43:38
It
43:38
is.
43:39
It's
43:40
every
43:40
single
43:40
little
43:40
thing.
43:41
Yeah,
43:42
you're
43:42
totally
43:42
right.
43:43
It's.
43:43
It's
43:43
the.
43:43
It's
43:44
an
43:44
aggregation
43:45
of
43:45
little
43:45
things
43:45
done
43:46
consistently.
43:47
It's
43:48
easier
43:48
said
43:48
than
43:49
done.
43:49
Right.
43:49
And,
43:50
yeah,
43:51
we'll
43:52
all
43:52
slip
43:53
up
43:53
from
43:53
time
43:53
to
43:54
time,
43:54
but,
43:54
you
43:55
know,
43:55
if
43:55
that's
43:56
the
43:56
focus
43:56
of
43:56
how
43:56
do
43:56
we
43:57
just
43:57
do
43:57
one
43:57
thing
43:58
a
43:58
little
43:58
bit
43:58
better
43:58
today
43:59
than
43:59
we
43:59
did
43:59
yesterday
43:59
and
44:00
just
44:00
keep
44:00
moving
44:00
forward
44:01
with
44:01
that
44:01
mindset,
44:02
then
44:02
over
44:02
time,
44:03
it'll
44:03
compound
44:03
for
44:04
sure.
44:04
And
44:05
what
44:05
am
44:05
I?
44:06
Go
44:06
ahead.
44:06
One
44:06
of
44:06
my
44:07
questions
44:07
for
44:07
you,
44:07
Kevin,
44:08
was,
44:08
you
44:09
know,
44:09
you
44:09
mentioned
44:09
that
44:09
you
44:09
guys
44:10
have
44:10
nine
44:10
different
44:10
sites
44:11
now,
44:12
and
44:12
are
44:13
in
44:13
several
44:13
different
44:13
states.
44:15
Because
44:15
so
44:16
much
44:16
of
44:16
what
44:16
we
44:16
just
44:16
talked
44:17
about
44:17
is
44:18
region
44:18
specific,
44:19
is
44:19
site
44:20
specific.
44:22
I
44:22
want
44:23
you
44:23
to
44:23
talk
44:23
about
44:23
maybe
44:24
some
44:24
of
44:24
the
44:24
challenges
44:24
that
44:25
you've
44:25
had
44:26
in
44:26
having
44:27
vastly
44:27
different
44:28
states,
44:29
different
44:29
regions,
44:30
different
44:30
locations,
44:31
and
44:32
then
44:32
maybe
44:33
give
44:33
us
44:33
a
44:34
little
44:34
peek
44:34
into
44:35
whether
44:35
that's,
44:36
like,
44:36
back
44:36
a
44:36
house
44:37
or
44:37
your
44:38
internal
44:38
process
44:39
or
44:39
a
44:39
consistent,
44:40
you
44:40
know,
44:41
thing
44:41
that
44:42
you
44:42
go
44:42
through
44:42
or
44:43
if
44:43
it's
44:43
just
44:43
been.
44:44
No,
44:44
we
44:44
didn't.
44:45
And
44:45
we
44:46
made
44:46
a
44:46
mistake
44:46
here,
44:46
and
44:46
we
44:46
learned
44:47
from
44:47
it.
44:47
We
44:47
learned,
44:48
you
44:48
know,
44:48
we
44:49
did
44:49
something
44:49
here
44:50
that
44:50
didn't
44:50
work
44:50
either.
44:50
So
44:50
we
44:51
learned
44:51
from
44:51
it.
44:51
And
44:52
now,
44:52
like,
44:52
how.
44:53
How
44:53
has
44:53
your
44:53
process
44:54
changed?
44:56
Well,
44:57
we
44:57
joke
44:58
a
44:58
lot
44:59
internally
45:00
that,
45:00
you
45:00
know,
45:00
the
45:00
only
45:01
thing
45:01
that
45:01
is
45:02
consistent
45:02
in
45:02
our
45:02
business
45:03
is
45:03
change.
45:04
Not
45:05
all
45:05
of
45:05
our
45:05
people
45:05
like
45:06
that,
45:06
to
45:06
be
45:07
honest.
45:07
Right.
45:07
Is
45:08
the
45:08
change
45:08
is
45:08
hard
45:08
and
45:09
uncomfortable,
45:09
but
45:10
most
45:10
people
45:10
don't.
45:11
Yeah,
45:11
yeah.
45:12
We've.
45:13
We've
45:13
done
45:13
this,
45:14
you
45:14
know,
45:14
enough
45:15
times
45:15
that
45:15
we've
45:16
learned
45:16
that
45:16
it's
45:16
never
45:17
cookie
45:17
cutter.
45:18
And
45:18
when
45:18
you're
45:18
dealing
45:19
with,
45:19
like
45:19
you
45:19
said,
45:20
different
45:20
states,
45:20
different
45:21
counties,
45:21
different
45:22
jurisdictions,
45:22
different,
45:24
you
45:25
know,
45:25
if
45:25
I'll
45:25
go
45:25
out
45:26
on
45:26
a
45:26
limb
45:26
and
45:26
say,
45:29
egomaniacal
45:32
building
45:32
departments
45:33
and
45:33
things
45:34
like
45:34
that.
45:34
Right.
45:35
Like,
45:35
you.
45:35
You.
45:36
That's
45:36
not
45:36
going
45:36
out
45:37
on
45:37
a
45:37
limb.
45:37
Yeah.
45:38
Just,
45:38
you
45:39
know,
45:39
I'm
45:39
not
45:40
gonna
45:40
say
45:40
where,
45:41
in
45:41
case,
45:41
you
45:41
know,
45:42
anyone's
45:42
listening.
45:43
I
45:43
know
45:43
Brian's
45:43
really
45:44
popular,
45:44
so
45:45
I.
45:45
Think
45:45
being
45:46
a
45:46
sadist
45:46
is
45:46
a
45:47
prerequisite
45:47
to
45:47
be
45:47
a
45:48
plans
45:48
reviewer
45:48
in
45:48
most
45:49
counties.
45:49
Yeah.
45:50
Check
45:51
this
45:51
week.
45:51
There's
45:51
four
45:52
people
45:52
who
45:52
are
45:52
list
45:53
who
45:53
are
45:53
watching.
45:53
Guaranteed.
45:54
Yeah.
45:55
Well,
45:55
then
45:55
at
45:55
least
45:56
it's
45:56
not
45:56
someone
45:56
from
45:57
every
45:57
one
45:57
of
45:57
our
45:57
parks.
45:59
No,
45:59
it's
46:00
like
46:00
we.
46:01
Yeah,
46:01
Zach,
46:01
we.
46:02
We've
46:02
made
46:02
a
46:02
lot
46:03
of
46:03
mistakes,
46:04
and
46:04
we
46:05
have
46:06
made
46:06
assumptions
46:07
where
46:07
we
46:07
thought
46:07
that
46:08
we'd
46:08
be
46:08
able
46:08
to
46:09
do
46:09
things
46:09
in
46:09
a
46:09
certain
46:09
time
46:10
frame
46:10
or
46:10
do
46:10
it
46:10
in
46:11
a
46:11
certain
46:11
way.
46:12
And
46:13
some
46:13
of
46:13
that's
46:14
based
46:14
off
46:14
of
46:14
past
46:15
experience.
46:15
So
46:15
one
46:15
of
46:15
the.
46:16
One
46:16
of
46:16
the
46:16
benefits
46:17
of
46:18
being
46:18
a
46:18
KOA
46:19
franchise
46:19
is
46:19
they
46:20
have
46:20
a
46:20
whole
46:20
design
46:20
department
46:21
that
46:22
supports
46:22
franchisees.
46:23
Right.
46:23
And
46:23
so
46:23
we
46:24
can
46:24
go
46:24
to
46:24
them
46:24
and
46:24
say,
46:25
you
46:25
know,
46:25
here's
46:25
our
46:25
park.
46:26
Here's
46:26
these
46:27
five
46:27
acres.
46:29
Here's
46:29
our
46:30
occupancy
46:31
data
46:31
by
46:31
site
46:32
type.
46:32
Help
46:33
us
46:33
figure
46:33
out
46:33
what
46:34
makes
46:34
the
46:34
most
46:34
sense.
46:34
Right.
46:35
A
46:35
lot
46:35
of
46:35
the
46:35
stuff
46:35
that
46:35
you're
46:35
talking
46:36
about
46:36
that
46:36
you
46:36
can
46:36
do
46:36
for
46:37
your
46:37
clients.
46:38
So
46:38
we
46:38
can
46:38
come
46:38
up
46:38
with
46:39
those
46:39
plans,
46:39
and
46:39
they
46:39
can
46:40
do
46:40
CAD
46:40
drawings
46:40
and
46:41
do
46:41
the
46:41
electrical,
46:43
you
46:43
know,
46:43
amp
46:44
draws
46:44
and
46:44
voltage
46:45
drops,
46:45
calcs
46:46
and
46:46
a
46:46
lot
46:46
of
46:46
things.
