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340: Making the Right Investments in 2025 · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
• 0:05
  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Hello and welcome to Unshakeable with Human Design, everybody.
• 0:25
  I'm your host, Nicole Laino, and we're here today to talk about investing.
• 0:31
  You know, this is a new year, we have new goals, and that
• 0:35
  usually means new investments.
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  We're saying, I have these new goals, what do I need that's
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  going to help me get there?
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  High ticket, low ticket, do I join a group program?
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  And.
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  For many of us who have invested before, maybe some of those investments were
• 0:49
  wildly successful, and then some of them weren't, we carry the baggage and
• 0:54
  the history of all of that with us.
• 0:56
  So I think that sometimes when we've been in this game for a little while,
• 1:00
  making investments can be a harder thing.
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  Especially if we haven't found the ones that really worked for us.
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  And whether you feel like you've been burned or maybe you've burned
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  yourself, this episode, we're going to explore how to make the
• 1:16
  investments that are right for you.
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  Cause I talk to people all the time who are interested in my
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  signature program, who they're really, they're looking for help.
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  And there are some people where I'm like, I don't know if this is the
• 1:28
  right place for you because I don't want you to be overwhelmed in here
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  and you're just not at the income level at this point where I think
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  this investment will feel good to you.
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  And if you're stressed and overwhelmed about how you're going
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  to pay for it the whole time, I'm just very honest with them.
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  I'm never telling somebody who really feels focused and aligned and feels
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  like it's the right thing to join something like some people want to
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  leapfrog and that's fine, but I'm just very careful to keep the integrity on
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  my end of it, to be really open and honest with them about where I think
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  they are and what I think that they need.
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  And think that there's so much information out there that we're
• 2:08
  being sold to all the time now.
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  It can be really hard to discern and understand which are the things
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  that are going to make a difference for our business versus the ones
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  that maybe worked for somebody else.
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  This is one of the benefits of human design is that you can, you start
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  to come from a place of groundedness and being centered in who you are,
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  where when you're not being led by your conditioning, it's amazing how
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  the decisions become so much easier.
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  It becomes so much more apparent what is and is not right for you.
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  Because it's the conditioning in a lot of instances that is driving us
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  to make the decision that's actually more aligned with our lack and our
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  fear than with who we truly are.
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  So that's the benefit of human design, that if you're following
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  your strategy and authority, if you're really coming back to that.
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  And I want to say that it also goes with, sometimes we hold back
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  on making an investment that's correct for us because we're scared.
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  Even when it is right and your human design will help you understand that.
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  And I always try to work with people when they sit down with me for a clarity call.
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  I'll try to talk them through what their authority is.
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  And with emotional authorities, I'm always like, you take the time that you
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  need and come back if you have questions.
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  I really try to.
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  them through making the decision without having my own agenda come into play.
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  We're going to explore what it means to make aligned decisions.
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  And not just from a human design perspective, but from a business
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  perspective, because this shows about combining human design and business.
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  For instance, we have this intensive program that I'm teaching
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  coming up on the 22nd of January called Finding Your Cosmic Niche.
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  Now, this is an intensive program.
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  This is a piece of my Genius Brand process that I take people through when we're
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  building your brand and starting to align your business with your human design.
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  This is all about the Cosmic Niche.
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  It's all about the people that we were designed to serve.
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  It's part of my authority matrix.
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  Now, that is a very human design and business , you know,
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  baby, like they came together.
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  It's like, here's your human design element and here's how
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  you work it into your business.
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  But human design and business, when we're talking about those two things, sometimes
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  they become separate a little bit.
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  That we bring our aligned version of ourself through our human
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  design to our business, but we still need to Have a strategy.
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  We still need to be making sales and putting things out there and
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  you need to know how to create an offer and you need to know how to
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  create content and all of that stuff.
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  There is strategic work that's involved and you have to be able to assess, do I
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  know what I need to know strategically and do I feel aligned energetically.
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  So if you want to join the Cosmic Niche Intensive, since I've talked
• 5:03
  about it, the Cosmic Niche Intensive is, teaching it live on January 22nd.
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  But even if you are listening to this episode after the 22nd of January,
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  this will still be a program.
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  I just happened to be teaching it live because I thought that would be
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  fun to do, to teach with the group.
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  But it is a program that we are offering.
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  So all you have to do to get the details on that is DM me
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  the word niche on Instagram.
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  I'm at Nicole Laino.
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  Nicole Laino official.
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  We'll send you the details there or go to NicoleLaino.
