Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 462: How to Thrive in Business without Social Media

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462: How to Thrive in Business without Social Media · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:11
  Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
• 0:17
  Nicole Laino: I'm your host, Nicole Laino.
• 0:21
  Nicole Laino: Hello, and welcome to Unshakable with Human Design.
• 0:25
  Nicole Laino: I'm your host, Nicole Laino.
• 0:27
  Nicole Laino: And maybe you're in this moment, a moment that happens for a lot of entrepreneurs, and it's subtle, but once you feel it, you can't go back.
• 0:37
  Nicole Laino: So you go to share something.
• 0:38
  Nicole Laino: It's something nuanced, it's something deep, it's something that feels important, and you realize that doesn't fit in the caption.
• 0:47
  Nicole Laino: This doesn't really fit for a reel.
• 0:49
  Nicole Laino: It's longer than seven seconds.
• 0:51
  Nicole Laino: And instead of expanding your message, you start to shrink it.
• 0:55
  Nicole Laino: This is something that happens a lot.
• 0:56
  Nicole Laino: Like, I'll have an idea sometimes for social media, and I see this with my clients.
• 1:01
  Nicole Laino: They have these ideas, but it might not even be conscious to you.
• 1:04
  Nicole Laino: You might just be thinking like, this doesn't fit on Instagram, or, this doesn't fit on Facebook, or you put it up there and it just doesn't get the attention that it felt like it deserved.
• 1:15
  Nicole Laino: Because you're like, this is really great, but it's not landing.
• 1:17
  Nicole Laino: People aren't grabbing it.
• 1:18
  Nicole Laino: People aren't paying attention.
• 1:20
  Nicole Laino: So this moment that you're in, where either the fact that, like, the platform doesn't fit the level and the size of the message that you have, if the platform feels too small for your message, what ends up happening a lot of times is people just don't share it.
• 1:37
  Nicole Laino: Oh, I won't put that up there.
• 1:38
  Nicole Laino: I won't talk about that there.
• 1:40
  Nicole Laino: I won't say that there.
• 1:41
  Nicole Laino: And I understand where that comes from, because there are times I go to go on Instagram, like, I don't want to make it what it needs to be for Instagram.
• 1:49
  Nicole Laino: I want it to be.
• 1:51
  Nicole Laino: I want to have a deeper conversation.
• 1:53
  Nicole Laino: I'm not shallow.
• 1:55
  Nicole Laino: Why do I have to make myself shallow for this platform?
• 1:58
  Nicole Laino: This moment that I'm describing, this moment where you start to realize this moment where it happens, and if you haven't realized it, you're hopefully drawing out enough of the specifics where you go, oh, yeah, yeah, I get that.
• 2:11
  Nicole Laino: That's the moment.
• 2:11
  Nicole Laino: You've outgrown social media as your primary platform.
• 2:15
  Nicole Laino: And it's not that social media is bad and it's not that you shouldn't use it.
• 2:19
  Nicole Laino: I use it, but I use it very differently in my business and it's the reason why I have one.
• 2:25
  Nicole Laino: If I had to rely solely on social media to grow my business, I wouldn't have one.
• 2:30
  Nicole Laino: I would have quit a long time ago.
• 2:32
  Nicole Laino: I absolutely would have quit.
• 2:33
  Nicole Laino: And I mean that sincerely.
• 2:35
  Nicole Laino: Why?
• 2:36
  Nicole Laino: Because I think I would have just felt like that there was no place for me, that the fact that I get engagement now, but I have posts that get 2,000 likes and 50,000 views and I have those great ones and then I have ones that get 10 likes and I'm like, what's happening here?
• 2:53
  Nicole Laino: Why is it that this resonated so deeply with people where it spread like wildfire and this one just like in the complete toilet.
• 3:02
  Nicole Laino: So I'm not down on social media, but it's no longer the place where d people where your best work lives.
• 3:10
  Nicole Laino: It's not a platform for depth because social media is optimized for different things.