46:46
And
46:47
we've
46:47
had
46:47
experiences
46:48
where
46:48
that's
46:48
all
46:49
we've
46:49
needed
46:49
to
46:50
take
46:50
to
46:50
the
46:50
city
46:51
or
46:51
county.
46:53
And
46:53
we've
46:53
had
46:54
other
46:54
instances
46:54
where
46:54
we've
46:55
taken
46:55
Google
46:56
Maps
46:56
screenshots,
46:57
and
46:57
with
46:57
an
46:57
iPad
46:58
and
46:58
some
46:58
colored
46:58
pencils
46:59
drawn,
46:59
okay,
47:00
here's
47:00
the
47:00
road,
47:00
and
47:01
here's
47:01
where
47:01
the
47:01
RV
47:01
sites
47:02
are
47:02
going,
47:02
and,
47:03
you
47:03
know,
47:03
here's
47:04
the.
47:04
Where
47:04
the
47:04
water
47:05
lines
47:05
are
47:05
going
47:05
to
47:05
be.
47:06
And
47:06
some
47:06
people
47:06
are
47:07
okay
47:07
with
47:07
that.
47:07
And
47:08
then,
47:08
you
47:08
know,
47:08
we've
47:08
had
47:09
others
47:09
where
47:10
we
47:10
feel
47:10
like
47:11
it's
47:11
just
47:11
cut
47:11
and
47:12
dry.
47:12
And
47:12
it
47:12
takes
47:13
18
47:13
to
47:13
24
47:14
months
47:14
to
47:14
get
47:14
approved
47:15
because
47:15
it's.
47:16
It's
47:16
the
47:17
building
47:17
department,
47:18
then
47:18
it's
47:19
the
47:20
Department
47:21
of
47:22
Environment
47:23
comes
47:23
in,
47:23
and
47:24
then
47:24
it's
47:24
the
47:24
state,
47:24
and
47:25
then
47:25
to
47:26
the
47:26
city.
47:27
And,
47:27
you
47:28
know,
47:28
we're
47:28
going
47:28
through
47:28
the
47:28
same
47:29
process
47:29
multiple
47:30
times
47:30
and
47:31
can
47:31
be
47:31
really
47:31
frustrating
47:32
because
47:32
we've
47:32
already
47:32
got
47:33
the
47:33
approvals,
47:33
but
47:34
someone
47:34
else
47:34
feels
47:35
like
47:35
they
47:35
need
47:35
to
47:35
put
47:35
their
47:36
stamp
47:36
on
47:36
it.
47:36
And
47:37
then
47:37
some
47:37
people
47:37
come
47:37
in
47:38
and
47:38
say,
47:38
you
47:39
know,
47:39
we
47:39
don't
47:39
need
47:39
engineered
47:40
stamps.
47:41
But
47:41
then
47:41
if
47:41
you
47:41
say
47:41
the
47:41
wrong
47:42
thing
47:42
and
47:42
upset
47:43
the
47:43
wrong
47:43
person,
47:43
then
47:43
they
47:44
say,
47:44
well,
47:44
I
47:44
have
47:44
the
47:45
authority
47:45
to
47:45
require
47:46
you
47:46
to
47:46
get
47:47
these
47:47
plans
47:47
stamped
47:48
by
47:48
an
47:48
engineer,
47:49
so
47:49
get
47:49
ready
47:50
to
47:50
write
47:50
another
47:50
$20,000
47:51
check
47:51
for
47:52
this.
47:52
And
47:53
so
47:54
I,
47:54
you
47:54
know,
47:55
I
47:55
don't
47:55
know
47:55
if
47:55
I
47:55
have
47:55
a
47:56
real
47:56
answer
47:56
to
47:56
your
47:56
question,
47:57
Zach,
47:57
other
47:57
than
47:58
every
47:58
time
47:58
we
47:58
go
47:58
through
47:58
it,
47:59
we
47:59
learn
47:59
something
47:59
new
48:00
and
48:00
we
48:00
try
48:01
and
48:01
improve
48:01
our
48:01
processes,
48:02
and
48:03
we
48:03
just
48:03
recognize
48:04
that
48:05
internally,
48:05
we.
48:06
We.
48:06
It's
48:07
not
48:07
our
48:07
skill
48:07
set.
48:08
We're
48:08
not
48:08
engineers.
48:09
We're
48:09
not
48:09
architects.
48:10
So
48:10
we.
48:11
Last
48:11
year,
48:11
we
48:11
brought
48:11
on
48:12
someone
48:12
in
48:13
house
48:13
as
48:13
a
48:13
construction
48:14
project
48:14
manager
48:15
who
48:15
had
48:16
a
48:16
lot
48:16
of
48:16
experience
48:16
with
48:17
another
48:17
operator
48:18
going
48:19
through
48:19
that
48:19
and
48:19
doing
48:20
large
48:20
projects.
48:21
And
48:21
so,
48:21
you
48:22
know,
48:22
just.
48:23
I
48:23
think
48:23
it's
48:23
important
48:23
just
48:24
to
48:24
recognize
48:24
where
48:25
you
48:25
have
48:25
a
48:25
gap
48:26
and
48:26
try
48:27
and
48:27
find
48:27
someone,
48:27
whether
48:28
it's
48:28
hiring
48:29
them,
48:29
whether
48:29
it's
48:29
finding
48:30
the
48:30
right
48:30
contractor
48:31
or
48:31
vendor
48:31
or
48:31
partner.
48:33
And
48:34
so
48:34
the.
48:34
The
48:34
hope
48:34
is
48:35
that
48:35
every
48:35
time
48:35
we
48:35
go
48:36
through
48:36
one
48:36
of
48:36
those
48:36
projects,
48:37
we
48:37
get
48:37
it
48:38
a
48:38
little
48:38
bit
48:38
better
48:39
and
48:39
then
48:39
update
48:40
our
48:40
process
48:40
and
48:41
our
48:41
system
48:41
so
48:41
that
48:42
when
48:42
we
48:42
do
48:42
it
48:42
again
48:42
the
48:43
next
48:43
time,
48:44
you
48:44
know,
48:44
we
48:44
get
48:45
better
48:45
again.
48:47
But
48:47
there's
48:47
no
48:48
the
48:48
bureaucracy
48:49
problem,
48:49
right?
48:50
No,
48:50
you
48:50
can't.
48:51
And
48:51
there's
48:51
no.
48:51
There's
48:52
no
48:52
silver
48:52
bullet
48:52
for
48:53
any
48:53
of
48:53
this.
48:53
Well,
48:53
there
48:53
is,
48:54
actually.
48:54
I,
48:54
like,
48:55
give
48:55
Elon
48:56
a
48:56
few
48:56
months
48:57
and,
48:57
like,
48:57
maybe
48:58
we
48:58
can
48:58
bring
48:58
him
48:58
into
48:58
the
48:59
cities
48:59
for
48:59
the
48:59
campground
49:00
permitting.
49:02
Well,
49:02
let
49:02
us.
49:02
Let
49:02
us
49:03
know
49:03
how
49:03
that
49:03
goes.
49:04
Yeah,
49:05
Yeah.
49:06
I
49:06
mean,
49:06
it's.
49:06
You
49:06
know,
49:07
it's
49:07
always
49:07
going
49:07
to
49:07
be.
49:07
It's
49:08
always
49:08
going
49:08
to
49:08
be
49:08
a
49:08
struggle,
49:09
but
49:09
at
49:09
the
49:09
end
49:09
of
49:09
the
49:10
day,
49:10
it's
49:10
worth
49:10
it
49:10
because
49:11
there's
49:11
so
49:11
much
49:12
value
49:12
you
49:12
can
49:12
add
49:12
to
49:13
these
49:13
properties
49:14
by
49:14
going
49:14
through
49:15
it.
49:16
So,
49:17
you
49:17
know,
49:17
it's.
49:18
Some
49:18
people,
49:18
some
49:19
people
49:19
don't
49:19
want
49:19
to
49:19
do
49:19
it.
49:19
We've
49:19
bought.
49:20
We've
49:20
bought
49:20
campgrounds
49:21
from
49:22
owners
49:22
who
49:23
have
49:23
been
49:24
overbooked
49:25
and
49:26
had
49:26
so
49:27
much
49:27
demand
49:27
and
49:27
so
49:28
limited
49:28
inventory,
49:29
but
49:30
they've
49:30
refused
49:30
to.
49:31
To
49:31
do
49:31
anything
49:32
because
49:32
it
49:32
would
49:32
require
49:33
scaling
49:34
up
49:34
their
49:34
operation,
49:35
and
49:35
that's
49:35
not
49:35
what
49:35
they
49:35
want
49:36
to
49:36
do.
49:36
So
49:36
that's
49:37
a
49:37
great
49:37
opportunity
49:38
for
49:38
us.
49:38
Yeah.
49:39
You
49:40
know,
49:40
and
49:40
so
49:40
it's
49:40
just.
49:41
It's
49:41
not
49:41
for
49:41
everybody.
49:42
And,
49:42
you
49:43
know,
49:43
one
49:43
of
49:43
the
49:43
things
49:43
that
49:44
we.
49:44
We've
49:44
been
49:44
trying
49:45
to.
