Latest / The Hannah Hammond Show / Cut Them Out Before They Destroy You | Eddie Pinero

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Cut Them Out Before They Destroy You | Eddie Pinero · The Hannah Hammond Show

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  If you're doing something everyday that's not aligned with
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  where you're going, remove it. You know, we have the ability to
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  shape our world, and so often we just refuse to do that.
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  Has there been a pivotal moment in your life?
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  The problems have always felt so big and the solutions always end
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  up being so small. Something as simple as like
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  migraines, you know, it's just suffering and just getting CAT
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  scans and seeing doctors and all this stuff.
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  And it's like, you think the cure has to be as intense as the
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  problem. I mean, there are days where I'd
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  wake up, couldn't open my eyes, you know, And it's a good
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  metaphor for so many of our issues, you know, and in, in
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  terms of, you know, when things aren't right and we know instead
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  of conceding and saying, no, this is life, I have to live
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  this way. Someone's not making you
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  happier. Cut them off.
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  If they're not adding to your life, remove them.
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  If you're doing something every day that's not aligned with
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  where you're going, remove it. You know, we have the ability to
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  shape our world, and so often we just refuse to do that.
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  So, yeah, in terms of relationships, in terms of, you
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  know, moving, like packing up and moving a year ago was a big
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  thing. You know, certain changes to
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  content creation, what I'm putting out there, lots of
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  different things. But the solution is usually
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  easy, simple and in the room with you is what I continue to
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  find. Today I'm sitting with my friend
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  Eddie Funaro. I think our lives have just our
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  paths have crossed multiple times and he's in genius network
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  with me and I started following him on social media because I
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  think the whole world follows him on social media.
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  Before I met him, he owned he's the founder of your world within
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  which he founded 10 years ago today.
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  Congratulations. And he is just one of the most
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  profound motivational speakers and leaders globally.
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  And he's an international speaker and with his YouTube
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  channel, his short form content and with speaking worldwide, he
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  just really wants to inspire and, and manages to actually
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  inspire people to live out their best lives, which is something
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  that's super close to home for me.
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  So I'm really excited to have you here today and I can't wait
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  to chat with you. Thanks, Hannah.
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  Grateful. And yeah, I think the world of
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  you and. And it's crazy how many times
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  our paths have crossed. You know, I haven't been here
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  that long. I've been in Scottsdale for a
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  little less than a year. And yeah, I've seen you all over
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  the place, so it's cool. Well.
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  Thank you. Likewise.
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  I know. I was so excited.
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  I saw you in Genius. I was like, oh, I messaged you
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  on Instagram. That's right.
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  That's right. Yeah.
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  Well, cool. So you've had 200 million
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  streams on your content online. How do you do that?
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  How does that? How does that happen?
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  Yeah. How did you get started?
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  What's your story and? Yeah, slowly and methodically,
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  you know, I, it's, it's a funny thing because, you know, you
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  tend to think of it and it makes sense rationally to think of, of
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  goal and then execution. And so.
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  But for me, it was a long process of like really kind of
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  figuring myself out, you know, and being in the corporate world
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  and realizing like, hey, this is great for some people.
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  But like as a creative, it just wasn't my jam.
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  And, you know, left that space and doing singer-songwriter
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  stuff around Boston, playing acoustic shows, producing
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  friends, taking the camera out, making little movies, doing
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  creative writing and just kind of like little by little,
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  eliminating the things that I didn't like and gravitating
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  towards the stuff that I did. And so, you know, the thing
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  about a a job is, you know, the upside tends to not be that
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  high, but it's safe, obviously. And so that was the first time
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  in my life when I left that I didn't have that safety net.
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  And your world within came to be when, you know, I was starting
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  to feel that pressure and it, you know, the entrepreneur or
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  creator thing went from, you know, being cool to some guy in
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  his mid 20s and his boxer starting to sweat, you know,
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  sitting at the table writing, you know, it's like, oh God,
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  this is not cool anymore. And I just wrote this speech
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  called Ode to Excellence. That was literally just a
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  promise to myself. It was, hey, you've never had
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  the courage to really put your back against the wall.
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  And I think if you did that, you'd figure it out.
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  And, you know, will you? That's the question.
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  I'm sort of like an ode to myself, a promise to myself.
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  And it combined a lot of what I loved, you know, music, editing,
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  writing a speech, telling a story, getting a motive with the
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  message, Loved making it. And I released it and just
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  started getting all this great feedback.
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  Hey, I've been there. Hey, this is beautiful.
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  This helped me, or I'm stuck or I'm lost or, you know, this
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  really gave me perspective. And it's that intersection of
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  like, I love it. And it helps the world we're in,
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  right? That there's something there
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  that's where we're going. It was like a light bulb moment,
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  you know? But it's funny because you don't
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  like, like, I didn't set out to do this when I was 12 or 13, you
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  know, there I didn't even know. Like, there were times where I
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  was making videos or doing things.
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  And it's like, you don't even know why or what it's going to
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  become. It just feels right.
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  So there's a lot of like, gut instincts that stupid.
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  Yeah. And is that still do you do that
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  speech live when you go, when you speak?
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  I talk about it, I don't do it like verbatim, but it's actually
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  kind of a funny, funny story. So there was, I went through
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  this, this chapter where I wanted to like really go off the
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  deep end and be creative. And I started doing the spoken
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  word stuff and it's almost like rap, like the way the words come
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  together and the this, this company hired me to speak just
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  great people, you know, but caught me off guard.
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  You know, I'm thinking, you know, I got my, my keynote
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  presentations. I'm like, OK, which one's more
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  relatable? How do we?
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  And the CEO is like, we listen to this video every day or every
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  week at before our team meeting. Will you perform this?
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  And it was like this spoken word, like almost like a hip
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  hop. I'll show you sometime.
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  It's pretty funny, almost like a hip hop thing.
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  And so I found myself at this like team meeting with the mic,
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  just like it felt like MC and it was so funny.
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  But yeah, it's taken me all over the place.
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  Just different different styles, different ways to get the
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  message across and it's been fun.
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  That's so awesome and I love I, I've motivational speaking like
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  yourself and motivational content has been my lifeline.
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  I actually have a highlight on my motivational things.
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  Every time I see something I like, I post it on there because
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  it's, it's always been there for me.
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  And there's been so many times throughout my life where I
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  wanted to quit and I wanted to give up.
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  There are times I even wanted to die.
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  And that was, you know, I didn't have necessarily the community
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  or the connection or the relationships or friendships or
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  employees or anything like I do now.
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  And I was really alone and that was my lifeline.
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  Exactly what you do, and I guess like what is your creative
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  process to even come up with this absolutely beautiful art
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  that you come up with? Is this just a gift to you or do
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  you have this creative process that helps it come out of you?
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  I've honed it for a lot of years.
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  But but to your point, because I think you touched on something
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  beautiful, like when you're building something like being
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  alone, feeling alone is the most challenging part.
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  You know, it's, it's like you can feel even more alone than
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  you are. Like you're, you know, your
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  brain starts playing the little small violin, the sob stories.
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  One of the reasons I moved here is because I was, you know, I
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  was living in Florida and I have some great friends in Florida.
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  It was, it was, you know, but I come in here once 1/4 and just
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  the people in the community and it's when you're around that you
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  just, you just feel better. You feel more inspired.
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  And yeah, that was one. It is so it was like a year.
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  I love telling the story because it was such a, a pivotal time
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  for me. So, you know, you mentioned 10
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  years I've been doing this. It was year 7 where I hit that
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  exponential growth, that sort of hockey stick growth with views
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  and finances and all these things that allow me to blow up
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  the company and hire a team and do all these things.
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  That's a long time. And it's a lot of days of waking
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  up and looking around and feeling insufficient and not
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  enough and like no one cares. And you're on this pursuit by
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  yourself, even though, you know, I had family and friends, but
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  it's like you're it's, it's this irrational bubble you put
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  yourself and you feel like a loser.
