Latest / Earn Your Leisure / EYL #164 DJ Khaled on Social Media Marketing, Being a Mogul, Ghost Kitchens, & More

Transcript

EYL #164 DJ Khaled on Social Media Marketing, Being a Mogul, Ghost Kitchens, & More · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: New Team Wait wait, you forgot what you forgot one?
• 1:04
  Speaker 2: It's called new Watch yo.
• 1:05
  Speaker 4: It's yeah, I like that watch too. You got on
• 1:07
  Speaker 4: that too?
• 1:07
  Speaker 2: Brother?
• 1:08
  Speaker 5: Yours to night.
• 1:10
  Speaker 4: You know I peeped down at the gates.
• 1:11
  Speaker 5: You know what I'm saying.
• 1:12
  Speaker 3: I mean, it's not an Arabic. But podcast is doing
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  Speaker 3: great for you. It's it's called breaking News Alert. The
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  Speaker 3: podcast is booming.
• 1:24
  Speaker 6: My graduates from my school being force back drop bag drop, Mike,
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  Speaker 6: drop back, drop drop.
• 1:42
  Speaker 4: It's called new bless Up. Everybody loving, blessing love.
• 1:47
  Speaker 5: All right, take your seats, ladies and gentlemen. Were gonna
• 1:49
  Speaker 5: get into this.
• 1:50
  Speaker 4: Man, I ain't no man, I don't even know. I
• 1:54
  Speaker 4: just I don't even know.
• 1:56
  Speaker 3: Well, we we call ourselves the biggest.
• 1:58
  Speaker 5: When I said we try, I said we was the
• 2:00
  Speaker 5: biggest ever. I said, what you want me to lie
• 2:02
  Speaker 5: to you? This is the biggest ever situation.
• 2:05
  Speaker 4: I should have worn one of my silk shirts.
• 2:07
  Speaker 2: We want because it was you.
• 2:08
  Speaker 4: I like that. No, I like that.
• 2:11
  Speaker 2: It's called new clothes.
• 2:12
  Speaker 4: That's right.
• 2:13
  Speaker 2: It's called new technology.
• 2:14
  Speaker 4: It's called new tea. That's what I'm saying. New opportunities,
• 2:18
  Speaker 4: new blessings. It's a new world. Just embrace it, you
• 2:21
  Speaker 4: know what I mean.
• 2:22
  Speaker 5: Let's get into this. So all right, so we're gonna
• 2:25
  Speaker 5: have some fun today. We're gonna have a dope conversation.
• 2:28
  Speaker 5: We're gonna talk about coach. We're gonna talk about business.
• 2:30
  Speaker 5: We're going to talk about everything that you guys need
• 2:32
  Speaker 5: to hear, you love to hear. So forty five minutes
• 2:37
  Speaker 5: an hour. What I need from you guys is just
• 2:38
  Speaker 5: to pay attention and be quiet. Please please, please, please please.
• 2:43
  Speaker 5: I know it's a lot going on, it's exciting, you know,
• 2:45
  Speaker 5: it's always dope to do a live interview, but we
• 2:47
  Speaker 5: want to just give our guests the most respect it's possible.
• 2:51
  Speaker 5: So got it. All right, let's get into this. So
• 2:55
  Speaker 5: before I start once again, I want to give a
• 2:57
  Speaker 5: shout out to Ally for sponsoring this dope activation. I
• 3:00
  Speaker 5: want to give a shout out to United Masters, and
• 3:03
  Speaker 5: I want to get I want.
• 3:05
  Speaker 4: To give a shout out Steve out of the building.
• 3:07
  Speaker 5: The commissioners here, shout out, shout out to the Commission
• 3:09
  Speaker 5: of Steve Stout. Oh, Steve Stout six months ago what
• 3:13
  Speaker 5: ern Aalisha was. Now you're scared to see it in person,
• 3:16
  Speaker 5: but shout out to Steve Stout. The Commission of Ladies
• 3:18
  Speaker 5: and gentlemen, give a round them employs. We see something,
• 3:24
  Speaker 5: all right, call it. I want to I want to
• 3:26
  Speaker 5: get right into this so everybody sees where you are now,
• 3:29
  Speaker 5: but it's a long journey to get here actually from
• 3:33
  Speaker 5: New Orleans originally.
• 3:34
  Speaker 4: Yeah, I was born in New Orleans, but I was
• 3:36
  Speaker 4: raised in Florida. You know. I wrapped the three oh
• 3:39
  Speaker 4: five Miami.
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  Speaker 7: I've been in Miami for over twenty eight years, so
• 3:44
  Speaker 7: you know what I mean, this is my home. But
• 3:45
  Speaker 7: definitely I love New Orleans. I still have family over there,
• 3:49
  Speaker 7: and I did a lot of great things over there too,
• 3:51
  Speaker 7: show you know what I mean. We cousins, you know,
• 3:53
  Speaker 7: New Orleans, Florida, and I was blessed to be raised
• 3:56
  Speaker 7: in Florida though.
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  Speaker 5: So I want to get into this conversation. You said
• 4:00
  Speaker 5: something dope on a video I saw where you said
• 4:03
  Speaker 5: you had the decision to make you could be a
• 4:04
  Speaker 5: radio DJ or the biggest DJ so and then you
• 4:08
  Speaker 5: transcended even being a DJ. So when did that click
• 4:12
  Speaker 5: in your mind from actually you know, selling mixtapes turntables,
• 4:17
  Speaker 5: that you had a vision that one day you was
• 4:19
  Speaker 5: going to be DJ callen?
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  Speaker 7: I mean, you know my, you know my when I
• 4:24
  Speaker 7: was a kid on the radio station or just even
• 4:28
  Speaker 7: in my garage DJ and you know they always try
• 4:31
  Speaker 7: to put me in a box. You know what I'm saying, like,
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  Speaker 7: you only can do this and on the radio station.
• 4:36
  Speaker 7: The reason why I said that was the blessing I
• 4:39
  Speaker 7: got the opportunity to finally get on radio. I'm saying,
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  Speaker 7: there's a whole story before that, but actually to get
• 4:44
  Speaker 7: on radio was it was a mission.
• 4:46
  Speaker 4: What I'm saying.
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  Speaker 7: They said I couldn't have my own night show when
• 4:49
  Speaker 7: it was number one for over thirteen fourteen years.
• 4:52
  Speaker 4: You know what I'm saying.
• 4:53
  Speaker 7: They said I couldn't have my own mixed show. I
• 4:55
  Speaker 7: ended up doing multiple mixed shows on the radio station.
• 4:59
  Speaker 7: I did Pirate Radio, and then I was blessed to.
• 5:02
  Speaker 4: Do radio with Luke Luke.
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  Speaker 7: My brother Luke had a show called Luke Show and
• 5:07
  Speaker 7: he asked me to be his host and his DJ.
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  Speaker 7: And then when he left to go on tour and
• 5:11
  Speaker 7: then he stopped doing radio, I ended up taking over,
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  Speaker 7: you know, the Friday night slot. But the people that
• 5:18
  Speaker 7: used to you know that we used to run the station,
• 5:20
  Speaker 7: they have so much love for me, and I big
• 5:22
  Speaker 7: them up. But like you know, the number one thing
• 5:24
  Speaker 7: in radio, they always say the DJ or the disc job.
• 5:30
  Speaker 7: They always say, you can't be bigger than the radio,
• 5:33
  Speaker 7: the radio station and that was never like my mentality
• 5:36
  Speaker 7: to say I'm trying to be bigger than the radio station.
• 5:38
  Speaker 4: Now I'm trying to.
• 5:39
  Speaker 7: Be the biggest you know what I'm saying, not just
• 5:42
  Speaker 7: the radio station, but so like and I mean that
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  Speaker 7: in a beautiful way, in a humble way, but very
• 5:49
  Speaker 7: confident at the same time.
• 5:51
  Speaker 4: So you know, I did it my way.
• 5:54
  Speaker 7: I did certain things, but I would get suspended for
• 5:57
  Speaker 7: doing it my way, you see, I'm saying because I
• 6:00
  Speaker 7: believe if I believed.
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  Speaker 4: In the record, you know what.
• 6:02
  Speaker 7: I'm saying, I would go crazy with it. And I
• 6:05
  Speaker 7: wanted to, you know, people to feel the passion. I
• 6:08
  Speaker 7: felt the passions from the streets. So I just kept
• 6:10
  Speaker 7: that energy and I was playing music for the people.
• 6:13
  Speaker 7: And you know, but I had to break rules to
• 6:15
  Speaker 7: do certain things like that. You know, just if I
• 6:18
  Speaker 7: played one record, might play for three hours straight, but
• 6:21
  Speaker 7: like you know, then I would get suspended for two
• 6:23
  Speaker 7: weeks out of that and almost get fired, you know
• 6:26
  Speaker 7: what I'm saying. But if I believed in something, you
• 6:29
  Speaker 7: know what I mean, I went all out.
• 6:30
  Speaker 4: You know what I'm saying. I felt like that was
• 6:31
  Speaker 4: my purpose when it came down of breaking records. You
• 6:34
  Speaker 4: know what I'm saying.
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  Speaker 7: I could have did it the regular way and just
• 6:37
  Speaker 7: been a robot, or I could have did it my
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  Speaker 7: way and still make the radio station number one and
• 6:44
  Speaker 7: still you know, represent the people out there, you know
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  Speaker 7: what I'm saying.
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  Speaker 3: So when did it go from I'm breaking other people's
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  Speaker 3: records to now I'm going to create the records and
• 6:53
  Speaker 3: break my own, Because that's a transition in the self.
• 6:55
  Speaker 3: Right now you've become the artist in a sense where
• 6:58
  Speaker 3: like I'm gonna make myself hout.
• 7:00
  Speaker 4: When that happened, well, I mean even before I was
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  Speaker 4: on radio. If you know my.
• 7:05
  Speaker 7: Early days of DJing and producer, if you ever caught me,
• 7:08
  Speaker 7: see when I was coming up, there was no Instagram
• 7:11
  Speaker 7: nor Twitter. So you know in Miami, I would play
• 7:14
  Speaker 7: at Levels in Mansion and Rockets Island and Spirits and
• 7:19
  Speaker 7: you know every strip club you know, just like everywhere,
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  Speaker 7: but at that time wasn't Instagram or Twitter. So if
• 7:29
  Speaker 7: anybody ever experienced one of my sets, if I was
• 7:33
  Speaker 7: playing in Brooklyn at the Omni, they changed that club
• 7:36
  Speaker 7: name about thousand times because that club was crazy, you
• 7:39
  Speaker 7: know what I'm saying, Like you walk in there, they
• 7:40
  Speaker 7: had Rottweilers and bats. That's security, you know what I'm saying.
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  Speaker 4: So you know what I mean.
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  Speaker 7: Like my sets always felt like I was an artist
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  Speaker 7: besides the DJ.
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  Speaker 4: You know what I'm saying.
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  Speaker 7: So if I would rip rip it down on the turntables,
• 7:57
  Speaker 7: you know, I would bring certain type of energy and
• 8:00
  Speaker 7: somehow would end up being in front of the stage
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  Speaker 7: and behind the churn tables on all my sets, you
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  Speaker 7: know what I'm saying.
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  Speaker 4: Like I came to fuck up the place. You know
• 8:09
  Speaker 4: what I'm saying.
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  Speaker 7: Like, you know I come from hip hop, but also
• 8:13
  Speaker 7: come from a dance shaw foundation.
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  Speaker 4: You know what I'm saying. So I'm a sound boy.
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  Speaker 4: You know what I'm saying. I'm a true sound killer
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  Speaker 4: sound boy. You know what I mean.
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  Speaker 2: So I can appreciate that.
• 8:24
  Speaker 5: Yeah, shout out to the West Indian. Massive choice you're making.