• 3:15
  Nicole Laino: It's optimized for speed, it's optimized for quick hits, dopamine hits, simplicity and entertainment.
• 3:24
  Nicole Laino: Which is why we see it's everything is about a hook on social media.
• 3:29
  Nicole Laino: It's about like, what's a snappy hook that's going to get people to stop.
• 3:32
  Nicole Laino: That's why we ended up with the coaching industry as it is.
• 3:35
  Nicole Laino: That's why we ended up with people with revenue numbers outpacing people because they made money.
• 3:42
  Nicole Laino: This is how we got a pyramid scheme in a lot of areas.
• 3:45
  Nicole Laino: I'm not saying coaching is a pyramid scheme, but there are aspects of it.
• 3:49
  Nicole Laino: There were absolutely just these pods that were growing that were totally based on how much that individual coach made.
• 3:56
  Nicole Laino: And they marketed themselves as being a great coach or marketer because they made so much money and had nothing to do with what they had created for other people.
• 4:05
  Nicole Laino: But the fact that they could say that they had a million dollar month, everybody paid attention and everyone's like, ooh, how'd they do that?
• 4:11
  Nicole Laino: Oh, they're going to tell me in a masterclass, I'm going to attend that.
• 4:13
  Nicole Laino: Oh, what, it's $4,000 to join their like four week program.
• 4:17
  Nicole Laino: Okay, I'm going to get into it because she's going to share something magical and then that doesn't happen.
• 4:23
  Nicole Laino: Social media though, is not built for depth.
• 4:25
  Nicole Laino: It's not built for complexity and it's quite frankly not built for original thinking.
• 4:30
  Nicole Laino: Think about the stuff that goes viral on Instagram, think about or on TikTok or any of these short form platforms, TikTok became TikTok by people doing the same dance.
• 4:41
  Nicole Laino: Like it wasn't even.
• 4:42
  Nicole Laino: We don't even have to like stretch the imagination of originality here.
• 4:45
  Nicole Laino: It was literally built on people copying each other.
• 4:49
  Nicole Laino: Exactly.
• 4:50
  Nicole Laino: I'm going to do a dance to the same song.
• 4:52
  Nicole Laino: I'm going to do the exact same dance.
• 4:54
  Nicole Laino: I might even wear the same clothes or set it in the same type of setting.
• 4:58
  Nicole Laino: Like how close I could make it to the original.
• 5:02
  Nicole Laino: Usually it would be more successful.
• 5:05
  Nicole Laino: So the artist in me, I say I'm a Virgo sun, Scorpio moon, Scorpio rising.
• 5:11
  Nicole Laino: I'm a 64th gate conscious sun.
• 5:13
  Nicole Laino: I'm a 5 one.
• 5:14
  Nicole Laino: I don't do shallow.
• 5:16
  Nicole Laino: It's not my lane.
• 5:17
  Nicole Laino: And social media is designed for shallow consumption.
• 5:22
  Nicole Laino: And it doesn't mean that there can't be great things shared over there.
• 5:24
  Nicole Laino: I'm not pooing it, but thought leadership is built through contemplation.
• 5:30
  Nicole Laino: Most people that I work with, most of my clients, they don't desire to be like a quick fix content creator.
• 5:37
  Nicole Laino: They don't desire to dance on camera.
• 5:40
  Nicole Laino: They.
• 5:40
  Nicole Laino: It's what turns them off to those platforms and the whether it's a conscious or unconscious conversation that they're having with themselves, they're looking at that platform, they're seeing what it takes to succeed.
• 5:51
  Nicole Laino: They're looking at those things and they're saying, that's not me.
• 5:53
  Nicole Laino: So.
• 5:53
  Nicole Laino: So I guess I can't be successful.
• 5:55
  Nicole Laino: Because you have to be successful on social media in order to have a successful business.
• 6:00
  Nicole Laino: And that's not the truth.
• 6:01
  Nicole Laino: But you do have to market yourself.
• 6:03
  Nicole Laino: You do have to let people know who you are, what you do, how you think, what you sell.