49:45
The
49:45
puzzle
49:45
we've
49:45
been
49:46
trying
49:46
to
49:46
solve
49:46
is
49:46
how
49:47
can
49:47
we
49:47
can.
49:47
How
49:47
can
49:48
we
49:48
be
49:49
the
49:49
group
49:50
that
49:50
can
49:50
do
49:51
this
49:51
effectively
49:52
so
49:52
we
49:53
can
49:53
deliver
49:54
to
49:54
our
49:54
investors
49:55
on
49:55
the
49:55
things
49:55
that,
49:55
you
49:56
know,
49:56
we.
49:56
We
49:56
believe
49:57
are
49:57
possible
49:57
with
49:57
these
49:58
properties
49:58
when
49:58
we
49:59
buy
49:59
them?
50:00
Garrett,
50:01
go
50:01
ahead.
50:01
Sorry,
50:01
I
50:02
know
50:02
I
50:02
keep
50:02
cutting
50:02
you
50:02
off
50:02
by
50:03
accident.
50:03
Oh,
50:04
no,
50:04
I
50:04
just
50:04
think
50:05
those
50:05
are
50:05
all
50:05
very
50:06
valid
50:06
points,
50:07
that
50:07
it's.
50:07
Every
50:08
single
50:08
city
50:09
and
50:09
planning
50:09
department,
50:10
everything
50:10
is
50:10
going
50:10
to
50:11
be
50:11
totally
50:11
different.
50:11
Even
50:12
when
50:12
I
50:12
was
50:12
developing
50:13
mine,
50:14
I
50:14
was
50:14
picking
50:14
between
50:15
two
50:15
counties
50:16
nearby,
50:16
and
50:17
one
50:18
was
50:18
I.
50:18
I
50:18
talked
50:18
to
50:19
local
50:19
contractors
50:20
to
50:20
get
50:20
an
50:20
idea
50:20
of
50:21
what
50:21
their
50:21
thoughts
50:21
were,
50:22
you
50:22
know,
50:22
and
50:22
unique
50:23
builds
50:23
and
50:23
things.
50:23
And
50:24
one,
50:24
and
50:24
I
50:24
had
50:25
a
50:25
few
50:25
great
50:25
pieces
50:26
of
50:26
advice,
50:26
like,
50:26
hey,
50:27
this
50:27
county
50:27
is
50:28
going
50:28
to
50:28
make
50:28
you,
50:28
you
50:28
know,
50:29
run
50:29
for
50:30
two,
50:30
you
50:30
know,
50:30
two
50:31
years
50:31
before
50:31
you
50:31
get
50:31
a
50:32
permit
50:32
on
50:32
something
50:32
like
50:32
this.
50:33
This
50:33
other
50:33
counties
50:34
a
50:34
little
50:34
more
50:34
lax.
50:35
You
50:35
probably
50:35
should
50:35
look
50:35
to.
50:35
To
50:36
them.
50:36
And
50:36
yeah,
50:37
it
50:37
was.
50:37
It
50:37
was
50:37
just
50:38
kind
50:38
of
50:38
night
50:38
and
50:38
day,
50:38
and
50:39
they
50:39
were
50:39
next
50:39
neighboring
50:40
counties,
50:40
you
50:40
know,
50:41
so
50:41
you're
50:41
never.
50:42
There's
50:42
never
50:42
a
50:42
one
50:42
size
50:43
fits
50:43
all
50:43
for
50:43
it.
50:44
But,
50:44
you
50:44
know,
50:45
understanding
50:45
these
50:46
things,
50:46
learning,
50:47
enhancing
50:47
your
50:47
processes
50:48
and,
50:49
and
50:49
start.
50:49
I.
50:49
I
50:50
personally
50:50
started
50:51
smaller
50:51
so
50:52
I
50:52
could
50:52
learn
50:52
some
50:52
of
50:53
these
50:53
things.
50:53
And
50:54
then
50:54
for
50:54
my
50:54
next
50:54
bigger
50:55
projects,
50:55
I'll
50:56
have
50:56
a
50:56
little
50:56
more,
50:57
you
50:57
know,
50:58
experience
50:58
under
50:59
my
50:59
belt
50:59
to
50:59
be
50:59
prepared
51:00
for
51:00
these
51:00
kind
51:00
of
51:00
things,
51:01
too,
51:01
because
51:01
you
51:01
don't
51:01
know
51:01
what
51:02
you
51:02
don't
51:02
know
51:02
until
51:02
you
51:03
tackle
51:03
some
51:03
of
51:04
these
51:04
projects.
51:04
Because,
51:05
you
51:05
know,
51:05
there's
51:05
not.
51:05
There's
51:05
not
51:05
a
51:06
exact
51:07
bible
51:07
to
51:08
this
51:08
for
51:08
any
51:09
type
51:09
of
51:09
structures
51:09
that
51:10
you're
51:10
building
51:10
like
51:10
this.
51:11
Zach,
51:12
did
51:12
you
51:12
say
51:12
you
51:12
had
51:13
a
51:13
question
51:13
for
51:13
Garrett
51:15
earlier?
51:15
I
51:15
can't
51:16
remember.
51:16
You
51:16
might
51:16
have
51:17
covered
51:17
it.
51:17
Yeah.
51:18
So,
51:18
Garrett,
51:19
you
51:19
mentioned.
51:19
And
51:20
it
51:20
kind
51:20
of
51:20
curtails
51:21
into
51:21
just
51:21
what
51:22
you
51:22
were
51:22
talking
51:22
about,
51:22
where
51:23
every
51:23
jurisdiction
51:24
is
51:24
different
51:25
and
51:25
that's
51:25
part
51:25
of
51:25
the
51:25
value
51:26
of
51:26
working
51:26
with
51:26
professionals.
51:28
You
51:29
mentioned
51:29
that
51:30
you
51:30
got
51:31
one
51:31
of
51:31
your
51:31
domes
51:32
permitted
51:32
for
51:32
year
51:32
round
51:33
use
51:34
and
51:35
I've
51:35
done
51:35
that
51:37
and
51:37
in
51:37
some
51:37
very
51:38
difficult
51:38
jurisdictions
51:39
for
51:39
some
51:39
of
51:39
our
51:39
clients.
51:42
Talk
51:43
a
51:43
little
51:43
bit
51:43
more
51:43
about
51:43
that
51:44
process.
51:45
Was
51:45
it
51:46
just
51:46
building
51:46
code
51:46
issues?
51:47
Was
51:47
it
51:47
energy
51:48
code,
51:48
was
51:48
it
51:49
H
51:49
Vac?
51:50
Maybe
51:51
talk
51:51
about
51:52
some
51:52
of
51:52
the
51:53
challenges
51:54
and
51:54
the
51:55
changes
51:55
what,
51:55
what
51:56
you
51:56
did
51:56
different
51:56
that
51:56
allowed
51:57
you
51:57
to
51:57
do
51:57
that.
51:58
I
51:59
think
51:59
the
51:59
main
52:00
thing
52:00
that
52:01
I
52:01
can
52:02
like
52:03
really
52:04
give
52:04
advice
52:04
to
52:04
people
52:05
on
52:05
is
52:05
if,
52:05
especially
52:06
if
52:06
for
52:06
geodomes
52:07
in
52:07
particular
52:08
or
52:08
other
52:08
structures
52:09
is
52:09
buy
52:10
from
52:10
a
52:10
reputable
52:11
company
52:12
that
52:12
has
52:13
architecture
52:13
plans
52:14
from
52:15
them
52:15
already.
52:16
Like
52:16
there's
52:17
you
52:17
people.
52:17
I
52:18
bought
52:18
mine
52:18
from
52:19
Pacific
52:19
Domes.
52:19
I,
52:20
you
52:20
know,
52:20
they
52:21
have
52:21
architecture
52:21
plans.
52:23
Yeah,
52:23
they're
52:24
more
52:24
expensive
52:25
than
52:25
other
52:25
ones
52:25
because
52:25
you,
52:26
you
52:26
get,
52:26
you'll
52:26
get
52:27
you
52:27
know,
52:27
ads
52:28
all
52:28
day
52:28
for
52:28
buying
52:28
one
52:29
off
52:29
Alibaba
52:30
or
52:30
Temu
52:31
or
52:31
something
52:31
and
52:31
it's
52:31
very
52:32
enticing
52:32
to
52:32
get
52:33
one
52:33
of
52:33
those
52:33
for
52:33
$2,000.
52:34
But
52:35
one,
52:35
they're
52:35
just
52:36
not
52:36
the
52:36
same
52:36
quality
52:37
and
52:37
two,
52:38
you're
52:38
not
52:38
going
52:38
to
52:38
be
52:39
able
52:39
to
52:39
probably
52:39
get
52:40
that
52:40
permitted
52:40
or
52:40
get
52:41
somebody
52:41
to
52:42
make
52:42
plans
52:42
for
52:43
that
52:43
to
52:43
get
52:44
it
52:44
a
52:44
commercial
52:44
permit.
52:45
Like
52:45
you
52:45
could
52:46
have
52:46
the,
52:46
like.
