2188: Avery Dennison - The Digital Solutions Preventing Counterfeit goods
It is estimated that the sportswear industry is worth approximately $33bn, and counterfeiting is a growing issue, especially during globally renowned events such as the World Cup which has already seen multiple seizure operations of counterfeit merchandise. Connected garments are the future of sportswear. Innovations in sportwear such as 'smart' numbers and invisible digital triggers which can be scanned with a smart phone. These innovations exist to boost consumer engagement as they have the power to unlock exclusive content such as match day information, quizzes and competitions for fans…
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