• 6:09
  Nicole Laino: It's necessary.
• 6:10
  Nicole Laino: So we don't want to force deep work into a shallow container because when we do that, suddenly you're diluting your ideas, your message is becoming surface level and you're starting to sound like everybody else.
• 6:23
  Nicole Laino: Then you start second guessing yourself because it doesn't even sound like you anymore.
• 6:27
  Nicole Laino: What you're sharing doesn't feel like an extension of you.
• 6:30
  Nicole Laino: And then when we try to add like a human design angle to this and we're like pulling in the human design aspect, it really starts to feel fragmented because it's like this really isn't me, this isn't right.
• 6:42
  Nicole Laino: So you actually become end up feeling disconnected from the actual work that you do.
• 6:47
  Nicole Laino: Your content doesn't feel like it represents the work that you do.
• 6:51
  Nicole Laino: I'll tell you right now without this podcast, I don't have a business.
• 6:55
  Nicole Laino: I don't have one because every single person who has joined my programs has had some interaction with this show.
• 7:03
  Nicole Laino: I think it's very interesting.
• 7:04
  Nicole Laino: What I am known for, what you probably listen to this show for, is that I have a very particular, specific point of view and way of describing and explaining and messaging human design.
• 7:18
  Nicole Laino: The way that I talk about it is why people come to me.
• 7:21
  Nicole Laino: Now, they might like an Instagram post that I put up.
• 7:25
  Nicole Laino: Some of them are good.
• 7:25
  Nicole Laino: I know how to do it.
• 7:27
  Nicole Laino: I trained as a copywriter.
• 7:28
  Nicole Laino: I know how to do that stuff and I know how to link it to the things that I sell.
• 7:32
  Nicole Laino: So that's why people who listen to this show buy things from me.
• 7:35
  Nicole Laino: That is a skill that I think all entrepreneurs need to have.
• 7:39
  Nicole Laino: You need to create an offer that links to the message that you have or the things you're talking about.
• 7:44
  Nicole Laino: Don't end up moving people to buy anything from you.
• 7:47
  Nicole Laino: They just stay fans, but they never become clients.
• 7:50
  Nicole Laino: And then we don't want that because then you're not making money.
• 7:52
  Nicole Laino: And then you've got to quit eventually because you got to eat.
• 7:55
  Nicole Laino: We have to put food on the table.
• 7:56
  Nicole Laino: So.
• 7:57
  Nicole Laino: But my show, doing these connection calls for the expanded leader masterclass, I've been doing them leading up to the masterclass.
• 8:04
  Nicole Laino: If you're listening to this, when this episode drops, the masterclass is underway.
• 8:07
  Nicole Laino: But you can still join us.
• 8:08
  Nicole Laino: There's still time.
• 8:09
  Nicole Laino: Just DM me the word masterclass on Instagram.
• 8:11
  Nicole Laino: I'm icoleno official.
• 8:13
  Nicole Laino: Or go to nicolelaino.commasterclass and you can register there.
• 8:17
  Nicole Laino: We're going to send you the replay links and all of that right away so you can jump in, catch up, ask questions, get involved.
• 8:23
  Nicole Laino: It's not too late.
• 8:24
  Nicole Laino: So that's just my little PSA there.
• 8:26
  Nicole Laino: But I'm having these connection calls.
• 8:28
  Nicole Laino: I have them with people.
• 8:29
  Nicole Laino: I'm not doing them now, but if people joined early to the masterclass, we send out a little email that says like, hey, want to do a 15 minute call with me?
• 8:37
  Nicole Laino: I'd love to hear what you know, where you're at, hear more about your business and hear what inspired you to come to the masterclass.
• 8:43
  Nicole Laino: What is it that you hope to learn here?
• 8:44
  Nicole Laino: What is it that you're really hoping for?
• 8:46
  Nicole Laino: What are you looking for?
• 8:47
  Nicole Laino: So it's market research for me, sure.
