DTC Podcast | Founder Story Ads: How DTC Brands Win on Meta Without an Obvious Product Edge
What’s the best DTC marketing strategy on Meta when every competitor makes the same claims?
Liam Robinson, co-founder of Marlbank, says to stop arguing features and lead cold prospecting with your brand’s growth story. On this episode of All Killer No Filler, he walks through how that switch got a supplement brand built by chemists scaling on Meta after months of feature-led ads went nowhere.
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Key takeaways:
– How to sell a product that’s better than the competition when the reasons don’t show up in an ad
–…
The skinny
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