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  And, you know, I like telling people that that's when you feel
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  like that and you're doing something important.
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  It doesn't negate what you're doing.
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  It's not a referendum on you. A lot of times it's just the
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  cost, as I'm sure you know, right.
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  You have to sort of hit your head against that wall endlessly
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  until it clicks. And when it clicks, it really
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  clicks. So I thought it was a good, good
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  sort of segue to remind people to sort of hang in there, you
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  know, when they're, they're sort of on that mission.
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  But my creative process to answer your question is sort of
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  documenting those highs and lows.
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  You know, a lot of like my friend Evan told me, your
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  purpose comes from your pain. And, and I truly believe that.
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  And, and along the way, there were a lot of really low lows.
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  And instead of dwelling in it, it's like, no, dude, capture it,
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  understand it, and then go tell that story and give that to
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  people. Because it doesn't matter if
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  you're a creative or an entrepreneur, a single mother or
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  an athlete or a student, doesn't matter the context, everyone
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  deals with it. And if you can paint that
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  picture, say, hey, look, I'm feeling down or I got my ass
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  kicked or this didn't work. But here's the value.
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  I think that's what the world needs because it goes back to
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  that loneliness thing. You know, you're alone, but
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  you're not. We're all alone together, you
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  know, like we got this. And yeah, in, in, in, in doing
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  so in a way that's emotively captivating and moving.
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  We're not practical creatures. We don't want a list of what to
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  do for us to move. We got to feel it.
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  We got to feel that it's right. And and that's, I've always just
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  wanted to sort of paint that picture for people.
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  Yeah. And with with your creative
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  process, are you writing first and you, you just sit down and
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  you start to write your thoughts and your experiences and things
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  like that, and then you put it into the speech?
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  Or do you have a team behind you that really helps you with
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  content ideas and things like that?
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  Or is it more of like a natural flow?
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  What does that kind of look like?
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  Eventually I hired some video editors, but the rest I I like
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  to to do still I let the music drive the speech.
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  So what I do is, is like I have Evernote and I'm just living my
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  life. I'll capture things and write
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  things down and different stories, different metaphors
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  that I want to write about. And you know, based on the
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  topic, is this kind of a sit down, you know, story time
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  conversation? Or is this like a in your face,
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  upbeat, intense conversation, Right.
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  And so I'll know the theme, I'll get the music, which now I don't
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  write myself anymore. I license and and so I'll get
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  the music that matches the style, I'll loop the music and
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  while the music's in my headphones be writing the speech
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  and that allows the words to match the feel, which I think is
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  arguably the most important piece, you know.
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  And then once I have that audio file, now I give it to my editor
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  hater who's awesome. And then you have the visuals,
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  which is a big component of what you do as well, right in your
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  videos. Yeah, yeah, I got a camera in
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  front of my face and then I inject a lot of B roll and
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  working to make it a little more.
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  It's, it's fun like because there's always a little creative
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  twists and turns you can do, you know.
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  And so I'm looking to get the camera in front of my my face
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  when I'm driving or working out or hanging out with friends and
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  doing some of the stuff. So instead of using stock
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  footage, I can start putting the stuff in, but I'm a private
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  person. Like I, I don't know if you deal
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  with that. Like there's, you're so
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  incentive. We're so rewarded even by being
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  transparent in putting more of ourselves out.
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  And so part of me is like, if you want to win, you got to suck
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  it up and do it. Like that's just the cost of
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  admission. But the introverted me, you
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  know, I'm like, I don't want a camera around everywhere I go.
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  So I'm trying to balance that, you know, and have this sort of
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  library of, of media, of personal media and do it in a
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  way that allows me to sort of live my life, you know?
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  Yeah, I noticed that when I first had lunch with you, I
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  could tell that you're definitely an introvert, more
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  type. And I'm like, hey everyone,
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  how's it going? I'm Hannah.
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  Social butterfly? Yeah, exactly.
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  But so like, is that difficult for you to be vulnerable and raw
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  on what you put out or have you learned to express yourself And
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  how do you, I guess, how do you process the feedback that you
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  get? Do you even get negative
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  feedback on your stuff? Sometimes, yeah, sometimes.
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  Yeah. Well, it was actually talking
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  yesterday about like the negativity bias, right?
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  You can get 100 people saying like the kindest thing and you
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  love one guy being like he sucks and like that's what your your
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  eyes go right to that. But I, you know, I do think that
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  it, it, it through repetition, I've gotten a little bit
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  stronger with being vulnerable. And I mean, that's what people
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  want, you know, that if you're guarded, I think people feel
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  that. And so when you open that door
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  and you let the authenticity through and you're real and what
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  you experience, people appreciate it.
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  And it's hard to your point, you know, it's, it's, it's taking
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  years to sort of get a little bit better and a little bit
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  better. And I still have a long way to
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  go by the way, but night and day to 10 years ago.
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  And then the the I think it's a skill is to, no matter what you
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  do, be able to release it to the world, feel confident in it,
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  have conviction in it, and then detach from the outcome.
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  You're not looking at it constantly.
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  You're not worried about what people are saying.
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  You're not looking at the views, at least not immediately If you
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  want to do it like, you know, every X number of days or weeks
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  for data or feedback would find. But you're detaching from the
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  result. The fact that it meant something
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  to you when you needed to get it out to the world is enough.
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  And I think when you get to that place, there's a calm that you
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  know occurs. And so you talk about how one
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  decision can change your life forever.
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  And has there been a pivotal moment in your life where you
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  made a decision that changed the trajectory of your life?
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  There has Yeah. And and it's, it's funny because
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  the the problems have always felt so big and the solutions
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  always ended up being so small. You know, I was talking about in
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  a speech the other day, like something as simple as like
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  migraines, which I know is not what you're getting at.
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  But like, you know, it's just suffering and just getting CAT
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  scans and seeing doctors and all this stuff.
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  And it's like, you think the cure has to be as intense as the
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  problem. I mean, there are days where I'd
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  wake up, couldn't open my eyes, you know, And I'm a runner and
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  I'd be running 8 miles in Miami in the afternoon.
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  And it's just, it's an electrolyte deficiency.
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  So I started taking electrolyte tablets twice a day.
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  And like, like magic just gone, you know?
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  And it's a good metaphor for so many of our issues, you know,
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  and in, in terms of, you know, when things aren't right and we
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  know instead of conceding and saying, no, this is life, I have
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  to live this way. Someone's not making you
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  happier, cut them off. If they're not adding to your
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  life, remove them. If you're doing something every
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  day that's not aligned with where you're going, remove it.
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  You know, we have the ability to shape our world.
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  And so often we just refuse to do that.
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  Not not even intentionally. It's like we just, we don't even
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  think about it. We just think life as is is how
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  it has to be. So, yeah, in terms of
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  relationships, in terms of, you know, moving, like packing up
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  and moving a year ago was a, a big thing.
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  You know, certain changes to content creation, what I'm
• 16:11
  putting out there, lots of different things.
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  But the solution is usually easy, simple.
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  And in the room with you is what I continue to find.
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  Yeah. And what like, how do you stay
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  motivated? Like do you use your own stuff
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  to motivate you ultimately or? Oh God, no.
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  No way. Like, yeah, right.
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  How do you motivate the motivator?
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  It's like, how do you coach the coach?
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  Yeah, well, it's, it's an important question and it's why
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  I think more than anything, I I place so much emphasis on
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  feeling aligned and inspired. Like if I am not excited to jump
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  out of bed in the morning, how am I going to grab a mic and try
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  and help other people, right. So it's like when something's
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  not right, like I was just saying, it's like you got to fix
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  it immediately. But I think that's what it is.