52:46
I
52:46
wanted
52:47
full
52:47
on
52:47
grid
52:48
utilities,
52:49
I
52:49
wanted
52:49
electric,
52:49
I
52:49
wanted
52:50
a
52:50
premium
52:50
bathroom,
52:51
I
52:51
wanted
52:51
septic,
52:52
all
52:52
these
52:52
things.
52:53
And
52:53
the
52:53
only
52:53
way
52:54
my
52:54
county
52:54
was
52:55
going
52:55
to
52:55
allow
52:55
that
52:56
is
52:56
having
52:57
these
52:58
enhanced
52:58
architecture
52:59
plans
53:00
that,
53:00
that
53:00
were
53:00
not
53:00
cheap.
53:01
You
53:01
know,
53:01
I
53:01
think
53:01
they
53:01
were
53:02
3,
53:02
3
53:03
$4,000.
53:04
And
53:05
I
53:05
had
53:05
to
53:05
get
53:05
the
53:05
upgraded
53:06
steel
53:06
structure
53:07
that
53:07
was,
53:08
was
53:08
more
53:08
wind
53:08
and
53:09
snow
53:09
resistant
53:10
even
53:10
though
53:10
I'm
53:10
in
53:10
Houston,
53:11
which
53:11
is
53:11
hilarious
53:12
to
53:12
say
53:12
that
53:12
about
53:12
snow
53:13
resistant.
53:14
But
53:14
I
53:15
did
53:15
not
53:15
go
53:15
cheap
53:15
on
53:16
that.
53:16
And
53:16
that
53:16
made
53:16
my
53:16
life
53:17
so
53:17
much
53:17
easier
53:18
because
53:18
I
53:19
found
53:19
a
53:19
company
53:19
that
53:20
had
53:20
these
53:20
plans.
53:21
My
53:21
next
53:21
one
53:21
was
53:21
a
53:22
mirror
53:22
house
53:22
that's
53:23
only
53:23
220
53:24
square
53:24
feet.
53:24
But
53:25
I
53:25
worked
53:25
with
53:25
a
53:25
company
53:26
that
53:26
does
53:26
these
53:27
modular,
53:27
had
53:28
all
53:28
the
53:28
plans,
53:29
had,
53:29
had
53:29
the
53:29
electrical,
53:30
had,
53:30
you
53:31
know,
53:31
plumbing,
53:31
H
53:31
Vac,
53:32
all
53:32
these
53:32
things
53:32
that
53:33
are
53:33
needed
53:33
by
53:33
the
53:33
county.
53:34
And
53:34
it
53:34
made
53:34
my
53:35
permitting
53:35
just.
53:36
I
53:37
do,
53:37
I
53:37
do
53:38
consulting
53:38
for
53:38
glamping
53:39
people
53:39
all
53:39
over
53:39
the
53:40
country
53:40
that
53:40
have
53:40
tried
53:40
to
53:40
build
53:41
things
53:41
and
53:42
the
53:42
horror
53:42
stories
53:43
I
53:43
hear
53:43
from
53:43
them
53:44
trying
53:44
to
53:45
get
53:45
something
53:45
permitted
53:46
like
53:46
this
53:46
and
53:46
then
53:46
they
53:47
don't,
53:47
you
53:47
know,
53:47
work
53:48
with
53:48
a
53:48
reputable
53:49
company
53:49
or
53:49
something.
53:50
It,
53:51
it's,
53:51
it's
53:51
almost
53:52
next
53:52
to
53:52
impossible.
53:53
Especially
53:53
as
53:53
this
53:53
is
53:53
growing
53:54
and
53:54
everybody
53:54
is
53:55
really
53:55
trying
53:55
to
53:56
develop
53:56
different
53:57
things
53:57
like
53:57
this.
53:58
That,
53:59
that
53:59
it.
53:59
Pacific
54:00
Domes
54:00
made
54:00
my
54:00
life
54:01
so
54:01
much
54:01
easier
54:02
that
54:02
I
54:02
can
54:02
only.
54:02
The
54:03
only
54:03
thing
54:03
I
54:03
can
54:03
attest
54:04
to
54:04
is
54:04
just
54:04
don't
54:05
go
54:05
cheap
54:05
on
54:05
that
54:05
and
54:06
don't
54:06
think
54:06
you're
54:06
going
54:06
to
54:06
be
54:06
able
54:07
to,
54:07
to
54:07
skirt
54:08
that
54:08
because
54:09
it
54:09
is
54:09
something
54:09
that
54:09
is
54:10
your
54:10
county,
54:11
if
54:11
they
54:11
have
54:12
any,
54:12
you
54:12
know,
54:13
any
54:13
bit
54:13
of
54:14
pushback
54:15
on
54:15
it,
54:16
it's
54:16
going
54:16
to
54:16
be
54:16
on
54:16
those
54:17
type
54:17
of
54:17
plans
54:17
that
54:17
you
54:17
have
54:18
or
54:18
your
54:18
lack
54:18
of
54:18
plans,
54:19
you
54:19
know,
54:19
and
54:19
then
54:19
you
54:19
have
54:20
to
54:20
pivot
54:20
and
54:21
you
54:21
know,
54:21
then
54:21
you're
54:22
talking
54:22
a
54:22
whole
54:22
different
54:22
type
54:22
of
54:23
operation
54:23
that
54:23
you
54:23
may
54:24
be
54:24
developing
54:24
that
54:25
you
54:25
weren't
54:25
anticipating.
54:26
You're,
54:26
you're
54:27
probably
54:27
going
54:27
to
54:27
pay
54:27
for
54:28
it
54:28
one
54:28
way
54:28
or
54:28
another.
54:28
It's
54:29
either
54:29
an
54:29
upfront
54:30
cost
54:30
for
54:30
a
54:30
higher
54:31
quality
54:31
product.
54:31
With
54:32
those
54:32
plans,
54:32
you're
54:33
going
54:33
to
54:33
pay
54:33
for
54:33
it
54:34
in
54:34
your
54:34
time
54:35
if
54:35
you
54:36
go
54:36
cheap
54:37
and
54:37
have
54:37
to
54:37
go
54:37
back
54:38
and
54:38
forth
54:38
or
54:39
you're
54:39
going
54:39
to
54:40
pay
54:40
for
54:40
it
54:40
in
54:41
lost
54:42
occupancy,
54:42
poor
54:43
guest
54:43
satisfaction.
54:44
Right.
54:45
Like
54:45
there's
54:45
any
54:45
number
54:46
of
54:46
outcomes
54:46
and
54:47
it's
54:47
not
54:47
that
54:47
I'm
54:48
saying
54:48
and
54:48
we
54:48
definitely
54:49
don't
54:50
just
54:50
like
54:51
find
54:51
the
54:51
most
54:51
expensive
54:52
thing
54:52
and
54:52
do
54:52
that,
54:53
but
54:53
you
54:53
have
54:53
to
54:53
consider
54:54
those
54:54
things,
54:54
right?
54:55
Like,
54:55
you
54:56
know,
54:56
budget
54:57
is
54:57
important
54:57
and
54:58
you
54:58
got
54:58
to
54:58
plan
54:58
for
54:58
it
54:58
and
54:59
you
54:59
got
54:59
to
54:59
stick
54:59
to
54:59
it.
55:00
But
55:00
to
55:00
the
55:01
extent
55:01
that
55:01
you
55:01
can
55:02
get
55:02
ahead
55:03
of
55:03
some
55:03
of
55:03
these
55:03
things
55:04
and
55:04
like
55:04
I
55:04
said
55:04
before,
55:05
get
55:05
some
55:05
momentum,
55:06
that's
55:07
worth
55:07
a
55:07
lot
55:07
more
55:08
than
55:08
trying
55:08
to
55:08
save
55:09
a
55:09
few
55:09
bucks.
55:10
Right.
55:10
You
55:10
know,
55:10
stepping
55:11
over
55:11
dollars
55:11
to
55:12
save
55:12
dimes.
55:12
It
55:12
just
55:13
doesn't
55:13
make
55:13
a
55:13
whole
55:13
lot
55:13
of
55:14
sense
55:14
with
55:15
if
55:15
you're
55:15
in,
55:15
you
55:15
always
55:16
get
55:16
long
55:16
term
55:16
paid
55:16
for
55:18
and.
55:19
You
55:19
get
55:19
what
55:19
you
55:19
don't
55:20
pay
55:20
for
55:20
too.
55:21
Yeah.
55:21
It
55:22
all
55:22
comes
55:22
down
55:22
to
55:22
the
55:22
fact
55:23
that
55:23
you
55:23
have
55:23
to
55:23
do
55:23
the
55:23
work,
55:24
you
55:24
have
55:24
to
55:24
do
55:24
the
55:24
legwork.
55:25
Just
55:25
like
55:25
you're
55:25
saying
55:25
it's
55:26
not
55:26
always
55:26
the
55:26
most
55:26
expensive
55:27
one.
55:27
Like
55:27
it
55:28
could
55:28
be,
55:28
but
55:29
like
55:29
in
55:29
a
55:30
lot
55:30
of
55:30
cases
55:30
it's
55:30
not.
55:31
But
55:32
you
55:32
have
55:32
to
55:32
look
55:32
into
55:32
what
55:33
exactly
55:33
you
55:33
need
55:33
and
55:33
what
55:34
that
55:34
company's
55:34
provided.
