Miami's Jersey Is Worth $15 Million. Who Will Buy It?
On August 1st, for the first time in the history of college football, schools were allowed to sell advertising space on the front of the jersey. A square four inches in size. Two inches by two. Ohio State sold theirs to JPMorgan Chase for about $17 million a year. Notre Dame sold theirs to SoFi for $18–20 million a year on a six-year deal. Illinois got $6 million from a regional bank. Air Force got $2 million. Wyoming got $4.5 million over five years from a natural gas pipeline company. Miami — the 12th-highest-revenue athletic department in America, the 3rd richest private athletic…
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