• 8:26
  Speaker 5: So that's a fact he appreciates that. Let me ask
• 8:29
  Speaker 5: you about Snapchat changed the whole direction of the situation
• 8:33
  Speaker 5: with you and people don't really realize when you started snatch. Well,
• 8:37
  Speaker 5: first of all, twenty fifteen Snapchat. Anybody watches Mark on
• 8:40
  Speaker 5: Monday's make Some Noise. Snapchat currently has a seventy five
• 8:47
  Speaker 5: billion dollar valuation that publicly traded company. You guys all
• 8:49
  Speaker 5: know that, right, But when he started, they wasn't publicly traded,
• 8:54
  Speaker 5: So I would like to say that he helped boost
• 8:56
  Speaker 5: the evaluation. Obviously we're gonna say that that's a biggil,
• 8:59
  Speaker 5: that's a fact. But when you started Snapchat, it was
• 9:03
  Speaker 5: actually from a dark place, right.
• 9:04
  Speaker 4: Yeah, I was. I was fully independent. You know.
• 9:10
  Speaker 7: I felt like at one time I felt like the
• 9:12
  Speaker 7: music I was putting out number one hits, but I
• 9:17
  Speaker 7: felt like the industry was trying to block me out.
• 9:23
  Speaker 4: Maybe that was just the way I felt.
• 9:25
  Speaker 7: I don't know, So you know, I went truly independent,
• 9:30
  Speaker 7: and I always put my money in everything I do,
• 9:34
  Speaker 7: you know what I'm saying, But at that time, I raally,
• 9:37
  Speaker 7: you know, put it all on the lines. So like
• 9:40
  Speaker 7: I put everything on this album called I Changed a Lot,
• 9:43
  Speaker 7: And all my albums, the titles represent what I'm going
• 9:48
  Speaker 7: through at that time when I'm making it and just
• 9:50
  Speaker 7: the energy. So all my titles is that vibe, you
• 9:53
  Speaker 7: know what I'm saying. So that album was called I Changed
• 9:56
  Speaker 7: a Lot because like asking me a question, say, cal
• 10:01
  Speaker 7: you changed changed man a lot? You know what I'm saying,
• 10:07
  Speaker 7: and the reason why I changed a lot. And change
• 10:09
  Speaker 7: is good as long as you do it for the better,
• 10:13
  Speaker 7: to be greater. You know how some people like, Okay,
• 10:15
  Speaker 7: you know you're friend, are you change? You ain't the same?
• 10:18
  Speaker 7: I tell them, I'm definitely not the same. I'm actually better.
• 10:23
  Speaker 7: I became a better person and I worked smarter, you
• 10:28
  Speaker 7: know what I'm saying. Then I then I ended up
• 10:30
  Speaker 7: having kids, and now you know what I'm saying, I
• 10:33
  Speaker 7: love fatherhood and you know, my life has just became
• 10:36
  Speaker 7: better because of I changed a lot. So at that time,
• 10:42
  Speaker 7: I put this album out and it was probably my
• 10:44
  Speaker 7: worst sales. And that's that's right when the streaming was
• 10:49
  Speaker 7: about to kick in. And even when the streaming kicked in,
• 10:53
  Speaker 7: it still was new, you know what I'm saying. So
• 10:55
  Speaker 7: I got caught up in the middle of that. And
• 10:57
  Speaker 7: it wasn't even about the sales. It's just I was
• 10:59
  Speaker 7: going independent. So you know, I put it all on
• 11:02
  Speaker 7: the line. Now, got I sacrificed the mortgage money. I mean,
• 11:06
  Speaker 7: you know, I've sacrificed the car notes. You know, I
• 11:08
  Speaker 7: take care of my mother and father, like I put
• 11:10
  Speaker 7: it on the line.
• 11:11
  Speaker 5: You know what I'm saying not for people don't understand it,
• 11:13
  Speaker 5: like supporting to talk about that, Like there's a lot
• 11:16
  Speaker 5: of entrepreneurs in here, and it's like going independent, you
• 11:19
  Speaker 5: being an entrepreneur the same thing. You got to put
• 11:21
  Speaker 5: it on the line, and sometimes it doesn't work.
• 11:23
  Speaker 7: I put it all on the line, like I like,
• 11:26
  Speaker 7: I put it all on them, like like like all
• 11:30
  Speaker 7: of it.
• 11:30
  Speaker 4: You know what I'm saying.
• 11:31
  Speaker 7: But when I did it, and my friends will tell you,
• 11:36
  Speaker 7: I would say, y'all, I'm about to do this, this
• 11:37
  Speaker 7: and that and that we about to be fucked excuse
• 11:39
  Speaker 7: my language, about to be fucked up for a second.
• 11:42
  Speaker 4: But it's gonna come back big. I feel it, you
• 11:46
  Speaker 4: know what I'm saying.
• 11:46
  Speaker 7: Because I was show I was showing the trials and tribulations.
• 11:50
  Speaker 7: I'm like God doing this for a reason. It's nothing
• 11:53
  Speaker 7: I can't handle. The only difference is it's like I'm
• 11:56
  Speaker 7: rolling the dice and I'm like, you know, I still
• 11:59
  Speaker 7: got to answer to my mom, like you know that
• 12:01
  Speaker 7: I gotta pay her bills to so I.
• 12:03
  Speaker 4: Can, you know what I mean? So how to like
• 12:05
  Speaker 4: you know what I mean? Like you know what I mean?
• 12:07
  Speaker 4: Like really it was a light.
• 12:09
  Speaker 2: It was the light, so it was the light.
• 12:12
  Speaker 7: So I went on the So in the music business,
• 12:20
  Speaker 7: I'm not one of the guys that hug their pillow
• 12:22
  Speaker 7: and slob over the pillow and and don't hustle. I'm
• 12:26
  Speaker 7: one of them guys that go all out promote, go
• 12:29
  Speaker 7: to every radio station.
• 12:30
  Speaker 6: You know.
• 12:31
  Speaker 4: I'm talking about that time.
• 12:32
  Speaker 7: I would I do everything now, but at that time
• 12:34
  Speaker 7: it was on another level because the technology wasn't the
• 12:38
  Speaker 7: way it is now. So when you put an album out,
• 12:43
  Speaker 7: especially at that time, you know, artists usually have to
• 12:46
  Speaker 7: be on the road for damn near the whole year,
• 12:49
  Speaker 7: I'm saying, And we usually be busy the whole year
• 12:53
  Speaker 7: and then, but that doesn't mean we're making money some people.
• 12:58
  Speaker 7: You know, it depends what levels you are at that time.
• 13:00
  Speaker 7: For me, I was just going state to state and
• 13:04
  Speaker 7: I wasn't flying at that time, so I'm on a
• 13:07
  Speaker 7: bus or a van and we going everywhere.
• 13:10
  Speaker 4: So I would do a gig and the gig will
• 13:12
  Speaker 4: be like.
• 13:13
  Speaker 7: I'll make like five thousand dollars, and that was just
• 13:17
  Speaker 7: pay for the gas on the bus, not even on
• 13:21
  Speaker 7: the driver. And then I had to get my room
• 13:24
  Speaker 7: and like seven other rooms. So any money I made.
• 13:28
  Speaker 7: I still came out of my pocket. But I say,
• 13:30
  Speaker 7: I'm gonna go do all this because I'm supposed to
• 13:33
  Speaker 7: do this, because I can't expect nothing to come to
• 13:35
  Speaker 7: me as like here, you're gonna win. So I went
• 13:38
  Speaker 7: out there to show my face and let you know
• 13:41
  Speaker 7: how much I believe in my music and how much
• 13:43
  Speaker 7: I believe in my town when I'm doing a show,
• 13:46
  Speaker 7: when I'm ripping it down and doing what I gotta do.
• 13:49
  Speaker 7: So to make a long story short, it's like November, now,
• 13:54
  Speaker 7: you know, and I'm finally coming home. So I come
• 13:58
  Speaker 7: to my crib and I'm all right, man, I'm like, man,
• 14:01
  Speaker 7: we've been going crazy and I'm like, I ain't come
• 14:04
  Speaker 7: back with no bag. I spent all the money on
• 14:08
  Speaker 7: just traveling to promote myself. So I'm telling my girl,
• 14:13
  Speaker 7: I'm like, yo, you're miss saying I don't know.
• 14:16
  Speaker 2: Mom.
• 14:16
  Speaker 7: I'm like, you know, I'm talking to me, you know, you
• 14:17
  Speaker 7: know my wife, And I'm like, yo, Ma, you know
• 14:19
  Speaker 7: how I said, Ma? We you know, I ain't never
• 14:22
  Speaker 7: really taught you like this, but we're gonna be good.
• 14:25
  Speaker 7: It's just I'm tired of this, just tired of this.
• 14:30
  Speaker 7: And when I felt like that. I was like, man,
• 14:32
  Speaker 7: I don't want to lose the love, because you have
• 14:35
  Speaker 7: to love what you do to be successful. So Mokes,
• 14:40
  Speaker 7: my man Mokes and Hassan Whiteside, they used to play
• 14:43
  Speaker 7: for Miami.
• 14:43
  Speaker 4: He kept telling me about Snapchat. You know, I'm on Twitter,
• 14:48
  Speaker 4: I'm on Instagram.
• 14:48
  Speaker 7: You know, you gotta be on your social media to
• 14:50
  Speaker 7: promote your business and your greatness and post a picture
• 14:53
  Speaker 7: of hopefully somebody will smile. I use my social media
• 14:56
  Speaker 7: propositivity and motivation and the hustle and the bring awareness
• 15:00
  Speaker 7: to the greatness, you know I'm saying.
• 15:02
  Speaker 4: So I finally get to snap. I don't even know
• 15:06
  Speaker 4: how to use it.
• 15:06
  Speaker 7: So I'm finally home, so the guys are home, and
• 15:09
  Speaker 7: so it's the holiday times, my birthdays of November, Thanksgiving,
• 15:13
  Speaker 7: it's December coming, so I'm chilling.
• 15:16
  Speaker 4: It's holidays.
• 15:17
  Speaker 7: So I'm around my backyard and I'm just snapping.
• 15:21
  Speaker 4: I don't even know who's following. I don't even know
• 15:23
  Speaker 4: how to work the follow button. Nothing.
• 15:25
  Speaker 7: I really don't like when it came at that time.
• 15:28
  Speaker 7: So I'm snapping, like, yo, they don't want me to win,
• 15:30
  Speaker 7: you know what I'm saying. They trying to finish me.
• 15:32
  Speaker 4: You know what I'm saying. I was just speaking for
• 15:33
  Speaker 4: my art, you know what I mean.
• 15:35
  Speaker 7: I'm looking at my grass. The grass is all tore up.
• 15:38
  Speaker 7: I'm like, I say, you know, I saw water in
• 15:42
  Speaker 7: my grass. I'm like, and it started turning green. I'm like,
• 15:44
  Speaker 7: oh shit, oh shit. So I'm snapping this, but this
• 15:49
  Speaker 7: is like personal. I don't know who watching, I really don't.
• 15:53
  Speaker 7: And I'm like, but if it inspired me, Like, yo,
• 15:55
  Speaker 7: look when you take care of something, it turned out
• 15:58
  Speaker 7: to be beautiful. And the reason why I'm talking, I
• 16:01
  Speaker 7: gotta get to the closure. So boom, I'm like doing
• 16:06
  Speaker 7: this for a month and just talking. So I started
• 16:08
  Speaker 7: getting texas and calls.
• 16:09
  Speaker 4: At your cavin. I love that talk. They don't want
• 16:12
  Speaker 4: you to win.
• 16:12
  Speaker 7: And you know what I'm saying, this and that and
• 16:15
  Speaker 7: and the keys and I'm like, I'm like.