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  It's gravitating towards things and people that light me up and
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  never staying stagnant. And when you feel stagnant, go
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  on an adventure, go do something, go create momentum
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  somehow, you know? And it's like that's just been a
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  a big thing. Like sometimes it's the lessons
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  that I learned. Sometimes it's through music
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  since it's the movie, sometimes it's through an experience.
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  So there's a lot of different ways.
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  But at the end of the day, it's understanding that, you know, we
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  create momentum in our own lives.
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  And the second you're like stagnant, feel like life is a
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  little mundane, that's on you, right?
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  Figure it out, lead some life into things because we're
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  capable of that. Yeah.
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  And what have been the top three things that have helped you stay
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  relentless and keep going? I mean, seven years.
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  So it took seven years before you really started to see
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  traction in a real good income from your business, it sounds
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  like. And how did you stay motivated
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  through that process because that's a long time.
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  I mean, I don't think I could do seven years if I didn't make a
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  serious growth from it. I was always, you know, it's one
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  of the funniest things. Was it Evan Carmichael's
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  mastermind? And I might have told you this,
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  I was doing like an overview on YouTube and talking about just
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  YouTube stuff, boring stuff, watch time thumbnails, stuff
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  like that. And I have this chart where it's
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  like, you know, growing, but nothing substantial till year 7.
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  Then you get that spike and I open it up for questions.
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  And I'm thinking everyone's going to want to hear about the
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  insurance and outs of the details.
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  And the people are just like, how did you not quit your one
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  through 7? And I think, I mean, it was a
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  few things, right? It was almost paying my dues.
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  It was perfecting a craft, speech, writing, storytelling,
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  captivating. I think I needed to go through
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  it. It's not like it was a complete
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  failure, like I was growing. I think I'd like 100,000 Subs or
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  something like that. That's like I could I could live
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  and you know, every time finances would get scary.
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  Luckily someone would be like, hey, I need a series of videos
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  like at the time, like that was something I did to like make
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  ends meet, you know, but at the end of the day it was hey, the
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  door shut. I'm either going to do very well
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  with this or be broke doing this, but I'm doing this.
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  And I think that is the singular most important thing because if
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  there were off ramps, I would have taken them.
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  I can't tell you how many mornings, you know, the day
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  after I wrote this speech or made this video that I thought
• 19:36
  was going to be transformative and I put it out there and
• 19:39
  crickets, right? And you're just devastated.
• 19:41
  At the time, if there was an enticing shiny object always
• 19:48
  there, I would have taken it. But it's like, no, that door
• 19:52
  shut. OK.
• 19:53
  Yesterday, things didn't go the way you wanted to pick yourself
• 19:56
  up on to the next. It's a good mentality.
• 20:00
  And so it sounds like you are more purpose driven from the
• 20:02
  beginning versus money driven or am I incorrect on that?
• 20:06
  A. 100% correct. And I find that in my world,
• 20:13
  money has been a lagging indicator.
• 20:15
  Meaning like anytime I follow my creativity and stay true to
• 20:19
  myself and do stuff that I feel like I would need, the results
• 20:24
  are better, the impact is better, the money that comes
• 20:27
  with it is better, more speaking engagement, all all that stuff,
• 20:30
  right? Whereas you know how the
• 20:33
  Internet is, it's like you can get rich with this and sell this
• 20:37
  course and use this webinar and, and every once in a while you
• 20:40
  fold and you go, should I do that?
• 20:41
  Maybe I should. And I always have to reel myself
• 20:44
  back. It's always the wrong move.
• 20:48
  So yeah, 100% mission based. And I think when you do that
• 20:51
  one, you're creating longevity, you're creating a foundation
• 20:54
  that you can stand on forever. You can't stand on a webinar
• 20:57
  forever, right? But also, when you stay true to
• 21:00
  yourself, people feel that they share it and they want to be a
• 21:02
  part of it. Yeah, Shiny object syndrome.
• 21:05
  Women in the red. Red dress syndrome.
• 21:06
  Exactly. Yeah, always hard for me.
• 21:09
  I'm a visionary through and through, a creator through and
• 21:12
  through. And definitely it's hard for me
• 21:16
  to just get clarity on my mission and my focus and what
• 21:20
  I'm doing. And I truly honor you for being
• 21:23
  able to stay so focused. And you're, you're so niche down
• 21:26
  to something that you've just absolutely mastered.
• 21:28
  And I think it's absolutely incredible.
• 21:30
  I. Appreciate that.
• 21:32
  It's funny. It's like one of these lessons,
• 21:33
  you, you, you don't learn it once, like you learn it over and
• 21:36
  over and over again, as I'm sure you know, you know, the the
• 21:41
  farther you've come and the bigger your platform is, the
• 21:45
  more opportunities you get. And so it's still shiny object
• 21:47
  syndrome. It just looks different, you
• 21:49
  know, might be a, a, a successful entrepreneur asking
• 21:54
  you to join something or something.
• 21:55
  And you go, yeah, well, yeah, I want to be a part of whatever
• 21:57
  you're doing, right. And then you go, oh, this is no
• 22:00
  line. This is no line with who I am,
• 22:02
  you know. So yeah, I think, I think having
• 22:05
  that awareness is is huge. Did you have a rock bottom
• 22:10
  moment in your life ever that turned you on to the
• 22:15
  motivational speaking and creativity?
• 22:20
  It, you know, it wasn't like for example, when I listened to your
• 22:27
  podcast the other day with Clayton and you talked about the
• 22:29
  box of pictures like something that was just like boom.
• 22:33
  It was more like being aware and philosophizing about the highs
• 22:38
  and lows. I think I learned in college
• 22:42
  through crew of all things. I was AD 1 rower.
• 22:46
  It's when I learned to suffer. Like I learned the value of
• 22:49
  suffering and also I learned that you can suffer and still
• 22:51
  not win, which was a mind. It was just a crazy thing at the
• 22:55
  time. And so I took that in, you know,
• 22:57
  into the real world. And they're suffering in art and
• 23:02
  they're suffering in storytelling and they're
• 23:04
  suffering in creativity. And when you step back and
• 23:07
  observe it, there's beauty that comes from that.
• 23:12
  And so I just liked documenting the story.
• 23:16
  And then the documentation became the story.
• 23:18
  It was just like, I don't know. It was just I wanted to capture
• 23:26
  the roller coaster that is building something significant,
• 23:29
  you know? I know I heard someone say that
• 23:36
  they were always upset about the challenges and the suffering and
• 23:39
  the losses that came in life. And they'd always be like, when
• 23:42
  can I just get on with my life? And then you realize that is
• 23:45
  your life. This is.
• 23:47
  It that's what life is. It's it's it's like a heartbeat.
• 23:50
  It's peaks in its valleys. And if you flatline, you're
• 23:52
  dead. And just yeah.
• 23:55
  And learning to embrace the peaks and the valleys and
• 23:58
  understanding like not trying to race through them and get on
• 24:00
  with it or get get past it. And just really like that.
• 24:03
  Here's where we're at and we're here and we're going through it
• 24:06
  and trying to either win or learn and move forward so.
• 24:11
  Amen. Yeah.
• 24:12
  There was a, there was a moment, you know, Speaking of like low
• 24:17
  points. This is in a way was a turning
• 24:19
  point. There's just such an irony to
• 24:21
  it. You know, it made me feel human
• 24:23
  and it made me understand sort of the authenticity, the value
• 24:25
  of authenticity. But I was, it was 2017.
• 24:29
  I just moved from Boston to Florida and I remember right.
• 24:33
  So this is so funny. I went with some friends to the
• 24:35
  desert to shoot this big thing, this big production and you
• 24:40
  know, spent a couple 1000 bucks, which for me was like at the
• 24:43
  time was just insane and released it and thought it was
• 24:49
  game changing and it just wasn't.
