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Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned

How a Founder Turned a Single Phone Call Into 100 Customers

In this episode of The Founder's Journey with Fexingo, Lucas and Luna dive into the story of a SaaS founder who landed her first 100 customers with nothing but a landline and a script. No website, no prototype, no funding — just a cold-calling strategy that cost less than a month of coffee. We break down exactly how she identified her target market, what she said on those calls, and how she turned rejection into a refined value proposition. By the end of the call, she had a waitlist of 100 paying customers before writing a single line of code. This is a masterclass in extreme validation…

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