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  com forward slash niche and you can get the details on that registration
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  page and you can sign up there.
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  This is a paid program.
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  This is a program that I'm teaching.
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  So this is like a bigger thing normally.
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  And this is one of the things that we're adding this year.
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  These ways to kind of get your feet wet with us.
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  See how I teach.
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  Start to see if human design and business really starts to resonate for you.
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  And if you want to go deeper.
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  So, like I said, there's human design and there's business.
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  I really want to talk about the business side here actually, because I think this
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  is the part that sometimes overlook.
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  Or we put too much emphasis on it.
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  And I want to show you how you can discern where you fall and what questions
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  you need to be asking yourself so you can make aligned investments this year.
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  You make the right ones for your business.
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  There's no right or wrong program, but there is a right or
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  wrong program for you right now.
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  And in my experience, I don't see people making decisions from the right place.
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  They're not asking themselves the right questions.
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  you have to ask yourself, am I ready for the thing I just bought?
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  I have absolutely bought things that were way over my head,
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  that were not things I needed.
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  I didn't know how to sell my offer to one person, and then I bought these
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  systems that were trying to help me scale.
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  Well, I need to sell to a few people before I figure out how
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  to sell to thousands of people.
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  I don't need to know how to like, build out a team.
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  I did that.
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  I bought a whole program on how to get my time back and build a
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  team and have these processes and build SOPs and all of this stuff.
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  And while it was valuable, I still go back to that information now.
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  I did not need it for probably two years after I took that program.
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  I was like, I don't need any of this.
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  It's just me.
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  What do I need all this information on a team for?
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  Even, for those of you who know my business, Megan O was with me, but
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  for just the two of us, I didn't need all of that information.
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  And it was not a great investment for me at that time.
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  So I want you to, this episode is going to be devoted to helping you
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  make the decisions and the investments that are correct for you right now.
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  And really that comes down to, does it solve the problem that you have right now?
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  And are you in a position and place to implement the
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  things that they are teaching?
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  Okay, so for instance, people join masterminds because they hear
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  that really successful people will say like, what's the one thing
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  that changed everything for you?
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  And they'll say, it was when I joined this awesome mastermind
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  and I was the dumbest person in the room, and it just exploded me.
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  I met all these great people.
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  I got all this great advice.
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  And honestly, if you are not making at least six figures, you should
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  be at six figures at the very least before you join a mastermind.
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  Now, community is wonderful, but there are lower ticket communities.
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  If you're joining, I'm talking about a high ticket mastermind.
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  If you are not making six figures, then you should not be
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  joining a high ticket mastermind.
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  You shouldn't be trying.
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  And quite frankly, they shouldn't be taking your money because
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  that's not what you need.
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  You need strategic help so that you can get to six figures.
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  It is a very different game.
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  Connections are great.
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  But those connections, you could get in a community that is much less
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  money if you just put the effort into really building community.
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  You could build your authority through content.
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  There are other ways that you can do this and you can still collaborate with people.
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  Rather than devoting a huge chunk of what you earn to these masterminds where you're
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  traveling to go to retreats and all this.
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  It's real fun, it's awesome, but it's probably not what you need.
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  And I've seen so many people regret those investments and that's not how
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  we should feel because a mastermind should be a wonderful experience.
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  It should be just so awesome.
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  It should not be like, Oh my God, I can't believe I got to pay for this.
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  Oh, they want more money from me.
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  Oh, just makes it stressful and ruins the experience.
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  One to one coaching.
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  This is another mistake that I see people make.
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  Everybody thinks they need one to one coaching.
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  And I truly think that this comes from trauma of having invested in group
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  programs that didn't provide any support.
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  So people think I just need one on one so that I can talk to
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  somebody and they can guide me.
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  The truth is that the reason that one to one work, is so much more
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  expensive than group programs is because it's truly not meant for that.
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  It's not meant for people who are, just getting started or kind of
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  at the middle of their business.
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  You really come to somebody for one to one for mentorship.
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  You've got things going and now you want to ask somebody who's
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  further than you specific questions.
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  So when I have a one to one mentor, it's for something like I want to learn or.
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  Be in the energy of that person for a specific reason.
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  It might be an area of my identity that I'm looking to expand.
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  I had a mentor where it was about relationships and it was about how you
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  make relationships and building community because I'm not inherently good at that.
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  And I wanted to be in the energy of it.
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  And I wanted to make connections and I wanted this feeling of sisterhood and
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  I wanted to be able to message her.