• 24:52
  And you know, I'm watching my buddies from college do well in
• 24:57
  in all their pursuits and or that's how it feels anyway.
• 25:00
  And you're just looking around you and I'm like, I'm not not 21
• 25:04
  anymore, you know, can I afford to be doing this?
• 25:09
  And I'm like, I just need a break.
• 25:10
  And I went out with some buddies and just got hammered in Miami.
• 25:14
  And I remember coming back to my apartment, going to sleep, being
• 25:16
  so hungover the next day. And I get this e-mail from this
• 25:21
  guy and he's like, I love your videos.
• 25:25
  You know, they've helped me a lot.
• 25:27
  And I have a camera crew and I'd love to spend 3 days with you so
• 25:33
  I can show the world what it's like to be disciplined and, you
• 25:38
  know, reach your full potential. And I'm sitting there like
• 25:40
  throwing up. There's like beer cans on the
• 25:42
  floor. I'm like, this is, you know,
• 25:45
  God. But it just goes to like the
• 25:48
  the, the sort of real element of, you know, ups and downs you.
• 25:53
  Don't judge the message by the messenger.
• 25:54
  Yeah, yeah, I'm delivering this, Sir.
• 25:57
  This is not me. But you can't be perfect.
• 26:00
  You know you can't. And and you shouldn't be.
• 26:03
  You know that's that's not. That's not like I'm picturing
• 26:05
  you in their head in a bucket right now.
• 26:07
  And. Yeah, like this is like a
• 26:09
  Seinfeld skit. Like you've got to be kidding
• 26:11
  me, you know? So did you do it?
• 26:14
  No, no, it was not. It was not in a place to do it.
• 26:18
  It was, it was a pretty, pretty low point.
• 26:20
  There's actually had a happy ending, though.
• 26:22
  I I reconnected with one of my old friends at the time and this
• 26:27
  guy, he's my best friend now. Like we're talk all the time and
• 26:32
  we shot videos together and stuff.
• 26:34
  But he would call me and he would be like, you're changing
• 26:39
  the world. He'd call me on a Tuesday and be
• 26:41
  like, what are you doing? And I was, like, just writing or
• 26:44
  thinking. And he'd be, like, just
• 26:46
  reminding you that what you're doing is changing lives and
• 26:50
  you're going to be huge someday. It just said for no reason.
• 26:54
  And yeah, like, things like that really mattered, you know, and
• 27:02
  got me through some of those low points.
• 27:03
  And also, they make you, you know, the law of reciprocity.
• 27:06
  They make you want to be that for other people.
• 27:10
  But yeah, so when I think of the, you know, the the hangover,
• 27:13
  that hangover morning closely associated with with my my buddy
• 27:18
  sort of reconnecting and helping me out of that situation for
• 27:21
  sure. That's funny, Yeah.
• 27:23
  Does he live here an hour or is he still?
• 27:24
  He was in North Carolina. OK.
• 27:26
  So yeah, when I was in Florida, it was a lot easier for us to
• 27:28
  jump around and and shoot at different locations.
• 27:30
  But every once in a. While yeah, and so I know for me
• 27:33
  personally, I, I struggled a lot with self worth and insecurity
• 27:38
  and still do, but I'm coming a long way working on that a lot,
• 27:42
  finally starting to love myself truly and having that compassion
• 27:45
  for myself, but still with that. And I think just part of who I
• 27:50
  am, I've been always a people pleaser.
• 27:51
  Like I found myself worth and my identity and what I produce for
• 27:55
  other people or what I do. I guess the validation from
• 27:59
  other people and I, but still to this day, I love serving people.
• 28:02
  I could never screw somebody over because my validation comes
• 28:05
  in making people happy. Do you have it like a strong
• 28:09
  desire? It sounds like what you do.
• 28:11
  I mean with motivational speaking, like do you get that
• 28:14
  that dopamine rush from the service of other people and, and
• 28:17
  knowing that you are helping people and helping save lives
• 28:20
  and change the world more so than some other things that some
• 28:23
  people may get? I think so.
• 28:25
  I think the impact is is, you know, it's it's been a driver
• 28:30
  the entirety of the the journey. You know, one of the things
• 28:33
  about online is, and this is not, you know, necessarily a bad
• 28:37
  thing if you can find a way to parse it out.
• 28:41
  But the numbers in clicks and views and watch time, you know,
• 28:46
  those are people like they're human beings.
• 28:49
  And as, as as an entrepreneur, there are times where you have
• 28:54
  to look at it as numbers. I mean, it's just let's be
• 28:56
  pragmatic. If if you are not or the date is
• 29:01
  declining or you're not paying, like you can't win and being
• 29:04
  able to serve as many people, help as many people as possible
• 29:07
  as winning. So there is that sort of
• 29:10
  competitive like, Hey, we need to get this out to the world.
• 29:14
  But then, you know, when you get an e-mail from somebody that's
• 29:18
  Ed was at the lowest point of my life and listen to one of your
• 29:21
  videos, when you get Adm, that's like, you know, I'm going
• 29:24
  through a divorce or whatever it is makes it real, you know?
• 29:28
  And that's, yeah, to me, that's what it's all about.
• 29:32
  I guess that's perfect for, you know, how in a world that's so
• 29:36
  flooded with content, how do you produce content that is truly
• 29:41
  impactful and not just more noise, you know, because there's
• 29:44
  so much noise out there. And and you think the key to
• 29:49
  that is just the authenticity and pulling your personal life
• 29:51
  and personal stories into that or.
• 29:53
  I think, yeah, I think the truth lives in a Gray area.
• 29:56
  You know, like, the beauty of the information age is like,
• 29:58
  there's a blueprint for everything.
• 30:00
  I mean, you can look up, you know, who's winning and what and
• 30:02
  why. And.
• 30:03
  And I'd never advocate ignorance.
• 30:05
  You know, Alex Shermozi's crushing it.
• 30:07
  It makes sense as an online creator to maybe understand why.
• 30:10
  But I think where you lose is if you go, OK, I'm going to emulate
• 30:13
  Alex Shermozi. Take, take, you know, his A
• 30:17
  pillar or two that you resonate with, but you have to inject
• 30:20
  yourself into it. If you don't, one, you'll quit
• 30:25
  because you won't be excited about it.
• 30:26
  It won't be you. And two, the audience will know
• 30:29
  100%. You know, they'll see right
• 30:31
  through that. You're just another, you know, I
• 30:35
  don't know, whatever you want to say, B level Alex or Mosey, you
• 30:38
  know? So yeah, I think there's a sort
• 30:40
  of a combination that exists. So with, I mean, you've almost a
• 30:44
  million subscribers on YouTube, which is insane.
• 30:47
  That's amazing. And how and obviously there's so
• 30:51
  much content creation out there. It's like everybody has a
• 30:53
  podcast now, Everybody's filming videos, everybody's doing
• 30:56
  everything, everybody's writing books and everybody's trying to
• 30:59
  speak and those types of things. But what have been like some of
• 31:03
  your biggest attributes or maybe more tactical things to actually
• 31:08
  growing a YouTube audience for you?
• 31:12
  I think 1 it's going to sound pretentious, but I think you'll,
• 31:16
  you'll get it is like, get good at what you do.
• 31:21
  So I'm not saying I'm God's gift to humanity.
• 31:24
  I'm saying I spent seven years writing five to 10 minute
• 31:27
  speeches. I doubt there's many people out
• 31:29
  there that can do that in this space at the same level, the
• 31:35
  same clip that I can. And so when I look at that time,
• 31:39
  you know, it's precious because I honed a craft.
• 31:44
  And So what I advocate is getting good at what you do.
• 31:50
  Podcasts are a vehicle. You know, YouTube is a vehicle,
• 31:55
  social media is a vehicle. If you think that's the end in
• 31:59
  and of itself, that's like an empty Amazon truck.
