Latest / Success Story with Scott Clary / Jim Kwik - NYT Bestselling Author of Limitless | The Boy With the Broken Brain Who Became the World's #1 Memory Coach

Transcript

Jim Kwik - NYT Bestselling Author of Limitless | The Boy With the Broken Brain Who Became the World's #1 Memory Coach · Success Story with Scott Clary

• 0:00
  Why do you believe that human intelligence will be the greatest competitive advantage in the next decade?
• 0:04
  Intelligence is really how do you use your brain and direct your mind to create the life you want.
• 0:09
  Intelligence is a muscle that grows stronger with use.
• 0:11
  Today's guest is Jim Quick, an American coach and brain performance expert known for helping people improve their memory, learning and mental performance.
• 0:19
  Through his work as your brain coach, he teaches practical strategies for unlocking human potential and optimizing the brain.
• 0:25
  In this conversation, he explores human intelligence, the impact of AI, and how we can strengthen our cognitive abilities.
• 0:32
  What your advice is for somebody who's listening who feels like they are offloading a little bit of their cognitive horsepower to AI?
• 0:38
  AI is not artificial intelligence as much as augmented intelligence.
• 0:42
  It's meant to augment intelligence.
• 0:43
  your superpowers.
• 0:44
  AI is no longer a competitive advantage because everybody has access to it.
• 0:47
  It's the intelligent user that's gonna get more out of it.
• 0:49
  What are the things that the average person can do every single day to make sure that they optimize their human intelligence?
• 0:55
  Number one is awareness.
• 0:57
  The second thing is agency, giving more influence than we think by the choices that we make.
• 1:01
  If we aren't conscious of it, we sort of default to moving in the wrong direction.
• 1:04
  And that's scary.
• 1:07
  MyFitnessPal is a success story partner.
• 1:09
  Now there's something that stops a lot of people from doing the one thing that would help them feel better in their day to day.
• 1:16
  Give them more energy, make them sharper, help them sleep better.
• 1:20
  I think we all want these things, right?
• 1:22
  It's tracking your food.
• 1:23
  It's not rocket science, but tracking your food.
• 1:27
  Tracking what goes into your body is the single best way to feel better, to live a better life, to have more energy, to show up better at work, better at home.
• 1:38
  And tracking your food is not weird.
• 1:39
  It's not obsessive.
• 1:40
  It's not something that only fitness influencers do.
• 1:43
  Because when you first hear, I track what I eat,
• 1:46
  It can sound like somebody who weighs every grain of rice and is panicking about a slice of pizza.
• 1:52
  That's not what this is.
• 1:53
  That's not what I do.
• 1:54
  And I use MyFitnessPal.
• 1:56
  What I do is I log what I eat and it shows me what's going on with my food.
• 2:01
  And there's this misconception that if you log your food, it's going to take up an hour of your day.
• 2:05
  No, they've nailed it.
• 2:07
  And I've been using for context of MyFitnessPal app for years now.
• 2:10
  It's one of the first tools I've ever used, first apps I've ever used.
• 2:13
  when I was on my own health and wellness journey.
• 2:15
  The reason being is because it's so simple.
• 2:17
  So they have a couple different ways to log food.
• 2:19
  Barcode scanner that handles any packaged products.
• 2:22
  You just scan it, it'll log it.
• 2:24
  They have voice logging.
• 2:25
  So I can say what I ate out loud.
• 2:27
  They'll log it.
• 2:27
  There's also meal scan where I can point my camera at my plate and it figures out exactly what's on my plate.
• 2:33
  And here's where the premium version of MyFitnessPal comes in.
• 2:36
  It breaks down my macros by meal, breakfast, lunch, dinner, snacks, all separate.
• 2:40
  And that's valuable info because the distribution of my food across my day matters just as much as the total.
• 2:47
  So if most of your protein is at dinner and you're running on coffee and carbs until 2 p.m., well, your body is going all morning and most of the afternoon without what it needs.
• 2:57
  So if you feel like garbage around 3 and 4, it's going to show you that.
• 3:00
  So MyFitnessPal gives you meal by meal breakdown.
• 3:04
  And the premium also has a food analysis that shows patterns across the week where you're consistent, where things start to shift when life gets busy.
• 3:11
  So all of a sudden, that mid-afternoon crash is no longer a surprise.
• 3:16
  You understand what you ate and you understand what you feel like garbage, or rather you understand what you didn't eat.
• 3:21
  It also connects with 40 fitness apps and wearables.
• 3:24
  So if you use a smartwatch or a workout app, your nutrition and your training are all in one spot.
• 3:29
  Think about it this way.
• 3:30
  You wouldn't call someone obsessive for checking their bank account, for paying attention to their expenses, for making sure they're not overspending or have all these subscriptions that they're not using if they're trying to save up to purchase a house, right?
• 3:43
  It's smart to have the right data and people that check their bank account, they just want to know what's going on so they can make good decisions.
• 3:49
  This is the same thing.
• 3:50
  It's information about the one thing, food, that affects how you feel more than anything else.
• 3:55
  Because food is a foundation for your energy, for your sleep, for your weight, for your recovery, for your performance at work and at home.
• 4:01
  And you don't have to overhaul how you eat to get value from this.
• 4:05
  This is not about restriction or dieting.
• 4:07
  It's about having information.
• 4:10
  So do yourself a favor, start paying attention to what goes into your body.
• 4:13
  Go to podcasts.myfitnesspal.com and use code Scott.
• 4:17
  That's S-C-O-T-T, all uppercase letters for 15% off MyFitnessPal premium.
• 4:21
  One more time, that is podcasts.myfitnesspal.com, code Scott.
• 4:32
  Jim, everyone is obsessed with artificial intelligence right now.
• 4:35
  You've been speaking a lot about human intelligence.
• 4:37
  So explain what human intelligence is the way that you see it.
• 4:41
  Why do you believe that human intelligence will be the greatest competitive advantage in the next decade?
• 4:46
  You know, for the past three decades, you know, we've done other episodes where I talk about speed reading, memory improvement, focus, flow, brain optimization.
• 4:55
  I feel like all of those are pillars for building human intelligence.
• 5:00
  And for me, intelligence is...
• 5:03
  It's changed over the years.
• 5:05
  Most people associate intelligence to IQ.
• 5:07
  You take a standardized test when you're 8, and that's your potential when you're 88.
• 5:11
  But all the research suggests that your intelligence isn't fixed, like your shoe size, that through neuroplasticity, through challenge and change, it could grow.
• 5:19
  You could create new thoughts, new identity, new habits, upgrade your wisdom.
• 5:27
  For me, intelligence is...
• 5:30
  is really how do you use your brain and direct your mind to create the life you want?
• 5:35
  Like somebody could be quote unquote intelligent and be very book smart, be able to quote every book, but if, you know, on finance or whatever, but if their life doesn't reflect that wealth, then how intelligent are they really?
• 5:46
  And so in the context of artificial intelligence, you know, I feel I'm very absolutely optimistic.
• 5:53
  I'm hoping we're going to go around a track where AI... My big fear is where people are cognitively offloading their intelligence to their devices, you know, and not getting the exercise.
• 6:03
  But I think intelligence is a muscle that grows stronger with use.
• 6:08
  I feel that intelligence also is the things that... What makes us human, meaning that...
• 6:14
  For me, in the AI revolution, I'm hoping on the other side, there's a renaissance of human evolution, meaning that if AI could compute and process and do these other lower level tasks, what does that free us up to be more human?
• 6:29
  Because in order to be valuable in the workplace...
• 6:32
  We have to because we're not going to compete with AI.
• 6:36
  So it's going to force us to enhance our EQ, our emotional quotient, our empathy, our compassion.
• 6:41
  It's going to force us to increase our understanding of things, like really understanding comprehension, our purpose and our meaning behind things.
• 6:53
  Our adaptability is going to be such an important trait for us.
• 6:57
  for building our human intelligence, our ability to have cognitive flexibility, as opposed to cognitive rigidity like Blockbuster, where they didn't adapt, or something like a Kodak that created the first digital photography, but where are they now?
• 7:13
  So that's cognitive rigidity, whether it's for an organization or an individual or a country or a nation, it's really the same.
• 7:19
  And then also social intelligence, like being a nexus for leadership,
• 7:26
  because it's not just your neurological connections it's your social connections you know influence your ability to to coach your ability to persuade your ability to create depth of relationship and i and so like if ai is doing these fast computing and processing maybe in order to be relevant and in in the workplace we have to focus on being more human which would be which would be amazing but do you feel like
• 7:51
  When we offload some of our thinking and some of our cognitive processing to AI, which I feel like a lot of us are doing, that's your fear.
• 7:59
  And it's not a fear.
• 8:00
  It's like I feel it's a reality.
• 8:02
  It absolutely is.
• 8:03
  I mean, you see all the stats.
• 8:05
  There are even the recent MIT study where they took three groups of students, A, B, and C, and they had them write essays.
• 8:12
  And group A used ChatGPT.
• 8:13
  Group B used Google.
• 8:14
  Group C, no technology.
• 8:17
  Yeah.
• 8:17
  And they did mapping, brain mapping.
• 8:19
  They also tested before and after.
• 8:22
  And it was those that were spoon fed the information that they had the least cognitive engagement on brain scans.
• 8:28
  And also they had the least amount of recall.
• 8:31
  Because, you know, when it comes to learning, part of the neuroplasticity, just like working out your body, it requires effort.
• 8:37
  Right.
• 8:38
  Like you can't buy a fit body.
• 8:40
  You have to, you have to do the, you have to do the work.
• 8:42
  Same thing with mental, you know, it's use it or lose it.
• 8:45
  And while your brain is, uh, is an organ and acts more like a muscle.
• 8:49
  And if AI is taking all the friction or the challenge out of learning, you know, then it's,
• 8:55
  My big fear, it goes the other way, where we cognitively offload the thinking.
• 9:00
  Not just technology remembers things.
• 9:02
  We talk about digital dementia and you don't have to remember phone numbers or your to-dos or calendar or anything else like that.
• 9:07
  So we've lost that muscle unless it's trained.
