Ep. 243 Customers Trust Partners, Not Reps- Truth #6
In the latest episode of Sales with ASLAN, Tom Stanfill and Tab Norris unpack new research from nearly 500 buyers and 500 sellers.
New buyer-seller research shows buyers are less dependent on sales reps for information. Learn why sellers need to become trusted partners, not product representatives.
The headline is simple, but uncomfortable: buyers don’t need sellers for information the way they used to. AI, digital research, peer networks, and internal buying committees have changed the role of the rep. But that doesn’t mean sellers matter less.
It means the standard for earning trust has…
The skinny
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