• 32:01
  What are you delivering, right? You crush it in the real estate
• 32:05
  space. This podcast is a platform for
• 32:07
  you to talk about that and also give people, you know, a view
• 32:11
  into you and the person you are. That's the model, you know, as
• 32:16
  opposed to like thinking you can just flip on a mic and that's
• 32:19
  that It's like, what are you delivering?
• 32:21
  Really think about what your audience needs and how you're
• 32:24
  providing that. And I think, you know, that's,
• 32:26
  that's what a lot of people miss.
• 32:29
  So tactically, yeah, like picking a niche or understanding
• 32:34
  where you want to go, being good at that.
• 32:36
  And then depending on what that is, you know, repetition,
• 32:38
  understanding which platforms are best conducive to your skill
• 32:42
  set. There's some people that are
• 32:44
  amazing on Twitter because they're just, they're quick
• 32:47
  witted. Everyone's dunking on each
• 32:48
  other. And it's like, you know, that's
• 32:50
  their field. If you put them on a long form
• 32:52
  podcast setting, it's like a fish out of water.
• 32:54
  And that's fine. You don't need to be a good
• 32:55
  podcaster. Crush it on Twitter or X.
• 32:58
  If you like being in front of the camera and you're good that
• 33:00
  way, do that. Don't feel the need to be
• 33:02
  everywhere. So I think it's just really
• 33:04
  understanding what you're good at, what you want to deliver,
• 33:08
  and really understanding yourself and the best way to
• 33:10
  bring it to life. Yeah.
• 33:12
  And then what about you mentioned the metrics and the
• 33:14
  clicks, How do those play into like I have a friend who has a
• 33:19
  few million followers on YouTube and he's told me that the
• 33:23
  algorithm, you know, all of it's all about the algorithm and the
• 33:25
  title and the 1st 30 seconds and the changing the frame and, and
• 33:30
  all of these things. Do you, are those super
• 33:32
  important and how you structure your videos as well paired with
• 33:35
  a good product and craft? Or do you just kind of put
• 33:37
  together a good product? Yeah, I mean, it's a great
• 33:39
  question, a really good lesson I learned.
• 33:40
  So when the channel blew up, same guy.
• 33:44
  Evan was my coach at the time and I was very stubborn.
• 33:47
  Carmichael yeah, I got to get into Is he accepting new people
• 33:51
  in his mastermind? I'm sure he is.
• 33:53
  Oh my gosh, he's so good. Give him a shout.
• 33:54
  Yeah, I just saw him 2 days ago. Oh.
• 33:57
  Let's try. He was at the.
• 33:58
  I will never forgive myself for missing your.
• 34:01
  Shatter Base. Oh God, it hurts my soul.
• 34:06
  Yeah, that was an amazing lineup.
• 34:08
  It was really good. But yeah, that's what that's
• 34:11
  what changed the trajectory of what I was doing because I was
• 34:13
  very stubborn. 3 minutes, it's going to emulate a song.
• 34:17
  My titles were like dance before the music plays.
• 34:21
  There's these artsy things that YouTube has no idea what the
• 34:23
  hell it is because it can't index it, right, people?
• 34:26
  No one searches for that. And so Evan's like, look, and
• 34:32
  I'm, I'm paraphrasing, but he's like, you can have the best
• 34:35
  content in the world. If it sits, you know, at the the
• 34:39
  bottom of YouTube somewhere, you're not going to help anyone.
• 34:41
  You're going to have to make some concessions.
• 34:44
  And so change the titles very specific.
• 34:47
  Listen to this when or morning motivation, things like that,
• 34:53
  that YouTube goes, ah, OK, this is a motivational video.
• 34:56
  I'm going to take it and I'm going to bucket it with other
• 34:58
  motivational videos and start recommending it, right?
• 35:02
  Watch time. It's like 3 minutes.
• 35:05
  Eddie, YouTube values longer videos, so you're hurting
• 35:08
  yourself. So it was a couple things like
• 35:11
  adjusted and pivoted a little bit to tell a story in 8
• 35:15
  minutes. And then, you know, I have
• 35:17
  thousands of speeches now after that stack 4 old ones behind it.
• 35:22
  85% of people that watch every video have no idea who I am and
• 35:26
  I've never seen me before. It's not like people are going
• 35:28
  to get angry, but as a creator, you're in your head.
• 35:30
  You're like, my audience is going to get mad.
• 35:32
  Maybe they've seen this video, but you know how that goes.
• 35:35
  So I extended the video length. I started using thumbnails that
• 35:38
  were less artsy, whimsical, cryptic, and a motive face,
• 35:42
  right? Very basic things.
• 35:44
  And then straight up. So I do think like you have to
• 35:51
  play smart, but it's like what I was saying before, that Gray
• 35:56
  space, but you have to do it in a way that allows you to stay
• 36:00
  integral to your message and your style and that type of
• 36:03
  thing. Yeah, yeah.
• 36:05
  Keep it authentic to you, still understand the rules and the
• 36:07
  things that are going to help you and play because at the end
• 36:09
  of the day, there are algorithms.
• 36:11
  And if, yeah, nobody's, nobody's searching for dancing in the the
• 36:15
  rain, but they're searching for how do I not jump off a bridge
• 36:18
  today, you know? Exactly.
• 36:20
  Very, very direct. It's not as elegant, but.
• 36:23
  Yeah. When you put it that way, you
• 36:24
  know, it's like I'm swimming upstream here.
• 36:27
  Why? Yeah.
• 36:28
  Yeah. So we just had an election and I
• 36:33
  know there's been a lot of there there, there's a lot of
• 36:37
  negativity in the world in general and the media creates a
• 36:40
  lot of let's just say, doesn't only only talks about the
• 36:45
  negativity doesn't exactly shine on the good things that are
• 36:47
  happening in the world. And then with the all the
• 36:49
  political charge of Trump and Kamala and Republican or
• 36:54
  Democrat or just all of these things going on.
• 36:57
  I know I've personally come ran into a lot of people who are
• 37:00
  very beaten down right now and they're very exhausted and
• 37:03
  they're very triggered. What are some mindset shifts
• 37:08
  that people can make to stay positive and united in an
• 37:14
  environment like this that is so triggering and politically
• 37:18
  charged? What a cool question.
• 37:19
  I I think like at a basic level understanding why in a in that
• 37:26
  we are incentive based creatures.
• 37:28
  So like the media, for example, is 100% incentivized to have you
• 37:33
  worked up and angry and fearful, you know, thinking the other
• 37:39
  side is the enemy. And that's how you tune in,
• 37:41
  right? Politicians, when they create
• 37:43
  their coalitions, 100% incentivize to say, hey, this
• 37:48
  group over here and this group over here are against you.
• 37:53
  I'm not I'm for you. So they're the bad guys, we're
• 37:56
  the good, right? And so like you start
• 37:58
  understanding that so much of the stuff is just manufactured
• 38:03
  besides the fact that some of these narratives are just
• 38:05
  straight up. PS But I think, you know, we
• 38:08
  have so much in common with each other that I just think it's
• 38:15
  overshadowed by, you know, some of this.
• 38:18
  I let me put it this way. I'm, I'm, I'm right of center.
• 38:21
  I have a lot of left-leaning friends and I'm one of these
• 38:26
  people like does, I don't take it personally.
• 38:28
  I don't care. I know they're well-intentioned.
• 38:31
  I know they want the best for themselves and their family in
• 38:34
  the country. You just see things differently.
• 38:37
  And that's, you know, that's a level of maturity that I think
• 38:41
  is, is required. And it it'd be, it'd be wrong to
• 38:44
  say we were always like that. But I think obviously it's
• 38:47
  gotten worse. So I think the first thing you
• 38:48
  can do is just understand that like, there's no reason to
• 38:51
  create this fake you versus me, Red Sox versus Yankee stuff.