• 9:11
  But the cognitive, I call it digital deduction back in Limitless six, seven years ago, where it's also thinking for us.
• 9:17
  I mean, think about GPS.
• 9:18
  Right.
• 9:20
  Right?
• 9:20
  Like now before you had to have a map or you used to exercise your visual spatial intelligence to get from here or there.
• 9:25
  But if technology is telling you when and where to turn, it's very convenient.
• 9:30
  But we don't have to exercise and build that strength.
• 9:32
  And I think there's a consequence.
• 9:34
  Because with technology, it's kind of like...
• 9:37
  So, you know, even you get to the studio, it's let's say it's on the fourth floor.
• 9:42
  The elevator is a form of technology, right?
• 9:45
  And it's very convenient.
• 9:46
  But then we didn't take the stairs, right?
• 9:48
  So we don't get those steps in or if you have to go eight blocks to go to the bank or whatever, and you take a car or a taxi.
• 9:54
  then it's very convenient, but then you get your steps in.
• 9:57
  So my thing is, what if we offloaded all our thinking to AI, and then we no longer have the capacity to use our critical thinking, our judgment, right, our logic, and those muscles weaken?
• 10:10
  I mean, imagine a society or a civilization.
• 10:13
  I don't want to get...
• 10:14
  like gloom and doom, but imagine a society where in mass we're offloading that.
• 10:18
  I mean, you know how susceptible we would be to other people's agenda, where we can't think for ourselves, we can't sort through misinformation, we can't use our critical thinking?
• 10:29
  So we're already, unfortunately, not using that as much as we should in some cases, but to offload intelligence, that creates an even more precarious situation for society, where they can be super susceptible and influenceable.
• 10:41
  One thought you mentioned, like there's going to be a premium on human intelligence, which are all these, I guess, soft skills is the best way to describe it.
• 10:48
  Like the ability to build relationships.
• 10:49
  And I think those soft skills are going to be the hard skills.
• 10:52
  Well, they will.
• 10:53
  Yeah.
• 10:53
  But the issue is, and I wonder what your advice is for somebody who's listening who feels like they are offloading a little bit of their cognitive horsepower to AI.
• 11:03
  Yeah.
• 11:03
  Because I think that if you offload too much of your cognitive horsepower to AI, then it's going to make it very difficult for you to improve those human intelligence skills.
• 11:13
  Because you're never challenged.
• 11:15
  Because with challenge comes change, right?
• 11:17
  With struggle comes strength.
• 11:18
  And I'm not saying no.
• 11:19
  I'm very pro-technology.
• 11:21
  But for me, AI is not artificial intelligence as much as augmented intelligence.
• 11:26
  It's meant to augment your superpowers.
• 11:28
  It's meant to magnify.
• 11:30
  But the challenge is, I mean, think about AI could amplify, it could scale things, but it only could scale and amplify what you bring to it, which is your human intelligence.
• 11:40
  Somebody could use, because AI is no longer a competitive advantage because everybody has access to it.
• 11:45
  Right.
• 11:45
  And, but it's the, it's the, it's the intelligent user that's going to get more out of it where somebody uses AI to create a social media post.
• 11:53
  Great.
• 11:53
  Or someone could use it to create the next billion dollar venture.
• 11:56
  It's the human intelligence that that has brought to it.
• 11:59
  It's, it's like, I work with a lot of athletes, a lot of F1 drivers.
• 12:03
  And so like that, that car, right, that, that, that multimillion dollar piece of technology is like AI.
• 12:10
  But a skilled driver who's had great intelligence in that context is going to get a lot more of it than I would.
• 12:17
  That's going to determine the performance.
• 12:19
  Right.
• 12:20
  And so my concern is that while AI could amplify and scale, it only scales what you bring it.
• 12:24
  And so if you are confused, you are incapable, you are chaotic, it'll amplify that.
• 12:30
  Right.
• 12:30
  Or if somebody is competent and they're clear, and it'll amplify that also as well.
• 12:35
  And so I feel like this will force us to really, I think one of the biggest conversations of our time is, and this is a story, is like, how do we remain deeply human in an age of AI?
• 12:48
  Right.
• 12:48
  I mean, it's just like, because AI, while it could process and give you immense amount of information, ultimately human intelligence, human beings have to determine what this information means, what of this, all this data is important, and also most importantly, what to do with it.
• 13:04
  Right.
• 13:04
  Like even if you look at GPS, GPS could tell you the fastest way to get from here to there.
• 13:10
  But human intelligence will tell you whether that place is even worth going to.
• 13:14
  Right.
• 13:15
  And so I and the thing is, is I know that human intelligence could be improved.
• 13:20
  You know, it could be trained.
• 13:21
  Unfortunately, in school, they don't necessarily teach you.
• 13:23
  They teach you what to learn.
• 13:25
  you know, what to think, but not how to learn how to think, right?
• 13:27
  There's no classes on meta-learning or metacognition or focus or flow or even memory, right?
• 13:33
  And so I think one of the most important things, like what separates people in terms of high performance, I think is our ability to adapt.
• 13:41
  Because that's the one constant is this change.
• 13:43
  I mean, who knows what careers are going to be around for next generation, you know, and what the world is preparing them for today.
• 13:50
  But what we know is the world is going to change rapidly.
• 13:53
  And I feel like my biggest concern is that natural intelligence becomes artificial.
• 14:00
  You know, I mean, it becomes commoditized because if we all if we're all kind of not using all that capability, then then everything we're producing is just derivative.
• 14:08
  Right.
• 14:08
  There's nothing special about it.
• 14:10
  It's just mediocre.
• 14:11
  And if our own intelligence is atrophying, then the output will continue to get worse and worse and worse and worse.
• 14:17
  Yeah, even just the basics, the stuff we teach on focus and memory and everything.
• 14:22
  Think about the consequence of too much information, not enough time to get through it.
• 14:26
  You buy books, they send it to your shelf, unread, become shelf-help, not self-help.
• 14:30
  That's why we teach people to read faster.
• 14:31
  It's a great exercise for the brain also because I think reading is true.
• 14:35
  I would exercise your body, and I'm a big advocate for more reading.
• 14:38
  Those stats are really scary, actually.
• 14:40
  51% of the populace will not read a book this year.
• 14:45
  51%, and only 16%, this just came out in The Atlantic, 16% of, only 16% of the populace across ethnicity, gender, age, are reading every day.
• 14:59
  Like something to, like a book, right?
• 15:02
  Very sad.
• 15:03
  And that's on a decline, and maybe because of digital, like because of all the things and options.
• 15:08
  All media, social media.
• 15:10
  We have all these technologies that are sort of converging at the same time to...
• 15:15
  It seems to sabotage.
• 15:17
  Very much so.
• 15:18
  And what I want to start with, though, is our agency.
• 15:21
  I just want to remind everybody that these are choices.
• 15:24
  There's a quote in Limitless, the original book, where it says, Life is the letter C between B and D, where B is birth and D is death and life C is choice.
• 15:33
  That our life is the sum total of all the choices we made up to this point.
• 15:36
  What are we going to eat?
• 15:37
  Where are we going to live?
• 15:38
  Who are we going to spend time with?
• 15:39
  All that stuff, right?
• 15:41
  And I believe these difficult times, they could define us.
• 15:43
  These difficult times, they could diminish us.
• 15:45
  They could distract us.
• 15:46
  Or these difficult times, they could develop us.
• 15:48
  We decide with the choices that we make.
• 15:50
  And I think that when we are engaging with technology, and again, I'm very pro-technology.
• 15:54
  It allowed us to connect in the first place, right?
• 15:57
  Then we make choices that we still do some effort, right?
• 16:00
  In terms of even like AI can give you great answers to the questions, but ultimately we have to ask the questions.
• 16:07
  And that's thinking.
• 16:08
  And we've been asking these prompts all our lives of ourselves, of this technology.
• 16:13
  But we spend more time upgrading to the newest form of AI on that platform or newest app or newest...
• 16:19
  iPhone or whatever, when's the last time we upgraded this technology that, you know, our minds has created everything.
• 16:25
  Well, it's sad because all these companies, whether or not it's, you know, Anthropic or OpenAI or all the trillion dollar social media companies, like, they are the ones that exploit our brains.
• 16:38
  Like, they know how to exploit our brains.
• 16:39
  They have huge marketing machines behind them that know how to capture our attention.
• 16:43
  They have an infinite amount of capital and also like you have the most, you know, the most knowledgeable behavioral scientists and everything to make things.
• 16:50
  So you have this individual, this person who is just trying to exist in life, trying to get through their, you know, their day and their job and they're getting constantly distracted.
• 16:58
  They're outsourcing their thinking.
• 17:00
  They're too stressed to pick up a book at the end of the day because they feel like they have too many things going on, too many fires about in their life.
• 17:06
  So it almost feels like a losing battle for the individual.
• 17:10
  Like there's a very small group of people that are reading your work, listening to your work that are, you know, trying to improve, read every single day.
• 17:18
  Like that's a small percentage of the population who are actively trying to fight back against social media, against outsourcing all their thinking to chat GPT and to, and to AI.
• 17:29
  But I want, I want to give people who feel like hopeless, like tools.
• 17:37
  Like what are the things that the average person can do every single day who, you know, they already have a million other things going on to make sure that they optimize their human intelligence.
• 17:46
  They don't let their cognition atrophy over time.
• 17:49
  They don't let their attention span decrease to like the, this infinite, you know, uh, whatever it is right now.
• 17:56
  Like, how do you, how do you fight back against all these, uh, cognitive behavioral scientists and marketing machines and unlimited capital?
• 18:03
  They're all trying to sort of, uh,
• 18:05
  take away your attention and control you to a degree.
• 18:08
  Yeah, and I think it starts, number one, with awareness, right?
• 18:12
  And so we can't change anything unless we're first consciously aware that there's something, a problem that exists, right?
• 18:19
  I think the second thing to remind us besides awareness is agency, that we have more influence than we think by the choices that we make.
• 18:26
  And so as intentional as we can be, like I find I get to work with if people are connected on social media, I get to work with some amazing high performers and CEOs and athletes and actors and politicians and everyone.
