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The Easiest Way to Grow Your Audience · The Daily Writer

• 0:06
  SPEAKER_00: Welcome to the Daily Writer Podcast, where we bring you tips and inspiration each day to help you build habits for writing success.
• 0:14
  SPEAKER_00: For more resources, including your free Daily Writer Starter Kit, visit DailyWriterLife.com.
• 0:22
  SPEAKER_00: Being an author in our age of media isn't just about creating books or written content, it's also about creating a media platform that can consist of video, podcasts, and social media.
• 0:34
  SPEAKER_00: I want to encourage you to take advantage of all of these things for yourself.
• 0:38
  SPEAKER_00: In addition, you can greatly increase your network if you're a guest on other people's media platforms.
• 0:44
  SPEAKER_00: And the most common way to do this is by being a guest on other podcasts.
• 0:48
  SPEAKER_00: Podcast guesting is an incredibly powerful way to borrow someone's audience.
• 0:53
  SPEAKER_00: You can also add value to their listeners, grow your network, and share your message.
• 0:57
  SPEAKER_00: And it's just a lot of fun to do.
• 1:00
  SPEAKER_00: So if you're new to this strategy, here's what I want you to do.
• 1:03
  SPEAKER_00: Find a few shows in your niche or your topic and share with the podcast host why you would make a great guest.
• 1:10
  SPEAKER_00: The core idea here is adding value, not just promoting yourself.
• 1:15
  SPEAKER_00: After you've done a few of these types of podcast guest interviews, you'll begin to get more invitations until eventually it kind of builds its own momentum.
• 1:23
  SPEAKER_00: Honestly, you can build a great online presence by podcast guesting alone.
• 1:27
  SPEAKER_00: Even though we talk about podcasting sometimes here on the show, and obviously you're listening to this show because you like podcasts, and hopefully you like the Daily Writer Podcast.
• 1:37
  SPEAKER_00: Even though I believe in the power of having your own podcast, I really truly do.
• 1:42
  SPEAKER_00: Even if you just do this one strategy of podcast guesting, you can actually grow a really big audience just by doing this alone.
• 1:50
  SPEAKER_00: I think it's actually the easiest way to grow your audience because you don't have to do podcast production.
• 1:54
  SPEAKER_00: You don't have to write show notes.
• 1:56
  SPEAKER_00: You don't have to do all the things that you've got to do when you have your own show.
• 1:59
  SPEAKER_00: You just go take advantage of other people's platforms and focus on adding value to them.
• 2:03
  SPEAKER_00: So here's today's challenge.
• 2:05
  SPEAKER_00: Make a list of three topics you could talk about as a podcast guest, then reach out to those three podcasters and pitch yourself as a guest.
• 2:13
  SPEAKER_00: And again, here's how to do it.
• 2:15
  SPEAKER_00: You need to focus on adding value.
• 2:17
  SPEAKER_00: Listen to a few of their episodes.
• 2:18
  SPEAKER_00: Get a feel for the vibe of their show and what they're trying to do.
• 2:21
  SPEAKER_00: Trust me, I get a lot of podcast pitches from people.
• 2:24
  SPEAKER_00: Sometimes these are from individuals, sometimes they're from podcast pitching agencies.
• 2:29
  SPEAKER_00: And it's really obvious they have never listened to my show or don't have any clue what it's about because sometimes I get pitches that are not related to this show's topic at all.
• 2:39
  SPEAKER_00: And one of the one of the funniest pitches that I get occasionally is whenever they get my name wrong, they call me Ken instead of Kent, or they just address me.
• 2:49
  SPEAKER_00: They don't even include a like a salutation at the beginning of it.
• 2:52
  SPEAKER_00: They just, you know, start off with the podcast pitch.
• 2:54
  SPEAKER_00: And that's a sure sign somebody has not taken just a few minutes to research your show and do like the the basic niceties of communicating with somebody.
• 3:06
  SPEAKER_00: So make sure and do those things.
• 3:07
  SPEAKER_00: It's really, really important.
• 3:08
  SPEAKER_00: It's really not hard to find podcasts to be on and to build a relationship with the host, connect with them on social media, and then send them a pitch where you're adding value as a guest.
• 3:19
  SPEAKER_00: It's really, really a lot of fun.
• 3:21
  SPEAKER_00: I'm a guest on a lot of podcasts and I love doing it, as well as having people on my own show, of course, as you know.
• 3:26
  SPEAKER_00: If you listen to this show, you know I have guests all the time.
• 3:28
  SPEAKER_00: I love doing both of those things.
• 3:30
  SPEAKER_00: So that is today's challenge.
• 3:31
  SPEAKER_00: Make a list of three topics you can talk about as a guest and then reach out to those podcasters and pitch yourself as a guest.
• 3:37
  SPEAKER_00: And I'm gonna keep going back to this point.
• 3:40
  SPEAKER_00: Make sure to focus on adding value.
• 3:43
  SPEAKER_00: A big thanks to today's sponsor, The Word Wizard.
• 3:47
  SPEAKER_00: You may have written a great book, but it's not ready for publication until it's been in the hands of a master editor.
• 3:53
  SPEAKER_00: That's why my friend Karen Hunsinger, also known as The Word Wizard, is the perfect partner to help you craft the highest quality book possible.
• 4:02
  SPEAKER_00: A great editor doesn't just correct grammar and spelling, they also correct wordiness, shifts in tone and voice, the overuse of particular words, and they also enhance transitions, clarity, and accuracy.
• 4:15
  SPEAKER_00: I've worked with Karen many times, and she is absolutely your secret weapon for crafting an amazing book.
• 4:22
  SPEAKER_00: Make sure to visit Karen Hunsinger.com for a free sample edit.
• 4:26
  SPEAKER_00: That's Karen Hunsinger.com.
• 4:29
  SPEAKER_00: Thanks for listening, and I'll see you next time.