• 38:55
  Yeah, I agree. I think the emotional
• 38:57
  intelligence, I was having this conversation at a conference in
• 38:59
  Vegas yesterday and he was, he was a Democrat, far left.
• 39:05
  And anyway, we had opposing views on that, on politics.
• 39:11
  I, I'm the same as you, you know, a little bit more on the
• 39:14
  conservative side. But I, it was interesting to see
• 39:18
  because I took his charge from like up here to totally fine in
• 39:24
  a matter of about 5 minutes. And he was like, how did you do
• 39:27
  that? Like you need to be a
• 39:29
  politician. I'm like, yeah, no, I would
• 39:30
  never be a politician. But it's, it's just the
• 39:33
  understanding of like we're all in this together.
• 39:35
  And the more uncertainty that we have and the more conflicts that
• 39:40
  we have and the less unity that we have, the more war we have.
• 39:44
  And we don't have peace. And like, what is the purpose of
• 39:47
  anything in life other than peace and happiness and
• 39:50
  fulfillment and freedom? And so I think it's just really
• 39:53
  important, like you said, for people to just have that level
• 39:57
  of maturity and emotional intelligence.
• 39:59
  And I don't know, Do you advise people stay away from the news
• 40:05
  in the media and just kind of focus more on their lives or do
• 40:08
  you think? Just be mature enough and
• 40:10
  emotionally intelligent enough to be able to know what's going
• 40:13
  on, but not let it negatively affect your decision making.
• 40:17
  Yeah, it's funny. I mean, I've struggled with this
• 40:19
  because it's a distraction, right?
• 40:20
  So like 100% I've, I've studied politics in in college and very
• 40:25
  much enjoy it and, and love it. Right.
• 40:29
  So like I'm on XA lot and I do think my day is better and more
• 40:33
  productive when I just say, Hey, we're not even looking at that,
• 40:36
  right? Like today with all the
• 40:37
  appointments, I'm like checking it.
• 40:38
  It's like, you know, but one thing that I do that I think is
• 40:42
  pretty cool because you can cultivate a list of people on X
• 40:46
  you can follow and you know, I'm human.
• 40:48
  A lot of it's people that think like me, but I include in that
• 40:51
  list people that I totally disagree with the very least
• 40:54
  understand what they're saying. And I think that's like, the
• 40:58
  danger is the echo chamber, right?
• 41:02
  The danger is like people completely unaware of reality
• 41:08
  charged up listening to this figurehead thinking, for
• 41:11
  example, like women's rights are gone.
• 41:13
  It's like there's just not, it's just not conducive to to reality
• 41:17
  or what's happening. So I think you can do yourself a
• 41:20
  favor and at least that even if you have to grit your teeth and
• 41:23
  listen to someone you don't like for 10 minutes, understand where
• 41:28
  they're coming from, understand a different point of view.
• 41:30
  Because again, these a lot of these people talking are
• 41:31
  incentivized to piss you off and hate the other side.
• 41:35
  You know what I mean? Yeah, I think that's really good
• 41:38
  advice. I, I noticed, I, I actually
• 41:40
  noticed myself get a little triggered in charge.
• 41:42
  I was at a, a tech conference and there was a, you know,
• 41:46
  someone like bashing the conservative side and stuff like
• 41:49
  that. And I started to feel like that
• 41:51
  anxiety kind of build up inside my gut.
• 41:53
  And now I'm such more of a present person, I realized that
• 41:57
  I'm like, that's interesting. Why am I getting charged right
• 41:59
  now? And where is that coming from?
• 42:01
  And is this a valid feeling or is this just bias, things like
• 42:06
  that. But it's, what was I going to
• 42:11
  say? It's.
• 42:12
  That self-awareness. Though, yeah, that
• 42:14
  self-awareness, and that's what Gabra Monte says is the
• 42:16
  responsibility is, he said in in between a stimulus and a
• 42:21
  response, there's a gap, and in that gap lies our freedom and.
• 42:27
  That's powerful. Yeah, yeah.
• 42:31
  And so many people, they get a trigger and they respond.
• 42:33
  And so he says that that's no responsibility, and that's
• 42:36
  slavery. Ultimately, you're a slave to
• 42:38
  your own mind. And so being able to slow down.
• 42:41
  Yeah, to your own emotions and being able to slow down, realize
• 42:44
  when you get a stimulus or a trigger or someone says
• 42:47
  something, someone does something, somebody takes
• 42:49
  something or steal something or hurts you or whatever, is being
• 42:53
  able to recognize that gap before you respond and fully
• 42:57
  have control over your response. And those are like the, I guess,
• 43:01
  the most free people. Yeah, takes a lot of discipline,
• 43:05
  you know, And it's not even like when someone's saying, you know,
• 43:10
  like, you know, like philosophizing about or
• 43:12
  discussing a different point of view.
• 43:13
  It's when a different point of view is said with conviction,
• 43:16
  like it's 100% the truth. And to not think that is crazy.
• 43:20
  And there's this tonality that sort of condescending.
• 43:23
  That's when I'm like, yeah, to your point, it's like, you know,
• 43:27
  let it go. Breathe.
• 43:29
  Yeah, you know. Because at the end of the day,
• 43:31
  it just hurts you more than anybody.
• 43:33
  Yeah, You look like a fool reacting.
• 43:35
  It's like, it's like on the football field, it's never the
• 43:38
  person that's, you know, shoved first that gets the flag.
• 43:42
  It's the one who hits back. You know what I mean?
• 43:44
  It's the retaliator or on the basketball court, wherever.
• 43:48
  Yeah. So how how have you and how do
• 43:51
  you recommend that people stay motivated when they're feeling
• 43:54
  super overwhelmed or burnt out? Well, the, the Stoics talk
• 43:59
  about, you know, understanding and the Serenity prayer touches
• 44:02
  on this as well. I mean, understanding, there are
• 44:04
  things you can control and there are things you can't.
• 44:06
  And there's a hell of a lot out there to be worked up about and
• 44:09
  be mad about. And the reality is a lot of
• 44:11
  that's just outside of your purview.
• 44:13
  You know, you can't do can't do anything about it, right?
• 44:16
  You can't personally unmake Matt Gaetz, attorney general, right?
• 44:22
  But you can focus today on growing your business and
• 44:25
  calling, you know, people you care about and checking in on
• 44:29
  them. You can focus on your health.
• 44:30
  You can focus on these things that keep you grounded.
• 44:33
  And when you do that, we talked about a foundation like it's a
• 44:36
  lot easier to build on top of when you have that rock.
• 44:41
  And you know, these are things I've advocated before walking.
• 44:46
  And the reason I advocate walking is because there's you
• 44:49
  can think and you can ask yourself very basic personal
• 44:52
  questions that life moves so quickly.
• 44:54
  You never would have asked what matters to me?
• 44:58
  Where do I want to go? What am I doing now?
• 45:00
  Of the things I'm doing now, what's bringing me there?
• 45:02
  What am I doing for no reason? When you feel like you are
• 45:08
  making progress and have momentum towards something
• 45:10
  meaningful, a lot of that other stuff seems less important.
• 45:13
  You know what I mean? Yeah, because it's purpose
• 45:16
  driven and then the money doesn't really that I guess the
• 45:20
  outcome is just living out with purpose.
• 45:22
  It's not tied to a specific result.
• 45:25
  Yeah, yeah. Are what what is next for you?
• 45:27
  What are like? What are your goals?
• 45:29
  Are you like? I'm a very money motivated
• 45:31
  person, as you could probably tell from getting to know me a
• 45:34
  bit. You seem to be more grounded in
• 45:36
  purpose and passion for what you do.