55:35
And
55:35
all
55:35
the.
55:35
Just
55:35
like
55:36
Garrett
55:36
was
55:36
talking
55:36
about,
55:36
talking
55:37
to
55:37
the
55:37
different
55:37
contractors
55:38
in
55:38
the
55:38
different
55:38
counties.
55:39
Like
55:39
it
55:39
just
55:39
requires
55:40
work,
55:40
which
55:41
again,
55:41
another
55:42
reason
55:42
why
55:42
I'm
55:42
sitting
55:43
here
55:43
in
55:43
a
55:43
studio
55:44
because
55:44
my
55:44
head
55:44
hurts
55:45
just
55:45
with
55:45
you
55:45
guys.
55:45
I
55:46
can't
55:46
even
55:46
imagine
55:46
what
55:47
I
55:47
would
55:47
be
55:47
like
55:47
in
55:48
front
55:48
of
55:48
a
55:48
planning
55:48
board.
55:49
They'd
55:49
kick
55:49
me
55:50
out
55:50
in
55:50
about
55:50
five
55:50
minutes,
55:51
so.
55:52
Well,
55:53
you
55:53
can
55:53
take
55:53
that
55:54
same
55:54
concept,
55:54
Brian,
55:55
and
55:55
apply
55:55
it
55:55
towards
55:56
how
55:56
you're
55:56
interacting
55:57
with
55:57
your
55:57
guests.
55:58
Right.
55:59
Like
55:59
the,
56:00
the
56:01
unfortunately,
56:01
the
56:02
mentality
56:02
is
56:02
as.
56:03
Well,
56:03
everything's
56:04
about
56:04
price.
56:04
So
56:04
if
56:05
I
56:05
give
56:05
somebody
56:05
a
56:05
discount
56:06
or
56:06
if
56:06
they're
56:06
upset
56:07
And
56:07
I
56:07
give
56:07
them
56:08
a
56:08
refund
56:08
or
56:08
something
56:09
that's
56:09
going
56:09
to
56:09
solve
56:09
all
56:10
their
56:10
problems.
56:10
But
56:11
it's,
56:11
it's
56:11
not
56:12
usually
56:12
it'
56:13
being
56:13
willing
56:14
to
56:14
put
56:14
in
56:14
the
56:14
effort
56:15
to,
56:16
to
56:16
show
56:16
up
56:17
for
56:17
them
56:17
to
56:17
create
56:17
a
56:17
personal
56:18
touch
56:18
like
56:18
Garrett
56:19
was
56:19
talking
56:19
about,
56:20
you
56:21
know.
56:21
And
56:21
yeah,
56:22
it's
56:22
a
56:22
little
56:22
bit
56:23
of
56:23
an
56:23
investment
56:24
of
56:25
time
56:25
and,
56:25
and
56:26
effort
56:26
and
56:27
just
56:27
headspace.
56:28
But
56:29
again,
56:29
you
56:29
get
56:30
what
56:30
you
56:30
pay
56:30
for,
56:30
you
56:31
get
56:31
what
56:31
you're
56:31
willing
56:31
to
56:31
put
56:31
into
56:32
it.
56:32
So,
56:33
you
56:33
know,
56:33
just
56:34
offering
56:34
the
56:34
cheapest
56:35
rates
56:35
in
56:35
town
56:36
is
56:36
not
56:36
necessarily
56:37
going
56:37
to
56:37
give
56:37
you
56:37
the
56:37
best
56:38
guest
56:38
experience.
56:41
100.
56:41
Yeah,
56:43
I,
56:43
I
56:43
don't
56:43
think
56:43
we
56:43
ever
56:44
got
56:44
to
56:44
the
56:44
discussion
56:44
I
56:45
said
56:45
I
56:45
was
56:45
going
56:45
to
56:45
have
56:45
about
56:45
personalized
56:46
guest
56:46
experiences.
56:47
So
56:47
maybe
56:48
we'll
56:48
have
56:48
to
56:48
tackle
56:48
that
56:49
next
56:49
week.
56:50
Maybe.
56:51
Garrett,
56:51
we'll
56:51
see
56:51
if
56:51
you
56:51
can
56:52
come
56:52
back
56:52
on
56:52
here,
56:52
if
56:52
you
56:52
want
56:52
to
56:52
come
56:53
back
56:53
on
56:53
here,
56:53
talk
56:54
about
56:54
some
56:54
of
56:54
the
56:54
personalized
56:55
guest
56:55
experiences
56:56
in
56:56
a
56:56
month
56:56
or
56:56
something.
56:56
Because
56:57
like,
56:57
that's
56:57
really
56:57
important
56:58
to
56:58
dive
56:58
into.
56:59
Like
56:59
we
56:59
did
56:59
that
57:01
years
57:01
ago
57:02
when
57:02
cheap
57:02
chat
57:02
GPT
57:03
3.5
57:04
came
57:04
out.
57:04
I
57:05
had
57:05
like
57:05
a
57:05
form
57:06
that
57:06
was
57:06
never
57:06
public,
57:07
but
57:07
it
57:07
was
57:07
internal
57:07
that
57:08
I
57:08
built
57:08
for
57:08
actually
57:09
Verity
57:09
Ranch
57:09
RV
57:10
Resort
57:11
where
57:11
you
57:11
just
57:11
put
57:11
in
57:12
your
57:12
name
57:12
inside
57:12
a
57:12
form
57:13
or
57:13
whatever
57:13
and
57:13
then
57:13
put
57:13
in
57:14
and
57:14
then
57:14
you
57:14
hit
57:14
submit
57:14
and
57:14
it
57:15
would
57:15
trigger
57:15
like
57:15
a
57:15
zapier
57:16
automation
57:16
and
57:16
it
57:16
would
57:17
go
57:17
through
57:17
AI
57:18
and
57:18
write
57:18
that
57:19
like
57:19
obviously
57:19
they're
57:19
way,
57:20
way
57:20
better
57:20
now.
57:21
And
57:21
now
57:21
like
57:21
you're
57:21
talking
57:21
about
57:22
you
57:22
can
57:22
use
57:22
something
57:22
like
57:22
a
57:23
Suno
57:23
or
57:23
a,
57:24
I
57:24
can't
57:24
remember
57:24
the,
57:25
the
57:25
name
57:25
of
57:25
the
57:25
other
57:25
music
57:26
generators
57:26
to
57:26
actually
57:27
put
57:27
music
57:27
to
57:27
it.
57:28
Right.
57:28
But
57:28
doing
57:29
those
57:29
kinds
57:29
of
57:29
things,
57:29
that's
57:30
what
57:30
excites
57:30
me
57:30
about
57:31
the
57:31
future
57:31
is,
57:31
is
57:32
the,
57:32
the
57:32
ability
57:33
of
57:33
technology
57:33
to
57:34
unlock
57:34
better
57:35
guest
57:35
experiences.
57:36
Because
57:36
I
57:37
think
57:37
previously
57:38
all
57:39
a
57:39
lot
57:39
of
57:39
the
57:39
talk
57:39
around
57:40
technology
57:41
has
57:41
been
57:42
it's
57:43
maybe
57:43
makes
57:43
you
57:44
more
57:44
efficient,
57:45
but
57:45
it
57:45
doesn't
57:45
necessarily.
57:46
Isn't
57:46
necessarily
57:46
a
57:46
good
57:47
thing.
57:47
Think
57:47
a
57:47
phone
57:47
tree,
57:48
right?
57:48
Or
57:48
something
57:48
like
57:48
that.
57:49
It
57:49
isn't
57:49
necessarily
57:50
better
57:50
for
57:50
the
57:50
guest
57:51
experience.
57:51
But
57:52
now
57:52
I
57:52
think
57:52
for
57:52
the
57:52
first
57:52
time
57:53
ever,
57:53
we
57:53
can
57:53
have
57:53
both.
57:54
We
57:54
can
57:54
have
57:54
a
57:54
better
57:54
guest
57:55
experience
57:55
and
57:56
cheaper
57:57
operations.
57:58
And
57:58
that's
57:58
amazing.
58:00
So
58:01
I
58:01
think
58:02
the
58:02
thing
58:03
too,
58:03
and
58:03
I
58:03
think
58:04
Kevin
58:05
alluded
58:05
to
58:05
this
58:06
earlier,
58:07
if
58:08
you
58:09
have
58:09
a.
58:10
Automation,
58:11
a
58:11
system,
58:12
this
58:12
takes
58:12
me,
58:13
like
58:13
Garrett
58:13
said,
58:13
this
58:13
takes
58:14
five
58:14
minutes
58:14
and
58:14
it
58:15
runs
58:15
it
58:15
through
58:15
and
58:15
we
58:15
do
58:16
it.
58:17
That's
58:18
freeing
58:19
you
58:19
up
58:19
to
58:20
also
58:21
take
58:21
care
58:21
of
58:21
the
58:21
other
58:22
parts
58:22
of
58:23
that
58:23
business.
58:24
Right?