• 18:40
  And I think one of the traits that they have through line is they protect their attention.
• 18:46
  Right.
• 18:46
  That we live in the age of attention, meaning that, I mean, it's a currency.
• 18:50
  Like even think about the words that we use, we pay attention.
• 18:53
  Right.
• 18:54
  And if we had to actually pay attention, then imagine tomorrow.
• 18:59
  Here's a thought experiment for everyone listening.
• 19:00
  Imagine every single time you put your direct attention to something, you had to take out your credit card.
• 19:05
  or Apple Pay or something like that.
• 19:07
  And so every time you go on Facebook, you have to manually put in your credit card and you'd be charged by the minute or whatever.
• 19:12
  And then you switch over to Instagram and you pay all the same credit card and do the same thing.
• 19:15
  People would treat it differently, right?
• 19:17
  Because there is actually a cost to that.
• 19:19
  You know, it's every doom scroll and brain rot and everything that we're doing, you know, lowering our attention span and just our cognitive performance and sleep and everything else that comes through the effect.
• 19:29
  So I think being aware of the problem is very important to be able to change it.
• 19:32
  Like nobody's going to change their health unless they know a lot of times that there's some kind of, there's something that's pending, like some kind of disease or some kind of... And that's when I start going to the gym and that's when I start losing weight.
• 19:42
  That's when I start getting your health seriously.
• 19:44
  But the nefarious part about all this is we don't realize it.
• 19:48
  And that's where the awareness comes in.
• 19:50
  Like if people actually looked, and they know this cognitively, but knowledge by itself is not power.
• 19:54
  At best, it's potential power, at least power when we use it.
• 19:57
  But if people looked at their usage, the people say all the time they don't have time.
• 20:01
  But, I mean, we know we have time.
• 20:03
  And it's not, I realized that time is the one thing we all have equal, right?
• 20:08
  Nobody has, we don't all have equal income.
• 20:10
  We don't have equal education.
• 20:11
  We don't have equal network or contacts.
• 20:14
  What we all have is 24 hours in a day, God willing, right?
• 20:17
  Right.
• 20:18
  And so it's not even about time management.
• 20:20
  This is a conversation about mind management.
• 20:22
  It's about priority management.
• 20:24
  And part of the reason why people can't do all these different things is there's so many shiny objects and there's so many mechanisms for distraction by media, by marketing, and you name it, by machines now.
• 20:34
  And I would say that we would have the most important thing is to keep the most important thing, the most important thing.
• 20:40
  And I feel like high performers do that, that they keep the most important thing, the most important thing.
• 20:46
  And that is the most important thing.
• 20:48
  And so I would say it's priority management, right?
• 20:51
  Like if anyone here is listening to this and as an entrepreneur or anyone just going through the world, they feel burnt out.
• 20:57
  And a lot of times people think they're burnt out because they have too many things, right?
• 21:01
  And I think it's not always that's the case.
• 21:03
  Sometimes we're burnt out not because we're doing too much.
• 21:05
  Sometimes we're burnt out because we're doing too little of the things that matter, too little of the things that light us up, right?
• 21:11
  Too little of the things that give us high leverage, right?
• 21:14
  Like limitless is not about being perfect.
• 21:16
  Limitless is about advancing and progressing beyond what you're currently demonstrating or what you believe is possible, that we could redraw the borders and boundaries of our health, of our income, of our intelligence in every way.
• 21:26
  But I do think it starts with using your brain and directing your mind, because I think that's the greatest wealth that we have, because all the technology in the world that you see was created with your brain and your mind.
• 21:38
  And so, yes, you could upgrade that.
• 21:40
  And so some of the things that you could do is protect your attention.
• 21:44
  And then even if you're paying attention and you bring out that credit card to go on social media, how do you save and protect your attention, like put borders around it, around the things that matter?
• 21:55
  And also...
• 21:56
  Because for me, people say yes way too much.
• 21:59
  Like I'm here because I wanted to be here and I appreciate the opportunity.
• 22:02
  So I'm fully here even after long flights and, you know, crazy.
• 22:05
  New York traffic.
• 22:06
  Yeah, all that kind of stuff.
• 22:08
  But like for me, my filter is if it doesn't help me grow, glow or flow, I say no.
• 22:12
  Right.
• 22:13
  right then so i say no a lot but a lot of people struggle with fomo meaning they feel that fear of missing out right but i feel like we could do anything but we can't do everything and so i think it's important to say no and then it's just like good to great right you say no to good and so you say yes it's a great jim collins work um i quote a lot of books that people have seen the photos of me with when or bill gates or elon or oprah we it was how we bonded we bonded over books because you read to succeed right leaders are readers
• 22:40
  And I would say, like, even that, they protect their attention and also they engage.
• 22:44
  I'll give you one thing out of the new book that when I was doing research for it, Limitless, I wrote in six weeks, you know, and I don't know, you know, it did well.
• 22:54
  A couple million copies sold the last few years.
• 22:56
  And we donate all the proceeds to charity.
• 22:59
  We built schools in Ghana, Guatemala, Kenya, Alzheimer's research for women.
• 23:02
  in memory of my grandmother.
• 23:04
  So, you know, I think you learn to earn to return.
• 23:07
  This book, though, took over a year because it's a daily book, and I wrote one passage a day.
• 23:12
  And my goal for it is, and here's the tip that I feel like if people just listen to this, this will transform their lives or their business.
• 23:21
  When I say high performers, they protect their attention.
• 23:25
  There's a specific window that's especially important.
• 23:28
  So when you wake up in the morning, when I was doing research for this book, it's not just what I wanted them to read.
• 23:32
  You know, I wrote this book to help people with distraction, with overload, with burnout, with fear of failure, with imposter syndrome, with anything that would...
• 23:41
  we keep them from winning that day, right?
• 23:43
  And the other thing is, it's when you read it.
• 23:47
  So when you wake up, there's something called sleep inertia.
• 23:50
  And sleep inertia is where you transition from that sleeping state to the waking state.
• 23:54
  And certain cognitive functions come online.
• 23:56
  Your awareness comes online.
• 23:57
  Your alertness comes online.
• 23:59
  Your attention comes online, right?
• 24:01
  And in that transition of sleep inertia, the mental inputs, the inputs you put into your nervous system and in that window when you first wake up,
• 24:10
  has a disproportionate effect on the rest of your day.
• 24:13
  So this is interesting, specifically on your focus for the rest of the day.
• 24:18
  Like what you see first thing in the morning or think about first thing in the morning is in effect what you focus on later that day, disproportionately.
• 24:25
  Also how you feel throughout the day.
• 24:27
  Like you pick up your phone in that window, right?
• 24:30
  And you get a message and it puts you in a mood for...
• 24:33
  maybe a bad mood for hours, right?
• 24:35
  And that's all just coded in at the beginning.
• 24:36
  Yeah, in the beginning, and I'll tell you why.
• 24:38
  And the third thing, not only does it affect your focus disproportionately, what you're going to focus on, what you're going to feel the rest of the day, but it also gets your mental input in that window will disproportionately affect how you frame the day.
• 24:49
  Meaning you're at work and these conversations or a situation comes up, you might see it as an opportunity or depending on that input, maybe you're seeing it as a crisis.
• 24:59
  Right.
• 24:59
  And so that that's a huge leverage point, because while time is limited, your leverage is limitless.
• 25:05
  And I'm always looking for those those force multipliers.
• 25:08
  And it's protecting that window.
• 25:10
  That's why in that window, meet people that, you know, they maybe they're doing it for something more apparently.
• 25:16
  There's prayer in that window.
• 25:17
  So that's going to magnify or gratitude.
• 25:20
  Because that will affect what you're going to focus on later that day and how you feel the rest of the day and how you frame situations that you might not appreciate when you are doing those exercises.
• 25:29
  Or some people could visualize their goals and the things that they want to rehearse to be great that day.
• 25:36
  right and so that's why it's so important so I designed Limitless Daily as you read one passage a day like Daily Stoic but instead of pulling from Stoicism we pull on science the science of the mind so every entry has I rather reference psychology or science of the brain which is neuroscience in terms of why that works and so that use that prime and the other thing is when I said the reading you know where people aren't reading as much and I think that's it's so important to be able to read like if someone has decades of experience they put into a book
• 26:05
  And somebody can sit down and read that book in a few days.
• 26:07
  They can download decades of wisdom into days.
• 26:10
  I mean, there's no greater advantage than that in terms of fast tracking your success.
• 26:15
  And so I feel like people will change their identity and also seeing themselves as a reader.
• 26:20
  They wake up.
• 26:21
  And the thing is, you can't start a new habit without you get to replace something else.
• 26:24
  Right.
• 26:25
  And the thing you want to replace is touching your phone.
• 26:27
  Right.
• 26:29
  I saw my Facebook memories nine years ago.
• 26:31
  Simon Sinek and I have a video on there.
• 26:34
  Someone spliced it together, it has 38 million views.
• 26:36
  And it's just me saying, don't touch your phone the first 30 minutes a day and last 30 minutes a day.
• 26:41
  You want to protect your peace.
• 26:42
  And I always have this mantra, it's mind before media.
• 26:47
  Mind before media.
• 26:48
  Control your mind first thing in the morning before you open up media.
• 26:52
  When you pick up your phone and nobody would invite
• 26:55
  first thing in the morning, invite 200 strangers into your bedroom to talk about whatever the heck they want to talk about.
• 26:59
  All the problems in the world.
• 27:00
  That would be absolutely insane.
• 27:02
  But it's kind of like what we're doing, right, with our devices as we're scrolling through it first thing in the morning.
• 27:06
  And some people do that.
• 27:07
  Or they're doing it late at night, right?
• 27:09
  And I have this general rule.
• 27:11
  I was talking to somebody the other day that just they do this bedrod scrolling at night.
• 27:16
  And they justify it.
• 27:18
  And I totally get it.
• 27:19
  There's no judgment.
• 27:20
  People want to do that all day.
• 27:21
  Who am I to say, you know, don't do that?
• 27:24
  but they'll go on there because they had a hard day and this is their time to relax.
