Latest / The Keynote Curators Podcast
153. Maximize the Value of Your Events with Rachel Andrews
If your leadership thinks events "just happen," this episode is your receipt.
Because the most dangerous thing in this business… Is invisible work.
Rachel Andrews is Global Head of Meetings & Events at Cvent and co-host of the Great Events Podcast—leading a 40-person team supporting ~800 events a year. She's refreshingly honest about what works, what breaks, and what planners are carrying behind the scenes.
🎙️Here's what you'll use immediately:
✅ Events as a trust channel (not a cost center) — why live still wins in a digital world.
✅ ROI without the "perfect dashboard" — connect touchpoints…
The skinny
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