• 8:50
  Nicole Laino: But I also get to connect with people, but I get to hear what are they looking for?
• 8:54
  Nicole Laino: Because I like to think about those people when I am creating the masterclass.
• 8:59
  Nicole Laino: So I have an idea, of course I have a plan.
• 9:01
  Nicole Laino: I'm like, I know what I'm going to talk about.
• 9:03
  Nicole Laino: But how I talk about that stuff is absolutely influenced by those people who are generous enough to sit down with me for 15 minutes and tell me their story.
• 9:11
  Nicole Laino: I have each one of those people I am thinking about as I finalize the content that this is a brand new masterclass expanded leader.
• 9:19
  Nicole Laino: I've never taught.
• 9:20
  Nicole Laino: So I've started from total scratch.
• 9:22
  Nicole Laino: Every single thing that we're doing in this is new, but even when we used to do the Authority accelerator, I rewrote that every time.
• 9:28
  Nicole Laino: The core content was there, but I rewrote it every time because I have to be connected to it.
• 9:32
  Nicole Laino: Hello, manifesting generator.
• 9:34
  Nicole Laino: I have to do that.
• 9:35
  Nicole Laino: But the whole point of me telling this story about these connection calls that I do with people is that every single one of them said in some way, shape or form, that the reason that they follow me, the reason they're coming to the masterclass, is because I explain human design different than everybody else, that they resonated with the way that I talk about it, my philosophy behind it, the way that I explain things, seems to make sense to them in a way that other people's don't.
• 10:03
  Nicole Laino: Some of them are in human design programs with other people who are quote, unquote, competitors with me or, you know, in the same industry, you know, and they're coming to my masterclass because they found me and they're like, you have something different that could not have come through on Instagram.
• 10:18
  Nicole Laino: It had to come through here.
• 10:19
  Nicole Laino: It had to come through because I have the freedom to actually speak the way I want to speak here and on Instagram.
• 10:25
  Nicole Laino: I don't even feel that freedom.
• 10:27
  Nicole Laino: I talk about stuff, but I know that when I talk about something and I still put it up there because if 10 people liked it and 10 people heard it, then those 10 people might be my people.
• 10:37
  Nicole Laino: And so it's still worth doing for me.
• 10:40
  Nicole Laino: But that's not my only channel.
• 10:42
  Nicole Laino: My ego, I think, would have quit a long time ago on Instagram if it weren't for this podcast.
• 10:47
  Nicole Laino: Because my ego would have been like, nobody likes you, Nicole.
• 10:50
  Nicole Laino: Which is one of my core wounds, which is one of my deep shadows that I have to work through, is the fact that I've felt my whole life like people don't like me, that there's this, like, little tinge of it.
• 11:00
  Nicole Laino: People don't like you, Nicole.
• 11:02
  Nicole Laino: They're never gonna really like you, they're never gonna really accept you, they're never really gonna see you.
• 11:08
  Nicole Laino: It's a bit of a five line wound there, amongst other things of my lived experience.
• 11:12
  Nicole Laino: But that wound I think would have taken over if I didn't have a place to feel powerful, if I didn't have a place to say like, you know what, I get to say what I wanna say.
• 11:20
  Nicole Laino: And I like myself for it and I got to discover myself for it.
• 11:24
  Nicole Laino: So all of this to say my content and your content needs to feel connected to the actual work that you do.
• 11:31
  Nicole Laino: It needs to be connected to your soul, it needs to be connected to the you want to put out in the world.
• 11:39
  Nicole Laino: And if your business feels like it's becoming shallower, even though you're working at it, and your work is anything but shallow, then that's a problem.
• 11:47
  Nicole Laino: And this is where human design becomes incredibly relevant.
• 11:51
  Nicole Laino: Because not everybody is designed to communicate in short, rapid, high volume dopamine hitting bursts.
• 11:58
  Nicole Laino: That's not how most people that I work with, most of my clients are deep, they are nuanced, they are soulful, they're like, let's have a conversation, let's get into it.