• 16:17
  Speaker 3: This episode of Ernie Lisia is brought to you by McDonald's,
• 16:20
  Speaker 3: proudly serving community since nineteen sixty five, McDonald's is more
• 16:24
  Speaker 3: than just a place to get tasty, affordable food. Over
• 16:26
  Speaker 3: the years, it's become a staple in our community. It's
• 16:29
  Speaker 3: the place you're guaranteed to see teammates after a big
• 16:31
  Speaker 3: game because everyone is headed to Mickey D's win or lose.
• 16:35
  Speaker 3: When I stop in for my morning breakfast of three
• 16:38
  Speaker 3: hot cakes and a hash brown, seeing students using the
• 16:40
  Speaker 3: Wi Fi for their social.
• 16:41
  Speaker 2: Media is all part of the routine.
• 16:44
  Speaker 3: It's become the epicenter of the community, whether it's gathering
• 16:47
  Speaker 3: for a birthday party and we've all been to a
• 16:49
  Speaker 3: McDonald's birthday party or the place that someone receives their
• 16:53
  Speaker 3: first job. McDonald's grows with his patrons, which makes it
• 16:56
  Speaker 3: the go to place. Generation after generation fight McDonald's.
• 17:03
  Speaker 7: I'm loving it just being me like, you know, me
• 17:06
  Speaker 7: like and then my close friends, I talk like that
• 17:09
  Speaker 7: all the time. So I'm starting to getting ed. Shearon
• 17:13
  Speaker 7: calling me like, Yo, that talk is crazy. You know
• 17:15
  Speaker 7: what I'm saying. I'm like, you know, justin Bieber text me, yo,
• 17:20
  Speaker 7: I felt that. Or so one day my phone broke
• 17:25
  Speaker 7: so how to go to the Apple store and I
• 17:26
  Speaker 7: ain't leave my house for like a month and a half.
• 17:28
  Speaker 7: I told you I was in depressed, but I was
• 17:30
  Speaker 7: trying to figure out what I'm gonna you know, how
• 17:33
  Speaker 7: I'm gonna take it to the next level. But it
• 17:35
  Speaker 7: wasn't about so much to hustle. I'm like, nobody can
• 17:38
  Speaker 7: outwork DJ Calla, that's not happening. It was more of
• 17:43
  Speaker 7: how to go into a spiritual mode and find peace
• 17:46
  Speaker 7: and love and and and something to give.
• 17:50
  Speaker 4: Me that vibe, you know what I mean.
• 17:52
  Speaker 7: So I went to the Apple Store because I be
• 17:54
  Speaker 7: jet skiing a lot and my phone got water in it.
• 17:57
  Speaker 7: And I went to the Apple Store and the mall.
• 18:00
  Speaker 7: I walk in there, like, Yo, my phone broke. I
• 18:03
  Speaker 7: need to fix it. You know, there's DJ call and
• 18:06
  Speaker 7: they know DJ call I put out tons of albums,
• 18:08
  Speaker 7: tons of hits.
• 18:08
  Speaker 4: You know, people asked for autographs.
• 18:10
  Speaker 2: You know.
• 18:10
  Speaker 4: I'm saying I'm grateful. Boom boom boom.
• 18:12
  Speaker 7: But I turn around there's like ten thousand people in
• 18:18
  Speaker 7: the store and then like like, so I'm looking around,
• 18:23
  Speaker 7: like is the Beatles here or is it? Just like no,
• 18:26
  Speaker 7: I know, I got people. It was crazy, So I'm like, Yo,
• 18:31
  Speaker 7: this shit is crazy. They all started screaming, lying and
• 18:34
  Speaker 7: major key and they were just showing so much love
• 18:36
  Speaker 7: and I was like, man, this shit touched my heart.
• 18:39
  Speaker 4: So I go back to the crib.
• 18:42
  Speaker 7: I told my queen I was like something going on,
• 18:47
  Speaker 7: and it was the beginning of the snapchat and then
• 18:49
  Speaker 7: from there I can keep going.
• 18:51
  Speaker 3: So at any point, because at the time we spoke
• 18:54
  Speaker 3: about it, we actually infacitely said Snapchat's done. We didn't
• 18:57
  Speaker 3: see what was building. At any point a chat reach
• 19:00
  Speaker 3: out and say, you know what, Kelly, we need to
• 19:02
  Speaker 3: do something with you. Here's equity in the company. Did
• 19:05
  Speaker 3: they have conversations with you? I mean, based on the
• 19:07
  Speaker 3: growth of the platform, The owner, Evan.
• 19:11
  Speaker 7: His people reached out, not to not to do no business,
• 19:14
  Speaker 7: but just reached out, like, yo, you you know you're
• 19:18
  Speaker 7: showing this app love. And and one time I was
• 19:20
  Speaker 7: in Calli and I went to spoke at one of
• 19:24
  Speaker 7: their employees, Summits whatever, and I met the owner, you know,
• 19:29
  Speaker 7: me out the gay. I'm like, yo, what we doing
• 19:32
  Speaker 7: because I got this on fire, you know what I'm saying.
• 19:35
  Speaker 7: But I was just telling him. I'm like, I wasn't
• 19:38
  Speaker 7: expecting that. I was just telling him like, I'm really
• 19:41
  Speaker 7: just being myself, and I was saying and as far
• 19:45
  Speaker 7: as the business, he never did no business with me.
• 19:47
  Speaker 7: And I got love for him. But that's his loss,
• 19:50
  Speaker 7: even though he he you know, I'm sure he's a billionaire.
• 19:53
  Speaker 7: I'm saying we could have did some other great things,
• 19:56
  Speaker 7: but what I learned about the Snapchat or Instagram or
• 20:00
  Speaker 7: Twitter with me, what happened was all my fans I
• 20:04
  Speaker 7: had and the people that loved me know who Calvin was.
• 20:08
  Speaker 7: But what happened was the whole world found out. And
• 20:11
  Speaker 7: then I end up not being a secret because a
• 20:14
  Speaker 7: lot of my people that know me from day one
• 20:16
  Speaker 7: know I've been like this my whole life. And you know,
• 20:20
  Speaker 7: you know, what's that one little thing that be going
• 20:22
  Speaker 7: viral a the time, Like if somebody cook good or
• 20:25
  Speaker 7: do something good, and they're like, yo, why you ain't
• 20:27
  Speaker 7: blow up yet because my friend ain't posted when you
• 20:29
  Speaker 7: know that one little thing that'd been going I feel
• 20:32
  Speaker 7: that because I've been kept a secret for so long,
• 20:38
  Speaker 7: and when the world found out, it was like we
• 20:42
  Speaker 7: got love for Calvin. And then they're like, and that's Calid.
• 20:46
  Speaker 7: That also puts out our favorite records, you know what
• 20:49
  Speaker 7: I'm saying.
• 20:50
  Speaker 4: So it's a blessing, you know what I'm saying.
• 20:52
  Speaker 5: Yeah, I want to talk to you about that because
• 20:54
  Speaker 5: I don't want to breeze over to social media conversation
• 20:57
  Speaker 5: because shots of my brother while and we had a
• 20:58
  Speaker 5: conversation he was telling me how social media changed his
• 21:01
  Speaker 5: life and Instagram changed our life. And the thing about
• 21:05
  Speaker 5: the ironic thing about the Instagram thing is I wanted
• 21:07
  Speaker 5: to do what we're doing now on Instagram seven years ago,
• 21:11
  Speaker 5: but I got held up because I figured, like people
• 21:15
  Speaker 5: might not really dig it, and you know, public perception
• 21:18
  Speaker 5: and stuff like that, so I didn't. I didn't do it.
• 21:21
  Speaker 5: Long story short, Everything that I thought would happen if
• 21:24
  Speaker 5: I did do it happened and ten times more So.
• 21:27
  Speaker 5: It's a lot of people that are not actually taking
• 21:30
  Speaker 5: advantage of social media or just anything in general, because
• 21:33
  Speaker 5: you think that public perception, what somebody's going to think
• 21:36
  Speaker 5: through you is not going to hit and you're really
• 21:38
  Speaker 5: doing yourself with disservice because, like you said, you're a secret.
• 21:41
  Speaker 5: The world needs to actually know you. So how did
• 21:44
  Speaker 5: you act? Because there's a lot of people that have
• 21:45
  Speaker 5: social media influence but they still can't make any money.
• 21:48
  Speaker 5: How did you once you realize okay, you got the
• 21:50
  Speaker 5: vibe on social media, now, how did you turn that
• 21:53
  Speaker 5: into actually churning and turn it into an impire to
• 21:55
  Speaker 5: actually build off of.
• 21:57
  Speaker 4: That, I mean social media. You know what I'm saying.
• 21:59
  Speaker 2: I feel like it.
• 22:00
  Speaker 7: You use it the right way, you're gonna get great results.
• 22:03
  Speaker 7: And besides the business, before we get to the making
• 22:06
  Speaker 7: money thing, I feel like being authentic is is the
• 22:10
  Speaker 7: biggest thing. You should always be yourself, you know what
• 22:14
  Speaker 7: I'm saying, So authentic is the key. But again, I
• 22:19
  Speaker 7: use social media to bring awareness to if it's my music,
• 22:24
  Speaker 7: to the greatness of it, or even if it's to
• 22:28
  Speaker 7: post a picture of a sunlight.
• 22:30
  Speaker 4: You know what I mean.
• 22:31
  Speaker 7: I just I want you to feel the light you
• 22:33
  Speaker 7: I'm saying, I want you to feel the love.
• 22:36
  Speaker 4: Now.
• 22:37
  Speaker 7: I'm blessed to where, you know, to have many hats.
• 22:40
  Speaker 7: You know, I'm a music exec. I'm an artist, I'm
• 22:43
  Speaker 7: a producer, I'm a DJ, I'm a father, I'm a friend.
• 22:48
  Speaker 4: I'm in the real estate.
• 22:50
  Speaker 7: You know, I'm in the retail I'm in the restaurants,
• 22:53
  Speaker 7: I'm in the I'm into it all I'm saying. And
• 22:56
  Speaker 7: we're supposed to use our social media because it's really
• 23:02
  Speaker 7: a free commercial for your business, you know, if you're
• 23:07
  Speaker 7: promoting your business. And one thing I learned about good
• 23:10
  Speaker 7: and great business. If you do good business, you get
• 23:14
  Speaker 7: good business back. If you do great business, you get
• 23:16
  Speaker 7: great business back. And the mean what I'm saying is
• 23:19
  Speaker 7: it's like you have a restaurant and the food is good,
• 23:26
  Speaker 7: people are gonna come back. And if you promote it
• 23:29
  Speaker 7: on your Instagram and the work it out that that
• 23:33
  Speaker 7: that food is good, it's only gonna build and build.
• 23:37
  Speaker 7: If you're an artist, you have there's no excuse for
• 23:41
  Speaker 7: any artists.
• 23:43
  Speaker 4: If you rap rap right.
• 23:47
  Speaker 7: In this camera and people like it, they gonna it's
• 23:50
  Speaker 7: gonna spread and they get to know your story. So
• 23:55
  Speaker 7: what I'm trying to tell you, if you put out greatness,
• 23:59
  Speaker 7: you're gonna get greatness back. And sometimes it don't happen overnight.
• 24:03
  Speaker 7: It didn't happen overnight for me. Chrissy Jones didn't make
• 24:07
  Speaker 7: Thriller till he was fifty years old. He made Thriller
• 24:10
  Speaker 7: when he was fifty. Me when I turned forty, that
• 24:15
  Speaker 7: was when my biggest success happened. I worked free ninety
• 24:19
  Speaker 7: percent of my life. Seven percent of my life, I
• 24:24
  Speaker 7: work for free. And anyone can vouch for that.
• 24:28
  Speaker 4: You know what I'm saying. But I knew what it
• 24:31
  Speaker 4: would take.
• 24:32
  Speaker 2: You know what I mean.