58:25
I've
58:25
seen
58:26
it
58:26
happen
58:26
time
58:27
and
58:27
time,
58:27
you
58:28
know,
58:28
walking
58:28
on
58:28
some
58:28
of
58:28
these
58:29
properties
58:29
where
58:29
there's,
58:30
there's
58:31
10,
58:31
20
58:31
years
58:32
of
58:32
deferred
58:33
maintenance
58:33
and
58:34
just
58:34
everything
58:34
has
58:34
been
58:34
neglected.
58:35
And
58:35
you
58:35
could
58:35
tell
58:36
that
58:36
they're
58:36
just
58:37
flying
58:37
by
58:37
to
58:37
the
58:37
sea
58:38
of
58:38
their
58:38
pants
58:39
and
58:39
just
58:39
putting
58:39
out
58:40
each
58:40
fire
58:40
every
58:40
day.
58:41
But
58:41
they're
58:41
never
58:41
getting
58:41
ahead
58:42
and
58:42
they're
58:42
never
58:43
delivering,
58:43
you
58:44
know,
58:44
a
58:44
really
58:44
premium
58:45
experience
58:46
because
58:46
they're
58:47
trying
58:47
to
58:47
do
58:47
everything.
58:49
And
58:49
so,
58:50
you
58:50
know,
58:50
the
58:50
more
58:51
that
58:51
you
58:51
can
58:51
automate,
58:52
the
58:52
more
58:52
that
58:52
you
58:52
can
58:52
make
58:52
passive
58:53
streamline,
58:54
put
58:54
systems
58:54
in
58:55
place,
58:56
work
58:56
with
58:57
professionals
58:57
to
58:58
take
58:58
some
58:58
of
58:58
that,
58:58
those
58:59
things
58:59
off
58:59
your
58:59
plate.
59:00
That
59:00
frees
59:01
you
59:01
up
59:01
to
59:01
really
59:02
focus
59:02
on
59:03
just
59:04
being
59:04
an
59:04
operator,
59:05
just
59:05
being
59:06
that
59:06
personality,
59:07
engaging
59:07
with
59:07
guests.
59:08
You
59:08
know,
59:09
if
59:09
you're
59:09
not
59:09
running
59:09
around
59:10
putting
59:10
out
59:10
fires
59:10
for
59:10
everything,
59:11
then,
59:11
then
59:12
you
59:12
have
59:12
the
59:12
ability
59:13
to
59:13
sit
59:13
down
59:13
and
59:14
spend
59:14
that
59:14
five
59:14
minutes
59:14
and
59:15
do
59:15
something
59:16
fun
59:16
and
59:16
unique
59:16
and
59:17
personalized
59:18
for
59:18
your
59:19
guests.
59:20
Yeah,
59:20
that's
59:20
totally
59:21
key.
59:21
Right.
59:21
Buying
59:21
back
59:22
your
59:22
time
59:22
is
59:22
only
59:23
useful
59:23
if
59:23
you
59:24
refill
59:24
it
59:24
with
59:24
other
59:25
value
59:25
add
59:25
tasks.
59:28
It's
59:28
the
59:28
full
59:28
circle
59:29
execution
59:29
of
59:29
everything.
59:30
Right.
59:30
I
59:30
just
59:30
posted
59:31
on
59:31
LinkedIn.
59:31
I
59:31
know.
59:31
You're
59:31
a
59:32
big
59:32
reader,
59:32
aren't
59:32
you,
59:32
Kevin?
59:33
I
59:34
know
59:34
how
59:34
to
59:34
read.
59:34
Yes,
59:35
well,
59:36
but
59:36
you
59:36
post
59:36
about
59:36
your
59:37
books
59:37
that
59:37
you're
59:37
reading
59:37
on
59:37
a
59:38
regular
59:38
basis,
59:38
don't
59:38
you?
59:39
I
59:39
see
59:39
that
59:39
on
59:39
LinkedIn.
59:40
That's
59:40
why
59:40
I'm
59:40
calling
59:41
you
59:41
out
59:41
for
59:41
it.
59:41
But
59:41
like
59:42
I
59:42
posted
59:42
on
59:43
LinkedIn
59:43
yesterday,
59:44
I
59:44
can't
59:44
remember
59:44
where
59:45
I
59:45
came
59:45
up
59:45
with
59:45
this
59:45
thought
59:46
process.
59:46
It
59:46
was
59:46
some,
59:47
sometime
59:47
late
59:47
last
59:47
night.
59:48
But
59:48
just
59:48
like
59:48
reading
59:49
is
59:49
only
59:49
the
59:49
first
59:49
step,
59:50
what
59:50
do
59:50
you
59:50
actually
59:50
do
59:50
when
59:51
you're
59:51
done
59:51
reading?
59:52
And
59:53
very
59:53
few,
59:53
like
59:53
we
59:54
always
59:54
see
59:54
the,
59:55
and
59:55
I'm
59:55
not
59:55
saying
59:56
this
59:56
is
59:56
from
59:56
you,
59:56
Kevin,
59:56
at
59:56
all,
59:57
but
59:57
like
59:57
generally
59:57
speaking,
59:57
just
59:58
all
59:58
over
59:58
social
59:58
media,
59:59
you
59:59
hear
59:59
people
1:00:00
say,
1:00:00
I'm
1:00:00
reading
1:00:00
this
1:00:00
book,
1:00:01
I'm
1:00:01
reading
1:00:01
this.
1:00:01
I've
1:00:02
learned
1:00:02
how
1:00:02
to
1:00:02
do
1:00:02
this.
1:00:03
Okay,
1:00:03
what
1:00:03
have
1:00:04
you
1:00:04
done
1:00:04
after
1:00:04
you're
1:00:05
done
1:00:05
reading
1:00:05
the
1:00:05
book?
1:00:06
You
1:00:06
just
1:00:06
read
1:00:06
the
1:00:06
segmentation,
1:00:07
right?
1:00:08
Yeah,
1:00:10
yeah.
1:00:10
Like
1:00:10
one
1:00:10
of
1:00:11
the
1:00:11
things
1:00:11
I've
1:00:11
started
1:00:11
doing,
1:00:12
Brian,
1:00:12
and
1:00:13
probably
1:00:13
can
1:00:14
attribute
1:00:14
this
1:00:14
to
1:00:14
you,
1:00:15
I
1:00:15
feel
1:00:15
like
1:00:16
if
1:00:16
I
1:00:16
don't
1:00:17
do
1:00:17
more
1:00:18
with
1:00:18
AI,
1:00:19
then
1:00:19
you'll
1:00:19
cut
1:00:20
me
1:00:20
out
1:00:20
of
1:00:20
your
1:00:20
life.
1:00:22
But
1:00:22
like
1:00:23
as
1:00:23
I'm
1:00:23
reading
1:00:23
or
1:00:24
listening
1:00:24
to
1:00:24
a
1:00:24
book,
1:00:25
when
1:00:25
I'm
1:00:25
done,
1:00:26
I'll
1:00:26
go
1:00:26
in
1:00:26
and
1:00:27
I'll
1:00:27
ask
1:00:27
Chat
1:00:27
GPT
1:00:28
to
1:00:28
summarize
1:00:29
that
1:00:29
chapter,
1:00:29
those
1:00:30
pages,
1:00:30
what
1:00:30
are
1:00:30
the,
1:00:31
what
1:00:31
are
1:00:31
the
1:00:31
key
1:00:31
takeaways?
1:00:32
What
1:00:32
are
1:00:32
the
1:00:32
highlights?
1:00:33
What
1:00:33
are
1:00:33
the
1:00:33
quotes?
1:00:33
And
1:00:34
so
1:00:34
you
1:00:34
kind
1:00:34
of
1:00:34
create
1:00:34
your
1:00:34
own
1:00:34
Cliff
1:00:35
Notes
1:00:35
as
1:00:35
you're
1:00:35
doing
1:00:36
it
1:00:36
and
1:00:37
then
1:00:37
sharing
1:00:37
that
1:00:37
out
1:00:37
with
1:00:38
my
1:00:38
team.
1:00:39
Putting
1:00:39
that
1:00:39
into,
1:00:40
like,
1:00:41
you
1:00:41
know,
1:00:41
the.
1:00:41
The
1:00:42
weekly
1:00:42
or
1:00:42
monthly
1:00:43
or
1:00:43
quarterly
1:00:43
goals,
1:00:44
if
1:00:44
it's
1:00:44
something
1:00:44
that
1:00:44
I
1:00:45
feel
1:00:45
like
1:00:45
is.
1:00:45
Is
1:00:46
going
1:00:46
to
1:00:46
be
1:00:46
beneficial
1:00:47
for
1:00:47
our
1:00:47
team,
1:00:47
that
1:00:47
we
1:00:47
need
1:00:48
to
1:00:48
do.
1:00:48
Yeah,
1:00:49
using
1:00:49
that,
1:00:49
right?
1:00:50
Not
1:00:50
just
1:00:50
reading
1:00:51
it,
1:00:51
hearing
1:00:52
it,
1:00:52
feeling
1:00:52
good
1:00:52
about
1:00:53
it,
1:00:53
but
1:00:53
how
1:00:53
do
1:00:53
you
1:00:53
take
1:00:54
it
1:00:54
and
1:00:54
then
1:00:55
push
1:00:55
it
1:00:55
forward
1:00:56
and
1:00:56
do
1:00:56
something
1:00:56
with
1:00:56
it?