• 12:11
  Nicole Laino: Not just like, boom, boom, here's my snappy hook.
• 12:14
  Nicole Laino: And of course we can teach you how to do that.
• 12:17
  Nicole Laino: It's a good skill to have, but your business shouldn't rest on a hook bank.
• 12:22
  Nicole Laino: Some people are designed for depth.
• 12:24
  Nicole Laino: Some people are designed to synthesize and explain really complex ideas.
• 12:32
  Nicole Laino: Some people are here to offer a perspective that sits with people for a while.
• 12:37
  Nicole Laino: I think mine is one of those.
• 12:39
  Nicole Laino: And platforms that reward quick fixes and pure entertainment or sensationalism aren't really hospitable to people who have a message like that.
• 12:50
  Nicole Laino: Your message isn't meant to be there, so it's not rewarded.
• 12:53
  Nicole Laino: So then you are more likely to give up.
• 12:56
  Nicole Laino: I've talked about this in the context of like people who do energetic work, spiritual work, transformation, that work.
• 13:03
  Nicole Laino: You know, there's a whole other layer to this about building trust with people.
• 13:07
  Nicole Laino: Because you know, I consider myself in that category.
• 13:10
  Nicole Laino: I'm talking about something that's a bit more esoteric.
• 13:12
  Nicole Laino: Human design, gene keys, nervous system regulation and expansion, all of these topics require a little bit more trust.
• 13:20
  Nicole Laino: People might not necessarily feel like they understand it.
• 13:25
  Nicole Laino: They might need to spend some more time with that type of content.
• 13:28
  Nicole Laino: They might need to swim in it a little bit and they might need to try you out a little bit to see if your the person that they feel has the integrity that isn't going to be one of those people that I was talking about in the beginning where they just talked about you making a million dollars a month or whatever it is.
• 13:42
  Nicole Laino: And then you get behind the curtain and you realize that there's nothing really there.
• 13:45
  Nicole Laino: There's no substance there.
• 13:47
  Nicole Laino: There's nothing for me to learn here.
• 13:49
  Nicole Laino: This isn't a place that's actually going to expand me.
• 13:51
  Nicole Laino: It's just going to drain my bank account.
• 13:53
  Nicole Laino: People need to have a little bit more of.
• 13:56
  Nicole Laino: If you're learning something, say you were thinking about bringing astrology into your business.
• 14:01
  Nicole Laino: If you were, you might hear people talk about it.
• 14:04
  Nicole Laino: You might see the things on Instagram where they're speaking in witchy language about what's coming and what you can expect and when you should be launching and all of this stuff.
• 14:14
  Nicole Laino: You might need to be skeptical.
• 14:16
  Nicole Laino: Five years ago, you probably would have bought the program.
• 14:19
  Nicole Laino: Now you're like, I kind of need to check that out a little bit more.
• 14:22
  Nicole Laino: Who is this person?
• 14:23
  Nicole Laino: What do they sound like?
• 14:25
  Nicole Laino: Because especially with AI now AI can write anything.
• 14:30
  Nicole Laino: People kind of want to hear your voice, they want to see your face, they want to feel a little bit more connected to you, so they know that it's actually you that has these thoughts.
• 14:39
  Nicole Laino: So if you are designed to be somebody who has a deep message, who delivers something like transformation, forcing yourself into this speed dopamine hit thing is always going to feel, you're always going to have resistance.
• 14:53
  Nicole Laino: It's always going to feel like friction.
• 14:55
  Nicole Laino: It's always going to feel like something is not working.
• 14:58
  Nicole Laino: Part of you is holding yourself back because there's something inside of you that's saying, this really isn't us.
• 15:04
  Nicole Laino: And then if you're using a system like human design and you're trying to be more your design is actually going to put up even more of a fight for this stuff.
• 15:12
  Nicole Laino: Because it's like now we want to spread our wings.
• 15:15
  Nicole Laino: We're really tired of having this shallow conversation.
• 15:18
  Nicole Laino: So this is all very intentional.