• 27:27
  That's all they'll say.
• 27:28
  And they'll go through and then two hours will pass.
• 27:31
  And I was just saying, that's interesting.
• 27:33
  And they have problems sleeping and all this other stuff.
• 27:35
  I'm like, wow, surprise.
• 27:36
  Not just the blue light, but all that stimulation, emotion, everything from the post.
• 27:41
  And I'm like, hey, how about this?
• 27:43
  You stay up an extra two hours when you're complaining you're tired.
• 27:46
  I wouldn't do anything.
• 27:48
  I wouldn't stay up any later for an activity that I wouldn't wake up two hours earlier to do.
• 27:52
  Of course.
• 27:52
  Like you wouldn't wake up at like, if you normally get up at six, you wouldn't get up at four and start like scrolling.
• 27:57
  No, that would be absolutely crazy.
• 27:58
  But it's kind of like what we're doing at night where we're spending an extra two hours doing something we wouldn't wake up two hours earlier to do.
• 28:03
  Right?
• 28:04
  But these are choices.
• 28:05
  And a lot of the work is taking like the unconscious and making it conscious.
• 28:09
  Because how are you going to change it unless you're aware that you're doing it?
• 28:12
  But these are choices we're making or we're just, they say Duke University came out with a study saying 40% of our behavior each day is...
• 28:20
  is unconscious it's habitual we're not even thinking about it because we're just defaulting to it and i feel like if you want to like by design and not default there has to be an intentionality behind it that we're doing things by choice conscious choice until it becomes that becomes a new routine or habit
• 28:36
  Plod is a success story partner.
• 28:37
  Now, I spoke about Plod a few episodes back.
• 28:40
  This is the AI-powered device that captures your conversations, turns them into transcripts, summaries, action items.
• 28:45
  And I wanted to come back to it because I keep finding new ways that this thing is incredibly useful.
• 28:49
  Last week, I sat down with a potential sponsor at a coffee shop.
• 28:53
  And we're going back and forth on deliverables, timelines, pricing, a lot of details and a lot of numbers.
• 28:58
  And normally after a conversation like that, I'd open my notes app on my phone.
• 29:02
  I try to write everything down.
• 29:03
  I remembered and I'd probably get about 70% of it, but the other 30% would be gone.
• 29:09
  Usually the small details that end up mattering a lot later.
• 29:12
  But this time with their permission, I had the note pin S on my shirt and I honestly forgot it was even there.
• 29:18
  So after the meeting, I opened up my plot app and everything was already laid out the full transcripts.
• 29:22
  a clear summary, the key numbers we discussed, and the follow-ups I'd agree to.
• 29:26
  And I could even ask Plod, what pricing did we discuss?
• 29:29
  Or what were my next steps?
• 29:30
  And it pulls up the answer right away.
• 29:32
  I didn't have to reconstruct the conversation from memory.
• 29:34
  And that's the part that I keep coming back to.
• 29:36
  I'm not splitting my attention in meetings between being present in the conversation and trying to document and remember everything.
• 29:42
  I can just focus on the person in front of me, knowing that the important details will be there afterwards.
• 29:47
  And remember, they do have two products.
• 29:49
  So the Note Pro magnetically attaches at the back of your phone.
• 29:51
  It's great for calls.
• 29:52
  And the Note Pin has clips or magnetically attaches to your shirt, making it ideal for in-person conversations.
• 29:58
  And you can choose between them depending on the situation.
• 30:00
  So if you spend a lot of your day in conversations and you're tired of losing important details, go check it out.
• 30:06
  Go to plod.ai slash success and use code success for 15% off.
• 30:10
  That's plod.ai slash success and use code success for 15% off.
• 30:14
  Odoo is a success story partner.
• 30:16
  And remember that is pronounced Oh do.
• 30:18
  Now I want to tell you something that happened to me recently that I think a lot of you will relate to.
• 30:22
  I was trying to send a quote to a client and this should be simple, right?
• 30:26
  Except the pricing was in one tool and the contact info was in another tool.
• 30:30
  And the last conversation that we had was in a third tool.
• 30:33
  And then I spent something like 20 minutes pulling it all together for one quote.
• 30:37
  And that's the thing.
• 30:38
  Each tool works fine on its own.
• 30:41
  The problem is that they don't talk to each other.
• 30:43
  So you become the person connecting everything.
• 30:46
  You become the integration.
• 30:47
  You're the one copying numbers between tabs and making sure everything matches.
• 30:51
  But that's what Odoo fixes.
• 30:53
  It puts everything on one platform.
• 30:55
  So I'm talking accounting, invoicing, CRM, inventory, HR, project management, your website, e-commerce, e-signatures, over 45 apps, all connected.
• 31:04
  When something happens in one place, every other place already knows about it.
• 31:09
  So you're not updating three systems every time you close a deal.
• 31:12
  And the pricing is the part that surprised me.
• 31:14
  The first app is free for life.
• 31:16
  Unlimited users, hosting included.
• 31:18
  One subscription after that unlocks everything else.
• 31:21
  So if you're spending your time connecting tools instead of actually doing the work you have to do, go check it out.
• 31:25
  Links in the show notes.
• 31:26
  My fitness pal is a success story partner.
• 31:28
  So people always ask me how I have time to track what I eat.
• 31:31
  Daily podcast, newsletter.
• 31:33
  I run a full marketing agency.
• 31:34
  My days are super full.
• 31:35
  And honestly, that's exactly why I do it.
• 31:37
  See, when you're running that many things, you can't afford to have your energy be inconsistent.
• 31:42
  Food is a foundation for energy, for sleep, for your weight, for recovery, for performance.
• 31:47
  And the days that I'm not paying attention to it, I feel it.
• 31:50
  The MyFitnessPal app makes tracking what you eat a non-issue.
• 31:53
  It removes all the friction.
• 31:54
  I just say what I ate.
• 31:55
  I can voice log it and it's done.
• 31:57
  Or I can point my camera at a plate with MealScan and it figures out what's there.
• 32:01
  I'm not sitting around entering ingredients.
• 32:03
  The app does the work for me.
• 32:04
  And it connects with over 40 fitness apps and wearables.
• 32:07
  So my training, my steps, my nutrition, it all goes to one place.
• 32:11
  One picture of what's happening instead of having to piece everything together or just go by feel or vibe.
• 32:15
  See, the whole thing takes seconds, not minutes.
• 32:17
  So go to podcasts.myfitnesspal.com and use code SCOTT, all uppercase, for 15% off MyFitnessPal Premium.
• 32:23
  That's podcasts.myfitnesspal.com, code SCOTT.
• 32:27
  Well, I think that's why your work and, you know, Limitless Daily and Limitless, it's some of the most important work that people can read.
• 32:34
  It was important six, seven years ago.
• 32:36
  It's even more important now when even more technology is hijacking our day-to-day.
• 32:40
  And we just keep, we seemingly keep accumulating all of these unconscious negative habits.
• 32:45
  We don't seem to accidentally pick up good new habits.
• 32:48
  So I think that, you know, you read this every single day.
• 32:52
  You pick up something that's new that's going to improve your life.
• 32:54
  It's going to help you architect a life by design.
• 32:57
  that's getting harder to do without a little bit of instruction and a little bit of awareness.
• 33:01
  Like we all want to live a great life, but again, we've sort of gone over this, but with social media, it's becoming increasingly more difficult.
• 33:09
  And everything is really, if we aren't conscious of it, we sort of default to moving in the wrong direction.
• 33:17
  And that's scary.
• 33:19
  It is, because there's a big consequence to that, right?
• 33:22
  It's just like if we're unconscious about...
• 33:25
  Any habit.
• 33:25
  If people are smoking or they're eating junk food all the time or they're not moving, there's a consequence over time.
• 33:30
  But what I'm talking about is mentally.
• 33:33
  Even when we talk about that sleep inertia first thing in the morning, nobody would wake up and just eat 12 cupcakes first thing in the morning.
• 33:39
  Because that's what it's going to do.
• 33:40
  It's going to disproportionately affect your focus throughout the day, your feeling throughout the day.
• 33:45
  you know, and how you frame the day, you know, with all that.
• 33:48
  But it's kind of like food is information, but so is, like, where we're feeding our mind.
• 33:52
  Like, and going back to reading, I would rather go a day without eating than a day without reading.
• 33:58
  That's how important it is to me.
• 33:59
  Now, I love food, right?
• 34:00
  And we have to eat food.
• 34:02
  So I'm not even suggesting, I don't want that to be clipped out and be like, oh, that's a thing.
• 34:06
  But I would say that, like, it's...
• 34:09
  Like nobody goes a couple of days and they're like, oh, it's just too busy to eat the past couple of days.
• 34:14
  Right.
• 34:14
  But people go days without reading something that can enrich their life.
• 34:18
  And I'm just saying reading is to your mind what exercises your body.
• 34:21
  People ask all the time, like, what's the best app or brain exercise?
• 34:24
  I'm telling you reading.
• 34:25
  Reading is that.
• 34:26
  Besides the fact that reading something actually builds your focus and where we're so short in our attention because of TikTok and everything else.
• 34:34
  And we use it.
• 34:35
  We use it.
• 34:35
  I mean, we have this all in our, you know, in our platform also as well.
• 34:39
  But the challenge is it's training us to have a very short attention span and reading is a wonderful way to grow your attention span.
• 34:46
  And where does that show up?
• 34:47
  When you're with your kids, you know, when you're in the investor meeting, when you're doing sales, you know, having holding that, having...
• 34:53
  strong focus muscles, you know, where you give folk a focus at will.
• 34:57
  Also reading besides that, it's a novelty.
• 34:59
  Like they did a study for longevity and it was on the cover of Time magazine.
• 35:03
  Some people might have seen it.
• 35:04
  It's with these nuns that were living like 80, 90 and above.
• 35:07
  And they wanted to find out what was the key to their longevity.
• 35:10
  They said half of it was their emotional faith, their gratitude.
• 35:13
  But the other half, they were lifelong learners.
• 35:15
  They're always reading.
• 35:16
  They're having spirited knowledge.