• 45:39
  Are you, do you have like are you a goal setter like a long
• 45:42
  term goal setter or what is your goal setting look like short
• 45:45
  term versus long term? Yeah, I definitely have.
• 45:48
  I mean, don't get me wrong, money's a beautiful thing and a
• 45:51
  necessary thing and, and you know, it's, it's a tool that
• 45:54
  without it, you can't have impact and you can't scale.
• 45:57
  So that's something that I'm actually working with three
• 46:03
  coaches right now to better integrate.
• 46:06
  Right now my entire team is funded from Adsense and
• 46:12
  sponsorships and speaking engagements.
• 46:16
  When you have two million followers or a community of 2
• 46:20
  million and you're not selling them anything, that's not a
• 46:23
  virtuous thing. That's a stupid.
• 46:24
  Thing right So. You know, it's, it's something
• 46:27
  that I'm working on. I'm just, I want to be very
• 46:32
  careful that one, I feel like it's needed and two, it's done
• 46:37
  the right way because people want more, obviously, you know,
• 46:40
  that they want a next step. And yeah, it's fun though.
• 46:45
  Like, I love solving for this stuff and really, you know,
• 46:48
  bringing it to life. Does I don't have I just
• 46:52
  launched my YouTube channel. I'm like, I'm getting it up this
• 46:54
  week pretty much. But do I've heard mixed signals
• 46:58
  about, Oh, you can make a ton of money from ads, like ads running
• 47:02
  on your YouTube content. And then some people have said,
• 47:04
  I've heard way big ranges. Someone said some person made
• 47:08
  600 million from YouTube ads and someone said it's going to be a
• 47:11
  nice supplemental income, but it's not going to like make you
• 47:13
  rich. What have you seen or do you
• 47:16
  have the knowledge? I mean, because you're in those
• 47:17
  masterminds in big YouTube communities and you have a large
• 47:19
  community, is it a really good consistent income or is it it
• 47:25
  should it be more supplemental to something that you're
• 47:28
  selling? I think it should be
• 47:29
  supplemental. I mean so you can so you know.
• 47:32
  For context, the channel is made as high as almost 70K in a month
• 47:37
  and as low as, you know, 25. It's the up and down makes you
• 47:42
  feel like as a creator, there's just not sustainable.
• 47:45
  Like if you're, if you're banking entirely on that,
• 47:48
  there's a level of certainty that I, I don't think is is
• 47:51
  responsible, but it's definitely a valuable thing that the beauty
• 47:56
  of YouTube is that it's a window to the world.
• 47:58
  I mean, all my speaking engagements come from that.
• 48:01
  Opportunities come from that. You know, you a lot of people
• 48:07
  mention networking and I'm in some awesome networking groups
• 48:09
  here. And but you know, when you have
• 48:14
  that level of exposure, the networking appears in your
• 48:18
  inbox, right? The world wants to be a part of
• 48:20
  it. So like there's just so many
• 48:22
  really valuable things that come from it.
• 48:24
  I do still think the Adsense is Yeah, it's a it's a beautiful
• 48:30
  plus. Yeah, Yeah.
• 48:32
  What I mean, once you have the following and as long as you
• 48:34
  maintain it, that's pretty reliable within range income.
• 48:38
  Yeah, that's super cool. And then now do you have
• 48:40
  sponsorships with other companies and stuff on YouTube
• 48:44
  and things like do you have a sponsorship or partnership with
• 48:46
  the good quote? Yeah, working with them and
• 48:50
  basically the this was a big, a little pivot that paid big
• 48:55
  dividends is like taking the audio from the YouTube channel
• 49:00
  and making a podcast with it, millions of downloads.
• 49:05
  You weren't doing that before. No, yeah.
• 49:07
  But again, it's not like rocket science, right?
• 49:09
  It's like, dude, come on. But it was just YouTube, right?
• 49:12
  I'm, I get like tunnel vision. I'm like, I'm going to be very
• 49:14
  good at YouTube. And then you step back, it's
• 49:16
  like, oh, OK, well, there's other things.
• 49:19
  And yeah, so sponsorships there and ads and a download on a
• 49:24
  podcast is is is much more lucrative than a view on
• 49:28
  YouTube. Oh really?
• 49:30
  Why is that? Because you can sort of stumble
• 49:33
  upon a view on YouTube, whereas podcasts tend to be more direct.
• 49:38
  You have to be very specific. You got to be looking for it,
• 49:40
  click it, sit that, you know what I mean?
• 49:41
  It's just there's no algorithm feeding you.
• 49:45
  Next video recommended Yeah. I have heard people who have
• 49:48
  large podcast following said that people who are watching
• 49:52
  your podcast, like that's like a cult like following.
• 49:55
  They're the ones that go to your events.
• 49:56
  They're the ones that join your masterminds.
• 49:57
  They're the ones. Yeah, yeah.
• 50:00
  So what do you think as you start to develop a product for
• 50:04
  something that's been free, motivational, you know, other
• 50:06
  than your speeches, but I mean online content, what do you
• 50:08
  think? Is that going to be similar to
• 50:12
  like, Like I just think of Jay Shetty who does life coaching
• 50:15
  and things like that. Or you think about forming a
• 50:17
  community? Or what type of product are you
• 50:19
  thinking would be aligned with you?
• 50:21
  Or have you gotten that far? Yet I think the community thing
• 50:22
  would be fun. It's funny, I get asked to life
• 50:25
  quotes quite, quite a bit. I I just don't see myself as
• 50:27
  that like or or it doesn't light me up in the way that sort of
• 50:32
  the artistic side does. But I, I think a community would
• 50:36
  be fun, like minded folks, you know, going from zero to one in
• 50:41
  whatever, you know, their pursuit is creating those life
• 50:44
  lines calls. I, you should see my, I got a
• 50:46
  whiteboard my, my place just with, with thoughts all over.
• 50:49
  So it's like almost, almost in the building phase, you know,
• 50:54
  but I think that's the way to go.
• 50:55
  And I did a retreat, like a one off retreat with a friend and we
• 51:01
  brought 23 guys up to Sedona and we got this beautiful like ranch
• 51:08
  and did hiking and cold plunging.
• 51:10
  And that was a life changing experience putting that on.
• 51:15
  And so I've shelved it, but I haven't necessarily forgotten
• 51:18
  about it, you know? So maybe integrating that into
• 51:22
  the community I think could be a cool thing.
• 51:23
  I love that. I think that's a great idea.
• 51:25
  I want to go. Hopefully they're not men's
• 51:27
  only, but. That was I don't think this will
• 51:29
  be Yeah, I'd be in trouble. A lot of my audience is women,
• 51:32
  you know, gotta. Keep it open.
• 51:34
  I know a lot of lot of women, I mean need a lot of motivation
• 51:37
  and I mean I think we all do. But women in particular seek
• 51:42
  help and encouragement and motivation and, and strength,
• 51:46
  especially entrepreneur women who have to play more into their
• 51:50
  masculine roles and take that leadership role and don't
• 51:53
  necessarily have the traditional backing of a man to support
• 51:57
  them. So.
• 51:58
  For sure, just just hearing, you know, you talk about that like
• 52:02
  some of the, the obstacles you face just being female, like
• 52:05
  some things that just, you know, I've never have to deal with,
• 52:09
  you know, So yeah, the, the life lines and the support for sure.
• 52:12
  Yeah, that'd be really cool. Awesome.
• 52:15
  So what is I guess to to finish it off here we have a few more
• 52:20
  minutes, but what is the if you could go back in time and give
• 52:26
  advice to your younger self, what would that be?
• 52:31
  I think I would emphasize the importance of moving, of just
• 52:37
  doing something because the perfection myth held me down for
• 52:44
  a long time in a lot of different ways.
• 52:46
  It's like this video is not perfect.