• 24:33
  Speaker 7: And so your social media, you put out that good stuff,
• 24:37
  Speaker 7: You're gonna get that good stuff in back.
• 24:40
  Speaker 2: You know what I'm saying.
• 24:41
  Speaker 4: That's the key.
• 24:42
  Speaker 2: You said something important.
• 24:43
  Speaker 3: You said for a while you were a secret, but
• 24:46
  Speaker 3: you had a gift, right and that gift is being
• 24:47
  Speaker 3: shown with the world.
• 24:48
  Speaker 2: But there's another side of that coin.
• 24:50
  Speaker 3: Now you become super accessible because now everybody knows your life,
• 24:53
  Speaker 3: They know your queen, your kids are recognizable. How is
• 24:57
  Speaker 3: that balancing that? Because I feel like all the moments
• 24:59
  Speaker 3: that you value been grinding for twenty five plus years,
• 25:01
  Speaker 3: they've prepared you for this moment. But now you have
• 25:04
  Speaker 3: a family involved. So what's that process? Like, what's the
• 25:06
  Speaker 3: balance life for you? Deal with all that?
• 25:08
  Speaker 7: Well, I'm so blessing my queen and my two boys.
• 25:12
  Speaker 4: You know, that's my life, you know what I'm saying.
• 25:14
  Speaker 7: Like, so you know, anything you see me do, even
• 25:16
  Speaker 7: when I speak on this smite, you know, I represent
• 25:19
  Speaker 7: my family, you know what I'm saying. So I try
• 25:21
  Speaker 7: to move and do everything perfect, you know what I'm saying.
• 25:26
  Speaker 4: So that's my life.
• 25:28
  Speaker 7: My relationship with my queen, she my best friend, you
• 25:31
  Speaker 7: know what I'm saying, as well as my queen, and
• 25:35
  Speaker 7: we just got a you know, we have a Our
• 25:38
  Speaker 7: family is just a real relationship, meaning as in, like,
• 25:42
  Speaker 7: don't get it twisted. You know what I'm saying, Like
• 25:44
  Speaker 7: I got the music too loud, She's gonna tell me
• 25:46
  Speaker 7: to go. You know what I'm saying. But what I'm
• 25:49
  Speaker 7: saying is how I balance it is. I know y'all
• 25:55
  Speaker 7: see a lot, but it's a lot you don't mean
• 25:57
  Speaker 7: he as in there's beautiful other moments that I save
• 26:02
  Speaker 7: and cherish for the home.
• 26:05
  Speaker 4: You know what I mean.
• 26:06
  Speaker 7: And when I post my kids on social media playing basketball,
• 26:10
  Speaker 7: if it's a picture or something like that, I'm a
• 26:14
  Speaker 7: fan of my kids. You know what I'm saying. And
• 26:16
  Speaker 7: I know one thing. It makes me smile when I
• 26:20
  Speaker 7: see it, not just because of my son, somebody else
• 26:22
  Speaker 7: my post or daughter, their son, and I see the
• 26:24
  Speaker 7: when the family makes me smile and inspires me. So
• 26:28
  Speaker 7: anytime I can bring joy and happiness in this world,
• 26:33
  Speaker 7: I'm gonna do it. I felt like that's what God
• 26:35
  Speaker 7: wanted me to do, is to bring love and unity.
• 26:39
  Speaker 7: And I'm gonna show you my family love I'm saying,
• 26:43
  Speaker 7: and and and you know it's just I hope it spreads.
• 26:48
  Speaker 7: I wanted to spread contagious I'm saying.
• 26:52
  Speaker 5: One thing I want to. I want to say, I
• 26:54
  Speaker 5: want to just give everybody a quick gem on social
• 26:56
  Speaker 5: media is that the algorithm actually rewards organic video. Shot
• 27:00
  Speaker 5: the thirteenth and create our creative team. But I told them,
• 27:03
  Speaker 5: and they know, you could pull your cell phone out
• 27:06
  Speaker 5: and make a selfie video and you can get a
• 27:08
  Speaker 5: dope video done by Spike Lee or thirteenth and create
• 27:12
  Speaker 5: the selfie video. Nine times out of ten is gonna
• 27:14
  Speaker 5: get more views, especially if it's a real.
• 27:17
  Speaker 4: So that's true, that's true, that's true. Like it's crazy.
• 27:20
  Speaker 7: I shot my man Ivan, He's gonna be the next
• 27:23
  Speaker 7: spills Bird.
• 27:25
  Speaker 4: But I noticed, like you know, the the.
• 27:29
  Speaker 7: Videos that you edit and make it super dope, and
• 27:31
  Speaker 7: I love them. I love walking slow motion and you
• 27:34
  Speaker 7: know what I'm saying, fit get it, you know what
• 27:37
  Speaker 7: I mean.
• 27:37
  Speaker 4: I love all that.
• 27:39
  Speaker 7: But if I just do the natural video, people love
• 27:42
  Speaker 7: it even more. Shot to Benny in the buildings, my
• 27:45
  Speaker 7: guy right there.
• 27:46
  Speaker 2: Love you brother.
• 27:47
  Speaker 4: So it's like.
• 27:49
  Speaker 2: Just gonna stand there on us.
• 27:52
  Speaker 4: The organ that's part of being organic. Even though the
• 27:55
  Speaker 4: other videos be.
• 27:56
  Speaker 7: Organic, it's just those state they react better.
• 27:59
  Speaker 5: You're right, thank you. Let me ask you a question.
• 28:06
  Speaker 5: You balance being an executive and an artist. So we
• 28:10
  Speaker 5: always heard, like, you know, it's hard for executives to
• 28:13
  Speaker 5: be artists as well, because the artists feel like the
• 28:16
  Speaker 5: executive is always gonna be the biggest artists on the label.
• 28:19
  Speaker 5: So how have you been able to manage being an
• 28:21
  Speaker 5: executive being an artist and with some of the challenges
• 28:24
  Speaker 5: that you have working with artists.
• 28:26
  Speaker 4: I mean, I I.
• 28:29
  Speaker 7: Gotta say, every artist that's listening, man, learn to be
• 28:32
  Speaker 7: executive too.
• 28:35
  Speaker 2: I was that.
• 28:36
  Speaker 7: From the minute I came in the game. I learned
• 28:39
  Speaker 7: to be an executive. But also the love of the
• 28:42
  Speaker 7: music is my music for the love the talent, and
• 28:47
  Speaker 7: that's as special. But you also have to know your business,
• 28:52
  Speaker 7: what I'm saying. And but besides the business too also
• 28:56
  Speaker 7: you know, always when I was a kid, I always
• 28:58
  Speaker 7: knew I wanted to be like, you know what I'm saying,
• 29:02
  Speaker 7: punk Daddy jay Z level.
• 29:04
  Speaker 4: You know what I'm saying.
• 29:05
  Speaker 7: I always said that like had their posters and everything
• 29:08
  Speaker 7: like because they did music, but they did other things too,
• 29:11
  Speaker 7: you know what I'm saying.
• 29:12
  Speaker 4: It's clothing this and that.
• 29:13
  Speaker 7: So and then my mother and father they used to
• 29:15
  Speaker 7: own like clothing stores, and when I was a kid,
• 29:19
  Speaker 7: they used to sell close out the trunk and the
• 29:21
  Speaker 7: flea market, and they would put the what's that bag
• 29:24
  Speaker 7: that you put around your waist?
• 29:25
  Speaker 4: What's that called?
• 29:26
  Speaker 7: They would put the Fannie pack on me and they
• 29:29
  Speaker 7: would be hustling, and they put the money in my thing.
• 29:31
  Speaker 7: I'm a little kid, so I'm watching this early. So
• 29:34
  Speaker 7: then they end up getting a register. So I started
• 29:37
  Speaker 7: hearing that registered change and they putting money so I
• 29:40
  Speaker 7: could to see my mom and dad hustle every single day.
• 29:42
  Speaker 7: And I'm like, man, they take care of us. But
• 29:45
  Speaker 7: they took me to work with them. So I watched
• 29:47
  Speaker 7: all that. I was like, man, you know what I'm saying.
• 29:49
  Speaker 7: So I understood business early, you know what I'm saying.
• 29:52
  Speaker 7: But I work with artists so great because I understand
• 29:57
  Speaker 7: the artist side and the business side, so I can
• 30:00
  Speaker 7: help guide.
• 30:01
  Speaker 4: For them to be even greater too. You see what
• 30:04
  Speaker 4: I'm saying.
• 30:05
  Speaker 7: And you know, being a music exec, you know, like
• 30:09
  Speaker 7: Benny's right here, Bennie would tell you I was president
• 30:12
  Speaker 7: of def Jam South. Benny was one of my main
• 30:16
  Speaker 7: guys in that building, and to this day we work
• 30:19
  Speaker 7: with each other.
• 30:20
  Speaker 4: You know what I'm saying.
• 30:21
  Speaker 7: Like, you know, it's about having great relationships because I
• 30:25
  Speaker 7: always tell my close friends and I tell everybody here, say,
• 30:29
  Speaker 7: you're working at a company and no disrespecting, nobody like,
• 30:33
  Speaker 7: but they're gonna fire you one day. It's just like
• 30:38
  Speaker 7: it's not even a district.
• 30:40
  Speaker 4: It's just part of the game.
• 30:42
  Speaker 7: So I always tell my friend when they act like
• 30:44
  Speaker 7: they're not like, I'm telling them.
• 30:46
  Speaker 4: To be great.
• 30:47
  Speaker 7: You know, if you got to do certain things to
• 30:49
  Speaker 7: be great, not no, a in a great level, not
• 30:52
  Speaker 7: a disrespect like do something.
• 30:54
  Speaker 4: Great, go be great. And sometimes you have to.
• 30:57
  Speaker 7: Do things that the company doesn't understand, but when it ends,
• 31:00
  Speaker 7: except whenning, they love it and they understand. But that's
• 31:02
  Speaker 7: how you're gonna level up. And Benny will let you know.
• 31:04
  Speaker 7: I would be the guy like I gotta do this
• 31:06
  Speaker 7: and you can't do that. I'm no, watch me do
• 31:08
  Speaker 7: this boom I'm doing and like, oh shit, you right,
• 31:11
  Speaker 7: you know what I'm saying.
• 31:12
  Speaker 2: So you go.
• 31:14
  Speaker 7: And I always show people when I should work on ram.
• 31:16
  Speaker 7: I'm like, they're going to fire you. So remember that
• 31:21
  Speaker 7: keeping relationships so you can learn to be greater because
• 31:25
  Speaker 7: it's levels what I'm saying.
• 31:27
  Speaker 4: So it's just different levels of this shit.
• 31:29
  Speaker 2: You know what I'm saying, I feel that's a fact. We
• 31:32
  Speaker 2: the best.
• 31:33
  Speaker 3: That's That's one of the things I've noticed anytime they
• 31:35
  Speaker 3: ever mentioned Calla's name, is like he deserves this moment.
• 31:39
  Speaker 3: He's worked so hard, he's been doing this for everybody.
• 31:43
  Speaker 3: And so the power relationships is really key because I
• 31:45
  Speaker 3: feel like there's no artists that you can't reach at
• 31:47
  Speaker 3: this point, and maybe because you've been doing stuff for
• 31:50
  Speaker 3: freequl on time, can you talk about the power of
• 31:52
  Speaker 3: networking and keeping relationships and sometimes doing things for free
• 31:55
  Speaker 3: without an end going side.
• 31:57
  Speaker 7: I mean, the relationship is so important, not just in
• 32:01
  Speaker 7: the business.
• 32:01
  Speaker 4: World at your home.
• 32:03
  Speaker 2: Hey, Ernest.
• 32:04
  Speaker 3: One thing that we've learned over the past few years
• 32:06
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  Speaker 7: I always do, I'm gonna work with these same people,
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  Speaker 7: was just like, you know, I might have been like
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  Speaker 7: end up leveling up. And it's simple, don't burn no
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  Speaker 4: You know what I'm saying.