• 35:17
  uh, debate and discourse and everything.
• 35:19
  Um, and they're keeping their minds active and because it added years to their life and not only that, but it added life to their years.
• 35:25
  They called the study, uh, aging with grace.
• 35:27
  But I think there's so many benefits to reading and not just, uh, nonfiction reading, fiction reading too.
• 35:33
  So I'm, I, I actually read more fiction reading now than I do or biographies.
• 35:38
  Then I do non-creativity and.
• 35:40
  Creativity, imagination, EQ, empathy, and storytelling, your ability to sit and see something from another point of view, which also increases your cognitive flexibility, which is so very important.
• 35:51
  Like, you know, like reading is like mental parkour.
• 35:53
  And I also like reading things outside your industry.
• 35:56
  Like, I think that's one of the keys to innovation.
• 35:58
  You know, like, so what is AI not going to easily replace as more human that we should lean into?
• 36:03
  Curiosity, creativity, critical thinking, emotional intelligence, understanding, meaning and purpose, adaptability.
• 36:10
  you know, learnability, our ability to learn, to unlearn, to relearn, our ability to create social bonds and connection.
• 36:16
  Like AI could feign empathy, right?
• 36:19
  But it's not.
• 36:19
  But it hasn't, it's never consoled like a grieving child or had to give forgiveness or, you know, or sit in the mud with somebody who's been through a hard day, you know.
• 36:31
  So it could feign it, but I feel like the human qualities are going to have to, are going to evolve.
• 36:37
  that we're going to, by necessity, because we can't compete with AI in the categories that they're strong in, that we're going to have to lean into those categories, our critical thinking, our judgment, meaning, purpose.
• 36:49
  How do we use AI as a tool and not let it sort of hurt our thinking ability, our cognition?
• 36:57
  What's the way to use it properly?
• 36:59
  So you could use your AI to enhance your HI.
• 37:01
  And so there was a whole chapter in Limitless Expanded where I talk about how to use AI to enhance your HI.
• 37:06
  Because everything we teach, all the principles of accelerated learning, like, you know, so people see me on stage, I'll memorize 100 people's names or anything else like that.
• 37:14
  But a lot of people who have seen me before know I had a traumatic brain injury, I had learning disabilities, I have Alzheimer's in the family.
• 37:20
  I couldn't read for three years as a kid.
• 37:22
  So my teachers would have been surprised if I ever read a book, much less wrote books.
• 37:27
  But it's interesting that your struggles become strengths.
• 37:30
  And I just want to honor anyone who's listening or watching that's going through a tough time right now.
• 37:35
  I commend them for their grit and their grace.
• 37:38
  And with struggles come that strength.
• 37:41
  That adversity can be an advantage.
• 37:44
  Scott, do you need one strong person that had an easy life?
• 37:47
  Never.
• 37:47
  Never.
• 37:47
  No, right?
• 37:48
  So adversity, and that's the thing.
• 37:50
  It's just like, I did a talk for the family office.
• 37:53
  There was 44 billionaires in the room.
• 37:55
  And it's like, you know, then we're talking about generational wealth, like where the wealth came from, and then what the second generation looks like, and the third generation, and what happens to that wealth.
• 38:03
  You know, and maybe part of it is the mindset.
• 38:05
  And part of it is they didn't, you know, the people who created the original wealth, the first generation, you know, the other ones didn't have to.
• 38:12
  Right.
• 38:12
  Because they had it really easy.
• 38:14
  And, you know, and so I think it's very important.
• 38:15
  And, you know, we had on our we have a podcast and, you know, on YouTube and we had Michael Easter on and talking about comfort crisis and deliberate discomfort.
• 38:26
  And learning is deliberate discomfort any more than doing deadlifts or deliberate discomfort.
• 38:31
  Right.
• 38:31
  Or saunas, deliberate discomfort.
• 38:33
  But notice like.
• 38:35
  I talk about in Limitless Daily, because it's interesting because I mentioned, I haven't shared this before, but I'm 53 and I have a three-year-old and a one-year-old.
• 38:46
  So I started really late.
• 38:48
  So it's really, you know, so I'm a different phase of 34 years of my career.
• 38:51
  And now, you know, I feel like I've grown mostly.
• 38:54
  Right.
• 38:54
  Thank you.
• 38:55
  I've grown mostly in my, I feel like the biggest growth I've had is, you know, my personal relationship, like with my wife is big growth, right?
• 39:05
  And it's mid relationship where, you know, the person's like a mirror for all your like weaknesses and insecurities, everything.
• 39:10
  Number two, entrepreneurship, big growth, right?
• 39:14
  In order for your business to grow, you have to grow.
• 39:17
  especially when everything's on your shoulder and payroll and job all this responsibility.
• 39:21
  And now as a father, you know, a fairly new father, it's just big growth, right?
• 39:26
  And so when my daughter was born, she's one and a half now, we're in the hospital.
• 39:32
  And one of the things I've always done
• 39:35
  is I write every morning.
• 39:36
  You know, I have this process of not task switching, because I think multitasking is a myth.
• 39:41
  We actually have, we actually, it's, we're task switching, right?
• 39:44
  It takes up more time.
• 39:45
  When we're multitasking, we make more mistakes, like texting and driving, we're having more accidents.
• 39:49
  And also, we use a lot of more energy when we go from one task to another.
• 39:53
  And so people have brain fog or mental fatigue.
• 39:55
  Sometimes they're doing too much at the same time.
• 39:58
  So I have a way of saying,
• 40:01
  segmenting my day as much as possible it's never perfect where i create in the morning i consume in the afternoon i clear at night and uh i so create in the morning i'm writing right i'm i'm doing and i'm scripting a podcast and just like every all that uh in the afternoon is what i'm consuming i'll listen to podcasts i'll read books i'll go through all the research i'll prepare for a podcast interview and then at night i want to clear
• 40:27
  Meaning that when I'm creating, I'm pulling out.
• 40:29
  When including, I'm pulling in.
• 40:31
  When I'm clearing, I'm just like resetting.
• 40:34
  And so, because I'm going to sleep, right?
• 40:36
  So everyone, I think it's important, like whatever, you know, I'll talk to my wife and it's kind of like talking about my day and it's like me clearing.
• 40:42
  Or I'll journal and I'm clearing.
• 40:44
  Or I'll plan out my day for the next day and I'm clearing.
• 40:46
  or yoga nidra or some kind of, and it's just clearing, right?
• 40:49
  So I could just sleep.
• 40:50
  And so I do that.
• 40:51
  So every morning I write for as long as I can remember.
• 40:53
  And I always just write, you know, whatever's on my mind, maybe some gratitude, maybe some things I want to do today or something that was on my mind.
• 40:59
  But when my daughter was born and I was in the hospital, I was looking at her.
• 41:03
  And because I am in my 50s, I'm just thinking about, like,
• 41:07
  If I wasn't here when she's older, you know, what kind of words I want to give her, you know, as I'm watching her in her mother's arms.
• 41:13
  And I started writing to her.
• 41:16
  And, God, you're emotional.
• 41:17
  I haven't talked about this.
• 41:18
  I started writing to her as if I wasn't there, like how to get to a hard day.
• 41:25
  And then the next day I started doing the same thing for her and her three-year-old brother.
• 41:30
  And for them to be when they're older.
• 41:32
  And things that either I was going through or clients are going through or just things that our community is going through.
• 41:38
  And so I started writing passages on what to do when you can't focus or what you want to do when you don't believe in yourself or what to do when you have a fear of looking bad or failing or trying something new or you're burning out or you feel like you're an imposter or imposter syndrome.
• 41:54
  And then after doing that for a few months, I was like, wow, this is a...
• 41:59
  This would have been a great book.
• 42:01
  And I started putting the science behind every single one of these entries.
• 42:03
  So every page is written, you know, in an inspiring way with a new idea, with a small two-minute implementation thing you could do to create momentum, and then a new identity statement.
• 42:14
  Those four I's, inspiration, ideation, implementation, and a new identity statement.
• 42:19
  And then we invite people where they can join like this for free.
• 42:24
  So they'll part of it as part of the book.
• 42:25
  This companion where they actually get an email or a text with an intention about that passage.
• 42:33
  Like a question to direct yourself to focus on throughout the day that makes that passage come alive.
• 42:38
  and it's my, I get goosebumps.
• 42:39
  I call them truth bumps, but it's, it was the biggest thing when people read limitless, it was like an order's manual for your brain.
• 42:45
  It was like, well, I don't even know where to start with this memory.
• 42:47
  You speak like all this stuff.
• 42:48
  And I was like, here, two minutes, three minutes a day.
• 42:50
  First thing in the morning, replace your phone time, do this.
• 42:53
  And, uh, cause it's one page to, to win the day.
• 42:57
  And then you win enough days.
• 42:59
  And then I think you win life.
• 43:00
  That's what I wanted.
• 43:01
  That's exactly what I wanted.
• 43:02
  I wanted that because, and this is why, like, I mean, I love how you wrote this book.
• 43:08
  I think that we are in an age, it's interesting.
• 43:10
  It's interesting.
• 43:14
  our attention is getting hijacked by all these different tools and platforms and whatnot.
• 43:18
  But on the other end of the spectrum, a lot of people that listen to some of our work who are actively trying to improve themselves.
• 43:24
  It's like, it's not the majority, it's the minority of people that are constantly trying to read and podcast and do like, we're used to it, but it is a smaller group of people
• 43:34
  compared to the general population.
• 43:36
  But these people have a different problem.
• 43:37
  They have too much information, and they don't know where to start.
• 43:40
  So it's almost like it's become a, it's almost like a hobby to collect information and more podcasts and more books, and we don't actually do anything with it.
• 43:51
  Which is like the wrong way to do it.
• 43:54
  So I even find myself sometimes, I buy new books.
• 43:58
  I don't read them all like you mentioned before.
• 44:00
  They're not self-help, they're self-help.
• 44:03
  But this is, I think, in our busy lives for high-performing people, which a lot of us, especially people who are listening to this podcast are,
• 44:10
  We need simple.
• 44:11
  We need what to do today.