• 15:21
  Nicole Laino: This is all part of your design.
• 15:23
  Nicole Laino: You know what you're here to share, how you're here to share it.
• 15:26
  Nicole Laino: And the way that we do this, the way that we need a long form area to put this, you need a long form platform.
• 15:34
  Nicole Laino: A platform that rewards depth, not rewarding speed or entertainment.
• 15:41
  Nicole Laino: And I always say, like short form content gets short term result.
• 15:45
  Nicole Laino: You know, you have a post that goes viral and then it's gone the next day.
• 15:49
  Nicole Laino: What's your next one?
• 15:50
  Nicole Laino: You have long form content you have longer term results, episodes and blogs and things that you create that are compounding over time where they're working for you for years.
• 16:03
  Nicole Laino: So more and more entrepreneurs are getting this.
• 16:06
  Nicole Laino: They are moving toward long form, personally owned platforms where you aren't at the mercy of the algorithm to the extent that you are on what are now pay to play platforms like Instagram, Facebook and TikTok.
• 16:21
  Nicole Laino: But now they're going to podcasts, which is obviously what you're listening to this on YouTube, which for me I have this show on YouTube which has grown tremendously without me having to do extra work and drives revenue to my business every single month.
• 16:36
  Nicole Laino: And now we have Substack.
• 16:37
  Nicole Laino: So this new platform I think is very interesting.
• 16:40
  Nicole Laino: These are all spaces where your ideas have space to breathe, where depth is rewarded, where people can come back over and over again, and where you can build trust over time with a depth and body of work.
• 16:53
  Nicole Laino: Now what makes this so interesting, and I want to talk about Substack for a moment, by itself is you have podcasting and YouTube which are very similar.
• 17:03
  Nicole Laino: You run them both.
• 17:04
  Nicole Laino: You grow on podcasts and you grow on YouTube in specific ways, usually through SEO.
• 17:10
  Nicole Laino: Substack.
• 17:10
  Nicole Laino: What's so interesting about it is this.
• 17:12
  Nicole Laino: It's kind of this new platform where ideas are really the currency there.
• 17:17
  Nicole Laino: What's your idea?
• 17:19
  Nicole Laino: Show me how deep you are.
• 17:21
  Nicole Laino: Show me what interesting things you have to say.
• 17:24
  Nicole Laino: And it is very social.
• 17:27
  Nicole Laino: So I love this for my four lines because there really is.
• 17:30
  Nicole Laino: For the deep four line, it's magic because it's sort of like LinkedIn if it wasn't so stuffy, it's funner.
• 17:36
  Nicole Laino: LinkedIn in a lot of ways.
• 17:38
  Nicole Laino: You don't just have business people on Substack, you have people of all walks of life.
• 17:43
  Nicole Laino: So there's so much to connect with and there are so many cool things being shared over there.
• 17:47
  Nicole Laino: But this is actually where people can still binge over there and not just scroll right past.
• 17:53
  Nicole Laino: You can write a full article and people can actually go through it and they can share it.
• 18:00
  Nicole Laino: And this is what's really cool about it, is Substack.
• 18:02
  Nicole Laino: And I'm going to talk about Substack in greater depth inside the masterclass in expanded leader master class.
• 18:08
  Nicole Laino: We're talking about these authority platforms and I'm specifically talking about Substack and what makes it different and why I think every deep entrepreneur should be on it and why it's a great place to start if podcasting doesn't feel like the easiest start for you.
• 18:25
  Nicole Laino: And personally, I Think it's beneficial to have both.
• 18:28
  Nicole Laino: And there are ways to do that without burning yourself out or feeling like you're just creating all the time.
• 18:34
  Nicole Laino: You can leverage the work that you create for one platform and use it on the other, and you can do that in a way where it feels very different and feels really fresh.
• 18:44
  Nicole Laino: So this is how my business has been built.
• 18:46
  Nicole Laino: It's been built through depth.
• 18:48
  Nicole Laino: It has been built through conscious thought and development of my thought leadership.
