Trucking’s Soft Market Is a WAR | Who Survives What Comes Next?
The trucking industry is at a breaking point.
Spot rates are crushed. Small carriers are disappearing. Brokers and carriers are battling over transparency, pricing, and survival while AI and automation are rapidly changing the game.
On this episode of Brake Check, we bring together a hard-hitting roundtable discussion on the real future of trucking:
Why carrier attrition is accelerating
Whether the “market cycle” excuse is finally dead
The truth about broker margins and transparency
What load boards MUST become to survive
How AI is already reshaping trucking operations
What owner-operators…
The skinny
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