He Predicted Marketing Automation and ABM.  What’s Next?!

Sales Pipeline Radio · Feb 4, 2021 · 24m

This week's show is called "He Predicted Marketing Automation and ABM. What’s Next?!" and our guest is Jon Miller, CMO at Demandbase

I ask Jon how do we get beyond ABM? If this is a marketing exercise, you're neutering its impact from the beginning.

The account-based revolution isn't over.

There's a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. You throw your net out, you see what you catch, you don't know what you catch versus you go after the big fish.

But I've been thinking a…