Shopify disappoints on retention, SEMRush Zero Click research & Apple Maps vs Google Maps in Europe
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Shopify study shows much higher churn than WooCommerce, why & what are the implications?
A recent study in the Mails & Globe explores retention over the past 3 years of the major e-commerce platforms. They concluded that Shopify's retention was one of the lowest particularly compared to Woo Commerce. Is this a failure on the part of Shopify or just a reflection of how easy it is to get started with the product? While interesting, does the study tell the whole story?
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