Selling ABM Internally with Jessica Fewless
The buying committee internally is getting larger and more complex. We are talking about account based marketing and strategies to get into the fold of these more complex groups of decision makers.
What is Account Based Marketing to you?
Jessica says, "Account Based Marketing (ABM) is really understanding who is your target audience and building a marketing mix around going after that target audience. And, along the way, building your sales force in the mix so you can align the sales messages with the marketing strategy. THis helps them close more deals, faster and with a larger contract…
The skinny
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