1:00:57
100.
1:00:58
All
1:00:58
right,
1:00:58
we're
1:00:59
running
1:00:59
out
1:00:59
of
1:00:59
time
1:00:59
here.
1:00:59
You
1:01:00
guys
1:01:00
have
1:01:00
any
1:01:00
final
1:01:01
thoughts?
1:01:01
I
1:01:01
hate
1:01:01
to
1:01:01
cut
1:01:01
a
1:01:01
conversation
1:01:02
short,
1:01:02
but
1:01:02
I've
1:01:02
got
1:01:02
another
1:01:03
podcast
1:01:03
in
1:01:03
an
1:01:03
hour.
1:01:05
Zach,
1:01:05
any
1:01:06
final
1:01:06
thoughts?
1:01:11
I
1:01:12
think
1:01:12
the
1:01:13
biggest
1:01:13
takeaway
1:01:14
that
1:01:14
I
1:01:14
got
1:01:14
from
1:01:15
this
1:01:15
conversation
1:01:15
is,
1:01:16
you
1:01:17
know,
1:01:17
I
1:01:17
talk
1:01:17
to
1:01:17
three
1:01:18
to
1:01:18
four
1:01:18
people
1:01:18
a
1:01:18
week
1:01:19
about
1:01:20
new
1:01:20
properties,
1:01:21
new
1:01:21
projects,
1:01:23
you
1:01:23
know,
1:01:23
land
1:01:24
they're
1:01:24
considering
1:01:24
buying,
1:01:25
or
1:01:25
we're
1:01:25
going
1:01:26
to
1:01:26
buy
1:01:26
this
1:01:26
whole
1:01:26
campground.
1:01:27
And,
1:01:29
you
1:01:29
know,
1:01:29
we.
1:01:30
We
1:01:30
always
1:01:31
get
1:01:31
to
1:01:31
that
1:01:31
discussion
1:01:32
point
1:01:32
of,
1:01:32
what
1:01:32
is
1:01:32
this
1:01:32
going
1:01:33
to
1:01:33
cost
1:01:33
me?
1:01:34
And
1:01:34
I've
1:01:34
always
1:01:35
felt
1:01:35
like
1:01:35
our
1:01:35
fees
1:01:35
are
1:01:35
very,
1:01:36
very
1:01:36
reasonable.
1:01:38
I
1:01:38
tell
1:01:38
them,
1:01:39
usually
1:01:39
you're
1:01:39
going
1:01:39
to
1:01:39
pay
1:01:40
less
1:01:40
to
1:01:40
work
1:01:40
with
1:01:41
us
1:01:41
than
1:01:42
it
1:01:42
costs
1:01:42
you
1:01:42
to
1:01:43
even
1:01:44
build
1:01:44
one
1:01:44
glamping
1:01:45
unit
1:01:45
or
1:01:45
renovate
1:01:47
two
1:01:47
RV
1:01:47
spaces.
1:01:49
So
1:01:50
I
1:01:50
see
1:01:50
value
1:01:50
in
1:01:50
it.
1:01:50
But
1:01:51
the
1:01:51
thing
1:01:51
that
1:01:52
just
1:01:53
really
1:01:53
jumped
1:01:53
out
1:01:53
at
1:01:53
me
1:01:54
for
1:01:54
this
1:01:55
discussion
1:01:55
was
1:01:55
that
1:01:55
both
1:01:56
Garrett
1:01:56
and
1:01:56
Kevin
1:01:57
have
1:01:58
somebody
1:01:58
that
1:01:58
they
1:01:58
worked
1:01:59
with,
1:02:00
and
1:02:02
they
1:02:02
found
1:02:03
value
1:02:03
in
1:02:03
that,
1:02:03
and
1:02:04
it
1:02:04
saved
1:02:05
them
1:02:05
time
1:02:05
in
1:02:06
the
1:02:06
long
1:02:06
run,
1:02:06
it
1:02:06
saved
1:02:06
them
1:02:07
money.
1:02:08
So
1:02:08
it's
1:02:09
nice
1:02:09
to
1:02:09
hear,
1:02:10
especially
1:02:10
the
1:02:11
glamping
1:02:11
industry
1:02:12
in
1:02:12
general,
1:02:12
I
1:02:12
think,
1:02:12
kind
1:02:13
of
1:02:13
started
1:02:13
with
1:02:14
a
1:02:14
very
1:02:14
kind
1:02:15
of
1:02:15
grassroots
1:02:15
bootstrap.
1:02:16
I'm
1:02:16
going
1:02:17
to
1:02:17
go
1:02:17
set
1:02:17
this
1:02:17
up
1:02:17
on
1:02:17
my
1:02:18
backyard,
1:02:18
kind
1:02:18
of
1:02:19
operators.
1:02:20
And
1:02:20
as
1:02:21
the
1:02:21
industry's
1:02:21
evolved
1:02:22
and
1:02:22
we've
1:02:22
gotten
1:02:22
a
1:02:22
lot
1:02:22
more
1:02:23
sophisticated
1:02:24
and
1:02:25
planning
1:02:26
departments
1:02:26
are
1:02:26
waking
1:02:27
up,
1:02:27
like,
1:02:28
I
1:02:29
don't
1:02:29
always
1:02:29
see
1:02:29
that
1:02:30
from
1:02:31
operators
1:02:31
in
1:02:32
this
1:02:32
space.
1:02:32
So
1:02:33
that
1:02:34
was
1:02:34
a
1:02:34
big
1:02:34
thing.
1:02:35
Big
1:02:35
key
1:02:35
takeaway
1:02:36
for
1:02:36
me
1:02:36
that
1:02:36
jumped
1:02:37
out
1:02:37
was
1:02:39
that
1:02:39
both
1:02:39
of
1:02:40
you
1:02:40
weighed
1:02:40
in
1:02:40
on
1:02:40
that,
1:02:41
that
1:02:41
that
1:02:41
made
1:02:41
a
1:02:42
big
1:02:42
difference
1:02:42
in
1:02:43
the
1:02:43
stuff
1:02:43
that
1:02:43
you've
1:02:43
done.
1:02:44
And
1:02:44
I
1:02:44
tell
1:02:44
everybody,
1:02:45
like,
1:02:45
you
1:02:45
don't
1:02:45
have
1:02:45
to
1:02:45
work
1:02:45
with
1:02:46
me,
1:02:46
but
1:02:46
please
1:02:46
work
1:02:46
with
1:02:47
somebody.
1:02:48
Don't
1:02:48
try
1:02:49
to
1:02:49
do
1:02:49
it
1:02:49
all
1:02:50
on
1:02:50
your
1:02:50
own.
1:02:50
You
1:02:50
know,
1:02:52
Kevin,
1:02:53
I.
1:02:53
You
1:02:54
know,
1:02:54
I
1:02:54
only
1:02:54
have
1:02:54
so
1:02:55
many
1:02:55
good
1:02:56
thoughts.
1:02:56
I
1:02:57
gotta
1:02:57
save
1:02:57
them
1:02:57
for
1:02:57
the
1:02:58
next
1:02:58
time.
1:02:58
I
1:02:58
don't
1:02:59
want
1:02:59
to
1:02:59
run
1:02:59
out
1:03:00
in
1:03:00
February
1:03:01
and
1:03:01
not
1:03:01
have
1:03:02
anything
1:03:02
valuable
1:03:03
to
1:03:03
say
1:03:03
the
1:03:03
rest
1:03:03
of
1:03:03
the
1:03:03
year.
1:03:04
Kevin,
1:03:04
you're
1:03:04
buying
1:03:04
a
1:03:04
new
1:03:04
park.
1:03:05
Think
1:03:05
of
1:03:05
all
1:03:05
the
1:03:05
ideas
1:03:05
that's
1:03:06
going
1:03:06
to
1:03:06
come
1:03:06
from
1:03:06
that.
1:03:07
Well,
1:03:07
I've
1:03:07
already.
1:03:07
Yeah,
1:03:07
I've
1:03:08
already
1:03:08
got
1:03:08
the
1:03:08
ideas.
1:03:10
Where's
1:03:10
it
1:03:11
at?
1:03:11
Pennsylvania.
1:03:13
Nice.
1:03:14
So
1:03:14
I'll
1:03:14
be
1:03:15
our
1:03:15
second
1:03:15
park
1:03:15
in
1:03:15
Pennsylvania.
1:03:16
We
1:03:16
Close
1:03:17
end
1:03:17
of
1:03:17
the
1:03:17
month.
1:03:18
Nice.
1:03:19
Well,
1:03:19
you
1:03:20
can
1:03:20
tell
1:03:20
us
1:03:21
all
1:03:21
about
1:03:21
it
1:03:21
maybe
1:03:21
next
1:03:22
month
1:03:22
once
1:03:22
it's
1:03:23
public.
1:03:23
And
1:03:24
I
1:03:24
will.
1:03:24
So
1:03:25
I
1:03:25
will.