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  Whenever I needed to have that ability to just send her a voice memo and
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  say, Hey, I'm going through this.
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  And I had a question about this and get an answer on that specific thing.
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  But I didn't need to learn anything from her.
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  I didn't need her to teach me systems.
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  I didn't need her to teach me, content.
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  I didn't need her.
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  I didn't need her for any of that.
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  I needed to carry her in my pocket was really what I was paying for.
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  And if you're not at the, if you're not.
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  At the level of coming with questions where you have questions, where you're
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  running and creating, and when you have a question, you want somebody
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  to ask if you're not at that level, then that is a waste of your money.
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  Rejection is the universe's protection.
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  If you can't afford one to one coaching with somebody, say, thank you for
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  them pricing it that way, because it's not the right place for you.
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  Group programs exist.
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  And like I said, I think that it's trauma from group programs not being
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  run well and people being treated like numbers and feeling like they got
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  no support and nobody knew who they were and they felt lost in this big
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  program that those people feel like they need one to one because it's like,
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  I just need somebody, if I pay you, I need to be able to ask you questions.
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  The truth is, group program that should be run in a way where you
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  have plenty of places and plenty of ways to ask those questions.
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  I know every single person in my business by design mentorship.
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  I know their business.
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  I know who they are.
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  I have files on them so that I can review things while we're on
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  calls and I can catch myself up.
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  We have a telegram chat where they can ask me a question when we are not on calls.
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  I know them.
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  I know their stuff.
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  I can call them out on their shit.
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  And that is truly what most middle level entrepreneurs, low and
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  middle level entrepreneurs need.
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  They need somebody to call them out on their shit.
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  They need somebody to really look at what they have.
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  Okay, let's lay everything out.
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  What do you have right now?
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  What's your offers?
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  What's your systems look like?
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  How are you bringing clients in?
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  How is this all working?
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  And what do we need to fine tune?
• 13:06
  What do we need to get you going with in order to have this working better?
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  So, You have to start asking yourself better questions.
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  If someone is selling systems and all of this big stuff and it's just really
• 13:20
  focused on that, and you're not making any money yet, then maybe you need
• 13:25
  something that's a step before that.
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  Like we created the activate your genius program for people who are really looking
• 13:33
  to start to get to know their brand and start to pull their brand and their
• 13:37
  content together through human design.
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  We started that this year for that purpose.
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  Cause a lot of people were not ready for business by design, but they wanted
• 13:46
  to work with me and they wanted to start the process of building their
• 13:50
  offers and get their feet wet with this.
• 13:53
  And they wanted to do it in alignment.
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  They knew that they had some soul searching to do.
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  So we created this specifically for them.
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  If you're interested in that, DM me genius on Instagram.
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  I'll send you the details on that.
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  If you're interested in that, that's a shorter.
• 14:08
  More human design and business focused program versus business by design, which
• 14:14
  is much more geared toward building your systems, building your podcast and all of
• 14:18
  that, building your authority and really stepping up and hitting the gas on things.
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  so.
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  So, if you are that in that like middle stage of your journey, then you really
• 14:29
  need to look at, what is it that I need and what program or course or
• 14:37
  whatever it is, what is really going to move the needle for me right now?
• 14:42
  You really need to be able to diagnose your own problems.
• 14:44
  So, you have to say, do I have an offer?, what have I bought
• 14:47
  before and didn't take action on?
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  Do I have something that exists in my digital library already that
• 14:54
  I could use and leverage right now to answer these questions for
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  me, to get me past this point?
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  What will make me take action now?
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  Where do I feel my weak point is in my business?
• 15:07
  Do I put myself out there and make sales and consistently ask people for the sale?
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  Or is that a muscle I need to build?
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  These are questions that will help you get to your correct answer and
• 15:22
  to the correct solution for you.
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  Do I have sales coming in regularly?
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  No.
• 15:28
  Is that something that I need to figure out how I do?
• 15:31
  Okay.
• 15:31
  How do I want to do that?
• 15:33
  Rather than just looking at somebody's testimonials and being like, I want
• 15:36
  what they say they can deliver.
• 15:38
  I know that feels like the right way to make the decision, but it's
• 15:42
  actually making a decision from lack.
• 15:44
  You feel like you don't have it, you're a bit desperate to
• 15:47
  get it, so you buy something.
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  Rather than really looking at what do I already have, what have I already tried?
• 15:54
  Where do I really feel like my business needs help?
