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From Values to Action: Building a Strong Company Culture · The Confident Entrepreneur With Jennifer Ann Johnson

• 0:37
  Jennifer Johnson: Today we're diving deep into a topic that's close to my heart and crucial for any business looking to thrive in today's competitive landscape the power of company culture Whether you're a CEO or a team leader or an employee looking to make a difference, understanding and harnessing the power of culture can be a game changer.
• 0:56
  Jennifer Johnson: So let's get started.
• 0:58
  Jennifer Johnson: First things first.
• 1:00
  Jennifer Johnson: What exactly do we mean by company culture?
• 1:03
  Jennifer Johnson: It's more than just casual Fridays or having a ping pong table in the break room.
• 1:07
  Jennifer Johnson: At its core, company culture is the set of shared beliefs and practices that shape how work gets done in an organization.
• 1:15
  Jennifer Johnson: It's really the personality of a company, and it influences everything from decision-making processes to how employees interact with each other and with customers.
• 1:26
  Jennifer Johnson: So why does company culture matter so much?
• 1:29
  Jennifer Johnson: Well, a strong, positive culture can have a profound impact on a company's success.
• 1:35
  Jennifer Johnson: Research has actually shown that companies with strong cultures see higher employee engagements and lower turnover rates, and even higher profitability.
• 1:45
  Jennifer Johnson: In my own experience, I have seen how a positive culture can change an entire business.
• 4:18
  Jennifer Johnson: When employees feel aligned with their company's values and their mission, they're more motivated to be creative and more likely to go the extra mile, not just for you, but for also your customers.
• 4:31
  Jennifer Johnson: So how do we build and maintain a strong culture?
• 4:35
  Jennifer Johnson: Well, it really starts at the top, and leadership needs to not just talk about values, but they need to embody them.
• 4:41
  Jennifer Johnson: So I have a few key strategies I have four that you can use that will help build that culture within your company.
• 4:49
  Jennifer Johnson: The first one is clear communication.
• 4:52
  Jennifer Johnson: You can regularly articulate your company's missions and your values with your employees.
• 4:57
  Jennifer Johnson: They can be brought up at every meeting.
• 4:59
  Jennifer Johnson: Touch on at least one of them every meeting so that your team knows what you stand for as a company.
• 5:05
  Jennifer Johnson: The second, I believe, is the most important, and that's leading by example, making sure that your leadership actions and the leadership actions of those at the top of the company align with what you say your company stands for.
• 5:23
  Jennifer Johnson: And then hire for a cultural fit.
• 5:25
  Jennifer Johnson: Look beyond skill when you're hiring somebody for a position.
• 5:29
  Jennifer Johnson: So maybe you are hiring for Technician ABC and Technician ABC comes along with a bunch of different certifications and things like that.
• 5:41
  Jennifer Johnson: But you have somebody who comes in and applies Maybe they don't have that certification.
• 5:46
  Jennifer Johnson: Is it something that you can send them to school to learn that certification?
• 5:52
  Jennifer Johnson: Because you really like their personality, you really like who they are.
• 5:55
  Jennifer Johnson: That's what we need to hire for.
• 5:58
  Jennifer Johnson: And then, finally, recognize and reward, celebrate employees who exemplify your cultural ideals.
• 6:04
  Jennifer Johnson: Did somebody go above and beyond and that's one of your company core values?
• 6:08
  Jennifer Johnson: Reward them with something little, whether that's a gift card somewhere you bake them a cake, you bake them cookies, whatever it is.
• 6:18
  Jennifer Johnson: Do what feels right to you, but celebrate that employee.
• 6:23
  Jennifer Johnson: Remember a strong company culture isn't just a nice to have, it's a must-have in today's business world.
• 6:30
  Jennifer Johnson: It's the invisible force that can drive your company to new heights of success and fulfillment.
• 6:35
  Jennifer Johnson: Whether you're just starting out thinking about culture within your company or you're looking to strengthen an existing one, I hope this discussion today gives you some food for thought.