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#213 Don't Fix Your Ads, Fix Your Fulfillment… Why Speed Is Beating Marketing
Everyone loves talking about marketing.New creatives. New channels. New funnels.
But if a customer can get the same product in one hour, three-day shipping feels broken.Not inconvenient. Broken.
And when ads stop converting, most sellers blame marketing.This episode explains why that is usually the wrong diagnosis.
In this Week in Review, Neil breaks down why fulfillment speed is no longer a backend operation. It is a growth lever. Platforms like Amazon and Shopify already understand this shift, even if most brands do not. Marketing creates attention. Fulfillment decides if attention turns…
The skinny
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