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  The analogy I have is how, we see commercials for all of these
• 16:03
  supplements and for these medications and things that we can take.
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  So a lot of us can over prescribe ourselves some medications and
• 16:14
  supplements and we can go, Oh, I want to feel slimmer and healthier.
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  I want to have more energy.
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  But is that the thing that I want?
• 16:21
  Is that the thing that I really need?
• 16:24
  I had blood work done recently so that I wasn't self medicating in the wrong ways.
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  And it turned out in my blood work, it turned out I was.
• 16:33
  There was something I was taking that was causing a major problem in my body.
• 16:38
  And they flagged it when I told them I was taking a supplement.
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  She was like, I need you to stop taking that immediately.
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  Like yesterday, you are in overload.
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  You need to get rid of that.
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  I think it's the same thing with our business.
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  We have to, do the blood work and say, where am I?
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  I have to diagnose this.
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  I can't just prescribe something because the drug sounds good.
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  I have to figure out, do I have misdirected energy?
• 17:05
  Do I feel like I'm kind of scattered in where I'm putting my energy?
• 17:09
  Do I need a system that's going to help me leverage my time, leverage the
• 17:16
  work that I do and make it go further?
• 17:19
  you sell mostly one on one right now?
• 17:21
  If you sell mostly one on one right now, and you feel like you're
• 17:24
  maxed out and you're hustling trying to make it all work.
• 17:29
  And you just find there's not enough hours to make more money, then you need
• 17:34
  to figure out probably how you leverage your time, maybe with a group offer or
• 17:38
  a passive offer, figuring out, depending on your business, which one feels better.
• 17:43
  If you have a transformational business, it's probably going to
• 17:46
  be a group program versus a course.
• 17:49
  That's a low ticket thing, simply because the transformation isn't going
• 17:53
  to be there mostly for courses Realm
• 17:57
  you've got to look at your own business and say, what does my business need now?
• 18:01
  And you make the move that feels better for you at this moment the
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  other thing I will say, and I want to close it out with this,, give
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  yourself credit for what you did learn.
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  I see so many people get so upset and really feel like they're not
• 18:16
  worthy of investment anymore.
• 18:18
  That they are not ready, that they are afraid they're going to make another
• 18:22
  mistake, that they've bought things before and they didn't see them through.
• 18:26
  Sometimes we picked up exactly what we needed and all that
• 18:30
  we could carry at that time.
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  So give yourself credit for picking up what you could carry at that time.
• 18:36
  And now create space for you to pick up something else.
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  You are taking up that space with the guilt or that feeling of shame for not
• 18:45
  being able to see the whole thing through.
• 18:48
  It's what you could do at the time.
• 18:51
  You're different now.
• 18:53
  Again, assess yourself.
• 18:56
  Don't just assess the stuff that's on the table.
• 18:58
  How are you different right now?
• 19:00
  That is such a valuable question.
• 19:02
  How are you different now than when you invested in that thing that you are now
• 19:06
  shaming yourself about not fully utilizing or getting your investment out of?
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  You're different.
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  That question changed my life because I absolutely felt shame for not squeezing
• 19:19
  every dollar out of every dollar that I spent in investments on things.
• 19:24
  But you know what?
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  I got something out of all of them and it wasn't until I got further down
• 19:29
  the road that I started to be able to use some of those things I picked
• 19:33
  up early on and I took for granted that I got what I got out of them.
• 19:37
  So we're going to leave it there.
• 19:39
  If you want in on the Cosmic Niche Intensive, please DM
• 19:42
  me Niche , on Instagram.
• 19:43
  I'm at Laino official or go to NicoleLaino.
• 19:46
  com forward slash niche.
• 19:47
  We'll send it to you there.
• 19:49
  Thank you so much for being here.
• 19:50
  Have a great rest of your day.
• 19:52
  And remember in order to have an unshakable business, you must
• 19:54
  first become an unshakable human.
• 19:56
  So thanks for letting us help you become unshakable with human design, everybody.
• 19:59
  We'll see you next time.
• 20:01
  If you love this episode and you're a fan of the show, please show
• 20:04
  us the love on iTunes, Spotify, or wherever you're listening to
• 20:06
  the show and leave us a review.
• 20:08
  And if you'd like to connect with other entrepreneurs on their human
• 20:10
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 20:15
  Go to nicolelaino.
• 20:16
  me forward slash podcast links to join the group, book a human
• 20:20
  design reading with me, or access our free human design resources.
• 20:24
  We'll see you there.