• 37:47
  Speaker 5: That's it major key, all amazing. Let's talk about ghost kitchens.
• 37:53
  Speaker 2: Let's let's do that.
• 37:54
  Speaker 5: Man, it's not your banging the building. I don't know
• 37:56
  Speaker 5: if he's saying no, oh, it's my boy man. So
• 37:58
  Speaker 5: the first time, if you watch not Your Bingers episode,
• 38:02
  Speaker 5: that's my boy out of East Baltimore. So inspiring. Kid.
• 38:06
  Speaker 5: He's the first person that educated us on ghost kitchens.
• 38:10
  Speaker 5: And if you know what a ghost kitchen is, that
• 38:13
  Speaker 5: became really big during the pandemic because it's like you
• 38:15
  Speaker 5: could run three four different restaurants out of one kitchen,
• 38:19
  Speaker 5: where it's like you have an industrial kitchen like right here,
• 38:22
  Speaker 5: and you have a Chinese restaurant, you have an Indian restaurant,
• 38:25
  Speaker 5: and it's on grub Hub, it's on Uber Eats, and
• 38:28
  Speaker 5: you have a menu, but it's not actually a real restaurant.
• 38:31
  Speaker 5: That's why it's called ghost restaurants. So we want to
• 38:34
  Speaker 5: get into this ghost.
• 38:34
  Speaker 3: Restaurant, yeah, man, Because I mean lately all we hear
• 38:37
  Speaker 3: been talking about is another wing, another wing, so yeah,
• 38:41
  Speaker 3: shout out to another wing. So I know you hooked
• 38:44
  Speaker 3: up with a Reef, which is a Miami based tech company.
• 38:47
  Speaker 3: Can you talk about that process getting connected with them?
• 38:50
  Speaker 3: And obviously I'm sure you don't get involved in anything
• 38:53
  Speaker 3: and you absolutely love it, so I'm assuming you love wings.
• 38:56
  Speaker 2: What was that? I mean?
• 38:58
  Speaker 7: The ghost kitchen thing is showed genius. It's really incredible
• 39:03
  Speaker 7: because it goes back to what I was saying, like
• 39:07
  Speaker 7: we own a shot of eat Class. I got a
• 39:08
  Speaker 7: few restaurants with eat Class called the Liquor. I don't
• 39:11
  Speaker 7: know if you ever been a licking finger licking, So
• 39:15
  Speaker 7: what I learned about that is like if you love
• 39:17
  Speaker 7: the food, people gonna come back, and people out.
• 39:22
  Speaker 4: Of town they go straight there to eat.
• 39:25
  Speaker 7: So I got this opportunity with Reef and they were
• 39:29
  Speaker 7: explain the ghost Kitchen thing, and I was like, we
• 39:33
  Speaker 7: have one hundred fifty locations in five and all over
• 39:40
  Speaker 7: the world, from Dubai to London to Paris to Miami
• 39:43
  Speaker 7: to New York where I don't have to actually put
• 39:45
  Speaker 7: a whole building and all that, and given my vibe
• 39:50
  Speaker 7: of the type of wing I want and my energy
• 39:52
  Speaker 7: and name boom boom, And.
• 39:55
  Speaker 4: I was like, so, how's this going to work?
• 39:57
  Speaker 7: So like they can go to any you order Uber
• 40:00
  Speaker 7: Eatings or whatever, and you type in another wing and
• 40:02
  Speaker 7: you can get the food. But what I'm saying is,
• 40:05
  Speaker 7: as the entrepreneur, it's really incredible.
• 40:10
  Speaker 2: If.
• 40:11
  Speaker 4: But what it is is, so.
• 40:12
  Speaker 7: When you plan to do your ghost kitchen, the key
• 40:15
  Speaker 7: is obviously the food got to be incredible, but the
• 40:19
  Speaker 7: face got to be incredible too.
• 40:21
  Speaker 4: Who gonna push out and promote the food?
• 40:24
  Speaker 7: The blessing is that, thank god, I'm saying, I work
• 40:28
  Speaker 7: so hard my whole.
• 40:28
  Speaker 4: Life that people might know who I am. You know what
• 40:31
  Speaker 4: I'm saying.
• 40:31
  Speaker 7: So I'd be like another wing and they actually love
• 40:35
  Speaker 7: cal it and then they bite the wing like I
• 40:38
  Speaker 7: love this too, you know what I'm saying. So, but
• 40:44
  Speaker 7: on the business side, is y'all figure it out? One
• 40:48
  Speaker 7: hundred and fifty locations.
• 40:50
  Speaker 3: Everyone has an opinion when it comes to the foods
• 40:52
  Speaker 3: we eat. This food's good for you, this one's bad
• 40:55
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• 40:57
  Speaker 2: But who actually has the right answer.
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  Speaker 2: And more energetic. You have to try it out.
• 41:38
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• 42:17
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• 42:20
  Speaker 4: And everybody likes the wing. It's called through the math,
• 42:24
  Speaker 4: It's called you know what I'm saying.
• 42:25
  Speaker 7: So, but I want the entrepreneurs to know is it's
• 42:28
  Speaker 7: a great business. So you can have your hometown business
• 42:32
  Speaker 7: in Miami and you might not want to, you know,
• 42:36
  Speaker 7: be able to spend to open one out of town,
• 42:39
  Speaker 7: but people love your food. Open a ghost kitchen because
• 42:43
  Speaker 7: you know, let's keep it real. We probably order more
• 42:46
  Speaker 7: food then go out and eat. I mean, I know,
• 42:48
  Speaker 7: I do you know what I'm saying.
• 42:50
  Speaker 3: Yeah, so reef in another Wings is one of your
• 42:53
  Speaker 3: business endeavors, but.
• 42:55
  Speaker 2: I know you have a couple others.
• 42:56
  Speaker 3: So I want to know what the selection process is
• 42:57
  Speaker 3: like before you get involved with a company. I know,
• 43:00
  Speaker 3: Pandora is something that you're doing something with. You have
• 43:03
  Speaker 3: the doche I mean this was inspired by the dooche
• 43:05
  Speaker 3: from Jordan's to.
• 43:06
  Speaker 4: Them were getting no, We're gonna get there.
• 43:08
  Speaker 2: We're gonna kid there.
• 43:09
  Speaker 4: I have seen some movie.
• 43:11
  Speaker 2: Yeah, we're gonna get there.
• 43:12
  Speaker 3: So what's the process like before you involve yourself with
• 43:15
  Speaker 3: a brand?
• 43:16
  Speaker 7: I mean, I gotta love it because people they gonna
• 43:20
  Speaker 7: know if I don't love it. You know what I'm saying,
• 43:23
  Speaker 7: Like people know you gotta be authentic. Like if I'm
• 43:26
  Speaker 7: gonna promote like right now, I'm gonna be I'm gonna
• 43:29
  Speaker 7: be honest.
• 43:30
  Speaker 4: I love Jordan. I love Nike.
• 43:32
  Speaker 7: I've been wearing it since I was a kid. I
• 43:35
  Speaker 7: wear it now and thank God, I'm blessed and finally
• 43:38
  Speaker 7: to say I have a Jordan deal. I've been It's
• 43:42
  Speaker 7: been a dream of mine since a kid.
• 43:45
  Speaker 4: Have I been offered tons of money from other companies.
• 43:51
  Speaker 7: All the time, But I'd rather do this because this
• 43:55
  Speaker 7: is what I like and what I love. If tomorrow,
• 43:59
  Speaker 7: if I wear a different sneaker, you gonna say call it.
• 44:02
  Speaker 4: Don't wear those.
• 44:04
  Speaker 7: You know what I'm saying, Then it's not gonna It's
• 44:07
  Speaker 7: just not gonna connect and it's not gonna help the company.
• 44:11
  Speaker 7: It's not gonna help me. So I'm actually hurting myself.
• 44:14
  Speaker 4: You know what I'm saying.
• 44:15
  Speaker 7: You don't wanna what's that abusr your brand? Like you
• 44:21
  Speaker 7: know what I'm saying, water it down where it's just
• 44:23
  Speaker 7: like so I try my heartest well, I do only
• 44:26
  Speaker 7: do things that I love, you know what I'm saying. Now,
• 44:29
  Speaker 7: when it comes down to startup stuff.
• 44:31
  Speaker 4: I might not know.
• 44:34
  Speaker 7: About the business so much, but my brother right here
• 44:37
  Speaker 7: might have a great idea, and I believe in the
• 44:39
  Speaker 7: I bet on people. I don't I'm not into stocks,
• 44:42
  Speaker 7: but I bet on people. So like if my man
• 44:45
  Speaker 7: got some popping, I'm invest in it because I believe
• 44:50
  Speaker 7: in him, because he go hard. Like he I see
• 44:53
  Speaker 7: him working, I see and his product and he yeah,
• 44:56
  Speaker 7: it might not be here yet, but like but he
• 44:58
  Speaker 7: work hard.
• 44:59
  Speaker 4: I like that. I'm gonna invest in that.
• 45:01
  Speaker 7: And I don't even know nothing about the business, but
• 45:03
  Speaker 7: it might blow and I'm gonna get to learn the
• 45:05
  Speaker 7: business because I believe so a lot of times, you
• 45:08
  Speaker 7: gotta believe even when you don't make that dollar, you
• 45:11
  Speaker 7: know what I'm saying, And the later on it becomes
• 45:16
  Speaker 7: the biggest thing.
• 45:17
  Speaker 4: You know what I'm saying.
• 45:19
  Speaker 5: Fact, clap it up for that. That is a fact.
• 45:21
  Speaker 3: Here's a there's a new we the best on the
• 45:24
  Speaker 3: way By the way, what a new we the Best
• 45:26
  Speaker 3: on the way?
• 45:26
  Speaker 7: Oh yeah, yeah, twenty twenty two, I got my first
• 45:30
  Speaker 7: official Jordan We the Best DJ Calgary release coming next year.
• 45:35
  Speaker 4: It's excited. It's the old shoe. It's not like I
• 45:39
  Speaker 4: want to go.
• 45:39
  Speaker 7: Too d because but no, but yes, you're gonna go
• 45:42
  Speaker 7: to the store and buy it. The Sweet the Best
• 45:44
  Speaker 7: DJ Calgar Jordans. That's a big deal for me, you
• 45:48
  Speaker 7: know what I'm saying. So it's like a dream of mine.
• 45:51
  Speaker 7: I've been wanting shouting to Michael Jordan Reggie for for
• 45:54
  Speaker 7: believing in me.
• 45:55
  Speaker 2: You know what I mean, everything secret.
• 45:56
  Speaker 5: I want to take a break for business for just
• 45:58
  Speaker 5: one minute and talk about something that's very nar did
• 46:01
  Speaker 5: to my heart, to choice heart, to everybody's heart, The
• 46:03
  Speaker 5: late Great Nipsey Hustle. I believe the last video he
• 46:07
  Speaker 5: shot higher that was the day before he passed away.
• 46:10
  Speaker 4: Right, No, it wasn't a day before day.
• 46:12
  Speaker 7: I think it was like four or five days later,
• 46:14
  Speaker 7: like a week within Why bless his soul, Hustle the Great.
• 46:18
  Speaker 5: Can you talk about that experience because that was one
• 46:20
  Speaker 5: of the last things that he did as far as
• 46:22
  Speaker 5: to you know, on a large scale what was the experience?
• 46:25
  Speaker 4: It was incredible. Man. Nipsey is such a good person man.