• 44:14
  It would be nice if we all had the luxury of reading an entire book and revamping our entire life and doing nothing for the next two months but figuring out how to improve our focus and attention and cognition.
• 44:26
  But it's not the reality for the executive or the entrepreneur or it's not.
• 44:31
  Yeah, I really feel like success doesn't come from just one breakthrough.
• 44:36
  It comes from consistent and like literally little by little because consistency compounds, right?
• 44:42
  Like if you're persistent, you could achieve it.
• 44:44
  If you're persistent, you can lose that weight.
• 44:45
  You can make, you know, a million dollars or whatever.
• 44:48
  But if you're consistent, you get to keep it.
• 44:50
  And so I feel like consistency will beat intensity all the time because little by little, little becomes a lot.
• 44:56
  And so even if people feel overwhelmed by too much information, because that's the thing.
• 45:01
  We all have access to AI.
• 45:02
  That's no longer an advantage.
• 45:03
  We all have access to everything.
• 45:04
  bit of information that's ever, you know, been known nowadays.
• 45:07
  So that's no longer a better advantage.
• 45:09
  So I think that the sharpest mental performers are going to ones that could be able to filter through the noise, find out the signal, the things that matter most to them.
• 45:17
  And that's human intelligence, our judgment, right?
• 45:20
  Our ability to use logic, our ability to prioritize, to find out what's most important in this moment.
• 45:26
  And I also think part of it is also creating an identity that you're not doing mental masturbation.
• 45:33
  You get no points.
• 45:34
  Somebody who reads a book, outside the benefits of reading, like the mental exercise, somebody who buys a book, reads it, and doesn't implement anything from that book, their life is no better off than somebody who's illiterate.
• 45:48
  who couldn't even read the book to begin with.
• 45:50
  Because the truth is that nobody wants to talk about, and I'm glad we're having this conversation, is that none of the podcast courses, books, teachers, mentors, none of it works unless we work.
• 46:03
  And I have a general rule.
• 46:04
  For every hour I spend learning something, I spend an hour applying it.
• 46:07
  At least a time we have to do it.
• 46:09
  And then I think our greatest asset that we have for that is our calendars.
• 46:14
  Like, you know, if it's not scheduled, like people are scheduling their, their investor meetings or sales calls, their team calls, their workouts, even maybe, you know, and maybe they're even scheduling their personal growth.
• 46:25
  Like I'm going to read for 15 minutes a day.
• 46:27
  They do.
• 46:28
  But they're not scheduling their, the application time.
• 46:31
  You know, when are they going to actually use it?
• 46:33
  Like I would even, a dominant question I would say that even when you're listening to this episode or reading or studying something for your growth or your business, your brain, your body, whatever, your bank account, is ask yourself, be obsessed with this question.
• 46:45
  How can I use this?
• 46:46
  Until it becomes second nature.
• 46:47
  Put it, like write it in your book.
• 46:49
  Put it on a post-it.
• 46:50
  Put it on your phone.
• 46:51
  Like how can I use this?
• 46:52
  Every conversation, how can I use it?
• 46:54
  I'll actually give you three things to ask.
• 46:56
  to take knowledge and turn it into real power.
• 46:59
  Be obsessed by asking yourself when you're learning something deliberately, how can I use this?
• 47:03
  Why must I use it?
• 47:05
  And then when will I use this?
• 47:07
  Because it has to go from your head to your heart, to your hands.
• 47:10
  If you visualize KPI or goals in your head, you're not acting with your hands, you're procrastinating, you're putting it off, check in with the second H, which is your heart, right?
• 47:17
  Because without reasons, you won't get results, period.
• 47:20
  And you have to feel it, right?
• 47:22
  And so people always look at the cost of a $30 book
• 47:26
  or a course, or a coaching program, or going to a conference, whatever.
• 47:29
  I don't... That's the price.
• 47:30
  The cost is really... What if it would have worked and you didn't do it?
• 47:36
  You know, what's the cost of saying the same?
• 47:38
  Because...
• 47:40
  life is uncomfortable for one of two reasons.
• 47:42
  Either you're leaving your comfort zone, you're starting that business, you're having that difficult conversation, you know, you're talking to that person you're attracted to, whatever, right?
• 47:50
  Or life is difficult because you're staying in your comfort zone.
• 47:52
  Like, that's very, very, very difficult.
• 47:54
  Because while the comfort zone is a nice place to visit, nothing grows there.
• 47:58
  Right.
• 47:58
  So we need that struggle.
• 47:59
  We need to be able to face certain things because if it was easy, then everyone would do it.
• 48:03
  And the truth is nobody wants to hear when we're talking about just learning something as opposed to applying.
• 48:07
  You can't be upset by the results you didn't get from the work you didn't do.
• 48:11
  If we're just going to be really straight up with people and we call people on their BS, their belief systems, you can't be upset.
• 48:17
  We can't complain.
• 48:18
  And sure, we all have stories.
• 48:20
  Like, my parents immigrated here.
• 48:22
  I didn't speak the language.
• 48:24
  You know, we lived in the back of a laundromat.
• 48:26
  We had no money.
• 48:27
  Like, we all have...
• 48:28
  I had a brain injury when I was five years old.
• 48:30
  I was put in special education.
• 48:31
  Like, we all have stories.
• 48:32
  You had every excuse to not succeed.
• 48:35
  And mine is just parallel to everybody else.
• 48:36
  And some people have a way worse, right?
• 48:38
  Like, but I'm saying that we all have reasons to say that we are in this situation.
• 48:42
  And...
• 48:44
  So what?
• 48:45
  Like nothing changes because literally, because then we waste all, you know what changes?
• 48:48
  We waste all that time, all that energy.
• 48:50
  People who are listening to us complain probably don't even care or they're maybe even happy that we're going through it and it's not them or whatever.
• 48:56
  But we're all like, and when we can put that energy, that focus into something that would make us better.
• 49:01
  Right.
• 49:01
  And so I feel like, you know, the goal here is like, here's another truth that I talk about in the book.
• 49:08
  Like.
• 49:09
  Change can be scary.
• 49:11
  Because that's true, right?
• 49:12
  Our amygdala is firing because it's unknown.
• 49:14
  We're reacting like a saber to tiger, but it's not our survival.
• 49:18
  But, you know, doing something new is unknown, right?
• 49:20
  And so change can be scary.
• 49:22
  Growth can be hard, right?
• 49:24
  You have to feed your business until it feeds you back, right?
• 49:26
  It's hard.
• 49:26
  But nothing is as scary and hard as being stuck somewhere you don't belong.
• 49:30
  Right?
• 49:31
  And I feel like until people get to that point in their life, then they're not going to make big, consistent changes because they don't have the reason.
• 49:38
  So I would say when you're learning something, listen to this podcast.
• 49:41
  Ask yourself, how can I use this?
• 49:44
  How does this relate to what I know?
• 49:47
  Is this true?
• 49:48
  Use your critical thinking.
• 49:50
  Why must I use this?
• 49:51
  So you feel it.
• 49:53
  And my thing is I would do more for people I care about than I'll ever do for myself.
• 49:56
  So a big motivation for me is who's counting on me to be at my best today?
• 50:02
  Who's counting on me to apply what I'm learning right now?
• 50:05
  Who's depending on me to do that?
• 50:06
  And that gives me a lot of reasons.
• 50:08
  Even when I'm exhausted, I'm on three continents in a week speaking.
• 50:11
  Who's in this audience needs to hear this came just for this?
• 50:16
  Right.
• 50:16
  And I'll show up for that.
• 50:18
  And so that the reasons will get you the results in your life.
• 50:22
  And then the other reason why people don't apply is either they don't have purpose.
• 50:26
  They don't have the energy, which is why I say the best brain, the stuff we talked about last episode, the best brain foods, how to optimize your sleep, how to reduce your stress, which takes up a lot of energy.
• 50:34
  how to exercise for more energy and so on.
• 50:37
  And then somebody can have a limitless purpose to let everyone think about something you're putting off.
• 50:42
  All right, let's make this really practical.
• 50:44
  What should you do, but you're not doing it?
• 50:47
  And your future self hates you because you keep on giving that responsibility to them.
• 50:51
  And so like, what's your purpose?
• 50:54
  How does it make you feel if you're here to do it?
• 50:56
  Are you optimizing your energy?
• 50:57
  Because sometimes some people, if you're exhausted, you're not going to work out.
• 51:00
  You're not going to follow through, right?
• 51:01
  If you ate a big processed meal or you didn't sleep for a few days, you know, because of whatever stress, then you're not going to be able to do that hard thing.
• 51:09
  And then finally, the third thing, sometimes people don't do it because they have no purpose that they feel.
• 51:13
  Maybe they don't have the energy.
• 51:14
  And the third reason people don't follow through is because that thing is too big.
• 51:17
  Because it's too abstract and you have to break it down.
• 51:20
  And I always say S3, small, simple steps.
• 51:22
  And how do you find your S3?
• 51:24
  Whenever you feel stuck or you feel stalled, ask yourself this question.
• 51:28
  I asked myself this question a dozen times today.
• 51:30
  What is the tiniest action I could take right now that will give me progress towards this goal where I can't fail?
• 51:35
  What is the tiniest action I could take?
• 51:37
  So let's say your takeaway, how can I use this?
• 51:40
  Oh, I'm committing to read 30 minutes a day.
• 51:42
  Okay, but that's too big of a jump for somebody who doesn't read, right?
• 51:45
  Because they're not part of 16% that read every single day.
• 51:49
  They're part of the 84%.
• 51:49
  So I'm saying, okay, then small, simple step was a tiny section you could take that would be progress as a goal where you can't fail.
• 51:56
  Can we all open up a book?
• 51:57
  That's a tiny step, right?
• 51:59
  Can we all read one line, right?
• 52:01
  You can't get your kids or family member to like floss their teeth.
• 52:03
  Can you get them to floss one tooth?
• 52:04
  Nobody's going to stop with one tooth, right?
• 52:06
  Like you can't get, you know, exercise as your body moves, your brain grooves.
• 52:10
  So good for your brain.