• 18:53
  Nicole Laino: We just hit 10,000 downloads in a month on this podcast in February.
• 18:57
  Nicole Laino: And that didn't happen because went viral or something like that.
• 19:01
  Nicole Laino: It happened because went deep.
• 19:03
  Nicole Laino: This is not something that happened overnight.
• 19:06
  Nicole Laino: I had a thousand episodes a month just a couple of years ago, and Now I have 10,000 downloads in a month.
• 19:13
  Nicole Laino: And the reason is not because we've chased a trend, but we've built.
• 19:17
  Nicole Laino: I've built a body of work here that people can enter and stay in and keep coming back, and they can share it with their friends.
• 19:25
  Nicole Laino: And it is a very easy resource to move people over to.
• 19:29
  Nicole Laino: When I meet people at events, I tell them I have my podcast.
• 19:32
  Nicole Laino: When I meet people at.
• 19:33
  Nicole Laino: On networking calls or things like that, I talk about my podcast.
• 19:37
  Nicole Laino: And it's the thing that I can promote even when I feel lazy and I just want to throw something up, like Instagram, I use to turn heads to my podcast.
• 19:46
  Nicole Laino: That's the whole goal.
• 19:47
  Nicole Laino: Okay, I got your attention.
• 19:48
  Nicole Laino: Cool.
• 19:48
  Nicole Laino: Let's go deep now.
• 19:49
  Nicole Laino: Come.
• 19:50
  Nicole Laino: Come this way.
• 19:51
  Nicole Laino: Come over to the show.
• 19:52
  Nicole Laino: And now substack is going to be added to that as well, because there's so much opportunity there.
• 19:57
  Nicole Laino: This is like kind of like Instagram 10 years ago, when you could still grow over there organically.
• 20:03
  Nicole Laino: And that's what makes it very exciting.
• 20:05
  Nicole Laino: And I think it makes it a perfect complement to those other two platforms.
• 20:09
  Nicole Laino: We intend to have all three going, which is giving us the 3D platforms all working synergistically together so that we're growing our audience of people who will buy.
• 20:20
  Nicole Laino: So we don't want just a platform where someone can find you.
• 20:22
  Nicole Laino: We want people to get to know you.
• 20:24
  Nicole Laino: We want people to get to trust you.
• 20:26
  Nicole Laino: We want people to be making decisions, buying decisions.
• 20:29
  Nicole Laino: They make from a deep place, not from the shallow place.
• 20:33
  Nicole Laino: That's the old way.
• 20:34
  Nicole Laino: That's how they used to make decisions.
• 20:36
  Nicole Laino: They used to make decisions based on how many followers people had on Instagram, how cool they look, that cool kids club.
• 20:42
  Nicole Laino: And now they've been burned by that.
• 20:44
  Nicole Laino: They're like, yeah, that wasn't the best way.
• 20:46
  Nicole Laino: Now, some of those people will exit the market because they'll say, this is just not for me, period.
• 20:51
  Nicole Laino: But many others, the vast majority are saying, I just need to start looking someplace else.
• 20:56
  Nicole Laino: Sort of like anything with a.
• 20:59
  Nicole Laino: A money trauma, right?
• 21:00
  Nicole Laino: We work through our money stuff by getting better at it.
• 21:04
  Nicole Laino: Okay, I've overspent.
• 21:05
  Nicole Laino: Now I'm more discerning about where I spend my money.
• 21:07
  Nicole Laino: I ask myself questions before I just buy something.
• 21:10
  Nicole Laino: That's what people are doing now.
• 21:12
  Nicole Laino: So they're moving to these places where they can test the depth of other people to see if you're different, to see if you really have something.
• 21:22
  Nicole Laino: And this is building an authority platform.
• 21:26
  Nicole Laino: Building and letting go of social media for your main distribution, for your thought leadership, I think is essential at this point because the entrepreneurs rising right now, the ones who are really gaining traction are not the ones posting the most.
• 21:43
  Nicole Laino: Those people stagnate.