• 46:28
  Speaker 7: His music is so incredible and his energy is so beautiful,
• 46:33
  Speaker 7: you know what I'm saying. And I got to know
• 46:35
  Speaker 7: Nipsey from back in the days I'm talking about. I
• 46:40
  Speaker 7: met him through Big U and Steve Lobell, like I'm
• 46:44
  Speaker 7: talking about a long time ago, and ever since then,
• 46:48
  Speaker 7: I've been a fan and I got to see his
• 46:50
  Speaker 7: grind and I was just blessed honor to be able
• 46:53
  Speaker 7: to work with him, what I'm saying, And he's incredible man,
• 46:56
  Speaker 7: And we want to grammy together on the ground of
• 46:59
  Speaker 7: John Legend.
• 47:00
  Speaker 4: We want to gram me together. Let's let's give it
• 47:02
  Speaker 4: up for nip She has.
• 47:03
  Speaker 5: So so as far as reinventing yourself, right, talk about
• 47:14
  Speaker 5: that because I feel like, like you said, you started as
• 47:16
  Speaker 5: a DJ or like turntable DJ. Then you turn into
• 47:20
  Speaker 5: like I like to call a musical maestro Quincy Jones
• 47:24
  Speaker 5: type vibe, then executive. Then I think where you're at now,
• 47:29
  Speaker 5: it's just like cultural icon status, like some people just
• 47:31
  Speaker 5: cultural can't really explain it. It's just like it's like
• 47:35
  Speaker 5: snoop though everybody knows you. So what is that can
• 47:39
  Speaker 5: you talk about because everybody here is an entrepreneur, inspiring
• 47:42
  Speaker 5: to be an entrepreneur, never settling, always pushing the envelope,
• 47:46
  Speaker 5: always looking to go to the next level.
• 47:49
  Speaker 7: The question is because you said you, I appreciate the love,
• 47:53
  Speaker 7: Like what's the question?
• 47:54
  Speaker 5: What's your thought process? And reinventing yourself and never settling?
• 47:57
  Speaker 7: Man, it's crazy. It's it's important to reinvent yourself. But
• 48:02
  Speaker 7: when you reinvent yourself, make sure it's yourself. You know,
• 48:06
  Speaker 7: sometimes people reinventure reinvent themselves and it's not even them.
• 48:11
  Speaker 4: So remember, you know, always be you. That's how you're
• 48:14
  Speaker 4: gonna win.
• 48:15
  Speaker 2: Be you.
• 48:16
  Speaker 4: Be you.
• 48:18
  Speaker 7: It's crazy because y'all might think it's funny, but like
• 48:22
  Speaker 7: you know, I guess they say, like every five years
• 48:24
  Speaker 7: you just try to use that word reinvented to do something.
• 48:28
  Speaker 7: As soon as I got this new teeth, I feel
• 48:32
  Speaker 7: like I feel like I feel I look at things different.
• 48:35
  Speaker 4: I'm like it's new.
• 48:37
  Speaker 7: I feel new, new opportunities, new blessings. I'm saying it's
• 48:42
  Speaker 7: new technology, it's a new world. So I'm like everything new.
• 48:45
  Speaker 7: Like I'm just being honest, like I've been trying. I
• 48:48
  Speaker 7: was I've been thinking about getting doing the teeth thing
• 48:50
  Speaker 7: for like years.
• 48:51
  Speaker 3: I was scared, but I'm like, this episode is brought
• 48:55
  Speaker 3: to you by Pepsi. I remember going to an HBCU
• 48:58
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• 49:01
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• 49:09
  Speaker 3: It's a once in a lifetime opportunity. The best part
• 49:12
  Speaker 3: about it is that Pepsi is a proud supporter of
• 49:15
  Speaker 3: HBCU students on and off the field.
• 49:18
  Speaker 2: PEPSI and HBCUs. That's what I like.
• 49:21
  Speaker 4: This is my reinvent whatever you were saying, like new t.
• 49:26
  Speaker 2: Wait, wait, you forgot what?
• 49:28
  Speaker 4: You forgot one?
• 49:29
  Speaker 2: It's called new Watch.
• 49:30
  Speaker 4: You know it's yeah, I like that watch too. You
• 49:32
  Speaker 4: got on that too?
• 49:32
  Speaker 2: Brother?
• 49:33
  Speaker 4: Your nice? You know I peeped down at the gate.
• 49:36
  Speaker 2: You know I'm saying. I mean, it's not an Arabic.
• 49:39
  Speaker 4: But podcast is doing great for you.
• 49:45
  Speaker 2: It's called Breaking News Alert. The podcast is booming.
• 49:48
  Speaker 3: I want I want to talk about the business side,
• 49:50
  Speaker 3: because not only from a music standpoint, have you become
• 49:53
  Speaker 3: a part of the cultural fixture, but some of your
• 49:56
  Speaker 3: phrases are part of our language, right, like congrats, you
• 50:00
  Speaker 3: play it yourself, right, secure the back alert right more
• 50:05
  Speaker 3: major key. So I'm like, damn, man, everybody's using this.
• 50:08
  Speaker 3: Are you trademarking these things?
• 50:10
  Speaker 2: Or no?
• 50:10
  Speaker 7: Yeah, I got a lot of a trademark, but some
• 50:12
  Speaker 7: of it you can't some of them, Like you know
• 50:15
  Speaker 7: what I'm saying. You know, I try, but yeah, I
• 50:17
  Speaker 7: definitely got I would say, majority of trademarks. And it
• 50:23
  Speaker 7: costs to do that, you know what I'm saying, Like
• 50:25
  Speaker 7: it's crazy. Every time I you know what I'm saying,
• 50:27
  Speaker 7: every time I've been blessed to level up, I feel like,
• 50:31
  Speaker 7: you know, when you level up, they be like they
• 50:34
  Speaker 7: come with this new stuff. You gotta trademark this, you
• 50:36
  Speaker 7: need this new insurance, you need this, that and that.
• 50:39
  Speaker 7: I'm like, damn, like ya, I just like y'all just
• 50:42
  Speaker 7: want to take it off.
• 50:42
  Speaker 4: But I get it.
• 50:43
  Speaker 7: It's like, so it only makes you, you know, protect
• 50:51
  Speaker 7: what you worked hard for, and you should do that
• 50:53
  Speaker 7: because God forbid you put everything into something and then boom,
• 50:59
  Speaker 7: you know, they say you can't use that no more
• 51:01
  Speaker 7: and everybody know it's you. So you don't never want
• 51:04
  Speaker 7: to do that to yourself. So so I gotta say,
• 51:08
  Speaker 7: don't cheat yourself.
• 51:08
  Speaker 3: You know what I'm saying, don't cheat yourself, reward yourself exactly.
• 51:14
  Speaker 2: I like it.
• 51:16
  Speaker 5: Cal let me ask you this some of the what
• 51:18
  Speaker 5: are some of the mistakes that you made as far
• 51:20
  Speaker 5: as in the music business financially, Like a lot of people,
• 51:24
  Speaker 5: you know, you learn on the fly. You said, like
• 51:26
  Speaker 5: even before snapchat, you know us in a tough space financially.
• 51:29
  Speaker 5: What is some of the stakes. What are some of
• 51:31
  Speaker 5: the learning lessons that you had to go through that
• 51:34
  Speaker 5: you you learned and you figured out.
• 51:39
  Speaker 4: Mistakes.
• 51:40
  Speaker 7: I look at it different, like I don't consider nothing
• 51:44
  Speaker 7: a loss or a mistake. I just feel like those
• 51:46
  Speaker 7: things that you're talking about is the stepping stone for
• 51:51
  Speaker 7: the bigger win you I'm saying, That's how I look
• 51:54
  Speaker 7: at it. So some don't go the way it's supposed
• 51:57
  Speaker 7: to go. Always put the energy to make it. As
• 52:00
  Speaker 7: long as we can keep going, I think that's the
• 52:03
  Speaker 7: whole thing. We just gotta keep going. So mistakes, I
• 52:09
  Speaker 7: wouldn't say it I made mistakes. I would say I
• 52:13
  Speaker 7: might have could have did some in a better way
• 52:17
  Speaker 7: or this way. But that's what made me figure it
• 52:21
  Speaker 7: out and to make it even better. And that's the thing,
• 52:24
  Speaker 7: you know that I want to let the young world know,
• 52:26
  Speaker 7: the new generation, It's okay to make a mistake. It's
• 52:30
  Speaker 7: okay to fall down, you know what I'm saying, because
• 52:33
  Speaker 7: you won't get right back up and you're gonna keep going.
• 52:36
  Speaker 7: Some people feel like when they make a mistake or
• 52:39
  Speaker 7: fall down, they feel like they're staying.
• 52:42
  Speaker 4: And that's the energy that it's gonna be.
• 52:44
  Speaker 2: Nae.
• 52:45
  Speaker 7: That's the motivation, you know what I'm saying, that's the
• 52:48
  Speaker 7: motivation to keep going, to take it to the next level.
• 52:52
  Speaker 7: So to answer your question, my mistakes was a stepping
• 52:55
  Speaker 7: stone for.
• 52:56
  Speaker 4: The bigger win.
• 52:58
  Speaker 2: Flap it up for that I got just just as
• 53:01
  Speaker 2: a thing. I got to ask you this.
• 53:02
  Speaker 3: Right, Like we watched Oprah and we saw people come
• 53:05
  Speaker 3: from that lineage of greatness. Right, she had doctor Phil,
• 53:09
  Speaker 3: she had Rachel Rick. Right, I'm seeing you and chef Forlissa,
• 53:16
  Speaker 3: So what is this something that's gonna come from that?
• 53:19
  Speaker 3: Because I'm looking at this fool like call. It just
• 53:20
  Speaker 3: can't be you know, this good floor. We gotta see
• 53:22
  Speaker 3: this with the greatness with the world.
• 53:24
  Speaker 4: So my chef, that's you know, she's family again. That's
• 53:28
  Speaker 4: just me being me, but me being me.
• 53:31
  Speaker 7: Yes, opportunities are coming in like crazy, Yo, Cal, you
• 53:34
  Speaker 7: want a cook.
• 53:35
  Speaker 4: And show, Yo, Cal, you want to do a menu book?
• 53:39
  Speaker 4: You know what I'm saying. You want to do a show?
• 53:41
  Speaker 7: Call West for dinner or you know what I'm saying,
• 53:43
  Speaker 7: Like and I'm like, they coming in, But that's just
• 53:47
  Speaker 7: me being at the house, you know, showing love to
• 53:51
  Speaker 7: my chef. You know what I'm saying, Like, you know,
• 53:53
  Speaker 7: I don't want to be one of them people that,
• 53:54
  Speaker 7: like I said, go back to like, Yo, you didn't
• 53:57
  Speaker 7: you didn't pass the word. That's why I ain't getting
• 53:59
  Speaker 7: bit or something. You know what I'm saying, Like like
• 54:02
  Speaker 7: I got a friend.
• 54:02
  Speaker 4: Named Chris Smoke.
• 54:03
  Speaker 7: She got a clothing company, right, he my guy, he.
• 54:08
  Speaker 4: Hasn't gave me a shirt yet. He gave everybody his
• 54:13
  Speaker 4: shirt and not me yet.
• 54:15
  Speaker 7: You know what I'm trying about Black he doing his
• 54:17
  Speaker 7: thing because I'm a three x four X I get it.
• 54:21
  Speaker 4: But what I'm saying is you know what I mean?
• 54:25
  Speaker 2: Yeah, you know Chris Pusa man let me. He pull
• 54:28
  Speaker 2: out his phone to recorder. He was like, he ain't
• 54:30
  Speaker 2: gonna say.
• 54:30
  Speaker 5: That shout out to my guys east side golf in
• 54:33
  Speaker 5: the building.
• 54:33
  Speaker 2: You have just seen him, just.
• 54:34
  Speaker 4: East side Golf. What's good. I heard you got some
• 54:36
  Speaker 4: shoes for me a lot.
• 54:38
  Speaker 2: I heard you got a gift.
• 54:40
  Speaker 4: It's good man, do let's go golfing.