• 52:11
  You create brain-derived neurotropic factors like fertilizer for neuroplasticity.
• 52:15
  When you exercise, you create earned dopamine, serotonin, endorphins, right?
• 52:20
  And that's where it happens.
• 52:21
  But that small, simple step, by taking a small action, then you get the dopamine that you earn.
• 52:25
  But we live in this dopamine situation where we get dopamine from not earning anything.
• 52:30
  We could doom scroll, you could binge watch, you could go on a website, you could snack, and you get this dopamine, and you don't have to do anything, right?
• 52:38
  And so dopamine is a molecule of motivation.
• 52:40
  By doing a small, simple step, like you can't work out, put on your running shoes.
• 52:45
  You know, what's the hardest piece of equipment, you know, in the gym?
• 52:48
  The front door.
• 52:48
  Just get through the front door, right?
• 52:50
  Like small, simple step.
• 52:51
  And then you earn the dopamine and that molecule will keep you moving, right?
• 52:56
  So many people think like I need motivation to do this action.
• 52:59
  No, you need to take a small action so you get the dopamine that will give you more motivation.
• 53:03
  It's created a little bit of a flywheel towards...
• 53:05
  Completely, right?
• 53:06
  But my whole thing with Limitless is that when you understand how your brain works, you can work your brain better.
• 53:11
  Like this stuff should have been like back in school 101.
• 53:15
  But it's like going to somebody, even when we do memory training and stuff like that, some great memory tips daily in here too, in Limitless Daily.
• 53:25
  But if you look at like somebody in your team, memorize this, study this.
• 53:28
  That's like going to somebody saying, play the ukulele.
• 53:31
  who's never been to any training on how to play the ukulele, but where's the classes on focus and flow and all these other areas when they should have been taught in school?
• 53:40
  HubSpot is a success story partner.
• 53:41
  Now, customers are using traditional search less and less to find the businesses they want to buy from.
• 53:47
  Now, when a buyer or a customer asks AI for a solution like yours, does your business come up?
• 53:52
  They're looking for a product, they're looking for a service, and they're going into some AI chat tool, and they're saying, hey, help me find the best one.
• 53:59
  If your company isn't showing up, you're missing out.
• 54:01
  And most companies have no idea if their business is showing up or even how to show up.
• 54:06
  And by the time they figure it out, they've already lost a deal to somebody that figured out AI.
• 54:10
  This is what AEO is.
• 54:12
  Answer Engine Optimization.
• 54:14
  HubSpot AEO helps you show up in those moments with the right answers that your buyers and your customers are looking for.
• 54:20
  It could be before the first click, before the first form fill.
• 54:24
  That's the moment HubSpot AEO is built for.
• 54:27
  So check out HubSpot.com to learn more about AEO.
• 54:29
  HubSpot is the agent to customer platform for growing businesses.
• 54:33
  NetSuite Next is a success story partner.
• 54:35
  So they say that every day your business is late to using AI, you fall two days behind and the competition is only moving faster.
• 54:43
  So how do you keep up?
• 54:44
  Well, fortunately there is NetSuite Next.
• 54:47
  Now you probably already know NetSuite.
• 54:49
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• 54:52
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• 54:54
  It securely connects all of your data, financials, inventory, commerce, HR, CRM into one single source of truth.
• 55:01
  But NetSuite Next is the next huge leap in how businesses get done because AI is built into everything you do.
• 55:09
  So NetSuite Next automatically shows you all these custom insights for your business through the next huge leap.
• 55:13
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• 55:14
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• 55:19
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• 55:27
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• 55:30
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• 55:33
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• 55:40
  If I needed a solution like this, it's what I'd use.
• 55:42
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• 55:46
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• 55:52
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• 55:54
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• 55:56
  netsuite.ai slash scottclary.
• 55:58
  Monarch is a success story partner.
• 56:00
  Now, quick question.
• 56:00
  Do you know where your money went last month?
• 56:02
  Not roughly, but exactly.
• 56:04
  And most people don't.
• 56:05
  And I didn't for years.
• 56:06
  And that is most of our money stories, right?
• 56:08
  When we first start our career, we have one income and one account, and you can kind of wing it.
• 56:12
  But once you're running businesses, once you're investing, once you're carrying 50 different subscriptions that you stop paying attention to, winging it gets super expensive.
• 56:21
  Monarch fixed that for me.
• 56:22
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• 56:24
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• 56:24
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• 56:29
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• 56:32
  And every single week, the AI recap tells me if spending spiked, if my net worth moved, and what bills are coming.
• 56:38
  And I can just ask it, hey, can I afford this trip without touching my savings?
• 56:41
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• 56:45
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• 56:47
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• 56:56
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• 57:00
  I think the last thing too that I always try and remind people is to give yourself grace when you're trying to change your life.
• 57:07
  Like this is 366 days of lessons that you can...
• 57:12
  apply to your life.
• 57:14
  But keep in mind it took you 20, 30, 40, 50, 60 years to build a life full of negative habits that you have right now.
• 57:21
  So yes, be urgent about it, take action, but also give yourself a little bit of grace in the process.
• 57:27
  And studies done in self-compassion, because there are a couple entries on here also.
• 57:31
  We break it down by seasons, winter, spring, summer, and fall.
• 57:34
  Because I didn't want to do all a month of January as focus.
• 57:39
  And February is all motivation because after a few days you'll be like, okay, I got it.
• 57:45
  So we break it into seasons because we all go through a winter, the spring and summer and fall where we're reaping through business, those same business cycles also.
• 57:53
  So I love the way, even on the cover, if you're watching this video, it's in purple.
• 57:57
  And I don't know how many books you have on your shelf, but I guarantee you, you can't count more than on one hand how many purple books you have.
• 58:04
  I have a lot of books.
• 58:05
  I don't have any purple books.
• 58:06
  And it's not for branding.
• 58:07
  I did it for branding.
• 58:09
  I did it for who you become.
• 58:11
  Purple and color psychology.
• 58:12
  And I don't know how much white I put into this, but purple has long been associated with sovereignty and wisdom.
• 58:18
  And that's what I want people to have.
• 58:19
  Sovereignty, like you are the pilot of your life, not the passenger.
• 58:23
  You're the author of your life, right?
• 58:25
  It's just the reader and that sovereignty and wisdom is just like usable knowledge that's been garnered through experience, right, and that you want to be able to pass on.
• 58:34
  Purple also, because I want people to read this first thing in the morning.
• 58:38
  If you look at the sky when it's transitioning from, you know, when it's purely dark to the sunrise, the sky is often very purple.
• 58:45
  Also, purple...
• 58:47
  that for thousands of years purple was the most rare color to bake because in Mediterranean, around the Mediterranean, they would have to find these snail shells and extract.
• 58:57
  It was such a tedious process.
• 58:59
  That's why it was associated with royalty.
• 59:00
  Yeah.
• 59:01
  Because it was so rare.
• 59:02
  Exactly.
• 59:02
  So I wanted people to remind people how rare it is for people to be intentional about their own life.
• 59:07
  But it is still available to us, you know, as sovereignty as we have, that we don't have to give up our sovereignty to our devices and to other people.
• 59:15
  Like, I think a big part of this book and just even the shared work that we do is about transcendence.
• 59:23
  Part of the work is about transcend, ending the trance, right?
• 59:26
  This mass hypnosis, the marketing or media that we're broken, we're not enough, we need to be, well, all this stuff, right?
• 59:31
  That we're limited and everything else like that.
• 59:34
  Or self-hypnosis, the stuff that we're telling ourself.
• 59:36
  I'm not that smart.
• 59:37
  I'm just too old.
• 59:38
  I'm not, you know, I'm a great member, whatever it happens to be.
• 59:41
  Because your mind is always eavesdropping on your self-talk.
• 59:44
  So I'm just saying first thing in the morning, takeaways are like mind before media, right?
• 59:49
  Like, you know, intention before interference, direction before distraction, right?
• 59:54
  This is just common things just to, because also when you wake up in the morning, so it's called attentional priming.
• 59:59
  When you're using that window, sleep inertia, you're attentional priming.
• 1:00:03
  And whatever you're priming first thing in that morning will determine what you're going to see more that day.
• 1:00:07
  in terms of feelings and focus and how you frame the day.
• 1:00:10
  And again, because that's such a magnifying effect, disproportionate, I would say like, you know, I have a morning routine video that has like 10 million views, everything else like that.
• 1:00:18
  I was doing all this stuff before I had kids.
• 1:00:19
  I'm like, okay, now my morning routine is like 12 minutes.
• 1:00:22
  Because this is like realistic, I can do it anywhere, I don't need any equipment, it doesn't cost a penny to do, I can even do it with my three-year-old son.
• 1:00:31
  And I just try to get the four elements.
• 1:00:35
  Part of what I wrote in Limitless Daily was in Greece, and there's some ancient memory techniques that we talked about in previous episodes.
• 1:00:41
  I want to know what people did before printing presses, how they remember things, how they passed on history, and through parables and stories and everything.
• 1:00:49
  Um, you know, so, but it was there also in ancient Greek times, Babylonian times, everyone would think that everything was made of four elements, air, fire, water, and earth.
• 1:00:58
  Like that was the magic of everything.
• 1:01:00
  And so my, my morning routine outside of when I first wake up and, and, and, you know, do my prayers, read this.
• 1:01:06
  And then I just want to get those four elements in my body.
• 1:01:09
  So I go outside and I have the sun, right.
• 1:01:12
  which helps you reset your circadian rhythm because your eyes are only part of your brain that's outside.
• 1:01:15
  You'll sleep better at night, you know, not through a window because that could filter out certain spectrums of light.
• 1:01:20
  Even if it's foggy or hazy, you'll still get benefit out of it.
• 1:01:22
  So the sun is fire.
• 1:01:23
  I'm barefoot, you know, I'm on the grass, so I get the electron transfer.
• 1:01:26
  I could talk about the science of that, but I get earth, right?
• 1:01:30
  And then what I do, I do some deep breathing.
• 1:01:32
  And people have their Wim Hof or fire breathing or alpha breathing or box breathing, whatever it is.