• 21:44
  Nicole Laino: Those people have seen things really slow down because posting all the time, I have seen people, they have audiences on Instagram, but they drop an offer nobody's buying.
• 21:54
  Nicole Laino: That comes from two things.
• 21:55
  Nicole Laino: One, they don't really know they've skated by on popularity on social circles.
• 22:01
  Nicole Laino: People aren't going to pay thousands of dollars for something because just because they like you, now it's different.
• 22:07
  Nicole Laino: Now they want to know, can you help me?
• 22:09
  Nicole Laino: And how does what you do translate into what I need?
• 22:13
  Nicole Laino: And if so, okay, well, what are we actually going to do together?
• 22:17
  Nicole Laino: People are more discerning.
• 22:19
  Nicole Laino: So the people who are succeeding right now are the ones building platforms where their ideas can fully expand, where people can connect with them, where their voice can actually be heard, where it is rewarded for its depth.
• 22:33
  Nicole Laino: Not shadow banned because of it, although I don't believe in shadow banning, but where their voice can be heard, not suppressed, because it wasn't put into a perfect format or the video went over three minutes.
• 22:45
  Nicole Laino: So we're not going to show it to anybody.
• 22:47
  Nicole Laino: It's.
• 22:48
  Nicole Laino: They're expanding and they're growing on platforms where their perspective actually has place to take root and connect.
• 22:57
  Nicole Laino: That is what it means to become an expanded leader.
• 23:00
  Nicole Laino: Becoming an expanded leader is both.
• 23:02
  Nicole Laino: There's something that it does to you.
• 23:04
  Nicole Laino: When you start to share your depth, you start to really grow into it.
• 23:08
  Nicole Laino: You start to expand.
• 23:10
  Nicole Laino: A shallow platform will cause you to stay small.
• 23:12
  Nicole Laino: An expanded platform where you really get to share the breadth and depth of your work and who you are, your design will show through, your work will show through, people will connect with it and people will buy you don't need to have.
• 23:27
  Nicole Laino: This is the same reason when I had a thousand listeners on this show, when I would do a thousand downloads a month, people bought.
• 23:35
  Nicole Laino: People were still buying because they were the right people who stuck around and who used this show to binge test me out and then buy.
• 23:44
  Nicole Laino: That is where we're going now, and that's exactly what we're doing inside the masterclass, the Expanded Leader Masterclass.
• 23:52
  Nicole Laino: I'm taking you through the inner work and the outer work of truly becoming a thought leader in your space.
• 23:59
  Nicole Laino: Not just the thought leadership that you have, but one that gets shared, experienced by others and drives people to the offers that you have.
• 24:07
  Nicole Laino: So you are monetizing it.
• 24:09
  Nicole Laino: This is what we're talking about.
• 24:10
  Nicole Laino: If you want to join us, all you have to do go to Instagram DM me the word masterclass on Instagram.
• 24:16
  Nicole Laino: I'm icoleno official and we will register you in the DMs or go to nicolelaino.commasterclass and you can register there.
• 24:24
  Nicole Laino: You'll get the links to all the replays and everything right away.
• 24:27
  Nicole Laino: You can catch up with us and you can finish it out with us.
• 24:30
  Nicole Laino: All right, thank you so much for being here.
• 24:33
  Nicole Laino: I appreciate you.
• 24:34
  Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
• 24:38
  Nicole Laino: So thanks for letting us help you become unshakable with human design.
• 24:41
  Nicole Laino: We will see you next time.
• 24:43
  Nicole Laino: If you love this episode and you're.
• 24:44
  Nicole Laino: a fan of the show, please show us the love on itunes, Spotify or wherever you're listening to the show and leave us a review.
• 24:49
  Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for entrepreneurs.
• 24:57
  Nicole Laino: Go to NicoleLaino Me PodcastLinks to join the group.
• 25:01
  Nicole Laino: Book a human design reading with me or access our free human design resources.
• 25:06
  Nicole Laino: We'll see you there.