• 54:46
  Speaker 5: You never know who's gonna be in the building. Call
• 54:49
  Speaker 5: it United Masters. This is something that you know a
• 54:52
  Speaker 5: lot of artists. I'm sure it's here. Shout out to
• 54:54
  Speaker 5: Steve Stout, Shout out to Benny Pue, Shout to all
• 54:57
  Speaker 5: the music executives in.
• 54:58
  Speaker 3: The Yeah, hey watch this, watch this White Planes own
• 55:02
  Speaker 3: Benny if you shout out the Greenberg.
• 55:04
  Speaker 4: Though, so.
• 55:06
  Speaker 5: United Masters. The whole thing their name is built on
• 55:10
  Speaker 5: owning your masters. Can you talk about the importance of
• 55:14
  Speaker 5: owning your masters for all of the artists and like why,
• 55:16
  Speaker 5: why is that a big deal?
• 55:18
  Speaker 7: I mean, it's very important owning your masters, not just
• 55:22
  Speaker 7: your masters, owning anything that you do and that you create,
• 55:27
  Speaker 7: you should always own it. But I also want you
• 55:31
  Speaker 7: to know this too, your masters, when you own them,
• 55:35
  Speaker 7: you got to make sure your masters is worth something
• 55:37
  Speaker 7: for yourself. And because you can't, you know a lot
• 55:41
  Speaker 7: of people get educated and executed, but don't lose the
• 55:46
  Speaker 7: grind of being great to make your master worth something.
• 55:52
  Speaker 7: You see what I'm saying, Like I wake up every
• 55:54
  Speaker 7: day and I say, because I got like I'm twelve
• 55:57
  Speaker 7: albums in and majority of those albums I own my
• 56:02
  Speaker 7: masters or own half the masters, and I have an
• 56:05
  Speaker 7: opportunity to buy my other half anytime I want.
• 56:08
  Speaker 4: You know what I'm saying, Make sure that.
• 56:10
  Speaker 7: But at the same time, is I wake up and
• 56:13
  Speaker 7: I look at my kids and my family, I say
• 56:15
  Speaker 7: to myself, if I ever want to sell my masters
• 56:19
  Speaker 7: the worst something, but you gotta make them worse something.
• 56:24
  Speaker 7: I don't want people to lose the grind or not
• 56:26
  Speaker 7: making it worse something.
• 56:28
  Speaker 4: But you have to own your masters.
• 56:30
  Speaker 7: And not everybody will agree with me, But it's okay
• 56:36
  Speaker 7: to have partners. It's okay to have a good partner.
• 56:42
  Speaker 7: And then also protect yourself where if you're giving your greatness,
• 56:47
  Speaker 7: make sure you be able to buy it back, but
• 56:50
  Speaker 7: the other half might help you become next level.
• 56:54
  Speaker 4: Then you buy it back, and then you.
• 56:56
  Speaker 7: Should say thank you what I'm saying, because right you
• 57:01
  Speaker 7: made money together, make money or all should buy your
• 57:03
  Speaker 7: own halfback, but you have to make sure you have
• 57:06
  Speaker 7: it in paperwork, so you can buy a back.
• 57:08
  Speaker 5: Yeah, that was what I'm saying.
• 57:10
  Speaker 7: But if you can own one hundred percent of your masters,
• 57:14
  Speaker 7: of course, But some people can own one hundred percent
• 57:17
  Speaker 7: of the masters and they don't do no work. Remember
• 57:22
  Speaker 7: it take teamwork to make a dream work. You know
• 57:27
  Speaker 7: what I'm saying. Like with me when I put out music, Yeah,
• 57:30
  Speaker 7: I'm gonna do my thing. Yeah yeah, but I need
• 57:32
  Speaker 7: my team around me to be doing they thing too,
• 57:35
  Speaker 7: you know what I'm saying. But yes, own your masters
• 57:41
  Speaker 7: and for some reason if you have to partner up
• 57:43
  Speaker 7: was to you know, with your masters, just make sure
• 57:46
  Speaker 7: you have that buy back opportunity.
• 57:48
  Speaker 5: What you're speaking about we introdew Jason Jeter, and he
• 57:52
  Speaker 5: was talking about Jason Jeeter is a TI's business partner
• 57:55
  Speaker 5: for Grand Hustle. Anybody doesn't know who is. So he
• 57:57
  Speaker 5: was saying, with tips early deals, they didn't own it masters,
• 58:00
  Speaker 5: but they had the option where it reverted back to
• 58:02
  Speaker 5: them after ten years. And he was saying that that
• 58:04
  Speaker 5: was extremely important because at that time they didn't have
• 58:07
  Speaker 5: the leverage to go into the label and demand their masters,
• 58:10
  Speaker 5: but they had the opportunity to not have their masters.
• 58:14
  Speaker 5: But it reverts back to them over the course of time,
• 58:17
  Speaker 5: and they knew that it's going to be something that's
• 58:18
  Speaker 5: going to be valuable for a long period of time.
• 58:21
  Speaker 5: So it's like residual income. So even if you don't
• 58:23
  Speaker 5: have your masters right away, like you said, you can
• 58:26
  Speaker 5: still actually structure it in a deal where it reverts
• 58:28
  Speaker 5: back to you. But it's important to put that in
• 58:30
  Speaker 5: your deal.
• 58:30
  Speaker 7: Yeah, you got to put that in your deal. And
• 58:32
  Speaker 7: then it's a new world. Goes back to this the
• 58:33
  Speaker 7: new world talk. It's a new world.
• 58:39
  Speaker 4: You can't walk in there like doing fifty year old business.
• 58:43
  Speaker 7: It's a new world. Do new business, new deal points,
• 58:47
  Speaker 7: do it your way. It's what you negotiate, and.
• 58:51
  Speaker 4: If they don't want to do it with you, then
• 58:53
  Speaker 4: you didn't find somebody else.
• 58:55
  Speaker 7: If they don't want to do what, you do it yourself.
• 58:57
  Speaker 7: That's the way I always did it, you know what
• 58:59
  Speaker 7: I'm saying. If I couldn't, they didn't see the vision
• 59:02
  Speaker 7: of the business cool, it might make my little my
• 59:06
  Speaker 7: job harder, but it got me where I'm at.
• 59:08
  Speaker 2: So I wanted this is again clap it up for that. Yeah.
• 59:13
  Speaker 3: So one of the things that and me and Shotty
• 59:15
  Speaker 3: had this talk all the time. We're like, Yo, Calla
• 59:17
  Speaker 3: is one of those guys. If he went on a
• 59:20
  Speaker 3: world tour, he can literally pick somebody from each city
• 59:22
  Speaker 3: because he's done as long, but probably everybody from every
• 59:25
  Speaker 3: major city. So is that something that we're looking forward
• 59:28
  Speaker 3: to in the future. We're going to see like a
• 59:29
  Speaker 3: DJ Calendar Friends tour. Is that what's happening?
• 59:33
  Speaker 7: We was planning to do that before the pandemic hit.
• 59:37
  Speaker 5: You know.
• 59:37
  Speaker 7: I was blessed to go on tour with Beyonce, and
• 59:39
  Speaker 7: then I went on tour again with Beyonce and Jay,
• 59:42
  Speaker 7: and then I did a tour with Demi Levado and
• 59:46
  Speaker 7: Klania and I did that like three years back to back.
• 59:50
  Speaker 4: Yeah, and then.
• 59:52
  Speaker 7: We was gonna put together a DJ Calner Friends tour.
• 59:55
  Speaker 7: I wanted to do like a ten city, just a
• 59:58
  Speaker 7: ten or even five, just certain cities, and we're gonna
• 1:00:03
  Speaker 7: do it.
• 1:00:03
  Speaker 4: We're gonna bentually do it. It's just the pandemic held
• 1:00:06
  Speaker 4: a lot of things up perfect.
• 1:00:07
  Speaker 5: I want to ask you this question. Shout out to
• 1:00:09
  Speaker 5: my brother Ross his album's coming out tonight, clapping up
• 1:00:12
  Speaker 5: for Roszay's Friend of Ours. So one thing you always
• 1:00:18
  Speaker 5: championed other people and Ross is a perfect example of
• 1:00:21
  Speaker 5: that because I remember, like at one point, every single
• 1:00:24
  Speaker 5: you put out have Rick Ross on it, like everyone
• 1:00:27
  Speaker 5: and talk about that as far as being a major
• 1:00:30
  Speaker 5: key of championing others, and it comes back to.
• 1:00:34
  Speaker 7: You, well, that's the Miami movement, you know what I'm saying.
• 1:00:36
  Speaker 7: We came up together. I was on the radio. Ross
• 1:00:41
  Speaker 7: was putting out records. I was blessed to break one
• 1:00:44
  Speaker 7: of his big records called Hustling, you know what I'm saying, And.
• 1:00:49
  Speaker 4: It was a blessing, and our.
• 1:00:50
  Speaker 7: Relationship just became real brothers and we love each other
• 1:00:55
  Speaker 7: and we kept hustling together and I ended up putting
• 1:00:57
  Speaker 7: my record out and had him on it, so he
• 1:01:00
  Speaker 7: blew up.
• 1:01:01
  Speaker 4: Then I started coming and.
• 1:01:04
  Speaker 7: We real brothers, so like that's like that's my man,
• 1:01:09
  Speaker 7: Like jump on this, jump on this jump. So I
• 1:01:11
  Speaker 7: had the blessing to be able to ask him to
• 1:01:13
  Speaker 7: jump on records. But at the same time, he the biggest,
• 1:01:16
  Speaker 7: so it was a blessing too. So I thank him
• 1:01:19
  Speaker 7: every day for that, for believing on me and getting
• 1:01:21
  Speaker 7: not just on one record, but get on any record
• 1:01:23
  Speaker 7: I ever asked him to get on. You know what
• 1:01:25
  Speaker 7: I'm saying, and it's just a blessing from coming from us,
• 1:01:28
  Speaker 7: coming from three oh five, you know what I mean.
• 1:01:31
  Speaker 7: It was like a special time and to this day
• 1:01:34
  Speaker 7: we brothers. And then later on, besides my music, I
• 1:01:37
  Speaker 7: ended up being working at Depth Jam, so I ended
• 1:01:40
  Speaker 7: up being his A and R for a lot of
• 1:01:44
  Speaker 7: his album So besides me putting out music, I also
• 1:01:47
  Speaker 7: was a blessed to be an A and R on
• 1:01:50
  Speaker 7: Rick Ross albums. So like, I'm so thankful for all
• 1:01:55
  Speaker 7: that experience from being an executive but also being an
• 1:01:59
  Speaker 7: executive for one of the biggest artists in the game, right,
• 1:02:04
  Speaker 7: So like you know what I'm saying, So just imagine
• 1:02:06
  Speaker 7: my inspiration and my knowledge was from behind the scenes
• 1:02:13
  Speaker 7: to in front of the scenes. I was just a
• 1:02:16
  Speaker 7: sponge taking it all in.
• 1:02:18
  Speaker 3: Yeah, I'm just one other person. Friend of the show,
• 1:02:22
  Speaker 3: friend of the show. Shout up, Maverick. Yeah, friend of
• 1:02:27
  Speaker 3: the show. Fat Joe eyl alumni. You guys have another
• 1:02:32
  Speaker 3: unique relationship. I remember when he was the guy he
• 1:02:36
  Speaker 3: was hot, and then he was always talking about Kali,
• 1:02:38
  Speaker 3: talking about Calendy. We saw you in all the videos
• 1:02:41
  Speaker 3: and then it was like, oh, this is Kaled talk
• 1:02:43
  Speaker 3: about your relationship, the history of that, and how what
• 1:02:45
  Speaker 3: loyalty means.
• 1:02:46
  Speaker 4: Well, Fat Joe, that's my brother.