• 1:01:36
  because it's just a great way of clearing, you know, getting, you know, fresh air into your body.
• 1:01:41
  You know, a lot of people have mental fog because they're not breathing because their posture is broken down.
• 1:01:45
  That the lower one-third of your lungs absorbs two-thirds of the oxygen, but even when we're sitting, we're not breathing.
• 1:01:50
  And then finally, water, you know, have some kind of lemon water, electrolyte water.
• 1:01:55
  And we can lose up to a pound of water when we sleep through respiration and perspiration and urination, all that stuff.
• 1:02:00
  Yeah.
• 1:02:01
  And so if you're on podcast, we had Dr. Lisa Moscone, who's a neuroscientist and nutritionist, which is an interesting match.
• 1:02:08
  And she was saying if you're just dehydrated 2%, it could affect your cognitive health and cognitive performance.
• 1:02:12
  If you stay hydrated, it could boost your reaction time.
• 1:02:14
  Your thinking is beat upwards of 30%, just staying hydrated.
• 1:02:17
  But that's the water.
• 1:02:18
  So I get water, earth, fire and air.
• 1:02:21
  And all that's like 12 minutes.
• 1:02:24
  including reading this book like you know so it's like that's my morning routine and if you want to win today what is tim ferris who says this but it's like you want to win today at the win that first hour of the day and this is part of it yeah for 12 minutes i mean when you were writing those by the way it's a beautiful story about you writing these letters to your children i love that what was the most surprising lesson that came from this process
• 1:02:46
  You know, I feel like that if you're, and I don't know if I'm talking to, maybe you need to hear this.
• 1:02:50
  If your mind is empty, you want to read, right?
• 1:02:53
  But if your mind is overloaded, you want to write.
• 1:02:56
  You know, like, again, Limitless, I wrote in six weeks just because I had 30 years of, like, curriculum and content.
• 1:03:01
  And we had our learning center.
• 1:03:02
  And, you know, I just had everything about a chapter on speed reading, a chapter on focus, a chapter on brain optimization, a chapter on habits, a chapter on flow.
• 1:03:09
  It was really, you know, mindset, changing your limiting beliefs, all that.
• 1:03:13
  You know, for this, I feel like when I write, I, um...
• 1:03:17
  I think introspection is really important.
• 1:03:19
  Like one of my favorite movies in The Matrix, it's the one movie I saw six times in the theater when it came out in 99.
• 1:03:25
  I've never seen a movie more than like twice in the theater, but that one I was just like, this is like the wheel of the Matrix and I'm definitely taking the red pill.
• 1:03:33
  But when Neo, when Keanu Reeves goes to see the all-knowing wise oracle in the kitchen, she's baking cookies, remember that?
• 1:03:40
  Most people don't see this.
• 1:03:41
  On top of the kitchen door is a sign and it says, know thyself.
• 1:03:47
  And I was just like, wow.
• 1:03:49
  I think that's why people, I think the success in life or the fulfillment in life comes from two things.
• 1:03:55
  Having the curiosity to know yourself.
• 1:03:57
  And then once you get to know yourself, like, you know, some people do it through meditation, some people do it through therapy.
• 1:04:02
  I do it through writing because I feel like I get to know myself.
• 1:04:05
  Like, how do you know what you know unless you could put it out there, you know, take the invisible, make it visible outside.
• 1:04:10
  Some people use plant medicine, some people, everyone has a different way of knowing themselves.
• 1:04:14
  But once you have the curiosity to know yourself, the other part of the,
• 1:04:16
  life is having the courage to be yourself.
• 1:04:18
  I mean, like, you know yourself now, you have the courage to be that person.
• 1:04:22
  Because so many of us, we- That's the action.
• 1:04:24
  Yeah, that's all action.
• 1:04:26
  It's embodying that action.
• 1:04:27
  It's like where everything gets, it's where your ideation and your inspiration and your implementation becomes your integration.
• 1:04:36
  It's like who you are.
• 1:04:36
  Because I feel like my goal for the limitless, because I put the identity statement is there, I want people at the end of a year to be unrecognizable.
• 1:04:45
  that they won't even notice that little percent adding up.
• 1:04:49
  What is James Clear?
• 1:04:50
  We had him on the podcast.
• 1:04:51
  It's 1% daily.
• 1:04:52
  It's 1% daily is a multiple of 37.
• 1:04:54
  Yes.
• 1:04:54
  Yeah.
• 1:04:55
  Isn't that outrageous?
• 1:04:56
  It is outrageous.
• 1:04:57
  But it's just a small incremental amount.
• 1:04:58
  Yeah.
• 1:04:59
  And that's why consistency compounds.
• 1:05:01
  So my goal here is like read for three to five minutes in the morning, first thing.
• 1:05:05
  Don't touch your phone.
• 1:05:06
  It helped to record all that.
• 1:05:07
  And become unrecognizable after a year.
• 1:05:10
  Because, I mean, this is, imagine this a year from now, which is going to come regardless.
• 1:05:15
  And like one of the entries here is a visualization exercise that I do, where I imagine, you ever watch a movie or a television show and the main character you kind of like connect with, but you know what they need to do to win.
• 1:05:28
  Of course.
• 1:05:29
  You know what they need to say, what they have to admit, what they have to realize, you know, anything.
• 1:05:35
  And you're frustrated that they're not doing it.
• 1:05:36
  And you're like shouting at the screen.
• 1:05:38
  Yes.
• 1:05:38
  One of the entries in here talks about the science of that and the default mode network and everything in your imagination.
• 1:05:43
  and empathy and mirror neurons and everything.
• 1:05:45
  And then I, because I always explain the science, because I think some of our community wants to know why this was so effective.
• 1:05:51
  But then it says, like, imagine there's been a film crew watching you your entire life.
• 1:05:57
  And what's the audience screaming at you to say or to do or to follow through on or to realize?
• 1:06:03
  And so it's little brain gems like that first thing in the morning.
• 1:06:07
  It gives you a different perspective on your life.
• 1:06:09
  And it gives you hope.
• 1:06:11
  And it gives you some help.
• 1:06:12
  And I feel like these kind of conversations are more important than ever in a world that is being driven a lot by AI slop and other things that are competing for our attention.
• 1:06:22
  And so, yeah, I believe truly...
• 1:06:26
  One day for the course of, I put 366 there too, because I don't want to give people an excuse for missing like February 29th.
• 1:06:33
  But it makes it a habit.
• 1:06:34
  And going back to your question about grace, the studies done on self-compassion, because I totally agree.
• 1:06:40
  Studies done on self-compassion says that like some people will miss their reading or they'll miss their workout or whatever, and they'll beat themselves up, right?
• 1:06:48
  And they'll have guilt and shame or whatever.
• 1:06:51
  And in actuality, when you are kind to yourself and you give yourself grace, you're more likely to follow through as opposed to if you're negative and you beat yourself up in studies and self-compassion.
• 1:07:02
  So, you know, this is absolutely like sometimes life happens and we have emergencies and things are going on.
• 1:07:07
  We can't do everything we do.
• 1:07:09
  And I think part of self-care is not just, you know, doing all that biohacking and, you know, like, you know.
• 1:07:16
  treating yourself to whatever is looking in the mirror and looking at the reflection back and showing love for that reflection.
• 1:07:22
  You know, that person who's been through so much, but is still standing.
• 1:07:26
  You know, I think there's grace in that.
• 1:07:28
  So when people pick up this book, so Limitless Daily, it's available September 8th.
• 1:07:32
  LimitlessDaily.com, they could go there.
• 1:07:33
  We have all amazing free bonuses for people as to thank them.
• 1:07:38
  And then we start the expedition together, actually, at Limitless Live.
• 1:07:42
  LimitlessLive.com is our annual gathering.
• 1:07:44
  We have everyone from Stephen Collar, the master of flow.
• 1:07:49
  I've had him on too.
• 1:07:50
  He's a great.
• 1:07:50
  Dave Asprey, talking about a biohacker brain to Michael Easter actually also as well.
• 1:07:55
  It's going to be great.
• 1:07:58
  It's like the start of the expedition.
• 1:08:00
  You don't have to come to our gathering.
• 1:08:04
  I'll put the links in the show notes.
• 1:08:05
  If you're listening, click the links in the show notes.
• 1:08:07
  Your Instagram's at just Jim Quick, right?
• 1:08:09
  Yeah, I would challenge everyone.
• 1:08:10
  And the book is at limitlessdaily.com.
• 1:08:12
  But I would challenge people, here's the action.
• 1:08:15
  Because here's the thing.
• 1:08:15
  If you want to learn something best, one of the fastest ways to learn something is to teach it.
• 1:08:19
  And so I would say screenshot wherever you're consuming this right now.
• 1:08:23
  And tag Scott's, tag myself so we get to see it and share one thing you're going to do different because of this conversation.
• 1:08:30
  Or one of your big aha.
• 1:08:31
  And that way you're...
• 1:08:33
  When you post it, we get to see it, and I'll repost a bunch, and then I'll gift out a couple copies of the book.
• 1:08:38
  But more importantly, your fans, your followers, your family, your friends get to see that, and you get to share it with them.
• 1:08:44
  And I feel like that's why we're here is to pass on.
• 1:08:47
  You learn something to proud benefit to you, and then you learn how to benefit people you care about.
• 1:08:51
  What's the, if people pick this book up, they take one thing away, the most important lesson, what you want that lesson to be and why.
• 1:08:57
  I would say this, and there's so many lessons here.
• 1:09:00
  I would say that remember the knowledge is not power.
• 1:09:02
  It's potential power.
• 1:09:03
  It's power when we apply it.
• 1:09:05
  And, you know, and the ultimate goal is not to get the goal, is who you have to become to reach that goal.
• 1:09:12
  And we could change who we are or any fear.
• 1:09:15
  I feel like we're scared that we're a certain person and we're scared we're not going to be this kind of person.
• 1:09:20
  And I feel like
• 1:09:21
  There's a version of yourself that's patiently waiting, all of us, a year from now.
• 1:09:26
  And I think the goal is we show up every single day for ourselves and others until we're introduced.