• 52:50
  Or there was a period where I was writing speeches for CE OS
• 52:53
  and it'd be like, you know, spend 3 weeks on this revising
• 52:57
  to the point where it's like the guy's not going to know the
• 52:59
  difference or care put it. There's so much more value in
• 53:04
  releasing something, removing yourself from it and focusing on
• 53:07
  the next one. Because what you find if you do
• 53:10
  that is, is time obviously goes by and you look over your
• 53:14
  shoulder and you've created distance, you know, And so that
• 53:17
  to me, momentum is everything. Go repetition.
• 53:21
  Charlie Munger had a beautiful choices.
• 53:23
  You are your own experiment. Go out into the world and do
• 53:27
  things. Give life a chance to provide
• 53:28
  feedback. It's just too rigid for too long
• 53:32
  thinking there had to be a right way.
• 53:33
  And am I doing this right? And you know, no, do what you
• 53:37
  think is right, put it on the world.
• 53:38
  Move, move, move, move. That mindset is is really
• 53:42
  valuable. Yeah, I love that.
• 53:44
  I, I, I try to do that too. I, I used to be extremely camera
• 53:49
  shy. I would like cry if someone
• 53:52
  tried to take a picture of me or a video of me.
• 53:54
  And there's a whole period of my life where there's no pictures
• 53:56
  of me. I'm, I'm actually building out
• 53:58
  my, I'm rebranding my personal website and doing a storyline of
• 54:02
  my life of a picture of me from like just each year.
• 54:05
  Not each year, but yeah, So people can can kind of really
• 54:08
  see the whole depth of who I am. But yeah, there's a solid like 7
• 54:12
  years where there wasn't one picture taken of me and you.
• 54:15
  Go from 12 to like 23. Pretty much I go from, I go from
• 54:20
  like 10 to 18. There's like 8 years it's cut
• 54:25
  out. But it's pretty funny.
• 54:28
  But shoot, I forgot what we were just talking about.
• 54:34
  Tyler Hall. Yeah.
• 54:36
  Did you meet him at the studio? He's him and Clayton run the
• 54:40
  Rocket Studios. Yeah, he's a he's a good friend
• 54:43
  of mine. So I I met him.
• 54:45
  He's actually, I just mentioned the retreat in Sedona.
• 54:47
  I ran it with him. Oh, oh, cool.
• 54:49
  Yeah, I love. Him.
• 54:50
  Yeah, he's a great dude. But he, I was saw him a couple
• 54:53
  days ago and he was like, you know what, I really encourage
• 54:57
  you to just come on, do come on one of your podcasts, like no
• 55:02
  makeup, no hair done, wear your yoga pants, like just be you,
• 55:08
  you know, And I was like, oh shit, like.
• 55:11
  Get the heart rate up a little bit.
• 55:13
  Gets my heart rate and he's like, cuz as you start, you
• 55:15
  know, as you started doing cameras then now, no, now
• 55:18
  cameras are a big deal. And then if you start doing more
• 55:21
  like that, like you don't always.
• 55:22
  He's like, I used to be all concerned about everything being
• 55:25
  perfect and the mics being perfect and the videos being
• 55:27
  perfect and my hair being perfect and everything.
• 55:30
  And it doesn't have to be, you know it doesn't.
• 55:33
  It's not like be a slob all the time.
• 55:34
  But everything doesn't have to be so polished.
• 55:36
  It's just be authentic and take action and just make steps
• 55:40
  towards the direction of where you want to go.
• 55:43
  Yeah, it's so I'm writing a speech about this.
• 55:47
  I hope, I hope Clayton won't care.
• 55:48
  I don't think he will. But he said yesterday on the
• 55:50
  pod, something I thought was so profound, mirrored what you just
• 55:52
  said, where he was talking about like his dancing.
• 55:56
  And like, you know, he's known for a million different things.
• 55:59
  Dancing is not one of them. And and I think people really
• 56:01
  resonate with this. And so he's like, well, it's a
• 56:03
  big part of me. I want to get it out into the
• 56:05
  world. And so film films it.
• 56:07
  But it's like nervous, obviously, anyone would be like,
• 56:10
  this is new. What are people going to say?
• 56:11
  Like he's sort of in the limelight and sits on it for 40
• 56:17
  minutes and then decides he's going to write up this big long
• 56:19
  description being vulnerable because he knows that I'll get
• 56:22
  some positive engagement that will counteract what he thinks
• 56:26
  will be negative, right? And now he's like, now I'm at
• 56:29
  the point, you know, where I don't do that.
• 56:31
  I just put it out. And he's like, that was so
• 56:34
  embarrassing having to hedge like that.
• 56:36
  And it's like, no, like you started and at the point if that
• 56:40
  was the at that time, if the only way you could find the
• 56:45
  courage, build yourself up, share that with the world was
• 56:47
  writing that long description to hedge, then that was 100%.
• 56:52
  You know, just go. Jim Quick said, you know,
• 56:55
  sometimes when when all you have is 40%, forty percent is 100%,
• 56:59
  right? Just do it.
• 57:01
  And you always end up looking back and being like, thank God
• 57:04
  it was sloppy and ugly and messy and embarrassing.
• 57:08
  But here I am, you know? So yeah, just let that let that
• 57:13
  fly. I bet.
• 57:14
  Bet in a year you'll be done with the makeup.
• 57:16
  You'll just be floating around in yoga pants.
• 57:18
  You know, I don't know about all that, but, I mean, I, I like,
• 57:22
  I'm either like, you don't want to see me at all.
• 57:24
  I'm a train wreck, or I'm. I'm well put together.
• 57:27
  There's not really much 0060. Yeah, yeah.
• 57:31
  But yeah, it's fun. But anyway, I like that.
• 57:34
  Take it. What's that quote?
• 57:36
  A journey of 1000 miles begins with a single step.
• 57:39
  And that's just it. You just take action, start
• 57:42
  putting things in motion and doing the right thing.
• 57:45
  That's like me. I always, I never wanted to go
• 57:47
  to the gym because I was like, you know, I didn't lose 15 lbs
• 57:50
  in in one day of going there. But you just start going and you
• 57:53
  just show up and you do any amount.
• 57:55
  That's what my coach tells me. It's the the principal of any
• 57:59
  amount and stop. A lot of people will be like,
• 58:01
  Oh, well, for instance, using the gym because we're talking
• 58:04
  about it. I did cold plunge for two
• 58:07
  minutes today. So tomorrow I'm going to do 3
• 58:08
  minutes. The next day I'm going to do 4
• 58:09
  minutes. The next day I'm going to 5
• 58:10
  minutes or I did an hour workout today.
• 58:12
  I lifted 50 LB weights, so I'm going to do 60 lbs tomorrow.
• 58:15
  And so many people put so much pressure on themselves to just
• 58:19
  be more, do more, do better that that's what ultimately will lead
• 58:22
  to the burnout. And then it's it's all or
• 58:24
  nothing versus just, she talks about making the practice of
• 58:27
  just putting on your gym shoes every single day, no matter
• 58:31
  what. And if you decide to just take a
• 58:32
  walk outside for two minutes or you decide to go work out of the
• 58:35
  gym for six hours, doesn't matter.
• 58:37
  It's completely up to you because your body changes every
• 58:39
  single day. But it's just the habit of
• 58:41
  movement. And that's been super helpful
• 58:44
  for me. I love that.
• 58:45
  Yeah, I love that any amount but.
• 58:48
  Someone, someone said little hinges W Clement Stone swing,
• 58:51
  big doors. And it's like, you know, those
• 58:53
  little things like that, having your shoes by the door, taking a
• 58:56
  walk, doing things that just keep you grounded, keep you
• 59:01
  focused, keep you rocking and rolling.
• 59:04
  Yeah, well, cool. It's been fun.
• 59:07
  Thanks so much for being here. Hannah, thanks for having me.
• 59:09
  Yeah, it's been a blast.