• 1:02:48
  Speaker 7: I'm the godfather of his daughter, one of my best friends,
• 1:02:52
  Speaker 7: family for life. And also Joe was one of the
• 1:02:55
  Speaker 7: first people to believe in me and hug me and
• 1:02:59
  Speaker 7: put his hand around me and shout me out on
• 1:03:02
  Speaker 7: his records and let me produce songs on his album.
• 1:03:06
  Speaker 7: And I could be in Miami and he'd be in
• 1:03:09
  Speaker 7: New York and he'll be screaming, DJ Cavin, you know
• 1:03:12
  Speaker 7: what I'm saying. One of his biggest records and one
• 1:03:15
  Speaker 7: of the biggest records.
• 1:03:16
  Speaker 4: In hip hop.
• 1:03:17
  Speaker 7: He says on Lean Back, he goes, Cavin, I see you.
• 1:03:21
  Speaker 7: So we became brothers. I met Joe when he put
• 1:03:25
  Speaker 7: out Flow Joe, his very first album. Towards his second
• 1:03:31
  Speaker 7: album is when we got really close and we just
• 1:03:35
  Speaker 7: became best friends and then it became family. So you
• 1:03:40
  Speaker 7: usoul to let me DJ form, let me make beats
• 1:03:44
  Speaker 7: for him, and not even just that. He just always
• 1:03:47
  Speaker 7: wanted me to win the same way I want him
• 1:03:51
  Speaker 7: to win. And you know he gave me my first
• 1:03:55
  Speaker 7: He went to Cotch Records with me, and he convinced
• 1:03:58
  Speaker 7: Alan Grumblack and he gave me my first record deal.
• 1:04:02
  Speaker 7: You know what I'm saying. And look at me now,
• 1:04:05
  Speaker 7: you know what I'm saying, So I forever.
• 1:04:09
  Speaker 5: You also a ghost right a little bit, he said,
• 1:04:11
  Speaker 5: throw your rollies and in the sky, my guys, to
• 1:04:13
  Speaker 5: take those. That's your line.
• 1:04:15
  Speaker 7: I mean, I got a lot of lines out there,
• 1:04:17
  Speaker 7: y'all don't know. We don't want to go into that talking.
• 1:04:21
  Speaker 7: There's a lot of records out there, you know what
• 1:04:23
  Speaker 7: I'm saying. Like being a great producer, it's not just
• 1:04:25
  Speaker 7: making the beats, it's also producing the record from the
• 1:04:30
  Speaker 7: start to the finish and putting it out. When I'm
• 1:04:34
  Speaker 7: in the studio again, that just be me. So's if
• 1:04:37
  Speaker 7: it's words, if it's certain instruments, if it's certain sounds,
• 1:04:44
  Speaker 7: or just energy in that room. You know, I love
• 1:04:47
  Speaker 7: to collaborate, and collaborating is a big.
• 1:04:50
  Speaker 4: Key in music.
• 1:04:52
  Speaker 7: You go in the room, just turning the ac in
• 1:04:55
  Speaker 7: the right temperature is a big situation in the studio
• 1:05:00
  Speaker 7: because if it's wrong, we ain't gonna work.
• 1:05:03
  Speaker 4: You know what I'm saying. Just the energy, the lighting,
• 1:05:07
  Speaker 4: the sound, just the ideas.
• 1:05:09
  Speaker 7: When you have a relationship with an artist, you should
• 1:05:12
  Speaker 7: be able to be comfortable, to flow ideas and just
• 1:05:15
  Speaker 7: everybody feel good. You know, the cameras don't always got
• 1:05:18
  Speaker 7: to be on. We just vibing and and magic happens.
• 1:05:21
  Speaker 7: Never stop the magic, you know.
• 1:05:23
  Speaker 5: Let me let me ask you this before we rad
• 1:05:25
  Speaker 5: I wanted to ask one last question. Uh, Sean Carter,
• 1:05:29
  Speaker 5: you have a very good relationship with jay Z. What's
• 1:05:32
  Speaker 5: some lessons you learned from Jay? What's the what's the vibe?
• 1:05:34
  Speaker 5: Jay's a very reclusive person. A lot of people don't
• 1:05:36
  Speaker 5: get a chance to be around Jay. What's what's the
• 1:05:38
  Speaker 5: vibe with Jay?
• 1:05:39
  Speaker 7: Well, first of all, jay Z, he's my manager. I
• 1:05:42
  Speaker 7: consider him a partner and it's one of my for me,
• 1:05:47
  Speaker 7: he's like one of my best friends too, Like he's
• 1:05:50
  Speaker 7: my it's my friend, you know what I'm saying. I
• 1:05:54
  Speaker 7: look up to him. I've always been a fan, and
• 1:05:58
  Speaker 7: for me just to be able to be his friend,
• 1:06:01
  Speaker 7: I'm grateful. And I learned a lot from him. I
• 1:06:05
  Speaker 7: learned a lot, you know, before I had kids. I
• 1:06:07
  Speaker 7: watched how him and Beyonce with their kids and when
• 1:06:10
  Speaker 7: I was on tour, and I'm like, you know, they
• 1:06:12
  Speaker 7: work so hard and they still make family number one priority,
• 1:06:17
  Speaker 7: and I love that, you know what I'm saying. And
• 1:06:18
  Speaker 7: like you know, he always told me when I have
• 1:06:21
  Speaker 7: a kid. You know what I'm saying, if you think
• 1:06:23
  Speaker 7: you blessed now.
• 1:06:26
  Speaker 4: What you have that kid.
• 1:06:28
  Speaker 7: And then Asad came in my life, and you know
• 1:06:31
  Speaker 7: what I mean, Asad blessed me so much. You know,
• 1:06:33
  Speaker 7: God's blessings my queen and my son. And now I
• 1:06:37
  Speaker 7: got two boys, and you know, I would say fatherhood,
• 1:06:40
  Speaker 7: I learned a lot. I would also say, doing great
• 1:06:44
  Speaker 7: business and doing whatever you want to do. You know
• 1:06:51
  Speaker 7: what I love about jay Z is like tomorrow he'll
• 1:06:54
  Speaker 7: put out a movie.
• 1:06:56
  Speaker 4: You know, he'd be working on a movie. You don't
• 1:06:58
  Speaker 4: even know he'd do movies, you know what I'm saying.
• 1:07:00
  Speaker 7: Then he might be working on an album at the
• 1:07:03
  Speaker 7: same time he got talking about.
• 1:07:06
  Speaker 4: The new cover of The Ace of Spades, you know
• 1:07:08
  Speaker 4: what I'm saying.
• 1:07:09
  Speaker 7: And then at the same time, he got the biggest
• 1:07:12
  Speaker 7: management company.
• 1:07:13
  Speaker 4: And then at the.
• 1:07:14
  Speaker 7: Same time, you know, he got this and he's doing this,
• 1:07:19
  Speaker 7: and then now he runs this.
• 1:07:21
  Speaker 4: And what I love about that is why not do
• 1:07:25
  Speaker 4: everything you want to do?
• 1:07:27
  Speaker 7: And he's living proof of showing you you can do
• 1:07:30
  Speaker 7: it all. And he opened doors for a lot of
• 1:07:34
  Speaker 7: He opened doors for almost all of us in this
• 1:07:38
  Speaker 7: room when it comes down to our age group.
• 1:07:41
  Speaker 4: You know what I'm saying, He did a.
• 1:07:42
  Speaker 7: Lot, you know what I'm saying that, and you can
• 1:07:44
  Speaker 7: actually see it. You know, sometimes you hear about it,
• 1:07:48
  Speaker 7: but you see it. You know what I'm saying. Like,
• 1:07:51
  Speaker 7: and what I also learned about with Jay two is
• 1:07:55
  Speaker 7: talk all that shit into existence. You know what I'm saying,
• 1:07:59
  Speaker 7: all that lessons and wins to existence.
• 1:08:05
  Speaker 2: You know.
• 1:08:05
  Speaker 7: Every day, I you know, back in the days, I
• 1:08:07
  Speaker 7: should write on refrigerator before these iPhones came out, and
• 1:08:10
  Speaker 7: I would write I want to.
• 1:08:12
  Speaker 4: Do this, this, this, this, this, this, this this.
• 1:08:15
  Speaker 5: And.
• 1:08:16
  Speaker 7: I started checking off all my all the things I
• 1:08:19
  Speaker 7: want to do, so I do that on my phone.
• 1:08:21
  Speaker 7: Now you got to have your own like mood board
• 1:08:25
  Speaker 7: and all the stuff that you want to do, and
• 1:08:28
  Speaker 7: don't stop till you check it all, because if you
• 1:08:30
  Speaker 7: don't talk it to existence and see it, you're not
• 1:08:33
  Speaker 7: gonna get to it. Every morning I wake up, I
• 1:08:36
  Speaker 7: look at the fridge and I ain't accomplished that yet.
• 1:08:39
  Speaker 7: I know, at least try to put some type of
• 1:08:41
  Speaker 7: energy in the day to try to accomplish that thing,
• 1:08:44
  Speaker 7: you know what.
• 1:08:45
  Speaker 3: I mean, Any last words, because right now it's somebody
• 1:08:49
  Speaker 3: that's sleeping on a pillow.
• 1:08:52
  Speaker 5: The pillow huggers, any any words of encouragement for the
• 1:08:57
  Speaker 5: pillow huggers out there.
• 1:08:59
  Speaker 2: You know.
• 1:09:02
  Speaker 7: It's crazy because I used to have a friend and
• 1:09:05
  Speaker 7: he was hugging's pillow all day, slob coming on the pillow,
• 1:09:12
  Speaker 7: and I'd be like, yo, bro, you waking up at
• 1:09:16
  Speaker 7: three four o'clock in the afternoon. I'm his brother, So
• 1:09:21
  Speaker 7: I have a real combo with him, like, yo, you can't.
• 1:09:25
  Speaker 7: You you're missing out on everything, on all your blessings,
• 1:09:30
  Speaker 7: you know what I mean. And you know you got
• 1:09:33
  Speaker 7: to be able to tell somebody on your team if
• 1:09:35
  Speaker 7: you're working with them and they not motivating ambitious, to
• 1:09:39
  Speaker 7: go hard, not just for the team, but for yourself too,
• 1:09:43
  Speaker 7: you know what I'm saying. So it's like, you know,
• 1:09:47
  Speaker 7: I wake up in the morning, I enjoy seeing that sunlight,
• 1:09:51
  Speaker 7: and then when it's raining, I enjoy being the light
• 1:09:54
  Speaker 7: when it's raining, you know what I'm saying. So you
• 1:09:57
  Speaker 7: can't do all that, all this great stuf that we
• 1:10:00
  Speaker 7: talked about for an hour. If you hugging your pillow,
• 1:10:03
  Speaker 7: putting slob all over it. You just can't do it,
• 1:10:06
  Speaker 7: you know what I'm saying, So you know what I mean.
• 1:10:08
  Speaker 7: Stay motivated, stay inspired. And if you got your team
• 1:10:13
  Speaker 7: and somebody hugging that pillow, give him that talk so
• 1:10:15
  Speaker 7: you can help that person out and make them see
• 1:10:19
  Speaker 7: something for them to be inspired to.
• 1:10:21
  Speaker 4: Get up early.
• 1:10:23
  Speaker 7: You know, we all gotta hug the pillow once in
• 1:10:25
  Speaker 7: a while, you know what I'm saying.
• 1:10:26
  Speaker 4: But you know what I.
• 1:10:27
  Speaker 5: Mean, Charlie, I appreciate you, my brother giving a round
• 1:10:30
  Speaker 5: applause for DJ Caley. Thank you so much, brother.
• 1:10:37
  Speaker 6: My graduates from my school being forced back drop bag drop, Mike,
• 1:10:43
  Speaker 6: drop backdrop.
• 1:10:56
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