1:03:25
Thank
1:03:26
you,
1:03:26
Kevin,
1:03:26
for
1:03:26
being
1:03:26
here.
1:03:27
As
1:03:27
always,
1:03:27
Garrett,
1:03:28
final
1:03:28
thoughts.
1:03:30
This
1:03:30
is
1:03:30
just,
1:03:30
I,
1:03:31
I
1:03:31
agree
1:03:31
with
1:03:31
Zach,
1:03:32
how
1:03:32
he
1:03:32
kind
1:03:33
of
1:03:33
framed
1:03:33
it,
1:03:33
that
1:03:34
it's
1:03:34
always
1:03:34
refreshing
1:03:35
to
1:03:35
hear
1:03:35
people
1:03:35
with
1:03:36
going
1:03:36
into
1:03:37
the
1:03:37
mindset
1:03:38
of,
1:03:38
you
1:03:38
know,
1:03:38
this
1:03:38
type
1:03:39
of
1:03:39
industry
1:03:40
thinking
1:03:41
about
1:03:41
it
1:03:41
in
1:03:42
a
1:03:42
much
1:03:42
larger
1:03:42
scale,
1:03:43
you
1:03:43
know,
1:03:43
and
1:03:43
it
1:03:43
really
1:03:44
just
1:03:44
adds
1:03:44
value
1:03:44
to
1:03:44
everybody
1:03:45
in
1:03:45
this
1:03:45
industry
1:03:45
as
1:03:46
we
1:03:46
kind
1:03:46
of
1:03:47
lift
1:03:47
the
1:03:47
space
1:03:47
up
1:03:48
as
1:03:48
a
1:03:48
whole.
1:03:48
You
1:03:48
know,
1:03:49
a
1:03:49
lot
1:03:50
of
1:03:50
people
1:03:50
don't
1:03:50
know
1:03:50
about
1:03:50
these
1:03:51
type
1:03:51
of
1:03:51
experiences
1:03:52
that
1:03:52
we
1:03:52
were
1:03:52
able
1:03:53
to
1:03:53
provide.
1:03:53
And
1:03:54
people,
1:03:55
they're
1:03:55
seeing
1:03:55
people
1:03:55
in
1:03:56
the
1:03:56
space
1:03:56
that
1:03:56
are
1:03:56
doing
1:03:56
it
1:03:57
right
1:03:57
and
1:03:57
trying
1:03:57
to
1:03:58
really
1:03:58
provide
1:03:58
that
1:03:59
ideal
1:03:59
guest
1:04:00
experience
1:04:00
that
1:04:01
they,
1:04:01
you
1:04:01
know,
1:04:01
even
1:04:02
if
1:04:02
it's
1:04:02
not
1:04:02
my,
1:04:02
my
1:04:03
Glamp
1:04:03
site
1:04:03
that
1:04:03
they
1:04:03
rent,
1:04:04
they
1:04:04
rent
1:04:04
another
1:04:04
one
1:04:05
and
1:04:05
they
1:04:05
have
1:04:05
a
1:04:05
great
1:04:05
experience,
1:04:06
they'll
1:04:06
tell
1:04:07
somebody
1:04:07
else,
1:04:07
like,
1:04:07
hey,
1:04:08
glamping
1:04:08
was
1:04:08
awesome,
1:04:09
you
1:04:09
know,
1:04:09
or
1:04:09
like,
1:04:10
I,
1:04:10
I,
1:04:10
I
1:04:10
think
1:04:11
you
1:04:11
should
1:04:11
check
1:04:11
it
1:04:11
out.
1:04:11
And
1:04:11
that
1:04:12
just
1:04:12
lifts
1:04:12
everybody
1:04:12
up
1:04:13
as
1:04:13
a
1:04:13
whole.
1:04:13
And
1:04:13
it's
1:04:13
refreshing
1:04:14
to
1:04:14
hear,
1:04:15
as
1:04:15
you
1:04:15
know,
1:04:15
you
1:04:15
hear
1:04:16
a
1:04:16
lot
1:04:16
of
1:04:16
bad
1:04:16
operators
1:04:17
and
1:04:17
in
1:04:17
the
1:04:17
short
1:04:18
term,
1:04:18
rental
1:04:18
space
1:04:18
in
1:04:19
general,
1:04:19
it's
1:04:19
good
1:04:19
to
1:04:19
hear
1:04:19
people
1:04:20
that
1:04:20
are
1:04:20
really
1:04:20
taking
1:04:20
this
1:04:21
serious
1:04:21
and
1:04:21
trying
1:04:21
to
1:04:21
provide
1:04:22
an
1:04:22
experience
1:04:22
that
1:04:22
people
1:04:23
will
1:04:23
hold
1:04:23
with
1:04:23
them
1:04:24
for
1:04:24
the
1:04:24
rest
1:04:24
of
1:04:24
their
1:04:24
lives.
1:04:25
100
1:04:26
percent.
1:04:26
I'll
1:04:26
have
1:04:27
Sharah
1:04:27
reac
1:04:27
out
1:04:27
to
1:04:27
you
1:04:28
if
1:04:28
you
1:04:28
really
1:04:28
want
1:04:28
to
1:04:28
come
1:04:28
back
1:04:29
in
1:04:29
a
1:04:29
month
1:04:29
and
1:04:29
we'll
1:04:29
talk
1:04:29
about
1:04:29
personalized
1:04:30
guest
1:04:30
experiences
1:04:31
as
1:04:31
part
1:04:31
of
1:04:31
the
1:04:31
show
1:04:32
next
1:04:32
month.
1:04:33
Is
1:04:33
that
1:04:33
okay
1:04:33
with
1:04:34
you,
1:04:34
Kevin
1:04:34
and
1:04:34
Zach
1:04:34
if
1:04:34
we
1:04:35
bring
1:04:35
him
1:04:35
back
1:04:35
and.
1:04:35
Yeah,
1:04:36
absolutely.
1:04:37
Okay.
1:04:38
All
1:04:38
right,
1:04:38
well,
1:04:38
thank
1:04:38
you
1:04:38
guys
1:04:38
for
1:04:39
joining
1:04:39
us
1:04:39
for
1:04:39
another
1:04:39
episode
1:04:39
of
1:04:39
MC
1:04:40
Fireside
1:04:40
Chats.
1:04:40
We'll
1:04:40
wrap
1:04:40
it
1:04:41
up.
1:04:41
I
1:04:41
know
1:04:41
we're
1:04:41
a
1:04:41
couple
1:04:41
minutes
1:04:41
late
1:04:42
here.
1:04:42
I
1:04:43
have
1:04:43
another
1:04:43
podcast
1:04:44
coming
1:04:44
up
1:04:44
in
1:04:44
about,
1:04:45
well,
1:04:45
less
1:04:45
than
1:04:45
an
1:04:45
hour
1:04:46
now
1:04:46
called
1:04:46
Outwired.
1:04:46
If
1:04:47
anybody
1:04:47
who's
1:04:47
watching
1:04:47
wants
1:04:47
to
1:04:48
join
1:04:48
me.
1:04:48
It's
1:04:48
a
1:04:48
little
1:04:48
bit
1:04:48
different
1:04:48
than
1:04:49
this
1:04:49
one.
1:04:49
It's
1:04:50
with
1:04:50
myself,
1:04:50
Scott
1:04:50
Bahr
1:04:51
and
1:04:51
Greg
1:04:51
Emmert,
1:04:52
and
1:04:52
we
1:04:52
just
1:04:52
kind
1:04:52
of
1:04:53
talk
1:04:53
about
1:04:53
AI
1:04:53
and
1:04:54
tech
1:04:54
and
1:04:55
data.
1:04:55
And
1:04:55
I
1:04:55
think
1:04:55
we're
1:04:56
going
1:04:56
to
1:04:56
talk
1:04:56
today
1:04:56
about
1:04:57
the
1:04:57
RV
1:04:58
industry
1:04:58
and
1:04:58
whether
1:04:58
that
1:04:58
bubble
1:04:59
might
1:04:59
or
1:04:59
might
1:04:59
not
1:05:00
have
1:05:00
burst.
1:05:00
A
1:05:01
little
1:05:01
contrarian
1:05:01
opinion
1:05:02
there
1:05:02
to
1:05:02
get
1:05:02
people
1:05:02
to
1:05:02
watch
1:05:03
a
1:05:03
little
1:05:03
bit
1:05:03
about
1:05:03
AI
1:05:04
agents
1:05:04
and
1:05:04
some
1:05:04
other
1:05:05
fun
1:05:05
things.
1:05:06
So
1:05:06
we'll
1:05:06
see
1:05:06
you
1:05:06
guys
1:05:07
later.
1:05:07
And
1:05:07
otherwise,
1:05:07
we'll
1:05:08
see
1:05:08
you
1:05:08
next
1:05:08
week
1:05:08
on
1:05:08
another
1:05:08
episode
1:05:09
of
1:05:09
MC
1:05:09
Fireside
1:05:10
Chats.
1:05:10
Take
1:05:10
care,
1:05:10
guys.
1:05:11
See
1:05:11
you.
1:05:11
Thank
1:05:12
you.
1:05:12
Thanks,
1:05:12
Brian.