Building Authority with Live Broadcasting
George Wright III interviews Paul Roberts, founder of OC Talk Radio, about his shift from traditional radio and PR into digital podcasting after the Great Recession disrupted legacy media. Roberts explains why entrepreneurs struggle with content—lack of value, compelling storytelling, and consistent publishing—and argues businesses must become their own media companies to build authority and control the narrative.
He contrasts earned PR with advertising and describes how podcasting evolved from audio to video, with YouTube becoming a primary platform, enabling one conversation to be…
The skinny
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