Latest / RedTech daily podcast - Powered by AI / Westwood One's 'Share of Ear' Insights and Flanders Network Update
Transcript
- 0:00Welcome to the RedTech daily podcast, powered by AI.
- 0:05I'm Marguerite Clark, bringing you the latest news from the global radio broadcast and
- 0:10digital audio industries.
- 0:13Today, we'll cover two big stories: the dominance of AM/FM radio in the "Share of Ear"
- 0:19report and the rapid deployment of the Flanders D.A.B.
- 0:22plus network by Rohde & Schwarz.
- 0:27For the third year running, Westwood One's analysis of Edison Research's "Share of Ear"
- 0:32report shows AM/FM radio dominating in-car listening in the United States.
- 0:40It accounts for 56 percent of all audio minutes spent by drivers, with an impressive 85 percent
- 0:46of the ad-supported segment.
- 0:49Interestingly, Tesla drivers show a higher inclination toward podcasts, yet AM/FM remains
- 0:56in the lead.
- 0:57This highlights AM/FM's continued relevance in vehicle audio systems.
- 1:04Rohde & Schwarz has completed a 28-transmitter D.A.B.
- 1:08plus network for Belgium’s Cellnex Broadcast Partners in less than eight weeks.
- 1:13The new service, named 10D, went live on May 1, 2025.
- 1:19With high technical standards and reliability, this network offers up to 50 percent efficiency
- 1:24using Doherty amplifier technology.
- 1:27This rapid deployment sets a new benchmark for radio broadcasting in Flanders.
- 1:32For more, visit redtech.pro.
- 1:35That's all for today's episode of the RedTech daily podcast.
- 1:39Thanks for tuning in.
- 1:41Be sure to visit redtech.pro to read the full articles and stay up to date with the latest in
- 1:46the global radio broadcast and digital audio industries.
- 1:50I'm Marguerite Clark, and I'll catch you in the next episode.