What’s Working in Content Marketing 3.4 minute Podcast Shannon Dougall and Matt Heinz
This 3+ minute program is extracted from a more lengthy interview. Hear the full program here:
Secrets to effective, high performing B2B content
Shannon Dougall, Vice President of Marketing at Uberflip is Matt's guest in this episode.
What are you seeing in the field and trends?
Seeing overall that B2B marketers believe that content is more important than ever. 84% of B2B marketers are looking to increase their investment in content this year. 55% of marketing budgets are spent in content investment. But they are saying their content is under-performing. Why? Possible answers are:
Their…
The skinny
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